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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    • Apple Podcasts
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    Latest Episodes:
    The Global Audience Data Landscape -- Kristina Prokop // Eyeota Jan 26, 2024
    Show notes

    Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The landscape of global audience data of has undergone a profound transformation over the past decade, evolving into a complex ecosystem that powers modern digital marketing. However, while technology will enable the growth of use cases for this data, there are also indications that the sheer scale of available data may undergo changes in the coming years. Today, Kristina discusses the global audience data landscape. Show Notes

    Connect With:

    • Kristina Prokop: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Three reasons Platform Excellence Is Essential To Growth -- Ted Moser // Prophet Jan 25, 2024
    Show notes

    Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in the modern era. Today, Ted discusses the three reasons platform excellence is essential to growth. Show Notes

    Connect With:

    • Ted Moser: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Revitalizing Your Business Through The Right Platforms -- Ted Moser // Prophet Jan 24, 2024
    Show notes

    Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not only grow customer lifetime value but also secure customer choice and drive revenue in a fiercely competitive landscape. Today, Ted discusses revitalizing your business through the right platforms. Show Notes

    Connect With:

    • Ted Moser: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2 Jan 23, 2024
    Show notes

    Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show Notes

    Connect With:

    • Dmitri Lisitski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2 Jan 22, 2024
    Show notes

    Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri discusses the future of martech and ABM. Show Notes

    Connect With:

    • Dmitri Lisitski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver Jan 21, 2024
    Show notes

    Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from visitor identification data allows businesses to optimize their marketing efforts, target the right audience, and predict future trends. Ultimately, with these insights, businesses can focus on attracting and retaining their ideal customers. Today, Nick discusses strategic visitor identification insights. Show Notes

    Connect With:

    • Nick Lissette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver Jan 20, 2024
    Show notes

    Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses with a deeper understanding of their customers, enabling them to tailor their marketing and sales strategies to specific audience segments. As a result, businesses can streamline their lead generation process, focusing on high-potential leads while nurturing the rest for future conversions. Today, Nick discusses how site visitor ID enhances lead gen. Show Notes

    Connect With:

    • Nick Lissette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver Jan 19, 2024
    Show notes

    Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is now accessible to small and medium-sized businesses through solutions like Pearl Diver. Pearl Diver's feature-rich platform converts anonymous traffic into quality leads, leading to significant improvements in conversions and email marketing performance for businesses. Today, Nick discusses how you can unlock anonymous visitor identification. Show Notes

    Connect With:

    • Nick Lissette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti Jan 18, 2024
    Show notes

    Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show Notes

    Connect With:

    • Nii Ahene: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti Jan 17, 2024
    Show notes

    Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show Notes

    Connect With:

    • Nii Ahene: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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