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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly Mar 21, 2023
    Show notes

    Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech field, having expanded beyond its original focus on customer relationship management and sales through a series of acquisitions. Given this evolution, it may be time for the company to consider a rebrand. Today, Juan examines Salesforce’s business model and whether it should be rebranded. Show Notes

    Connect With:

    • Juan Mendoza: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly Mar 20, 2023
    Show notes

    Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of the first eCommerce retailers on the web, to ensure they could remember a user when they go from page to page on a website. But, as cookies have become maligned over time, many companies are looking for ways to replace third-party cookies in order to continue to do targeted advertising. Today, Juan discusses crumbling cookies and first-party data. Show Notes

    Connect With:

    • Juan Mendoza: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B Mar 19, 2023
    Show notes

    Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. Show Notes

    Connect With:

    • Michael McLaren: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B Mar 18, 2023
    Show notes

    Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show Notes

    Connect With:

    • Michael McLaren: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What SVB's Collapse Means to Tech Marketers -- Ian Kay // Fifth Third Bank Mar 17, 2023
    Show notes

    Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry. SVB was the 16th largest bank in the US, and the largest tech bank. Its collapse will significantly impact the innovation economy and the startup community, but it also highlights the need for companies to have a clear strategy and be efficient with their capital. Today, Ian discusses what SVB’s collapse means to the martech industry. Show Notes

    Connect With:

    • Ian Kay: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What the Heck Happened to SVB?!? -- Ian Kay // Fifth Third Bank Mar 16, 2023
    Show notes

    Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry. Silicon Valley Bank (SVB), a tech-focused bank, was taken down by a classic banking problem, a run on the bank. However, many argue that SVB would have never been in that situation if its management had been more proactive in managing risk and avoiding investments in bonds that were susceptible to interest rate increases. Today, Ian discusses what happened to Silicon Valley Bank (SVB). Show Notes

    Connect With:

    • Ian Kay: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future Product Placement -- Erin Schmidt // BENlabs Mar 15, 2023
    Show notes

    Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses the future of product placement. Show Notes

    Connect With:

    • Erin Schmidt: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Product Placement in TV -- Erin Schmidt // BENlabs Mar 14, 2023
    Show notes

    Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television. Show Notes

    Connect With:

    • Erin Schmidt: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technology-Driven Product Placement -- Erin Schmidt // BENlabs Mar 13, 2023
    Show notes

    Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should not be underestimated. When done well, product placements can not only increase brand awareness but also improve brand perception and drive sales. Today, Erin discusses technology-driven product placement. Show Notes

    Connect With:

    • Erin Schmidt: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Do Marketers Need an MBA Today? -- Dr. Americus Reed // GBK Collective Mar 12, 2023
    Show notes

    GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA or not. Show Notes

    Connect With:

    • Dr. Americus Reed: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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