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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Innovation in the Events Tech Space -- Carlos Doughty // MarTech Alliance Feb 02, 2021
    Show notes

    “On the learning side of things, there are a lot of parallels actually between learning and events so there are learning management systems (LMS) and then there is a learning experience platform (LXP).” This is one of the key takeaways in this episode with Carlos of MarTech Alliance. We also discussed why there is going to be more investment in the events tech space. Show Notes


    Connect With:

    • Carlos Doughty: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growth in MarTech Budgets & Adoptions -- Carlos Doughty // MarTech Alliance Feb 01, 2021
    Show notes

    “The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Carlos Doughty, Chief Marketing Technologist at MarTech Alliance. Today, Carlos and I also discuss if the surge in MarTech adoption is staying for the long-term and what are the other market spaces where we are seeing adoption. Show Notes


    Connect With:

    • Carlos Doughty: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating the gap between Marketing & Sales -- Robin Bordoli // Rollworks Jan 31, 2021
    Show notes

    Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordoli, President of RollWorks, which is a marketing and data technology company that offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Show Notes

    Connect With:

    • Robin Bordoli: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us Jan 30, 2021
    Show notes

    In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman, a Senior Content Manager at Grade.Us, which is a property owned by our friends at ASG MarTech - a sponsor of the MarTech podcast. Show Notes.


    Connect With:

    • Garrett Sussman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The future of paid media -- John Readman // BOSCO Jan 29, 2021
    Show notes

    “In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to have a well optimized paid marketing moving forward, you need a first party good quality data. Show Notes


    Connect With:

    • John Readman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The over reliance of google for advertising -- John Readman // BOSCO Jan 28, 2021
    Show notes

    “The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we discuss in our second episode with John. We also discussed the right marketing mix and if people are actually over indexing. Show Notes

    Connect With:

    • John Readman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Senior management can't measure online performance -- John Readman // BOSCO Jan 27, 2021
    Show notes

    What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance. Show Notes


    Connect With:

    • John Readman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to drive awareness with marketers -- Dan McGaw // McGaw.io Jan 26, 2021
    Show notes

    The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features of marketers as target markets. Show Notes


    Connect With:

    • Dan McGaw: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to make your funnel convert higher in 24 hours -- Dan McGaw // McGaw.io Jan 25, 2021
    Show notes

    “Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel. Show Notes


    Connect With:

    • Dan McGaw: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus Jan 24, 2021
    Show notes

    We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will actually use it. Show Notes

    Connect With:

    • Craig Klein: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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