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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The State of AI Tooling May 15, 2024
    Show notes

    Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin Sharpiro, Rob delves into his own understanding of Artificial intelligence and Zuper integrates AI in their operation,his opinion on the efficiency of AI, and other places AI can be used outside of content generation.

    Connect With:

    • Rob Freedman: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Effective Leadership In Marketing Organizations May 14, 2024
    Show notes

    CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.

    Connect With:

    • David Chase: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Right GTM For Your Company's Size & Audience May 13, 2024
    Show notes

    CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role of Workboard in achieving these goals.

    Connect With:

    • David Chase: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Power Of Video Bases Research Interview May 12, 2024
    Show notes

    Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research. Show Notes

    Connect With:

    • Sharekh Shaikh: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Audience Discovery For Marketing Research May 11, 2024
    Show notes

    Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show Notes

    Connect With:

    • Sharekh Shaikh: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Use Cases Of Generative AI In Marketing Strategies May 10, 2024
    Show notes

    George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy.

    Connect With:

    • George Khachatryan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Redefining Marketing Personalization At Scale May 09, 2024
    Show notes

    George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many different things and sometimes nothing at all, according to GeorgeKhachatyran. Today, George explores the many facets of personalization and shares how marketers can scale at personalization.

    Connect With:

    • George Khachatryan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Strategy Alignment Vs. Tech Solutions May 08, 2024
    Show notes

    Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technology solutions without a clear strategy, resulting in confusion, wasted resources, and failed initiatives. Instead, the key is developing a unified strategy across marketing, sales, and operations, and then ensuring your technology stack supports your goals. Today, Anne discusses strategy alignment versus tech solutions. Connect With:

    • Anne Murlowski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Revenue Marketing In The Digital Age May 07, 2024
    Show notes

    Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activities and revenue. Today, Anne discusses revenue marketing in the digital age.

    Connect With:

    • Anne Murlowski: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Podcasters Can Learn From Bloggers May 06, 2024
    Show notes

    David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identification has been slow to evolve, predominantly depending on IP addresses, which presents limitations. While it's possible to connect downloads to website visits, pinpointing your audience based solely on IP addresses is a challenging task not encountered in the blogging realm. Today, David discusses what podcasters can learn from bloggers. Show Notes

    Connect With:

    • David Finkelstein: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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