MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

$100 Million Plan For Building a Unicorn in 24 Months -- Shane Hegde // Air Sep 05, 2022

Show notes

Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. As your company grows, it’s inevitable that your metrics will start to change. And, as companies look to scale their marketing activities, they’re going to have to make the shift towards organic marketing channels to ensure that spending remains minimal while growth occurs. Today, Shane talks about his 100 million dollar plan for building a unicorn in 24 months. Show Notes

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Shane Hegde: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CRO for Conversion or Value? -- Will Laurenson // Customers Who Click Sep 04, 2022

Show notes

This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show Notes

Connect With:

Will Laurenson: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who Click Sep 03, 2022

Show notes

Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show Notes

Connect With:

Will Laurenson: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Automating Awareness with Digital, Web & Print Media -- Bear Wade // Unify Creative Agency Sep 02, 2022

Show notes

Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. Whether it’s video, print, or some other form of content, when you're trying to scale awareness, you have to figure out the steps to include in your content assembly line. Especially in the case of automating awareness, you must identify your pain points and find other people to help you with the process. Today, Bear discusses automating awareness by using digital, web, and print media. Show Notes

Connect With:

Bear Wade: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Steps to Unify Your Marketing -- Bear Wade // Unify Creative Agency Sep 01, 2022

Show notes

Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. In order to solidify your brand in the minds of your customers and prospects, your marketing and branding must be consistent. However, what cannot be ignored is the necessity of adapting your marketing efforts to different marketing channels while maintaining that brand consistency. Today, Bear discusses five ways to unify your marketing. Show Notes

Connect With:

Bear Wade: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Real Fidelity Matters for Marketers -- Ed Nevraumont // Marketing BS Aug 31, 2022

Show notes

In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as humans pay for it. Show Notes

Connect With:

Michael Schoen: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Marketing to Employees Matters -- Ed Nevraumont // Marketing BS Aug 30, 2022

Show notes

In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot just sit in HR. Show Notes

Connect With:

Michael Schoen: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Defining Marketing the 3rd Way -- Ed Nevraumont // Marketing BS Aug 29, 2022

Show notes

In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle. Show Notes

Connect With:

Michael Schoen: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Value of an Outsourced SDR Team -- David Dulany // Tenbound Aug 28, 2022

Show notes

Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound. Yesterday, David and I talked about starting and scaling an outbound SDR team and today, we're going to continue the conversation talking about establishing and understanding the value of your outsourced SDR team. Show Notes

Connect With:

David Dulany: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starting & Scaling Your Outbound SDR Team -- David Dulany // Tenbound Aug 27, 2022

Show notes

Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research advisory and events focused sales development firm. Today, David and I are going to talk about starting and scaling your outbound SDR team. Show Notes

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