MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5 Oct 01, 2025

Show notes

Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. The conversation covers how privacy constraints forced stronger data science practices and ultimately made Meta's advertising platform more efficient with less user data.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will features like Google's AI Mode impact how people market? Sep 30, 2025

Show notes

AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertising strategies. He discusses AI engine optimization as the new SEO, the competitive landscape between Google's Gemini and OpenAI's ChatGPT, and Meta's positioning through AI glasses and voice interfaces that integrate real-world context with search capabilities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meta's CMO's playbook for digital marketers Sep 29, 2025

Show notes

Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers now use Meta's generative AI ad creation tools. He discusses the "North Star goal" methodology for aligning marketing strategy, explains how to break out of automated campaign optimization traps through active testing and account resets, and outlines why human creativity remains essential even as AI handles more execution tasks.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How an AI integration can actually drive customers away Sep 26, 2025

Show notes

AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers immediately reject automated experiences that lack human touchpoints. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer needs, and creating hybrid experiences that enhance rather than replace human interaction.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The first sign that your AI implementation is about to fail Sep 25, 2025

Show notes

AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in integrating machine learning models for Fortune 500 brands like McDonald's and Hyundai. He advocates for strategic handoff triggers that route complex queries to human agents and contextual personalization systems that adapt AI responses to individual customer profiles. The discussion covers designing AI experiences that enhance rather than replace human interaction across customer service workflows.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The trend that most marketing leaders are missing Sep 24, 2025

Show notes

Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers reject purely automated experiences and demand human interaction. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and needs, and creating quality checkpoints where humans validate AI outputs before customer-facing deployment.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest data visualization mistake Sep 23, 2025

Show notes

AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why Fortune 500 brands need strategic human oversight in their AI implementations. He outlines better handoff triggers between AI and human agents, contextual personalization frameworks that adapt to individual customer needs, and experience design principles that integrate AI without eliminating the human element customers actually want.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does AI Have a Toxic Positivity Problem? Sep 22, 2025

Show notes

AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balancing automation with human-centered customer experiences for Fortune 500 brands. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and preferences, and creating AI systems that enhance rather than replace human touchpoints in customer service workflows.
Stephen Roach: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One alignment tactic every B2B company should implement Sep 05, 2025

Show notes

Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accountability transforms B2B revenue operations. She details moving SDR teams under marketing leadership while aligning both organizations to pipeline metrics instead of separate SQL and closed-won targets. The discussion covers implementing weekly funnel reviews and restructuring compensation models to create true cross-functional partnership.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most radical organizational structure change that improved alignment Sep 04, 2025

Show notes

Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital brand marketing can drive immediate conversions through QR codes, form fills, and content CTAs while building trust for high-value software purchases.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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