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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch Oct 28, 2023
    Show notes

    Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their needs become more complex, and the value of data collection and accessibility increases. Eventually, businesses need to access and manipulate their data beyond what existing tools offer, and this is where having a data warehouse and reverse ETL tools become advantageous. Today, Brian discusses why you can buy every marketing tool imaginable. Show Notes

    Connect With:

    • Brian Kotlyar: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent Oct 27, 2023
    Show notes

    Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today, Sean discusses evaluating your martech solutions to make sure they match your needs. Show Notes

    Connect With:

    • Sean Simon: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent Oct 26, 2023
    Show notes

    Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discovering martech solutions that actually solve your problems Show Notes

    Connect With:

    • Sean Simon: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense Oct 25, 2023
    Show notes

    Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and time-consuming process that was prone to oversight. However, modern marketing intelligence platforms bring together data from internal and external sources providing a more holistic view of the market and enabling better and faster business decisions. Today, Melissa discusses the evolution of market intelligence platforms. Show Notes

    Connect With:

    • Melissa Sargeant: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Relationships Between Marketing Functions & Company Growth -- Melissa Sargeant // AlphaSense Oct 24, 2023
    Show notes

    Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding and meeting customer needs, building strong relationships, and creating value. When executed strategically, marketing has the power to propel a company to new heights, fostering not only customer loyalty but also sustainable growth. Today, Melissa discusses the relationship between marketing functions and company growth Show Notes

    Connect With:

    • Melissa Sargeant: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Impacts Of Gated Email -- Andy Mowat // Gated Oct 23, 2023
    Show notes

    Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting their messages seen in a crowded inbox. While email has traditionally been a cost-effective communication channel, tools like Gated are disrupting this model by requiring marketers to pay for user attention and access to their inboxes. Today, Andy discusses the impact of gated email. Show Notes

    Connect With:

    • Andy Mowat: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Reaching Your Audience Is Evolving -- Andy Mowat // Gated Oct 22, 2023
    Show notes

    Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increasingly difficult to grab their attention through cold email marketing. Today, Andy discusses how reaching your audience is evolving. Show Notes

    Connect With:

    • Andy Mowat: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media Oct 21, 2023
    Show notes

    Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero of the story when it should be the customer. To cut through the noise, you must find creative ways to help the customer understand how your solution is going to help them be the hero to their company. Today, Joe discusses how martech can avoid commoditization. Show Notes

    Connect With:

    • Joe Zappa: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media Oct 20, 2023
    Show notes

    Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, showcasing features, case studies, and ROI. While these are essential, they often overshadow the need for creating memorable and emotionally resonant content, which is the essence of great marketing. Today, Joe discusses the problems with B2B tech's content marketing approach. Show Notes

    Connect With:

    • Joe Zappa: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign Oct 19, 2023
    Show notes

    Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your owned channels is a valuable resource. When harnessing the power of this data, AI plays a pivotal role in facilitating personalization, decision-making, and overall marketing efficiency. Today, Shay discusses why unique datasets are the AI competitive advantage of the future.Show Notes

    Connect With:

    • Shay Howe: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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