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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media Dec 04, 2020
    Show notes

    We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show Notes

    Connect With:

    • Kurt Kaufer: Website // LinkedIn
    • Steve Shanks: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The current state of buying podcast advertising -- Kurt Kaufer & Steve Shanks // Ad Results Media Dec 03, 2020
    Show notes

    In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.

    Connect With:

    • Kurt Kaufer: Website // LinkedIn
    • Steve Shanks: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Use Personalized Video In B2B SaaS Outreach -- Oren Greenberg // Kurve.io Dec 02, 2020
    Show notes

    In this third and final episode with Oren, we discussed how building your brand and direct and people coming to you directly is the primary growth channel for the Martech industry. We also discussed the referral growth and its correlation with organic traffic and why referral is an interesting channel in terms of predicting growth. Show Notes

    Connect With:

    • Oren Greenberg: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Best Practices For Fast Marketing Innovation -- Oren Greenberg // Kurve.io Dec 01, 2020
    Show notes

    In our second episode with Oren, we discussed who are the 800-pound gorillas in the martech room, how much overall traffic they cover and how the remaining 2% compete for the end traffic of their domains. We also talked about the fragmentation in the martech industry and how categorizing it poses a difficult challenge. Show Notes

    Connect With:

    • Oren Greenberg: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Test & Validate the Right Channels -- Oren Greenberg // Kurve.io Nov 30, 2020
    Show notes

    In this first episode with Oren, we talk about traffic in the most reductionist sense and how it can help build scalable and predictable growth engines for different businesses. We also talked about analyzing traffic on a category level and how these categories are growing and shrinking intuitively. Show Notes

    Connect With:

    • Oren Greenberg: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital Nov 29, 2020
    Show notes

    Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing. Show Notes

    Connect With:

    • Katie Miserany: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital Nov 28, 2020
    Show notes

    Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show Notes

    Connect With:

    • Katie Miserany: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor Nov 27, 2020
    Show notes

    Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show Notes

    Connect With:

    • Kate Talbot: Forbes Profile // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Going small with Influencer Marketing -- Kate Talbot // Forbes Contributor Nov 26, 2020
    Show notes

    Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show Notes

    Connect With:

    • Kate Talbot: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Future of Work -- Jennifer Byrne // jenniferbyrnetalks.org Nov 25, 2020
    Show notes

    In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce. Show Notes

    Connect With:

    • Jenniefer Byrne: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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