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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Responding Quickly Or Providing The Right Answer To Customer Questions? May 01, 2025
    Show notes

    Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships. Show Notes

    Connect With:

    • Scott Morris: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Are AI-Generated Influencers A Trend Or Trash? Apr 30, 2025
    Show notes

    Social media marketing faces a growing disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research on how consumer relationships are evolving differently than what platforms intend. He explores the controversial rise of AI-generated influencers, revealing split consumer sentiment while highlighting how younger generations show greater openness to artificial brand ambassadors. Morris also discusses how brands can effectively navigate these changing dynamics to break through increasing social media noise. Show Notes

    Connect With:

    • Scott Morris: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Do Consumers Want Brands To Slide Into Their DMs? Apr 29, 2025
    Show notes

    Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assumptions and actual consumer preferences on social platforms. His data shows consumers expect personalized responses in DMs when they initiate contact, but resist unprompted brand messages, highlighting how timely, relevant engagement builds loyalty while intrusive approaches damage relationships. Show Notes

    Connect With:

    • Scott Morris: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Social Disconnect Between Brands & Consumers Apr 28, 2025
    Show notes

    Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent customers from switching to competitors. Show Notes

    Connect With:

    • Scott Morris: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Long-Form Content Vs Social Shorts For Lead Gen Apr 25, 2025
    Show notes

    Paid subscriber growth often stunts organic YouTube engagement. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, differentiates between ad-driven and organic channel strategies. Learn why dedicated channels for paid and organic content are essential, how disruptive ads affect conversion, and how frequent organic uploads drive comments, leads, and ad revenue.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Too Expensive For Startups To Produce Quality Content For YouTube? Apr 24, 2025
    Show notes

    Early-stage startups struggle to afford quality YouTube content. Nate Woodbury, CEO of Be the Hero Studios and YouTube business strategist, shows how to use smartphone videos, leverage personal expertise, and focus on high-value answers for lead generation. Learn how technical production matters less than clarity, credibility, and relevance.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YouTube Ads Vs Organic Content Strategies Apr 23, 2025
    Show notes

    Converting YouTube viewers into qualified leads is a persistent challenge. Nate Woodbury, CEO of Be The Hero Studios and expert in YouTube for business, shares how to build conversion-ready funnels, test messaging and landing pages rapidly with ads, and transition to organic strategies for higher-quality lead generation. Learn when to prioritize speed with paid tactics and when to scale with organic reach.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is YouTube Presence Important For Every Brand? Apr 22, 2025
    Show notes

    Converting YouTube viewers into leads challenges many brands. Nate Woodbury, CEO of Be the Hero Studios and expert in YouTube for business, outlines when educational video content drives lead generation, how precise targeting through search queries brings in qualified prospects, and why not every business should prioritize YouTube as a primary channel. Strategies include leveraging educational content, audience-specific messaging, and clear calls to action.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Extracting Leads From YouTube Views Apr 21, 2025
    Show notes

    Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60 successful YouTube channels, shares his proven approach for using YouTube as a lead generation tool rather than an ad revenue platform. His strategy focuses on creating highly specific search-optimized content that answers targeted questions, building relationships with viewers before implementing strategic calls-to-action, and offering value-aligned lead magnets including mini-courses, webinars, and downloadable resources that convert viewers into business opportunities. Show Notes

    Connect With:

    • Nate Woodbury: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How AI is impacting influencer marketing & content Apr 17, 2025
    Show notes

    COO at Linqia, Daniel Schotland, delves into the impact of AI on influencer marketing and content. In this episode, Daniel shares his perspectives on the influence of AI on influencer marketing, other ways AI is impacting influencer marketing, and AI versus a human in an influencer marketing campaign. Show Notes

    Connect With:

    • Daniel Schotland: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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