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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Leveraging Video To Build Brand Trust And Authority -- Chris Meador // Wistia May 13, 2021
    Show notes

    Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm that specializes in helping SMBs build brand trust and authenticity, particularly in the remote hybrid world. He's also the brains behind the newly launched show business video series and certification which helps marketers understand how to craft a video strategy and create brand connections. Today, Chris and I are going to talk about leveraging video to build brand trust and authority. Show Notes

    Connect With:

    • Chris Meador: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Agencies Failed Me As An In-House Marketer -- Tyler Elliston // Right Side Up May 12, 2021
    Show notes

    Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successes and mistakes as an early founder to craft the perfect aid to help companies grow. One of the biggest decisions you’ll make is deciding whether you actually need to consult with an agency and when. Find someone that’s both compatible with your team and experienced in the channel you’re interested in. Show Notes

    Connect With:

    • Tyler Elliston: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Best Channels To Allocate Budget To In 2021 -- Tyler Elliston // Right Side Up May 11, 2021
    Show notes

    Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thrive in 2021. Ben and Tyler discuss how the marketing world has changed when it comes to the channels available to you. Based on your business, what are the most lucrative paid and unpaid channels to get you the best ROI right now? Find out how your early stage company can survive and thrive. Show Notes

    Connect With:

    • Tyler Elliston: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Your Early Stage Company Can Survive And Thrive -- Tyler Elliston // Right Side Up May 10, 2021
    Show notes

    Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to share. Today, he drops in to chat with Ben about how you can source and allocate your marketing resources across all your channels. Tyler gets into things like finding your product market fit as an early stage company and the mindset you should have as a marketer at this stage. Do you have the right resources managing your marketing channels as a new company? Show Notes

    Connect With:

    • Tyler Elliston: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor May 09, 2021
    Show notes

    Are Remote Teams The Future Of Your Marketing Department? -- Liam Martin // Time Doctor. Show Notes

    Connect With:

    • Liam Martin: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Build A Remote Content Team -- Liam Martin // Time Doctor May 08, 2021
    Show notes

    How To Build A Remote Content Team -- Liam Martin // Time Doctor. Show Notes

    Connect With:

    • Liam Martin: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Challenges Of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP May 07, 2021
    Show notes

    This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I talked about some of the challenges of employee advocacy programs and today, we're going to talk about how employee advocacy is changing as a marketing channel. Show Notes

    Connect With:

    • Jonathan Baldock: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Employee Advocacy Is Changing As A Marketing Channel -- Jonathan Baldock // SocialHP May 06, 2021
    Show notes

    Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a next generation employee advocacy platform, enabling companies to drive talent marketing and sales success through a trusted evergreen marketing channel. Today, Jonathan and I are going to discuss the challenges of employee advocacy in marketing programs. Show Notes

    Connect With:

    • Jonathan Baldock: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Launching The Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory May 05, 2021
    Show notes

    Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory helps large and small companies to maximise on an untapped marketing resource they already have, their own customers. Why is referral marketing such a big deal, though? Ben and Kirsty outline the benefits of setting up a referral program with Referral factory from start to finish. Show Notes

    Connect With:

    • Kirsty Sharman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory May 04, 2021
    Show notes

    Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketing channel? Referral Factory makes it super easy for any business, large or small, to integrate referral programs. You don’t need to have a tech background to sign up for one of their no-code solutions either! Show Notes

    Connect With:

    • Kirsty Sharman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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