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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    When Will AI Be Rich Enough To Start Customizing The Experiences Without Relying On Us Marketers? Jan 10, 2025
    Show notes

    Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show Notes

    Connect With:

    • David Edelman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mobilizing The C-Suite To Embrace Personalization Across The Entire Organization Jan 09, 2025
    Show notes

    Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show Notes

    Connect With:

    • David Edelman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI Personalization Secret Sauce Jan 08, 2025
    Show notes

    Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personalization, David sheds light on how businesses can enhance customer engagement and drive growth through personalized strategies. Show Notes

    Connect With:

    • David Edelman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI Personalization Improves ROI? Jan 07, 2025
    Show notes

    Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI personalization strategies can revolutionize marketing outcomes in this insightful discussion with David Edelman from Harvard Business School. Show Notes

    Connect With:

    • David Edelman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The History Of Personalization Jan 06, 2025
    Show notes

    Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significance of adapting to changing consumer preferences and leveraging data insights to create impactful personalized campaigns. Show Notes

    Connect With:

    • David Edelman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Power Of Financial Media Networks Dec 31, 2024
    Show notes

    President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast. Show Notes

    Connect With:

    • Tom Burgess: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Secrets To CPG Marketing Success Dec 30, 2024
    Show notes

    President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market. Show Notes

    Connect With:

    • Tom Burgess: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Programmatic Buying Dominates CTV Dec 24, 2024
    Show notes

    Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising. Show Notes

    Connect With:

    • Angelina Marmorato: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Rise Of Linear Streaming & What It Means Dec 23, 2024
    Show notes

    Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers publishers with unprecedented control over their inventory lifecycle. Show Notes

    Connect With:

    • Angelina Marmorato: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tips For Creating Engaging Videos Dec 19, 2024
    Show notes

    Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show Notes

    Connect With:

    • Matt Pierce: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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