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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver Jan 19, 2024
    Show notes

    Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is now accessible to small and medium-sized businesses through solutions like Pearl Diver. Pearl Diver's feature-rich platform converts anonymous traffic into quality leads, leading to significant improvements in conversions and email marketing performance for businesses. Today, Nick discusses how you can unlock anonymous visitor identification. Show Notes

    Connect With:

    • Nick Lissette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti Jan 18, 2024
    Show notes

    Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show Notes

    Connect With:

    • Nii Ahene: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti Jan 17, 2024
    Show notes

    Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show Notes

    Connect With:

    • Nii Ahene: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Knowledge Friction Is The Top Issue For Salespeople -- Chris Mahl // Pryon Jan 16, 2024
    Show notes

    Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. Closing the gap between people and knowledge is beneficial to improving customer service, organizational efficiency, and increasing revenue. With AI technology, we now have the opportunity to close that gap by having natural language conversations with our organization’s collective knowledge. Today, Chris discusses why Knowledge Friction is the top issue for salespeople. Show Notes

    Connect With:

    • Chris Mahi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using AI To Address Knowledge Friction -- Chris Mahl // Pryon Jan 15, 2024
    Show notes

    Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within organizations often remains out of reach, causing a sense of frustration. This phenomenon, known as knowledge friction, represents the distance between what individuals need to know and their ability to access that information for effective action. Today, Chris discusses using AI to address knowledge friction. Show Notes

    Connect With:

    • Chris Mahi: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar Jan 14, 2024
    Show notes

    Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable insights to make informed product improvements and deliver value to their end-users. However, businesses incorrectly rely solely on quantitative data to inform their decision-making. Today, Mattia discusses utilizing analytics to understand customer feedback. Show Notes

    Connect With:

    • Mattia Santin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar Jan 13, 2024
    Show notes

    Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a more user-centric product. Today, Mattia discusses maximizing customer empathy with product design. Show Notes

    Connect With:

    • Mattia Santin: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble Jan 12, 2024
    Show notes

    Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. Show Notes

    Connect With:

    • Emily Lyman: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble Jan 11, 2024
    Show notes

    Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Emily discusses martech for lifestyle brands. Show Notes

    Connect With:

    • Emily Lyman: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI Jan 10, 2024
    Show notes

    Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several industries, the majority of eCommerce companies have not fully embraced it. However, the future seems to hold a different picture, with AI becoming an integral part of standard technology stacks for both online and brick-and-mortar businesses. Today, Blake discusses the next generation of AI for eCommerce. Show Notes

    Connect With:

    • Blake Van Leer: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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