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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College Jul 22, 2021
    Show notes

    Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual, and print. To be honest, each media strategy has a place in sports marketing. Today, Ben and Jennifer talk about the role that audio plays in sports marketing. Show Notes

    Connect With:

    • Jennifer Davis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College Jul 21, 2021
    Show notes

    Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and consumer brand marketing challenges. Show Notes

    Connect With:

    • Jennifer Davis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Reaching Sales And Marketing Alignment -- Brandon Redlinger // ringDNA Jul 20, 2021
    Show notes

    Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment. Show Notes

    Connect With:

    • Brandon Redlinger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA Jul 19, 2021
    Show notes

    Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show Notes

    Connect With:

    • Brandon Redlinger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Marketers & Mobile Carriers Intersecting The Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse Jul 18, 2021
    Show notes

    Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 2 of our conversation, we're going to discuss how marketers and mobile carriers are intersecting the mobile unlock screen. Show Notes

    Connect With:

    • Adrian Velthuis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Changes In Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse Jul 17, 2021
    Show notes

    Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 1 of our conversation, Adrian is going to talk us through some of the changes in smartphone usage behaviour and new location data. Show Notes

    Connect With:

    • Adrian Velthuis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Trust And Brand Safety Concerns For Media Buyers -- Colin Kinsella // Faveeo Jul 16, 2021
    Show notes

    Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics, and technologies needed to launch a successful media business today. This week, Colin and Ben have talked about various topics including Colin’s background in media and how media has changed throughout the decades. Today, Ben and Colin discuss trust and brand safety concerns when it comes to media buyers. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI vs Content Creators For Newsletter Content -- Colin Kinsella // Faveeo Jul 15, 2021
    Show notes

    For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and technologies needed to launch a successful media business today. Colin Kinsella has decades of experience in both the media and the advertising sector. Today, Ben and Colin talk about how you should approach creating content for newsletters. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Big Social Is Focused On Newsletters -- Colin Kinsella // Faveeo Jul 14, 2021
    Show notes

    New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry know-how to ensure success. What are the strategies and techniques that you need to be successful? Today, Ben and Colin talk about why “big social” is focused on creating newsletters. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Changes In The Media Landscape -- Colin Kinsella // Faveeo Jul 13, 2021
    Show notes

    Colin Kinsella is former CEO of Havas Media and current advisor to Essentials Newsletters. For the second day of New Media Week Ben and Colin continue the conversation about the evolution of the media and advertising industry. Starting a media business today is different from what it was years ago. Today, Colin talks with Ben about some of the changes that he’s seen in the media landscape throughout his career. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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