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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Marketing B2B2C Marketplaces -- Natalie Furness // NIAM Marketing Agency Apr 13, 2021
    Show notes

    This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cmo relationships work. Today ,we're going to talk about marketing B2B to see marketing places. Show Notes

    Connect With:

    • Natalie Furness: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Do Fractional CMO Relationships work? -- Natalie Furness // NIAM Marketing Agency Apr 12, 2021
    Show notes

    Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Director of Niam, which is an agency on a mission to give businesses more time to make their impact by building world class automated customer experiences for sales and marketing. For our episode , Natalie and I are going to discuss whether fractional CMO relationships actually work. Show Notes

    Connect With:

    • Natalie Furness: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital Apr 11, 2021
    Show notes

    How TikTok Stacks Up To Social Media Giants -- Amine Bentahar // Advantix Digital. Show Notes

    Connect With:

    • Amine Bentahar: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital Apr 10, 2021
    Show notes

    The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital. Show Notes

    Connect With:

    • Amine Bentahar: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How SMS Marketing Drives Incremental Revenue -- Brian Long // Attentive Apr 09, 2021
    Show notes

    Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importance of SMS and personalization, how to scale your SMS list, creating value added SMS. Yesterday, we talked about building two way interactions with your customers. Today, we're going to wrap up SMS Marketing Week talking about how you can use SMS to drive incremental revenue. Show Notes

    Connect With:

    • Brian Long: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Two-Way Interaction Via SMS -- Brian Long // Attentive Apr 08, 2021
    Show notes

    This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personalize your messages. We talked about how to scale your SMS marketing list and how to add value with the messages you're sending. Today, we're going to talk about building two way interaction loops via SMS. Show Notes

    Connect With:

    • Brian Long: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Value-Added SMS Messages Strategies -- Brian Long // Attentive Apr 07, 2021
    Show notes

    Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to scale your SMS list. Today, we're going to continue the conversation, talking a little bit more about copy and creative and how to create value added SMS strategies. Show Notes

    Connect With:

    • Brian Long: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Scale Your SMS List -- Brian Long // Attentive Apr 06, 2021
    Show notes

    This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personalize some of your SMS campaigns. Today, we're going to talk about how to scale your SMS marketing list. Show Notes

    Connect With:

    • Brian Long: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Importance Of SMS Personalization -- Brian Long // Attentive Apr 05, 2021
    Show notes

    Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can quickly become a top three revenue channel. using real time behavioral data, attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. For today, Brian and I discuss the importance of SMS personalization. Show Notes

    Connect With:

    • Brian Long: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO Apr 04, 2021
    Show notes

    An expert guide to CRO Tests & Tools -- Chris Dayley // SmartCRO. Show Notes

    Connect With:

    • Chris Dayley: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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