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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman Nov 19, 2021
    Show notes

    Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not only faced with the task of influencing brand perception with their content. They have to be able to measure the impact on business. Joe talks about evaluating content marketing and thought leadership. Show Notes

    Connect With:

    • Joe Kingsbury: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman Nov 18, 2021
    Show notes

    Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies thinks about marketing. Recently, brands have doubled their online content marketing efforts. But many are finding it difficult to break through the noise. Joe speaks on why your thought leadership content does not stand out. Show Notes

    Connect With:

    • Joe Kingsbury: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman Nov 17, 2021
    Show notes

    Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the ‘quantity over quality’ approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership. Show Notes

    Connect With:

    • Joe Kingsbury: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Is Dark Funnel -- Chris Walker // Refine Labs Nov 16, 2021
    Show notes

    CEO of Refine Labs, Chris Walker, discusses the do’s and don’ts of marketing. Attribution is something that many marketers have been trained to heavily depend on. But you can’t always take attribution software data as gospel. Today, Chris explains what exactly is dark social. Show Notes

    Connect With:

    • Chris Walker: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs Nov 15, 2021
    Show notes

    Chris Walker, the CEO of Refine Labs, explains the difference between right and wrong in marketing. Today, a lot of marketers get distracted by metrics that don’t even affect their bottom line. You want to be looking at factors that count toward your business success. So today, Chris talks about measuring marketing without vanity metrics. Show Notes

    Connect With:

    • Chris Walker: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData Nov 14, 2021
    Show notes

    Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 2 of our conversation, we're going to discuss how to use data to decloak the customer journey. Show Notes

    Connect With:

    • Steffen Hedebrandt: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData Nov 13, 2021
    Show notes

    Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools and enables algorithmic decision making in marketing and sales. In part 1 of our conversation, we are going to talk about enabling growth through actionable insights. Show Notes

    Connect With:

    • Steffen Hedebrandt: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Omnichannel Experiences That Drive Loyalty -- Josh Francia // Blueshift Nov 12, 2021
    Show notes

    Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty. Show Notes

    Connect With:

    • Josh Francia: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Delivering Relevant Product Recommendations -- Josh Francia // Blueshift Nov 11, 2021
    Show notes

    Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs. Show Notes

    Connect With:

    • Josh Francia: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating Relevant Content In Real-Time -- Josh Francia // Blueshift Nov 10, 2021
    Show notes

    Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs. Show Notes

    Connect With:

    • Josh Francia: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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