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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Exec Recruiters Tips to Getting Your Resume Noticed -- Julie Puckett // Blaze Search Nov 21, 2020
    Show notes

    Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show Notes

    Connect With:

    • Julie Puckett: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech Implementation, Integration, & Optimization -- Brandi Starr & Mike Geller // Tegrita Nov 20, 2020
    Show notes

    Today’s episode talks about the process of implementation for your martech tools, how to create a focal point for your disparate tools to build a seamless integration, and how to optimize the martech stack you’ve built and make it function like a well-oiled machine. This is our last episode for Revenue Growth Week with our special guests from Tegrita. Show Notes

    Connect With:

    • Brandi Starr: Website // LinkedIn
    • Mike Geller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Choosing the right MarTech functionality -- Brandi Starr & Mike Geller // Tegrita Nov 19, 2020
    Show notes

    Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 4 of our conversation, we discuss choosing the right MarTech functionality. Show Notes

    Connect With:

    • Brandi Starr: Website // LinkedIn
    • Mike Geller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Identifying Gaps & Overlap in your MarTech stack -- Brandi Starr & Mike Geller // Tegrita Nov 18, 2020
    Show notes

    Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 3 of our conversation, we discuss identifying gaps and overlap in your MarTech stack. Show Notes

    Connect With:

    • Brandi Starr: Website // LinkedIn
    • Mike Geller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Strategically Using MarTech Audits -- Brandi Starr & Mike Geller // Tegrita Nov 17, 2020
    Show notes

    We continue our conversation about using MarTech tools and strategies to put more money in your business's pockets. Joining us again today are Brandi Starr and Mike Geller, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In Part 2 of our conversation, we discuss strategically using MarTech audits. Show Notes

    Connect With:

    • Brandi Starr: Website // LinkedIn
    • Mike Geller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech as the revenue engine -- Brandi Starr & Mike Geller // Tegrita Nov 16, 2020
    Show notes

    This week we're talking specifics about how to use MarTech tools and strategies to put more money in your business's pockets. Joining us today are Brandi Starr and Mike Geller, the COO and the President and CTO at Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 1 of our conversation, we discuss MarTech as the revenue engine. Show Notes

    Connect With:

    • Brandi Starr: Website // LinkedIn
    • Mike Geller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension Nov 15, 2020
    Show notes

    Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes

    Connect With:

    • Daniel Daines-Hutt: Inbound Ascension // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension Nov 14, 2020
    Show notes

    Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show Notes

    Connect With:

    • Daniel Daines-Hutt: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Mobile App Developers are gearing up for 5G -- Matt Tubergen // Digital Turbine Media Nov 13, 2020
    Show notes

    Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, it helps them reach users at scale. In part 2 of our conversation, we discuss how mobile app developers are gearing up for 5G. Show Notes

    Connect With:

    • Matt Tubergen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mastering Mobile App Discoverability -- Matt Tubergen // Digital Turbine Media Nov 12, 2020
    Show notes

    Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, it helps them reach users at scale. In part 1 of our conversation, we discuss mastering mobile app discoverability. Show Notes

    Connect With:

    • Matt Tubergen: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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