MarTech Podcast ™ // Marketing + Technology = Business Growth

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How would you allocate a $10 million programmatic budget in 2025? Oct 09, 2025

Show notes

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s the one thing a brand can do to optimize a programmatic campaign? Oct 08, 2025

Show notes

Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google search, and implementing attention metrics beyond basic viewability thresholds.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who is winning the never-ending turf war between DSPs and SSPs? Oct 07, 2025

Show notes

Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating power with AI companies for content licensing deals.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding the Media Publishing Landscape Oct 06, 2025

Show notes

Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google search, and implementing pay-to-crawl models similar to Netflix's shift from subscription to advertising-supported tiers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The future is platforms like Meta being able to manage targeting, creative, and optimization Oct 04, 2025

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AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable through AI, and which entirely new opportunities emerge. Schultz emphasizes that creative strategy remains irreplaceable and advises marketers to focus on categories two and three rather than routine tasks facing automation.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy Oct 03, 2025

Show notes

Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the CEO's willingness to acknowledge knowledge gaps. The discussion highlights how executive humility and expert consultation drive better marketing outcomes at scale.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Meta’s recent AI hiring focus is that impacting the rest of the company Oct 02, 2025

Show notes

Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of tech talent poaching between major companies, and how Meta's investment in AI infrastructure and talent mirrors professional sports free agency dynamics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5 Oct 01, 2025

Show notes

Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. The conversation covers how privacy constraints forced stronger data science practices and ultimately made Meta's advertising platform more efficient with less user data.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will features like Google's AI Mode impact how people market? Sep 30, 2025

Show notes

AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertising strategies. He discusses AI engine optimization as the new SEO, the competitive landscape between Google's Gemini and OpenAI's ChatGPT, and Meta's positioning through AI glasses and voice interfaces that integrate real-world context with search capabilities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meta's CMO's playbook for digital marketers Sep 29, 2025

Show notes

Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers now use Meta's generative AI ad creation tools. He discusses the "North Star goal" methodology for aligning marketing strategy, explains how to break out of automated campaign optimization traps through active testing and account resets, and outlines why human creativity remains essential even as AI handles more execution tasks.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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