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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    B2B Outbound Is Jacked -- Jordan Crawford // Blueprint Feb 14, 2022
    Show notes

    Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gold ones. But, their tools and training may be holding them back. Today, Jordan, looks into why B2B outbound is jacked. Show Notes

    Connect With:

    • Jordan Crawford: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging AI In the Content Marketing Lifecycle -- Ed Breault // Aprimo Feb 13, 2022
    Show notes

    Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show Notes

    Connect With:

    • Ed Breault: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Strategy Needed To Create An Effective Digital Experience -- Ed Breault // Aprimo Feb 12, 2022
    Show notes

    Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show Notes

    Connect With:

    • Ed Breault: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging AI With Authenticity -- Brian Podolak // Vocodia Feb 11, 2022
    Show notes

    Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studies suggest that AI-driven customer service interactions are gaining traction with customers. However, many consumers have been left feeling misunderstood and frustrated. Today, Brian talks about leveraging AI with authenticity. Show Notes

    Connect With:

    • Brian Podolak: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia Feb 10, 2022
    Show notes

    Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to customer support, AI is helping marketing teams to collect more customer data. Now, companies are using AI to boost revenue generation. Today Brian looks into how AI is disrupting traditional sales teams. Show Notes

    Connect With:

    • Brian Podolak: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia Feb 09, 2022
    Show notes

    Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing systems, call centers have been taking advantage of advanced technology for decades. With increasing customer expectations and staffing issues, they’re once again turning to technology for solutions. Today, Brian discusses the conversational AI revolution for call centers. Show Notes

    Connect With:

    • Brian Podolak: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company Feb 08, 2022
    Show notes

    Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sales rep. Marketing and product teams are much more involved in today’s buying cycle. Today, Jamie shares Bain & Company’s suggestions on defining a playbook for your sales strategies. Show Notes

    Connect With:

    • Jamie Cleghorn: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What % Of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company Feb 07, 2022
    Show notes

    Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants. Show Notes

    Connect With:

    • Jamie Cleghorn: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Salvage Your Growth Marketing Plan in the Midst of a Pandemic -- Hope Horner // Lemonlight Feb 06, 2022
    Show notes

    Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 2 of our conversation, we're going to talk about how to salvage your growth plan in the midst of a global pandemic. Show Notes

    Connect With:

    • Hope Horner: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Standing Out in a Cluttered Content Market -- Hope Horner // Lemonlight Feb 05, 2022
    Show notes

    Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 1 of our conversation, we're going to discuss how to stand out in a cluttered content market. Show Notes

    Connect With:

    • Hope Horner: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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