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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The Role of Adaptive Merchandising in B2B -- Johan Boström // inRiver Feb 26, 2020
    Show notes

    Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show Notes

    Connect With:

    • Johan Boström: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Make an App Go Viral in 60 Days -- Sean Casto // PreApps Feb 25, 2020
    Show notes

    Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 2 of our conversation, we're going to talk about how to make your app go viral in 60 days. Show Notes

    Connect With:

    • Sean Casto: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps Feb 24, 2020
    Show notes

    Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 1 of our conversation, Sean is going to walk us through his pillars of mobile app marketing. Show Notes

    Connect With:

    • Sean Casto: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Applying Agile Processes in Marketing // Stu Fisher -- Sentient Consulting Feb 23, 2020
    Show notes

    Today we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In part 2 of our conversation, Stu walks us through how marketers are applying agile processes and some of the technologies that they're integrating into their stacks. Show Notes

    Connect With:

    • Stu Fisher: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Is Agile and How Does It Work? // Stu Fisher -- Sentient Consulting Feb 22, 2020
    Show notes

    Today we're rebroadcasting our conversation with Stu Fisher, who is the Founder and Principal Consultant at Sentient Consulting, a consulting firm using customer-focused strategies to deliver great experiences that amplify business performance. In part 1 of our conversation, Stu is going to walk us through the basic principles of agile processes and how you can apply these techniques to your business. Show Notes

    Connect With:

    • Stu Fisher: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    From a Career in Law to Branding CPG & Tech Companies -- Laurel Mintz // Elevate My Brand Feb 21, 2020
    Show notes

    Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Laurel Mintz, the Founder of Elevate My Brand, which is an innovative brand agency focused on creative offline and online solutions for emerging brands and well established companies. Show Notes

    Connect With:

    • Laurel Mintz: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas Feb 20, 2020
    Show notes

    Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports agile marketing. Show Notes

    Connect With:

    • Andrea Fryrear: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas Feb 19, 2020
    Show notes

    Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to do higher quality work faster with less stress. Show Notes

    Connect With:

    • Andrea Fryrear: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota Feb 18, 2020
    Show notes

    Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 2 of our conversation, we're going to discuss the in-house marketer's guide to building a data roadmap. Show Notes

    Connect With:

    • Howard Luks: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota Feb 17, 2020
    Show notes

    Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform that enables the intelligent use of data. In part 1 of our conversation, we are going to talk through some of the publishers' data challenges and opportunities. Show Notes

    Connect With:

    • Howard Luks: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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