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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Impression Volume Vs Quality -- David Finkelstein // BDEX Dec 07, 2023
    Show notes

    David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus quality. Show Notes

    Connect With:

    • David Finkelstein: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Making The Most Of Your Tech & Data Investments -- Courtney Trudeau // Merkle Dec 06, 2023
    Show notes

    Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you have people who can manage it effectively. Today, Courtney discusses making the most of your technology and data investments. Show Notes

    Connect With:

    • Courtney Trudeau: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why The Biggest Barrier In Tech Is Data -- Courtney Trudeau // Merkle Dec 05, 2023
    Show notes

    Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtney discusses why the biggest barrier in technology is data. Show Notes

    Connect With:

    • Courtney Trudeau: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CX At scale & Speed Of Customer Expectations -- Courtney Trudeau // Merkle Dec 04, 2023
    Show notes

    Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt quickly to keep up with rapidly evolving customer demands. Today, Courtney discusses CX at the speed and scale of customer expectations. Show Notes

    Connect With:

    • Courtney Trudeau: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Retain A Prospect's Attention -- Melissa Kwan // eWebinar Dec 03, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospect's attention. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Zoom Calls Aren't Scalable -- Melissa Kwan // eWebinar Dec 02, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates. Today, Melissa discusses why Zoom calls aren't scalable. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Planning Tech-Driven TV Campaigns -- Angela Voss // Marketing Architects Dec 01, 2023
    Show notes

    Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns. Show Notes

    Connect With:

    • Angela Voss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects Nov 30, 2023
    Show notes

    Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future demand for products and services. Today, Angela discusses how to craft effective TV campaign strategies. Show Notes

    Connect With:

    • Angela Voss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects Nov 29, 2023
    Show notes

    Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show Notes

    Connect With:

    • Angela Voss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Impact Of AI On The Legal Sector -- Colin Levy // Malbek Nov 28, 2023
    Show notes

    Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information more democratic and affordable. Today, Colin discusses the impact of AI on the legal sector. Show Notes

    Connect With:

    • Colin Levy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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