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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Using Account-Based Marketing (ABM) to Accelerate Growth -- Brandon Redlinger // ringDNA Oct 22, 2022
    Show notes

    Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show Notes

    Connect With:

    • Brandon Redlinger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Science of Measuring Audience Engagement -- Dr. Nick Hobson // Emotive Technologies Inc. Oct 21, 2022
    Show notes

    Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement. Show Notes

    Connect With:

    • Dr. Nick Hobson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Attitudes Drives Consumer Behaviours -- Dr. Nick Hobson // Emotive Technologies Inc. Oct 20, 2022
    Show notes

    Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive your consumer behavior. Show Notes

    Connect With:

    • Dr. Nick Hobson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Feminine Social Media Posts that Inspire Sales -- Hanna Hermanson // Done for You Marketing Oct 19, 2022
    Show notes

    Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Just five years ago, many sales were being made through the DMs on social media. However, the landscape has drastically changed, and making sales through social media requires a less aggressive approach and more of the brand’s personality to make a connection with consumers. Today, Hanna discusses feminine social media posts that inspire sales. Show Notes

    Connect With:

    • Hanna Hermanson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 Steps to Set Up a Feminine Funnel -- Hanna Hermanson // Done for You Marketing Oct 18, 2022
    Show notes

    Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. When a client is struggling to convert customers after engaging in a plethora of marketing activities, it often boils down to their marketing being out of alignment with their personality. To be effective, it’s incredibly important to look inward and determine how you are most magnetic, then align those strengths to your marketing strategies. Today, Hanna discusses the four steps to set up a feminine funnel. Show Notes

    Connect With:

    • Hanna Hermanson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why the New Marketing Era is Feminine -- Hanna Hermanson // Done for You Marketing Oct 17, 2022
    Show notes

    Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Marketing and sales are constantly evolving in connection with consumer behaviors and trends. Today’s consumer no longer wants to just be sold something, they want to do their own research and make the choice to opt in or out on their own terms. Today, Hanna discusses the new marketing era and why it's feminine. Show Notes

    Connect With:

    • Hanna Hermanson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How COVID Has Affected the Malvertising Landscape -- Matt Gillis // Clean.io Oct 16, 2022
    Show notes

    Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relative increase in malvertising since the online traffic surge that came with the pandemic. Matt discloses how Clean.io prevents malvertising in real time. Show Notes

    Connect With:

    • Matt Gillis: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Malvertising's Impact on Marketers Revenue & Sub Churn -- Matt Gillis // Clean.io Oct 15, 2022
    Show notes

    Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even limit or block your flow of subscribers. How can you protect your business? Ben and Matt discuss how malvertising works and what Clean.io does to prevent it. Show Notes

    Connect With:

    • Matt Gillis: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating Great Self-Service Content -- Melissa Kwan // eWebinar Oct 14, 2022
    Show notes

    Melissa Kwan, CEO and Co-Founder at eWebinar discusses the future of webinar marketing. While webinars are an effective way to connect with prospects and today’s self-service buyer, it’s impossible to do live webinars all the time. eWebinar’s solution to this issue is its platform that enables you to upload videos and add a layer of interaction that turns that video into a webinar. Today, Melissa talks about how you can create great self-service content. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why the Future of Webinars is Asynchronous -- Melissa Kwan // eWebinar Oct 13, 2022
    Show notes

    Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. Webinars are a great way to reach out to prospects and customers in different geographical locations at the same time. However, scaling them is difficult and that’s why eWebinar was built to turn pre-recorded videos into interactive webinars. Today, Melissa talks about why the future of webinars is asynchronous. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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