MarTech Podcast ™ // Marketing + Technology = Business Growth

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11 Must-Answer Questions to Build a B2B video Nov 17, 2025

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B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates.

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What's the biggest lie marketers tell themselves about their own data? Nov 14, 2025

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Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated networking agents and the critical importance of visual hooks in the first seconds of video content.

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What is the coolest agent you’ve built for yourself? Nov 13, 2025

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Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. He discusses building AI agents that automatically identify networking opportunities based on calendar events, creating video analysis tools that map viewer engagement to specific visual elements, and developing workflows that combine internal performance data with external market signals to reveal competitive blind spots marketers miss when relying solely on first-party dashboards.

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What is your automaton tech-stack? Nov 12, 2025

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Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external data transforms AI accuracy and marketing strategy. The conversation covers building custom agents for networking automation, developing video analysis tools that map viewer engagement frame-by-frame, and creating visual hooks that compete with brands like MrBeast and Red Bull.

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The best data source to understand what is popular in B2B media Nov 11, 2025

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Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows through iterative testing, and validating AI outputs by asking it to explain its reasoning process.

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Why Marketers Should Treat AI Like a Frenemy Nov 10, 2025

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AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics with external market signals for strategic context.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What will the marketing analytics tech-stack look like in 5 years? Nov 07, 2025

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Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical frameworks for moving from raw data collection to immediate business intelligence that drives customer behavior understanding.

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What legacy marketing metric needs to die? Nov 06, 2025

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Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and using real-time analysis to make immediate business decisions.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Quickest way to improve analytics using live data in a campaign Nov 05, 2025

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Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without the need for complex ETL processes.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most important learning about data at Meta Nov 04, 2025

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Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can transition from legacy data systems to real-time analytics infrastructure. She covers identifying high-ROI use cases like retail waste optimization and supply chain management, implementing live data without complex ETL processes, and enabling business users to query data instantly for creative problem-solving.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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