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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    How to Unify Your Data for Activation -- Tom Treanor // Arm Treasure Data May 06, 2020
    Show notes

    This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 3 of our conversation, we are going to discuss how to unify your data for activation. Show Notes

    Connect With:

    • Tom Treanor: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Best Practices for Collecting Data -- Tom Treanor // Arm Treasure Data May 05, 2020
    Show notes

    This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 2 of our conversation, we're going to talk about some of the best practices for collecting data. Show Notes

    Connect With:

    • Tom Treanor: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data-driven Marketing Mindset -- Tom Treanor // Arm Treasure Data May 04, 2020
    Show notes

    This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data, which is a global leader in enterprise data management, providing the ability to aggregate and translate massive volumes of scattered and siloed data. In part 1 of our conversation, we are going to discuss the mindset for being a data-driven marketer. Show Notes

    Connect With:

    • Tom Treanor: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using the TedX Platform to Distribute Ideas -- Marie Incontrera // TedX May 03, 2020
    Show notes

    Today we rebroadcast our conversation with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. In part 2 of our conversation, Marie is going to tell us how and why the TedX platform is valuable for the distribution of your ideas. Show Notes

    Connect With:

    • Marie Incontrera - Website // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Business of Marketing Ideas -- Marie Incontrera // TedX May 02, 2020
    Show notes

    Today we rebroadcast our conversation with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy firm. In part 1 of our conversation, Maria is going to tell us how she advises her clients on packaging their ideas for promotion. Show Notes

    Connect With:

    • Marie Incontrera - Website // Linkedin
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Inside.com's Search for a 1st Marketing Hire -- Kevin Curry // Inside May 01, 2020
    Show notes

    Today we're going to hear from a well-respected marketer about their quest to hire top tier marketing talent to help build their business and organization. Joining us is Kevin Curry, a Chief Revenue Officer at Inside, which is a collection of topical short-form newsletters packed with the trends, news & links you need to be smart, informed, and ahead of the curve. In today's episode, Kevin is going to tell us about the inside product organization and about his quest to find a growth marketer. Show Notes

    Connect With:

    • Kevin Curry: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Consolidation of the Marketing Industry Will Continue -- Babak Hedayati // Tapclicks Apr 30, 2020
    Show notes

    Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not. Show Notes

    Connect With:

    • Babak Hedayati: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI Will Play a Bigger Role in the Linking of Meta-Level Data -- Babak Hedayati // Tapclicks Apr 29, 2020
    Show notes

    Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show Notes

    Connect With:

    • Babak Hedayati: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Startup Founders Can Start Building Their Brand on a Limited Budget -- Kate Walling // Traction Hero Apr 28, 2020
    Show notes

    Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 2 of our conversation, we're going to discuss how startup founders can build their brands on a limited marketing budget. Show Notes

    Connect With:

    • Kate Walling: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Biggest Trends in Social Media and Marketing That Will Impact Startups in 2020 -- Kate Walling // Traction Hero Apr 27, 2020
    Show notes

    Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency that solves high growth companies' most pressing marketing challenges. In part 1 of our conversation, Kate is going to walk us through her thoughts about the biggest trends in social media marketing that will impact startups in 2020. Show Notes

    Connect With:

    • Kate Walling: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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