Midlife Made Simple: Faith and Purpose for Christian Women

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Latest Episodes:

[Trailer] Midlife Made Simple: Faith, Purpose & What Comes Next Sep 04, 2025

Welcome to Midlife Made Simple. In this short trailer, Shelly Niehaus shares the heart behind the podcast and what you can expect moving forward. If you’ve ever felt overwhelmed, disconnected from your purpose, or unsure of who you are in this season—you’re not alone. This podcast is here to help you simplify life, strengthen your faith, and find peace in your next chapter.

Whether you’re navigating an empty nest, caring for aging parents, questioning your identity, or simply longing for a new rhythm—this space was made for you.

✨ Key Takeaways:

Why Shelly shifted the podcast from marketing to a more soul-aligned mission
What it means to experience a whole life pivot in midlife—not just a career change
What to expect from upcoming episodes:
Short, actionable insights
Honest stories and faith-forward conversations
Tools to help you build rhythms, deepen your faith, and rediscover your purpose
A reminder that midlife transitions are sacred, not something to hustle through

🙌 If you're ready to:
✅ Trade overwhelm for clarity
✅ Grow in your faith
✅ Live with intention and peace in this next chapter

Then hit follow and come walk this new season with us.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#149 My Honest Midlife Pivot Sep 01, 2025

In this honest and heartfelt episode, I’m pulling back the curtain on a big shift—one that’s been quietly unfolding behind the scenes for months. From turning 50 to launching our twins to college and stepping into the role of caregiver, this season of life has brought deep reflection, unexpected pivots, and a call to let go of what no longer fits.

If you’ve ever felt stuck, disoriented, or unsure of what’s next, you’re not alone. This episode is for the woman navigating change and wondering if it’s time to release what once worked to make room for something new.

📅 Mark your calendar: A special announcement is coming on Thursday, September 4.

Key Takeaways

Letting go isn’t failure—it’s faith and freedom.
Sometimes we stay too long because the familiar feels safer than the unknown.
God often peels our fingers off slowly when we’re clinging to something too tightly.
Midlife transitions—like empty nesting, caregiving, or turning 50—can be sacred invitations to begin again.
You’re not alone in the in-between. This podcast is evolving to hold space for your next season, too.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#148 When Life Throws Curveballs Aug 25, 2025

This week’s episode is short and real—just five minutes.

Life doesn’t always go according to plan. In the past two weeks, my family has walked through the loss of my mother-in-law while also moving our boys into college and stepping into the new season of empty nesting.

I don’t have the margin for a full episode, and maybe you need to hear that too: sometimes five minutes is enough.

In this mini-episode, I share:

What happens when life throws curveballs

Why pausing doesn’t mean failing

A reminder that God’s timing is always right on time

We’ll be back next week, September 1, with a full episode: When It’s Time to Pivot.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#147 Ask the Expert: Build Your Brand with Podcasting with Rayna Rokicki Aug 18, 2025

📄 Episode Summary:
Tired of relying on social media to grow your business? This episode is for you. I’m joined by podcast growth coach and host of Podcast Growth Club, Rayna Rokicki, to unpack how podcasting can become your most powerful marketing tool—whether you start your own show or simply guest on others. We’re talking visibility, audience building, expert positioning, and how to simplify your content strategy by making podcasting your home base.

🎧 Key Takeaways:

Why podcasting is the platform for high-income, educated, action-taking listeners
The truth about social media optional marketing—and how podcasting supports it
How to pitch yourself as a guest (without hiring a PR firm)
Easy ways to build authentic relationships with podcast hosts
What to consider before launching your own podcast
Why solo episodes help you position yourself as the go-to expert
The ideal podcast episode length and frequency (it’s shorter than you think!)
SEO tips to make your podcast more discoverable
How to monetize your podcast without sponsors or a huge audience

✅ Action Step This Week:
Block 30 minutes to research 3 niche podcasts your audience listens to and brainstorm how you could collaborate or feature the host—before asking to be a guest.

🔗 Resources Mentioned:

🎙 Podcast Growth Club by Rayna Rokicki – listen to Episode 44 for tips on SEO

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#146 Ask the Expert: Using Public Speaking to Build Local Connections and Grow Your Business with Laurie-Ann Murabito Aug 11, 2025

In this episode of Educated, Empowered, Inspired, I’m joined by Laurie Ann Murabito, a speaker, author, and speaking coach, who shares how public speaking can be a game-changer for your business. Whether you're a seasoned pro or just dipping your toes into the world of speaking, Laurie-Ann breaks down practical steps to start speaking and elevate your business, grow your email list, and build meaningful relationships with your audience.

Key Takeaways:

Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.

Resources Mentioned:

Laurie Ann's new listener guide: speakandstandout.com/shelly
Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#145 Ask the Expert: How to Turn Your Content into Profit with Luis Camejo Aug 04, 2025

Content creation doesn’t have to be a full-time job—and in this episode, you’ll learn how to make it work for your real life and real business goals.

I sat down with Luis Camejo, co-host of the top-ranked Content is Profit podcast and co-founder of BizBros, to talk about building a content engine that fuels your business without draining your energy. Luis breaks down his “Six Levers of Content,” shares his powerful publishing pyramid framework, and gives two brilliant examples of how local service providers can use content (without social media!) to grow their brand and income.

Whether you’re just getting started or trying to get consistent, this episode is packed with practical strategies to help you create content that connects—and converts.
🎯 Key Takeaways:

Why most entrepreneurs struggle with content (hint: they misjudge their resources)
How to audit your time, tools, and energy to create a minimum viable content strategy
The “Six Levers of Content” every business should consider
What to do if you hate social media or don’t want to be on camera
Real examples: how a local wellness center and a Facebook Live strategy led to 6-figure wins
Why consistency trumps complexity when it comes to visibility
A simple 5-day challenge to help you find your voice and build momentum
How to connect with Luis and join the Business Creator Club for weekly content support

📌 One Small Step This Week:
Try Luis’s “Five Lives” method. Go live five days in a row on your favorite platform. Share one quick story from your day and tie it back to your business or client transformation. Keep it simple. Show up. Watch what happens.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#144 Marketing Makeover: How to Clarify Your Speaking Message and Get Booked Aug 01, 2025

In this Marketing Makeover Strategy Session, I sit down with Lisa Boehm, a speaker who’s shifting from grief-focused work to broader topics like resilience, burnout, and mental health. She’s ready to get booked consistently—but needed clarity on how to connect with the right audience using the right message.

We walk through the foundational pieces of her marketing strategy and identify practical next steps to gain traction in her speaking business.

🔑 Key Takeaways:

The three-legged stool of marketing: Audience, Offer, and Messaging must align to get results.

Messaging is often the missing link—make sure you're speaking your audience’s language.

Use Facebook groups to “lurk and listen” for real-world pain points and wording.

Interview past attendees to capture transformation stories and dial in what’s working.

Don’t create your offers in a vacuum—market research is everything during a pivot.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#143 Marketing Makeover: The Secret to Turning Content into Paying Clients Jul 31, 2025

In this episode of our Back to Business Coaching Week series, I sit down with product and brand photographer Randy Pyles from Javelin Photography. We dive into how he can grow his client base and build an email list using strategic lead magnets, content repurposing, and a systemized client experience.

If you're a service-based entrepreneur looking to attract more clients or better communicate your value, you'll find plenty of ideas to apply to your own business—especially if you've struggled with how to market something that's not easy to explain.

Key Takeaways:

Why every entrepreneur needs a strong lead magnet—and how to build one from content you already have

The importance of educating clients who “don’t know what they don’t know” about your service

How to identify the pain points your lead magnet should solve (before they’re ready to buy)

The power of using blog posts and nurture emails to build trust and guide potential clients

How Randy’s unique blend of photography + design + workflow gives him a competitive edge

The key to standing out: speak both the creative and business language your audience needs

🎯 Your Challenge This Week:

What is one asset you can create or repurpose to solve a problem for your ideal client—even if they’re not ready to buy yet? Start there.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#142 Marketing Makeover: Streamline Your Strategy and Focus on What You Do Best Jul 30, 2025

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities.

If you’ve ever felt like content creation is a full-time job or you’re managing too many platforms with too little ROI, this one’s for you.

Key Takeaways:

Start with one core content piece (like a video or podcast) and build everything else around it

Use AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule content

Let go of perfectionism—people want real, not perfect

Business pages need “proof of life,” but don’t require unique content

Structure before delegation: set up simple systems so a VA can step in and help

Your voice still matters—create the core content, then let tech and team handle the rest

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#141 Marketing Makeover: Simplify Your Marketing with a Repeatable Content Strategy Jul 29, 2025

This week on the podcast, we’re continuing Back to Business Coaching Week with a strategy session for Amber of Andrews Artistry. Amber is a creative entrepreneur who blends photography, design, and performance into a one-of-a-kind branding service for fellow creatives. In this session, we build out a simple, repeatable 90-day marketing plan centered around her top-performing lead magnet.

If you’ve ever felt scattered or unsure where to focus your marketing efforts—this episode is for you.

💡 Key Takeaways:

Anchor your content around one high-converting lead magnet for 90 days

Use the 3 content types—connect, position, invite—to stay consistent on social

Promote your lead magnet more often than you think (seriously!)

Align your content with the seasons and your audience’s current conversations

Gamify your promotion with the List Building Growth Scorecard

Repurpose your best content—no one’s paying as much attention as you are

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#140 Marketing Makeover: Turn Social Followers into Subscribers with This Simple Strategy Jul 28, 2025

n this Back to Business Coaching Week edition, we dive into a Marketing Makeover Strategy Session with Carrie Simpson of Forget Me Not Social — a boutique marketing agency specializing in Pinterest. Carrie is just starting her service-based business and wants to build an email list, set up her systems, and move beyond social media to nurture her dream clients.

In this live coaching call, we map out her next steps, including:

Why all roads should lead to your lead magnet
How to pick an email service provider (and why I love ConvertKit)
What to include in your first nurture sequence
How to keep things simple and sustainable so you actually take action

Whether you're brand new to email marketing or know you’ve been avoiding it, this episode will give you clarity and confidence to just start.
Key Takeaways:

Build your list from Day 1 — Even before you have a website or offer, start collecting emails.

Start simple — One great lead magnet + one solid email sequence is enough to build momentum.

Choose tools you actually enjoy using — If your tech feels clunky, you won’t use it.

Segment your audience — Tagging email subscribers allows you to speak directly to their needs.

Don’t overthink it — Progress over perfection. Done is better than perfect!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#139 Find Your Focus: A Time Strategy for Busy Entrepreneurs Jul 21, 2025

As a business owner, you want to market consistently—but let’s be real: between client work, admin tasks, and life, it often falls to the bottom of the list. In this episode, I’m sharing a simple 4-step strategy to help you create time in your packed schedule so you can finally show up for your marketing in a way that feels focused, consistent, and doable.

If marketing always feels like “one more thing” on your list, this episode is for you.

💡 Key Takeaways:

The difference between working in your business vs. working on your business—and why it matters.

A step-by-step breakdown to audit your weekly schedule and reclaim time for growth activities.

Why I never miss a Marketing Monday—and how you can create your own “meeting with yourself.”

How to essentialize your work environment and remove distractions so you actually get things done.

The power of theme days to reduce decision fatigue and make marketing feel simple and repeatable.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#138 From Overwhelmed to Focused: The Weekly Big 3 Method Jul 14, 2025

Feeling overwhelmed by your to-do list? Dreading Mondays before the week even begins? In this short and powerful episode, Shelly shares the simple weekly planning routine that transformed her business—and eliminated the dreaded Sunday Scaries.

You’ll learn how to use a 3-step weekly reset to organize your time, boost your productivity, and reclaim your peace of mind. Whether you're a pen-and-paper person or love your digital calendar, this method can be tailored to fit your life and business.
What You’ll Learn:

The #1 routine that keeps Shelly’s week on track (and her mind calm)

Why reflecting on the previous week is essential before you plan ahead

How to consolidate all your commitments into one clear weekly plan

The “Weekly Big 3” system that helps eliminate overwhelm and shiny object syndrome

How this planning rhythm helps business owners manage both work and family life with more ease

Weekly Action Step:

📅 Set aside 30–60 minutes this weekend to plan your week using Shelly’s 3-step process:

Reflect on last week’s wins and lessons

Review the upcoming calendar

Reset your priorities by identifying your Weekly Big 3

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#137 7 Productivity Tools That Changed the Way I Work Jul 07, 2025

Feeling overwhelmed by all the moving pieces in your business? You’re not alone. In this episode, I’m sharing the seven productivity tools that have brought clarity, focus, and peace to my workdays. These aren’t just hacks—they’re simple, intentional shifts that help you reclaim your time, protect your energy, and build the life and business you’ve been dreaming of.

Whether you’re in a season of rebuilding or just looking for a better rhythm, these tools will help you stop spinning your wheels and start moving forward with purpose.
Key Takeaways:

How theme days create structure and help you show up with intention

Why the Full Focus Planner helps simplify your daily decision-making

The $10 phone box that eliminates distractions and boosts deep work

How to set up a workspace that calms your nervous system and sparks creativity

A timer technique (Pomodoro) that builds momentum and prevents burnout

The importance of protecting your eyes and energy with blue light glasses

How sticky notes can clear mental clutter and keep you focused on what matters

👉 Grab the Resource Guide for links to everything mentioned in this episode.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#136 A Simple Trick That Will Transform Your Personal Brand Jun 30, 2025

Ever wonder how your clients, colleagues, or friends actually experience you? In this episode, we’re doing a fun (and powerful) personal branding exercise to uncover the top words people associate with you—and how to use those words to create stronger messaging and more aligned marketing. You’ll walk away with a simple, practical tool you can implement this week to clarify your brand voice and boost your confidence.

Key Takeaways:

Why self-perception can limit your brand clarity—and what to do instead
A simple 3-step Word Cloud Exercise to reveal how others describe you
How to use those words to shape your content, messaging, and confidence
A mindset shift to move past the fear of “asking for feedback”
How this one exercise can help you attract better-fit clients
Bonus tip: Use AI to spot your brand tone or repurpose adjectives into messaging
Action Plan: Ask 10 people for 3 adjectives, identify your top traits, and reflect them in your brand

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#135 How to Use Storytelling to Attract Your Dream Clients Jun 23, 2025

In this episode, we’re diving into one of the most powerful branding tools you already have—your personal stories. If you’ve ever wondered what to post or felt like your content just isn’t landing, this one’s for you. You’ll learn how to build a story bank, connect more deeply with your audience, and stop overthinking your content. Because people don’t buy services—they buy stories.

Key Takeaways:

You don’t need a dramatic backstory to be impactful—relatable wins and struggles are what connect.
Storytelling builds trust and makes your brand more memorable.
Use everyday moments to reflect your values, lessons, and client transformations.
Start building a story bank of 10 real-life experiences you can pull from anytime.
Use AI to turn your stories into shareable content without losing your voice.
The more you share your story, the more connection and conversions you’ll create.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#134 The Simple Shift That Makes Your Personal Brand Stand Out Jun 16, 2025

If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we’re unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.

This one’s all about building a brand that actually feels like you—without a full rebrand or starting from scratch.

Key Takeaways:

Why copying your competition keeps you stuck (and exhausted)

How your vision, values, and passions shape your most magnetic content

Examples of how to express each element in your brand

How to use ChatGPT to brainstorm your brand traits (without losing your voice)

One simple challenge to start showing up more authentically this week

Mentioned in This Episode:

Join my email community for weekly branding tips & tools → shellyniehaus.com/tips

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#133 Simplify Your Personal Brand with These Three Things Jun 09, 2025

Episode Summary:
If your brand doesn’t feel like you—or you’re constantly second-guessing how you show up online—this episode is your reset button. We’re breaking down the 3 essential elements every personal brand needs to feel clear, consistent, and aligned: your Name (visuals), your Face (real-life presence), and your Feel (tone and energy).

Whether you’re refining your online presence or starting fresh, this episode will help you simplify where to focus first.

Key Takeaways:

Why consistency > perfection when it comes to branding

How to tighten up your visuals across platforms (Name)

Why showing your face builds trust faster than any logo

How your tone and energy (Feel) shape how people connect with your content

Real examples of how these brand elements show up (and where to adjust)

Mentioned in This Episode:

Join my email community for weekly personal branding tips → shellyniehaus.com/tips

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#132 How to Build a Personal Brand That Stands Out in a Crowded Market Jun 02, 2025

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I’m sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.

Whether you’re starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility.

Key Takeaways:

Why your personal brand is your most powerful business asset

How the online space has changed—and what that means for your visibility

Why “just working hard” isn’t enough anymore to get noticed

The simple first step to start aligning your brand: Google yourself

How I help coaching clients build intentional, trust-building personal brands

Mentioned in This Episode:

Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#131 From Crickets to Clients: Build Your First 100 Email Subscribers May 26, 2025

In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you.

🎯 What we cover in this episode:

How Tanya can grow her email list to her first 100 subscribers
Why a simple lead magnet beats “subscribe to my newsletter” every time
The #1 mindset shift to stop selling and start connecting
Easy content ideas for monthly emails that build know-like-trust
Why your lead magnet should feel like your proud grandbaby 👶🏻
How to use in-person and online communities to promote your list (without feeling spammy)

💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward.

🔗 Want your own strategy session? Book one here:
https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#130 Simplify Your Social Media: Use This 3-Post Framework May 19, 2025

Social media doesn’t have to be overwhelming—or exhausting. In Part 2 of this special series, we’re building on last week’s mindset shift and diving into the final two content types you need to consistently attract, connect, and convert followers into clients.

We’ll also walk through my simple 6-step content strategy to help you stay focused, organized, and off the content hamster wheel. No more winging it—just a repeatable rhythm that works.

💡 Key Takeaways:

The final two content types: positioning and inviting
How to teach, share testimonials, and highlight transformation
Why your followers need a clear next step—and how to guide them
What micro-commitments are (and why they matter)
A 6-step system to plan, create, and schedule content with ease
How to make your social media feel light, aligned, and doable

🎯 Action Step:
Plan your next 3 posts—one to connect, one to position, and one to invite. Then schedule them and spend your time actually engaging.

📦 Want templates, prompts, and tools?
Check out the Social Media Mastery Blueprint!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#129 How to Create Content That Actually Works May 12, 2025

In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.

Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.

Key Takeaways:

Why social media feels heavy—and what to do about it
The “ELF” business filter: Easy, Lucrative, and Fun
The mindset shift from content consumer to content producer
How to approach social with purpose and intention
The first of three core content types: Content that Connects
How to define your personal content pillars
A simple challenge to take action this week

🎯 Action Step:
Take 10 minutes to map out your 2–3 personal content pillars and brainstorm one connection post to share this week.

📦 Want templates, prompts, and tools?
Check out the Social Media Mastery Blueprint!

📌 Part 2 drops next week and will cover content that positions you as the expert and how to invite people to take the next step with you—don’t miss it!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#128 Redefining Success After a Life-Altering Diagnosis with Stephanie Renk May 05, 2025

In this special Mother's Day episode, I sit down with my client and friend, Stephanie Rank, career coach, solopreneur, mom, and breast cancer survivor. Her story is one of deep faith, unwavering strength, and learning to redefine what "success" truly means.

We talk about what it looks like to run a business while navigating motherhood and a cancer diagnosis, and how faith, boundaries, and grace helped Stephanie rebuild not just her business, but her life. Whether you're in a season of thriving or simply trying to stay afloat, this conversation will remind you that it’s okay to pivot—and that your legacy is built through grace, faith, and presence, not just revenue goals and to-do lists.

🔑 Key Takeaways:

Why “doing it all” isn’t the goal—and how to define what’s enough for you in this season

How Stephanie shifted from chasing revenue to prioritizing relationships

The moment she knew she had cancer, and how her faith carried her through treatment

Using your calendar as a boundary-setting tool for work, life, and family

How sharing her personal story on social media led to more connections and client engagement

What it really means to build a business that supports the life you want

🔗 Resources Mentioned:

Stephanie's website: NextStepCareerServices.com

Free resume checklist: https://next-step-career-services.kit.com/resume-essentials-examples-guide-landing

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#127 Tired of Social Media? Try These Simple Email Strategies Apr 28, 2025

In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.

We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling.

Key Takeaways:

Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.

Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.

Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.

Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics.

Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement.

Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#126 How to Build Your Personal Brand in 3 Simple Steps Apr 21, 2025

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.

Key Takeaways:

Why your personal brand matters more than your logo or color palette
The power of showing up with your name, face, and voice
How to choose one platform to start creating content (without the overwhelm)
Why people trust people—not polished brands
A simple action step you can take this week to start building your brand

🔗 Resources & Links:
Want help building or refreshing your personal brand?
👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#125 Refresh Your Brand with AI in 10 Minutes Apr 14, 2025

10-Minute Tactic to Simplify Your Messaging

Feeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.

This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.

Key Takeaways:

Why your brand might feel “off” in a new season
How to prep ChatGPT so it speaks in your voice
4 simple prompts to refresh your brand messaging
What to update first if you’re feeling stuck

🎯 Want help applying this to your business?
Book a Client Attraction Clarity Call and let’s simplify your message together.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#124 Spring Clean Your Business: What to Keep, Shift, or Let Go Apr 07, 2025

If your offers aren’t lighting you up—or worse, they’re not selling—it might be time for a little spring cleaning. In this episode, I’m walking you through how to evaluate what’s working, what’s not, and what’s no longer aligned with where you're headed.

This is your permission slip to let go of what’s no longer serving you and step into the next season of your business with clarity and confidence.

In this episode:

Why “working” doesn’t always mean “worth keeping”
How to spot offers that are draining your energy
The simple mindset shift that helped me release what wasn’t aligned
A quick 15-minute action step to get clarity now
What to do before you create anything new

Need help evaluating your offers?
Book a free Client Attraction Clarity Call with me—let’s get your business realigned and refreshed.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#123 Struggling with Email Engagement? Try These Simple Fixes! [Marketing Makeover with Brandi Wolf] Mar 31, 2025

In this Marketing Makeover Strategy Session, I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you’ve ever felt like your emails are getting ignored, this episode is for you!

Key Takeaways:
✅ Marketing is a conversation – Stop talking at your audience and start talking with them.
✅ Audience, Offer, and Messaging must align – If engagement is low, one of these might be off.
✅ Engagement > List Size – A smaller, engaged list is more valuable than a large, disengaged one.
✅ Ask your audience what they want – The best marketing comes from knowing your people, not guessing.
✅ Personalized follow-ups matter – Send individual emails to top subscribers instead of relying only on mass messages.
✅ Micro commitments boost engagement – Require small actions (like sign-ups) to increase participation.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#122 How To Create the Community You Crave: Overcoming Networking Fears Mar 24, 2025

Not all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network.

Key Takeaways:

✅ Not all networking groups are the right fit—it’s okay to walk away from the wrong ones.
✅ Bad experiences don’t define your future success—you can recover and find your people.
✅ Start by showing up—even if you feel like an outsider, the right community will welcome you.
✅ Networking isn’t just about business—it’s about relationships that help you grow.

Mentioned in the episode:
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#121 Social Media Strategy: Winning on LinkedIn [Marketing Makeover Strategy Session with Peter Istvan] Mar 17, 2025

In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

Key Takeaways:

🔹 Optimize Your LinkedIn Profile – Ensure your headline, summary, and images position you as the expert.
🔹 Follow a 3-Part Content Strategy:

Connection Post – Share behind-the-scenes content, personal insights, or your journey to build trust.
Expert Positioning Post – Educate your audience on industry insights, FAQs, and myths (e.g., AI headshots vs. professional photography).
Invitation Post – Guide potential clients to take action (download a freebie, book a session, join your email list).
🔹 Engage & Network – Share and interact with content from peers and potential clients to increase visibility.
🔹 Leverage AI for Content – Use tools like ChatGPT to spark ideas but always personalize your messaging.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#120 How to Build Real Connections Without Feeling Salesy with Melissa Snow Mar 10, 2025

In this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising, about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game.

Key Takeaways:

Focus on Relationships, Not Clients

Build a diverse network of supporters, collaborators, and referral partners.

Choose Networking That Fits You

Experiment with different types of events to find what feels right.

Network Anywhere, Anytime

Connections can be made at hobby groups, clubs, or casual meetups.

Follow Up with Purpose

Share helpful resources or personalized notes to stay memorable.

Set Boundaries Confidently

Use phrases like "I don’t have the capacity for that right now" to protect your time.

Use Zoom for Efficient Networking

Offer 30-minute Zoom calls instead of in-person meetings to save time.

Action Step:
Pick one networking opportunity this week—virtual or in-person—and commit to it.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#119 The Secret to Growing Your Business Without Burnout Mar 03, 2025

In this episode, I’m sharing a behind-the-scenes coaching training where I walk through how to scale your business without adding more to your plate. If you’re feeling stretched thin but want to grow, this is for you. We’ll talk about smart systems, automation, and outsourcing so you can create a business that supports your life—not one that runs you into the ground.

Key Takeaways:

The fourth and final stage of the Dream Business Blueprint and why it’s essential.
How to transition from doing everything yourself to working smarter.
The three key areas to optimize for long-term, stress-free growth:
✅ Time Management – Set boundaries, delegate tasks, and work efficiently.
✅ Client Management – Implement systems to streamline client experience.
✅ Scaling & Growth – When to raise prices, outsource, or automate to free up time.

🎯 Take action: What’s one thing in your business you can automate, delegate, or simplify this week?

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#118 Tired of social media? Try this instead Feb 24, 2025

Are you relying on social media to grow your business but struggling to turn likes and follows into actual sales? Social media alone isn’t enough—you need a strategy to nurture relationships and guide potential clients toward working with you.

In this episode, I’m sharing a behind-the-scenes segment from a private coaching training where I walk through Stage Three: From Social to Sales from my Dream Business Blueprint. You’ll learn how to bridge the gap between social media and sales using email marketing so you can create consistent income without constantly chasing engagement.

Key Takeaways:

Why social media alone won’t grow your business (and what to do instead).
The missing link between social content and actual sales.
How to use email marketing to nurture and convert leads.
The three essential emails every business needs to build trust.
How to set up a simple system to turn followers into paying clients.

Your Next Step:
📩 Take action: Do you have a clear way to capture leads and nurture them beyond social media? If not, start mapping out your email strategy today!

📅 Need help? Let’s chat! If you’re ready to create a simple, effective system to move people from social media to sales, book a free Client Attraction Clarity Call

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#117 Marketing Momentum: Get More Clients with Less Effort Feb 17, 2025

Marketing can feel like a never-ending to-do list—posting on social, trying different platforms, and still wondering why it’s not converting into actual clients. In this episode, I’m sharing a behind-the-scenes look at a private VIP training where I break down Stage Two: Marketing Momentum from my Dream Business Blueprint. You’ll learn how to build brand awareness, create a consistent marketing strategy, and attract the right clients—without burning yourself out in the process.

Key Takeaways:

Why most entrepreneurs struggle with marketing – and how to fix it.
The importance of consistency – why marketing in spurts won’t get you results.
Choosing the right platforms – stop chasing every new trend and focus on what works for YOU.
The power of a 90-day marketing plan – how to simplify your strategy and stay on track.
How to build a marketing flywheel – create momentum so your marketing works even when you're not actively posting.

Feeling stuck in your marketing? Let’s chat! Book a Marketing Momentum Clarity Call—no pressure, just a casual conversation to help you get focused and take the next step. Grab a spot at https://shellyniehas.com/call

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#116 Struggling to Get Clients? Simplify Your Audience, Offer & Messaging for Clarity Feb 10, 2025

If you’ve ever felt like you’re just throwing things out there and hoping something sticks in your business, this episode is for you. We’re kicking off a special series based on my Dream Business Blueprint, and today’s focus is on Stage One: Business Breakthrough—the foundation every business needs to succeed. I’m walking you through the biggest mistakes entrepreneurs make at this stage and the three key things you need to focus on to build a strong, sustainable business.

Key Takeaways:

Why clarity is everything – If you’re not clear on who you serve, what you offer, and how to talk about it, everything else in your business will feel hard.
The “Start Anytime” Offer – Make it easy for people to work with you by creating a simple entry point.
Business Basics Matter – You don’t need fancy systems, but you do need the essentials: a way to take payments, schedule clients, and communicate effectively.
The biggest mistake new entrepreneurs make is that jumping straight into marketing without a solid foundation leads to frustration and wasted effort.

Feeling stuck in this stage? Let’s chat! Book a Client Attraction Clarity Call with me—no pressure, just a casual conversation to help you move forward. Grab a spot here: https://shellyniehaus.com/connect

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#115 My Top Marketing Strategy & How It Can Work for You Too Feb 03, 2025

Two years ago, I hit record on the very first episode of Educated, Empowered, Inspired. Now, I can’t imagine running my business without this podcast. In today’s special 2-year anniversary episode, I’m pulling back the curtain on why I chose podcasting as my main content pillar, how it’s transformed my business, and why it might be the best marketing tool you’re not using yet.

If you’ve been wondering how to grow your brand, build deeper connections, and generate leads without constantly fighting social media algorithms, this episode is for you. Let’s talk about the real power of podcasting and how it can work for YOU!

Key Takeaways:

🎙️ Why I Chose Podcasting Over Other Content Types
💡 How Podcasting Has Helped Me Grow My Business
🚫 Limiting Beliefs About Podcasting (And Why They’re Wrong!)

🎯 This Week’s Action Step:
Write down 3 podcast topic ideas based on the biggest pain points you solve for your clients. Feeling brave? Record a quick 2-minute voice memo sharing your thoughts—just for practice!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#114 How To Authentically Grow Your Email List [Marketing Makeover Session with Wendi Bergin] Jan 27, 2025

In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list.

Key takeaways from our session:

Create a Resource Guide: A simple, evergreen lead magnet combining Wendy’s best content, like checklists, podcasts, and videos, to introduce new subscribers to her world.
Target Ideal Clients: Focus on overwhelmed mothers who need joy-filled, practical skills to reduce stress and improve their resilience.
Nurture the List: Use the resource guide to build trust and grow her email list, while introducing her offers in a non-salesy way.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#113 How Public Speaking Can Boost Your Small Business Marketing Strategy Jan 20, 2025

Key Takeaways:

Public Speaking as a Business Growth Strategy: Laurie Ann explains how speaking is a powerful way to expand your reach, grow your email list, and build brand awareness.
Redefining Your Stage: Public speaking doesn't just mean keynotes. Small, local opportunities like networking events or social media can serve as great platforms to start speaking.
Practical Tips to Get Started: Laurie Ann emphasizes starting small with your warm market, preparing a couple of well-received topics, and building momentum over time.
Adding Value Without Charging Fees: Even if you're not charging a speaker fee, you can still create a solid ROI through email list building, offering free resources, and engaging with your audience.
Building Long-Term Relationships: The key to success in public speaking is not just about getting one-time gigs, but about maintaining relationships with event planners and speakers to ensure long-term opportunities.

Resources Mentioned:

Laurie Ann's new listener guide: speakandstandout.com/shelly
Laurie Ann's podcast: Be In Demand (episodes 264 and 268: "Six Speaking Mistakes to Avoid")

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#112 The Playbook Every Small Business Owner Needs to Succeed Jan 13, 2025

In this episode, I share the Podcast Listener’s Resource Guide—your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired.

Key Takeaways:

Discover the top 10 podcast episodes to jumpstart your business growth.
Save time with a curated list of tools and resources for small business owners.
Stay motivated with bonus inspiration, including my favorite business books and Pump It Up Playlist.

Grab Your Free Resource:
Download the Podcast Listener’s Resource Guide now: shellyniehaus.com/guide

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#111 5 Tips to Find Time to Grow Your Business [Business Power Hour Training] Jan 06, 2025

Episode Summary
In this episode, I’m sharing the game-changing strategies you need to find time in your busy schedule to work on your business, not just in it. Whether you’re feeling overwhelmed, distracted, or reactive in your daily routine, these practical steps will help you create space to focus on the tasks that truly move the needle. You’ll learn to shift your mindset, maximize your time, and develop a schedule supporting your goals.

Key Takeaways

Shift from Consumer to Producer Mindset
Stop scrolling and start creating. Position yourself as the expert in the room by producing content that connects with your audience.

Track Your Time
Use the 168-hour mindset to clarify how you’re currently spending your time. Identify areas to adjust and prioritize.

Batch Similar Tasks
Group your tasks to reduce task-switching and create a state of flow. This is your secret weapon to reclaim valuable hours.

Implement Theme Days
Dedicate specific days to certain tasks—like Marketing Mondays or Networking Wednesdays—so you know exactly what to focus on each day.

Schedule and Honor Your Time
Treat your appointments with yourself, like time for marketing or lead generation, as non-negotiable. What gets scheduled gets done.

Mentioned Resources

Laura Vanderkam’s Time Tracking Challenge

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#110 Marketing Made Simple: Celebrating Listener Wins + Q&A Dec 30, 2024

In this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world.

Key Takeaways:

Consistency Creates Momentum: Track your progress, stay consistent, and watch your business thrive.
Email Marketing Tips: Spark curiosity, offer clear value, and personalize your subject lines to boost open rates.
Authenticity in AI-Driven Industries: Highlight your unique value and craftsmanship to stand out.
Podcast Promotion 101: Use SEO, social media, email marketing, and collaborations to grow your audience.
Creative Community Engagement: Ideas like 30-day challenges or provider partnerships can elevate awareness while staying true to your mission.

🎉 Plus, listener wins like a 70% email open rate, life-changing business tools, and accessible wellness programs will leave you inspired to tackle 2025 with confidence.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#109 7 Questions to Ask In Your Business At The End of The Year Dec 24, 2024

In this episode of the Educated, Empowered, Inspired podcast, we dive into the power of reflection in your business. While most entrepreneurs focus solely on goal-setting, true growth happens when we pause to reflect on what worked, what didn’t, and where we can improve. This practical episode introduces you to a simple, actionable exercise: seven key questions to ask at the end of each quarter (or year) to evaluate your progress, refine your strategies, and plan for success. This is an episode to bookmark and return to regularly as you grow your business intentionally and strategically.

Key Takeaways:

The Power of Reflection:

Learning happens when we reflect on experiences, not just live them.
Establishing a rhythm of reflection (daily, weekly, monthly, or quarterly) ensures continuous growth.

The Seven Reflection Questions:

Did I meet my financial goals?
What did I do well (my strengths)?
What were my weaknesses?
What were the most beneficial connections I made?
What activities served my vision and moved the needle forward?
What marketing activities worked best?
Where did I take risks or get uncomfortable?

Next Steps After Reflection:

Use insights to refine your goals and focus for the next quarter.
Implement changes through delegation, automation, or mentorship.

Practical Action:

Block 30 minutes this week to go through the reflection exercise.
Share your insights with me or a fellow entrepreneur to reinforce your learnings.

Looking to dive deeper? Join my Business Power Hour, a free virtual training held on the last Wednesday of each month. It’s your chance to get answers to your pressing questions and connect with other entrepreneurs.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#108 AI Tools for Small Businesses Dec 16, 2024

This week’s 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you’re feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business.

Key Takeaways:

ChatGPT

Acts as your virtual assistant for brainstorming, copywriting, and ideation.
Simplifies research and creates training materials like outlines and workbooks.
Pro Tip: Focus on writing detailed, clear prompts for the best results.

Zoom AI

Automates meeting notes, summaries, and action items during client and team calls.
Helps you stay focused during meetings while capturing every detail.
Pro Tip: Set up Zoom AI to auto-start for recurring meetings.

Canva Magic

Speeds up design tasks with professional-looking templates and resizing for multiple platforms.
Features tools like MagicWrite for generating copy and a brand kit for consistent designs.
Pro Tip: Upload your logos, colors, and fonts to Canva’s brand kit for seamless designs.

Opus AI

Your ultimate video editing assistant, handling captions, transitions, and polished effects.
Generates clips and shorts from your videos in seconds.
Pro Tip: Add small pauses between key points while recording for cleaner AI edits.

Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#107 Building Momentum in Your Business [Marketing Makeover with Samatha Foote] Dec 09, 2024

In this episode, we’re diving into a Marketing Makeover Strategy Session with Samantha Foote, founder of Every Brain is Different. Samantha’s business focuses on supporting parents of neurodivergent kids with music therapy, positive behavioral therapy (ABA), and parent coaching.

Together, we mapped out a marketing strategy to help Samantha grow her parenting membership program, which is launching this holiday season. Listen in as we discuss list-building techniques, email nurture sequences, and repurposing content to engage her ideal audience and drive conversions.

Key Takeaways

Start with Clear Goals: Samantha’s six-month goal is to enroll 10 members in her parenting membership.
Warm Up Your Audience: A three-week email nurture sequence (two emails per week) can set the stage for a successful launch.
Repurpose Content: Use existing blog posts, podcast episodes, and social media content to create value-packed emails.
Diversify Content Formats: Offer a mix of blog posts, podcasts, videos, and reels to cater to different audience preferences.
Test and Adjust: Marketing is testing! Test welcome sequences for different audiences and refine based on results.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#106 Time Saving Tools to Simplify Your Business Dec 02, 2024

In this 10-Minute Tactics episode, I share how simplifying my business systems with Equipt360 has been a game-changer. If you’re tired of juggling multiple tools and feeling like tech is running your life, this episode is packed with actionable tips to help you streamline and save.

Equipt360 is an all-in-one platform that simplifies everything—from emails and client management to payments and marketing—so you can spend less time on tech and more time doing what you love.

Key Takeaways:

The Problem with Fragmented Systems: Juggling multiple tools drains your time, money, and energy.
Equip360 Features: Combines email, scheduling, payments, social media, course hosting, and more in one platform.
Benefits of Simplifying: Save time, cut costs, reduce tech stress, and create a seamless client experience.
Support Matters: Equip360 offers live Q&A sessions, masterclasses, and individualized help to keep you moving forward.
Start Simplifying Today: Streamline your operations to build an ELF business—Easy, Lucrative, Fun!

Resources Mentioned:

Learn more about Equipt360 and schedule a demo
Book a free 15-minute call with me to explore if it’s the right fit for you.

Simplify your systems, reclaim your time, and set yourself up for success in 2025.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#105 Simplified Marketing [Marketing Makeover with Laurie-Ann Murabito] Nov 25, 2024

In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively.

Key Takeaways:

Plan with Your Big Rocks First: Start by mapping out your year in quarters, adding personal and professional obligations first, to create a realistic marketing schedule.
Content Repurposing: Use existing content, like podcasts, to create multiple marketing pieces (social posts, newsletters, videos) and reduce effort.
AI Efficiency: Tools like ChatGPT or Claude can streamline content creation. Train the tool to match your voice using your transcripts and prompts.
Marketing Rhythm: Establish a weekly dedicated marketing time (e.g., Marketing Mondays) and block off time for content creation and repurposing.
Focus on Email: Prioritize email newsletters as a direct and effective way to engage with your audience. Repurpose social content from these emails to save time.
Test and Adjust: Start small with new systems—try them for two weeks and tweak as needed.

Resources Mentioned:

Book a Marketing Makeover Strategy Session: resources.shellyniehaus.com/marketingmakeover
Tools for Content Creation: Opus AI, ChatGPT, or Claude for transcripts and social media repurposing.

If you feel like marketing is a heavy boulder on your back, start by dedicating time to plan your "big rocks" and repurpose existing content to lighten the load. Try the two-week test system Laurie-Ann is implementing and see what works for you!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#104 7 Steps to Simplify Your Business Nov 18, 2024

Shelly discusses a common theme she’s seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business.

Key Takeaways:

Strategies and Systems

Are your business systems feeling supportive or heavy? Shelly shares how to reassess your tech stack and decide what’s essential. She encourages listeners to streamline, keeping only what truly helps their business.

Commitments

Overcommitted? Shelly explores the impact of saying “yes” to too many commitments. It’s time to re-evaluate networking groups, coaching programs, and other recurring commitments that may not be adding value.

Goals

Are you holding onto goals that no longer serve you? Shelly talks about the importance of setting goals aligned with where you want to be, not just where you were.

Tasks

Are tasks being done out of obligation rather than impact? Shelly challenges listeners to assess the “must-do” tasks and consider outsourcing or letting go of those that don’t truly move the needle.

Rooms

Are you staying in groups or communities longer than you should? Shelly encourages you to release rooms or groups that no longer energize you, freeing up space for relationships and opportunities that better align with your growth.

Episode Challenge:
Shelly invites listeners to create a Life-Giving vs. Life-Draining list. Identify what to keep, what to delegate, and what to let go. Then, share one thing you’ll bless and release to make room for growth in the coming year. Shelly would love to hear from you—reach out with your takeaway and maybe even inspire the community!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#103 Strategic Marketing Tips [Marketing Makeover with Artisan Homemaker] Nov 11, 2024

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.

Key Takeaways:

Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.
Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.
Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.
Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.
Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.
Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.
Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#102 How to Identify Your Most Valuable Clients Nov 04, 2024

This week, Shelly dives into a typical pitfall many small businesses face: the allure of pleasing everyone. She unfolds the truth that clients differ significantly in their values and demands. This episode focuses on recognizing five types of clients in your business, helping you pinpoint where to focus your marketing efforts for maximum impact and revenue.
Key Takeaways:

Five Types of Clients:
- VIP Ideal Clients: Your top performers make up most of your revenue. They appreciate and resonate with your services.
- Referral Clients: They may not spend the most but are vital for their enthusiastic endorsements.
- Average Clients: Reliable payers who help maintain your business's baseline.
- Joy-Bringing Clients: Long-term supporters who have been with you since the beginning.
- Problematic Clients: High-effort, low-return clients. Spot and manage their red flags early.
Focus Your Marketing: Sharpen your marketing to attract and retain VIPs and referral clients, making your efforts more effective.
Strategic Client Management: Use your understanding of these client categories to craft targeted marketing strategies that resonate with the right people.

Action Step: Segment your client list into these categories to refine your marketing approach, emphasizing those who contribute most positively to your business.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#101 Enhancing Online Visibility (Marketing Makeover with Micah Thompson) Oct 28, 2024

Key Takeaways:

Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.
Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.
Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.
Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.
Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.

In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#100 Life Changing Lessons from 100 Podcast Episodes Oct 21, 2024

In this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life.

Key Takeaways:

Consistency is Key
Show up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!

Start Messy & Embrace Imperfection
Perfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!

The Power of Community
It’s not just about downloads or email lists—it’s about real connections and building a community that supports each other.

Always Keep Learning
Stay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.

Authenticity Matters
Your story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#99 New Client Growth Strategies (Marketing Makeover with Andrea Blythe) Oct 14, 2024

Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.

Key Takeaways:

Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.
Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections.
Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness.
Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic.
Strategic Offers: Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#98 5 Tips To Embrace Progress Over Perfection in Marketing Oct 07, 2024

Welcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here’s how to shift your mindset and embrace practicality over polish.

Key Takeaways:

Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.
Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.
Minimum Viable Option: Identify the simplest version of your product or service that serves the purpose and build upon it as you gain more insights and experience.
Everything is a Stepping Stone: Every project and launch is a stepping stone to greater achievements. Learn and evolve with each step.
Sustainability is Key: Align your business activities with what is sustainable for your current situation, ensuring longevity and continued relevance.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#97 Starting Strong: Basic List Building Strategies (Marketing Makeover with Jennifer Carici) Sep 30, 2024

In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience.

Key Takeaways:

Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.
Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less responsive one.
Ideal Client Identification: Knowing who your ideal clients are is crucial for effective list building and creating targeted lead magnets.
Lead Magnets: Simplify your lead magnet to address common pain points and offer quick wins without overwhelming potential subscribers.
Promotion Strategies: Consistently promoting your lead magnet is essential. Use tools like the List Building Growth Scorecard to track and enhance your promotional efforts.
Persistence in Marketing: Regular and strategic promotion can help build momentum and increase the effectiveness of your email marketing.

Book a Session: Interested in a Marketing Makeover strategy session for your business? Click on the link in the show notes to schedule your call with Shelly.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#96 Three Reasons Your Email List Isn't Growing & How to Fix It Sep 23, 2024

Welcome back to another episode of Educated, Empowered, Inspired! Today, we're diving into something I know so many of you are struggling with—why your email list isn’t growing. I’m sharing the top 3 reasons and how you can fix this. Plus, I’ve created a fun new tool, the List Building Growth Scorecard, to help you get consistent and focused with your lead magnet promotion so you can finally see that list grow!

Key Takeaways:

If your email list is stuck, you’re probably under-promoting your lead magnet. People need to see it more often!
You need a solid strategy—sporadic posting won’t cut it. Let’s get systematic about where and how you promote.
Consistency is everything when it comes to building your list. It’s time to make list-building a regular habit in your business.
I’ve created the List Building Growth Scorecard to help you track your efforts and make promoting your lead magnet fun and easy.
Set some goals for your list: first, aim for 100 new contacts, then work to double that, and eventually aim for 500 new subscribers!

Action Step:

Download the List Building Growth Scorecard HERE and join the 28-day challenge. Track your daily activities, give yourself points, and watch your list grow!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#95 Create the Right Email Opt-in For Your Business Sep 16, 2024

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.

Freebies Mentioned In This Episode:

FB Profile Profitability Guide:

Email Quickstart

List Builder Growth Scorecard

Business Power Hour

Marketing Makeover

Key Takeaways:

Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.
Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.
Choosing the Right Topic:
- Start with the end in mind and align your lead magnet with your ideal client's needs.
- Avoid attracting random people; focus on quality leads.
Lead Magnet Ideas:
- Simple Options: Coupon/discount codes, cheat sheets, checklists.
- In-Depth Options: Workbooks, guides, mini-courses.
- Engagement-Focused: Video/audio resources, templates, quizzes.
- Experience-Based: Virtual or in-person events like business power hours or lunch and learns.
Execution Tips:
- Don't overthink; start with a simple, minimum-viable lead magnet.
- Leverage your strengths—choose a format that aligns with how you naturally work.
- Use tools like ChatGPT for creativity if you’re stuck.
Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#94 Business Bootcamp: How to Create Compelling Content that Converts Sep 09, 2024

Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.

Key Takeaways:

Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.
Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.
Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.

Action Steps:

Download the Client Persona Template – Get to know your customer better with guided exercises.
Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.
Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.

Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#93 Business Bootcamp: How To Get Clear With Your Messaging Sep 02, 2024

In this special episode of Educated, Empowered, Inspired, we dive into the critical art of connecting with your customers. Part two of the Back to Business Bootcamp series is where I guide you through aligning your audience, offer, and messaging. If you’ve ever fallen into the trap of "If I build it, they will come," this episode is for you. Learn why understanding your customers deeply is the key to converting interest into sales and how to ensure your marketing strategy truly resonates with your target audience.

Key Takeaways:

Audience Insight: Understand why being in the right room—both physically and virtually—is crucial to reaching the right customers. Make sure your audience is not only interested in your offer but also willing to pay for it.
Offer Alignment: Avoid creating products in a vacuum. Learn the importance of listening to your customers and tweaking your offers to match their needs and desires.
Effective Messaging: Your messaging bridges your audience and your offer. Discover how to align your messaging with the language and concerns of your target market to ensure it resonates and converts.

Get started now! Download the Client Persona Template to start getting to know your customers better.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#92 Business Bootcamp: How to Get To Know Your Customer Aug 26, 2024

In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.

DOWNLOAD YOUR WORKBOOK: https://resources.shellyniehaus.com/persona

Key Takeaways:

Simplify Your Approach: Think of marketing as having conversations, not just pushing out content and offers.
Common Mistakes in Marketing:
1. Overcomplicating Language: Avoid expert jargon that doesn’t resonate with your audience. Speak their language to connect better.
2. Jumping Straight to Solutions: Build a connection first; let customers understand why they should care before diving into what you offer.
3. Failing to Highlight Transformation: Clearly communicate the change customers will see from using your services. Paint a picture of their potential success.
The Right Order Matters: Focus on aligning your marketing activities with the customer’s journey and needs. Start with foundational messaging before expanding into more complex strategies.
Practical Steps for Audience Research:
- Identify where your audience spends time online and offline.
- Listen to the conversations and questions they have in these spaces.
- Understand and articulate the transformation they seek through your services.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#91 Email Tips to Land More Clients [Marketing Makeover with Randy Piles] Aug 22, 2024

In this marketing makeover strategy session, Shelly coaches Randy Piles of Javelin Photography on refining his online marketing strategies to attract and retain ideal clients. Randy shares his experiences and challenges in product and branding photography, providing insights into his ideal client profile and his current marketing efforts. Shelly offers expert advice on enhancing Randy’s email list strategies, optimizing his use of online directories for SEO, and developing compelling lead magnets to convert prospects into ongoing clients.

Key Takeaways:

Understanding YOUR Ideal Client: Randy’s perfect client is involved in niche markets like small medical devices and electronics, highlighting the importance of tailoring marketing strategies to specific audience segments.
Email Marketing Strategies: Shelly suggests improving the conversion of cold calls to email list subscriptions by offering valuable lead magnets, such as discounts or specialized content, which encourage deeper engagement.
SEO and Online Presence: Listing on multiple online sources can significantly boost SEO and visibility, but it’s crucial to ensure all information is consistent across platforms to build a coherent brand image.
Creating Effective Lead Magnets: Lead magnets should solve a potential client's immediate problems and can range from downloadable guides to educational workshops. They help nurture leads into paying clients.
Educational Content as a Tool: Providing potential clients with FAQs or educational content about the photography process can demystify the service offered and set clear expectations, enhancing client readiness and engagement.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#90 AI-Powered Marketing: Streamlining Content Across Platforms [Marketing Makeover with Kate McGuire] Aug 21, 2024

In this marketing makeover session, we dive into the challenges and strategies of streamlining marketing efforts for Kate McGuire, a real estate professional passionate about easing life transitions for her clients. Kate shares her current marketing practices and desires to optimize her social media efforts, which she finds overwhelming and time-consuming. We explore the benefits of content repurposing and the potential of AI tools to enhance efficiency, aiming to help Kate focus more on her real estate business and less on content creation.

Key Takeaways:

Streamlining Efforts: Kate aims to streamline her marketing by focusing more on her main revenue stream in real estate and reducing the time spent on social media.
Content Repurposing: The emphasis is on creating a single piece of core content and repurposing it across various platforms to enhance efficiency.
Leveraging AI: Utilizing AI tools like Opus AI and ChatGPT to automate content repurposing, potentially saving time and maintaining consistency in messaging.
Outsourcing: The goal is to outsource content repurposing to a virtual assistant (VA), allowing Kate to concentrate on her primary business activities.
Maintaining Authenticity: Despite automation, maintaining a personal touch in marketing content is crucial for engagement and authenticity.

This session underscores the importance of efficient marketing strategies that align with business goals and personal bandwidth, encouraging business owners to leverage technology for better scalability and personal freedom.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#89 Crafting a Marketing Strategy [Marketing Makeover with Amber Andrews] Aug 20, 2024

Key Takeaways:

Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.
Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.
Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.
Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.
Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.
90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.

Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#88 How to Build Your Email List from Scratch [Marketing Makeover with Keri Simpson] Aug 19, 2024

In this Marketing Makeover episode, I dive deep into the essentials of building an email list from scratch with Keri Simpson, the owner of a boutique marketing agency. We explore strategies to boost her agency's growth through effective email marketing.

Key Takeaways:

How to get started! We dive into creating a compelling lead magnet and how to select the right email software. These tools and techniques are vital for attracting subscribers and managing an efficient email system.

How to grow you list and make it work for you! We explore the power of email automation and list segmentation. These advanced tactics help nurture client relationships effectively and complement existing social media efforts.

Click here to book your Markering Makeover Strategy Session!

https://resources.shellyniehaus.com/marketingmakeover

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#87 How to Maximize Social Media Engagement With User-Generated Content with Lauren Aug 12, 2024

In this empowering episode, we dive deep into the world of user-generated content (UGC) with creative strategy expert Lauren Schwartz. Learn how to harness the power of UGC to boost your brand, connect with your audience, and scale your business - even if you're just starting out. Lauren shares invaluable insights on creating authentic content, leveraging social media platforms, and embracing new trends in digital marketing.

Key Points of Discussion:

UGC vs. Influencer Content: What's the Difference? Lauren explains the difference between UGC and influencer content, emphasizing how UGC allows brands to control their message while maintaining authenticity.
DIY UGC: Crafting Content on a Budget Discover practical tips for creating UGC-style content when you're just starting out, including how to leverage your existing client base and personal experiences.
Social Media Mastery: Where to Focus Your Efforts Learn which social media platforms are most effective for service-based businesses and why you don't need to dance on camera to make an impact.
Turn Customers into Brand Advocates Explore strategies for encouraging your customers to become brand advocates through user-generated content.
The AI Revolution in Content Creation Get a glimpse into the future of content creation with insights on using AI tools for voiceovers and more.

User-generated content is a powerful tool for emerging entrepreneurs looking to scale their businesses. By embracing authenticity, leveraging the right platforms, and staying open to new technologies, you can create a strong brand presence that resonates with your audience. Remember, the journey to six figures starts with a single step – or in this case, a single piece of content.

For those looking to leverage AI voiceovers, Lauren recommends 11 Labs. To connect with Lauren and learn more about her work, visit her website at theloft325.com or follow her on Instagram @theloft325.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#86 Online Marketing Summer School: 7 Questions to Ask In Your Business Aug 05, 2024

Key Takeaways:

Embracing a Growth Mindset: I discuss how adopting a growth mindset can transform your approach to business challenges and lead to greater success. I'll highlight the significance of believing in your ability to develop skills and overcome obstacles.
The Power of Persistence: Learn why persistence is a critical factor in achieving your business goals. I'll share strategies for staying motivated and pushing through tough times, drawing from my own entrepreneurial journey.
Building Resilience in Business: Understand the importance of resilience in the face of setbacks. I'll provide actionable tips on how to build and maintain resilience, helping you to bounce back stronger from any challenges you encounter.
Strategic Planning for Growth: Explore the essential elements of strategic planning for scaling your business. I'll cover key aspects such as setting achievable goals, creating a roadmap for growth, and measuring progress effectively.
Leveraging Your Network: Discover how to harness the power of your professional network to support your business growth. I'll share insights on networking effectively and building meaningful connections that can open doors to new opportunities.
Practical Steps to Six Figures: Get practical advice on the specific steps you need to take to reach your first six figures. From optimizing your service offerings to improving your marketing strategies, I'll break down the actionable steps that can lead to significant business growth.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#85 Online Marketing Summer School: List Building Strategies Jul 29, 2024

For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguide

Key Takeaways!

The Limitations of Social Media:

Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.

The Value of Email Marketing:

Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.

Getting Started with Email Lists:

Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.

Building Trust and Desire:

Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.

Understanding Your Audience:

Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.

Practical Tips for Email Marketing:

Provide less information but more value. Offer quick wins that can change your audience’s life in a short time. Use discounts or samples for product based businesses to entice signups.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#84 Online Marketing Summer School: How to Create Marketing Momentum Jul 22, 2024

Key Takeaways:

• Understand the limitations of selling exclusively through social media

• Learn the structure and importance of a sales funnel in your marketing strategy

• Discover why email marketing is 42% more likely to convert to sales compared to social media

• Explore the concept of lead magnets and how they can grow your email list

• Gain insights on segmenting your email list for more targeted, effective communication

• Overcome common objections to email marketing, such as fear of bothering subscribers

• Learn about user-friendly email marketing platforms like ConvertKit

• Understand the power of providing value through free resources to attract potential clients

This episode will inspire you to embrace email marketing as a powerful tool in your entrepreneurial journey, helping you connect more deeply with your audience and ultimately drive more sales for your business.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#83 Online Marketing Summer School: Social Media Content That Coverts Jul 15, 2024

Key Takeaways:

- Understanding your audience.

- Defining your zone of genius.

- Creating your offer.

- Building your personal brand:

Name: Your brand identity includes your logo, graphics, and brand colors.
Face: Use a consistent and professional profile photo across all social media platforms.
Feel: Create content that reflects how you want to make your audience feel and fosters a connection.

- Connecting with your audience.

- Inviting your audience to take the next step.

- Positioning yourself as the go-to expert in your field.

- Strategic content creation.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#82 Online Marketing Summer School: Social Media Content that Connects Jul 08, 2024

Key Takeaways:

Personal Branding Essentials:

Your personal brand is crucial and will outlast any service or industry.
A personal brand is comprised of your name, face, and how you make people feel.
Ensure your online presence is cohesive and recognizable across all platforms.

Google Yourself:

Regularly Google yourself to understand your digital footprint.
Ensure your online content is congruent and aligns with your brand.

Consistency Across Platforms:

Use the same profile photo and banner images across all social media platforms for easy recognition.
Update your photos and banners to keep them current and on-brand.

The Power of Conversations:

Conversations can lead to business opportunities, collaborations, and valuable relationships.
Engage with your audience on a personal level by sharing relatable stories and insights.

Creating Conversations:

Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).
Focus on creating meaningful conversations rather than just posting content.

Join us for our next Business Power Hour! https://resources.shellyniehaus.com/powerhour

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#81 Online Marketing Summer School: Audit Your Brand Jul 02, 2024

Key Takeaways

Importance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It’s crucial for standing out in today’s market.

Elements of a Strong Personal Brand :

Building Trust, Interest, and Reason :

Interest: Engage your audience with relevant and intriguing content.
Trust: Show up as reliable, credible, and professional.
Reason: Highlight your unique value proposition.

Creating Connection Posts :

Use high-quality, current images and videos that reflect your brand.
Share personal stories and behind-the-scenes content to build a deeper connection with your audience.

Inviting Your Audience on the Journey :

Share behind-the-scenes of your work.
Highlight client testimonials and success stories.
Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#80 Elevate Your Online Marketing with a High Converting Website with Monica Pitts Jun 24, 2024

In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape.

Key Takeaways:

Website as Your Marketing Home:
- Your website is the central hub of your online presence, where you have the most control over the content and user experience.
- Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.
Essentials of a Strong Website:
- Ensure clarity and simplicity in your website’s navigation and content to make it user-friendly.
- Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.
Choosing the Right Platform:
- Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).
- Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.
Investing in Professional Help:
- Don’t hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.
- Investing in expert help can save time, money, and prevent costly mistakes in the long run.
Future-Proofing Your Website:
- Plan with the end in mind, thinking about how your website can evolve to meet future business needs.
- Stay adaptable and be ready to upgrade your website as your business grows and technology advances.

Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business.

Connect with Monica:

https://mayecreate.com/

https://mayecreate.com/resource/what-to-put-on-your-website/

https://youmayecreate.com/better-than-diy/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#79 Maximizing Your Google Business Profile with Marilyn Jenkins Jun 17, 2024

In this episode, Marilyn Jenkins shares her wisdom on elevating your online presence and attracting more clients by maximizing your Google Business Profile. Discover why this free tool is a game-changer for local businesses and learn practical tips for optimizing your listing for maximum visibility.

Key Takeaways:

Your Google Business Profile is a virtual storefront that allows potential customers to find you when searching for your services locally - don't miss out on this free opportunity!
Properly setting up your profile with the right business name, categories, description and videos shows Google you're active and care about the user experience.
Getting reviews and responding professionally is crucial - it builds trust with potential customers and shows you value their feedback.
Stay engaged by regularly updating your profile with new posts, photos, products/services. Spend just 10 minutes a week!
Maximize your local SEO by including your city/area in posts and photo locations - this increases your relevance in nearby searches.
Purchase Marilyn's "Google Business Profile Training Guide" to access step-by-step instructions and SOPs to level up your online game! Use Code 5EMPOWERED to get the book for $5. https://maximizeyourgbp.com

Connect with Marilyn:

https://lawmarketingzone.com

https://www.linkedin.com/in/marilynjenkins/

https://www.facebook.com/marilyn.jenkins.1232

https://www.facebook.com/groups/7053410491385040/ (GBP Group)

https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw

https://www.instagram.com/lawmarketingzone

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#78 Social Media Mastery Blueprint Jun 10, 2024

In this exciting new episode of the "Educated Empowered Inspired" podcast, I introduce a new segment, 10 Minute Tips. We are doing a deep into the strategy of creating a 90-day content calendar for social media tailored for entrepreneurs who want to streamline their content creation process. Learn how to efficiently plan, create, and schedule content that resonates with your audience without spending endless hours on social media. This episode is packed with actionable insights to help you get off the content creation hamster wheel and make your social media efforts more effective and manageable.

Mentioned in the Episode:

Social Media Mastery Blueprint Course - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/

Key Takeaways:

Overcoming Overwhelm: Learn how social media doesn’t have to be time-consuming or overwhelming.
Three Stages of Planning: Break down your content creation into three manageable stages—planning, creating, and scheduling.
Content Pillars: Focus on three types of posts: Connecting, Positioning, and Inviting.
Efficient Content Creation: Use templates for visual content and tools like ChatGPT to generate captions.
Scheduling Tools: Utilize tools like Later, Planoly, or Hootsuite to pre-schedule your posts and maintain a consistent social media presence.
Engagement Focus: Spend your social media time engaging with your audience rather than just creating content.
Practical Tips: Allocate a half-day to plan, create, and schedule 90 days' worth of social media content.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#77 Simple Systems to Create Freedom In Your Business with Christine Rothdeutsch Jun 03, 2024

In this week’s episode, Shelly Niehaus interviews Christine Rothdeutsch about the importance of building success systems in business. Christine shares valuable insights and practical tips on scheduling, payment systems, bookkeeping, lead generation, networking, and follow-up processes.

Key Takeaways:

Scheduling and Time Management:

- Block out specific times for business development, education, and free time on your calendar.

- Create a structured schedule to ensure you're dedicating time to important tasks.

Payment Systems:

- Have your payment methods ready and easily accessible for clients.

- Streamline the payment process to make it convenient for clients to pay you.

Bookkeeping Systems:

- Utilize bookkeeping software to track expenses, revenues, and run reports.

- Gain a clear understanding of your financial situation for informed decision-making.

Lead Generation and Networking:

- Be intentional about networking events and focus on quality interactions.

- Set clear goals for each event and follow up promptly with contacts using CRM tools.

Follow-Up Processes:

- Develop a systematic approach for managing follow-ups across different platforms.

- Prioritize proactive communication and utilize CRM tools to organize contacts effectively.

As mentioned in the Episode: 5 Simple Systems to Add 6-Figures to Your Business - https://christineroth.com/5systems

Connect with Christine:

https://christinerothdeutsch.com/

https://www.linkedin.com/in/christinerothdeutsch/

https://www.instagram.com/christinerothdeutsch/

https://www.youtube.com/christinerothdeutsch

https://www.facebook.com/ImplementingYourVision

https://podcasters.spotify.com/pod/show/christine-rothdeutsch

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#76 Business Success Blueprint - Build Your Dream Biz May 27, 2024

In this special episode of the Educated, Empowered, Inspired podcast, we dive deep into the stages of business growth with a focus on our exclusive Business Success Blueprint. This blueprint, crafted from 20 years of business experience, provides a step-by-step guide to growing a business that is not only profitable but also enjoyable and sustainable.

Key Takeaways:

Business Breakthrough: Focus on defining your business offer, audience, and messaging. Essential for those in the early stages of their business to set a strong foundation and avoid common pitfalls like lack of clarity and direction.

Marketing Momentum: Develop a cohesive brand and a strategic marketing plan. This stage emphasizes the importance of consistency in messaging and the need for a detailed content calendar to enhance audience growth and engagement.

From Social to Sales: Transition from social media engagement to building a robust email list that converts. Utilize lead magnets and nurture sequences to deepen relationships and boost sales through targeted email marketing strategies.

Sustainable Success: Aim for scalability and efficiency through advanced marketing tactics and automation. This final stage focuses on refining offers and employing systems like CRM to ensure business operations are smooth and customer experiences are exceptional.

Join us as we outline each stage with practical action items and discuss how to navigate from one phase to the next, ensuring steady growth and long-term success in your entrepreneurial journey.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#75 Entrepreneurship and Menopause with Jeanne Andrus May 20, 2024

In this episode, online marketing coach Shelly Niehaus engages in a captivating conversation with Jeanne, an expert in menopause and its impact on entrepreneurship. We delve into the often overlooked topic of sleep deprivation during menopause and its repercussions on entrepreneurial endeavors.

Key Takeaways:

Understanding Hormonal Influence: Jeanne sheds light on how hormonal imbalances affect sleep patterns, emphasizing the intricate relationship between hormones and quality of sleep.
Symptom Analysis: Instead of immediate lab tests, Jeanne advocates for analyzing symptoms as a basis for identifying potential hormonal issues, enabling a more personalized approach to addressing sleep disturbances.
Role of Cortisol: Cortisol's significant role in sleep regulation and its interaction with melatonin is highlighted, offering insights into managing sleep difficulties effectively.
Practical Strategies: Jeanne provides practical strategies for managing sleep issues, such as the four-eight breathing technique, which promotes relaxation and calms the mind.
Empowerment Through Knowledge: Encouraging listeners to take proactive steps and providing resources like workshops and Jeanne's website empowers them to address sleep concerns and navigate menopause with confidence.

Connect with Jean Andrus:

Website - menopause.guru
FB - facebook.com/menopauseguru
Menopause Matters podcast - https://podcasts.apple.com/us/podcast/menopause-matters/id1647880274

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#74 How Good Communication Shapes Everything in Business with Laurie Gilbertson May 13, 2024

Laurie Gilbertson shares valuable insights on the power of storytelling and communication. Here's a summary of the key points discussed:

The Importance of Storytelling: Stories are powerful tools that connect us emotionally and help us make sense of the world. They are everywhere in our daily lives, from casual conversations to TV shows and books.

- Becoming a Good Storyteller: To become a good storyteller, start paying attention to the stories around you and the ones you tell frequently. Write down five favorite stories and analyze their core themes and emotions.

- Unleashing Creativity: Storytelling allows for creativity and personal style to shine through, making each story unique. Embrace your creativity and authenticity to connect with your audience genuinely.

- Empowering Others: Through storytelling, you can inspire and empower others without making them feel like they're being sold to. Connect with your audience on a personal level by sharing relatable stories tied back to your business's why and values.

Key Takeaways:

Stories are everywhere in our lives and can be powerful tools for communication.
Start by being aware of the stories around you and analyzing their core themes and emotions.
Embrace creativity and authenticity in your storytelling to connect with your audience genuinely.
Use storytelling to inspire and empower others while staying true to your business's values and purpose.

Connect with Laurie Gilbertson:

https://www.linkedin.com/in/lauriegilbertson/

https://tribecablueconsulting.com

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#73 Organizing Your Business Finances Efficiently with Jen Patterson May 06, 2024

In this episode, Jen Patterson shares valuable insights on managing finances effectively, setting up a structured bank account architecture, and taking control of your financial future. She emphasizes the importance of regular financial check-ins and offers practical tips for overcoming money-related stress.

Key Takeaways:

Structured Bank Account Architecture: Jen highlights the importance of setting up separate accounts for different financial purposes, such as savings, taxes, and spending, to avoid overspending and financial stress.
Regular Financial Check-Ins: Schedule dedicated time each week for a "money power hour" to review financial statements, identify unnecessary expenses, and take proactive steps toward financial health.
Empowering Mindset: Jen's personal journey and passion for empowering others serve as inspiration to take control of your finances, make informed decisions, and work towards financial freedom.
Supportive Community: Joining programs or groups led by financial experts like Jen can provide additional support, accountability, and encouragement on your financial journey.

Connect with Jen Patterson:

https://www.dollardivas.org/

https://www.instagram.com/jenpaterson.biz/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#72 Elevate Your Online Brand: 5 Tips To Look Good on Video Apr 29, 2024

In this episode of the Educated, Empowered, Inspired podcast, we delve into the power of video to elevate your brand presence. As entrepreneurs over 40, it's crucial to shine online and share our talents effectively with the world. I share five actionable tips to help you look your best on video and make a lasting impression.

Key Takeaways:

Tip 1: Good Lighting Setup
Tip 2: Create a Neutral Background
Tip 3: Invest in a Quality Camera
Tip 4: Camera Placement and Stability
Tip 5: Use a Quality Microphone

For links to specific cameras, microphones, etc. Please check out my MUST-HAVE BUSINESS TOOLS!

These tips are designed to help you level up your video presence, connect with your audience effectively, and make a positive impact on your brand. Remember, with the right tools and mindset, you can confidently share your message and inspire others in your entrepreneurial journey. Keep shining and elevating your brand to new heights!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#71 Finding Inspiration Through Organization with Nicole Gabai Apr 22, 2024

In this episode, professional organizer Nicole Gabai shares her holistic approach to organization and her unique "halfway book" system for managing information overload. She discusses her journey from a career in TV production to becoming a certified virtual organizing pro and the pivotal moments that led her to pursue organizing as a passion. Nicole emphasizes the power of combining digital and physical methods for efficient organization tailored to your life.

Key Takeaways:

• Adopt a holistic view of the organization that accounts for your physical space, time management, and information flow

• Use Nicole's "halfway book" system with tabbed categories to capture and easily retrieve information as it comes in

• Customize your categories to reflect the different areas of your life and work

• Maintain a hybrid approach, utilizing both digital (phone notes app) and physical (notebook) for flexibility

• Take 15 minutes at the end of each day to review and prepare for the next day

• Give yourself permission for the organizational system to evolve and change as your needs shift

• Find inspiration in art, nature, and surrounding yourself with beauty in everyday life

• Stay consistent, but make your organizational methods work for your unique lifestyle and priorities

Mentioned in This Episode:

Clairefontaine Wirebound Notebook - https://a.co/d/d2JKPvf

The Art of Organizing Book - https://a.co/d/5cbqnJX

Connect with Nicole:

https://www.instagram.com/nicolegabai

https://www.b-organized.net

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#70 Elevate Your Online Marketing: Your Awesome "About Me" Page Apr 15, 2024

In this episode of the Educated, Empowered, Inspired podcast, we dive into the essential tips for creating a compelling About Me page that resonates with your audience and elevates your online presence. Your About Me page is your digital introduction, and it's crucial to make a positive and lasting impression.

Keep it Simple: Your About Me page should be concise, skimmable, and highlight the key aspects of your personal and professional journey.
Start with Your Why: Connect with your audience by sharing your motivations, passions, and unique journey that led you to your current career or business.
Speak to Your Audience: Frame your content in a way that focuses on how you can serve and help your audience rather than just talking about yourself.
Avoid Industry Jargon: Use language that is relatable and understandable to your audience, avoiding complex industry terms or acronyms.
Get Personal: Share personal anecdotes, interests, and values to humanize your brand and create a genuine connection with your audience.
Progress Over Perfection: Don't overthink or strive for perfection. Start with a rough draft, and remember that you can always update and improve your About Me page over time.

Resource:

Download the free worksheet "6 Tips to Writing an Awesome About Me Page" mentioned in the episode to ensure your About Me page has all the essential elements to make a strong impact on your audience.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#69 Myrna Daramy | SEO For Small Businesses Apr 08, 2024

Key Takeaways:

Myrna emphasizes the importance of organic search, revealing that it accounts for over 60% of web traffic and builds trust and authority with users.
Our discussion highlights the differences between platforms like WordPress and Squarespace, offering guidance on choosing the right platform based on design preferences and SEO needs.
Myrna shares valuable content creation strategies, such as repurposing podcast content into blogs and social media posts, to maximize reach and engagement across multiple channels.
We discuss the role of AI in content creation and SEO, emphasizing its potential as a tool but also emphasizing the importance of maintaining authenticity and a human touch.
Learn more about Myrna's upcoming SEO course, and accessibility resources are highlighted as valuable tools for entrepreneurs looking to optimize their websites and stay ahead in the digital landscape.
Myrna recommends "Unreasonable Hospitality" as a must-read for entrepreneurs aiming to deliver exceptional customer experiences.

Tune in to this episode for actionable strategies, expert advice, and inspiration to elevate your digital marketing and SEO efforts!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#68 Elevate Your Online Marketing: Optimize Your IG Profile Apr 01, 2024

Welcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively.

Key Takeaways:

1. Cohesive Branding: Your Instagram profile should mirror your website, ensuring consistency in colors, fonts, and branding elements.
2. Searchability: Differentiate your username (handle) and name (business name) to improve searchability and discoverability.
3. Professionalism: Use a professional profile photo with your face to establish trust and connection with your audience.
4. Clear Messaging: Craft a clear "I help" statement in your bio, stating who you serve, the problem you solve, and how you help them.
5. Engagement Strategy: Utilize three pinned posts to connect, position yourself as an expert, and invite engagement from your audience.

Action Step:

Update your Instagram profile using the tips discussed in this episode and tag @ShellyNiehaus to receive feedback and join the conversation.

Mentioned in this episode:

Create your “I Help Statement” for all your social media platforms.

FORMULA FOR YOUR I HELP STATEMENT:

I help ______ (ideal client) _______ (problem you solve) and ________ (their desire) through

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#67 Laura Bowers | Leverage AI to Gain Momentum in Your Business Mar 25, 2024

In this motivating episode, Laura Bowers shares her courageous journey from corporate burnout to entrepreneurial freedom through embracing AI. Her life-changing pivot, sparked by an intriguing Facebook ad, led her to climb Mount Kilimanjaro and eventually launch the PMO Boss - an AI consulting agency. With infectious enthusiasm, Laura demystifies AI tools like ChatGPT, empowering listeners to harness their power for content creation, time optimization, and fostering deeper human connections in business. Her inspiring story and actionable tips remind us to boldly pursue our passions, leverage innovative technologies, and build a purposeful legacy.

Key Takeaways:

• Embrace pivotal moments as catalysts for transformation and personal growth.

• Strategically integrate AI to streamline content creation, save time, and amplify your unique voice.

• Train AI assistants like ChatGPT with your brand's values, style, and target audience for aligned output.

• Leverage AI for content ideation, repurposing across platforms, and formatting while preserving human authenticity.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#66 Jodi Hume | Cutting Through the Fog: Clarity in Decision-Making Mar 18, 2024

We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains.

Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing in the morning.

We also discuss the different types of rest and recharging beyond just sleep that entrepreneurs need more of. Jodi provides a framework for figuring out what your brain needs to refill your tank, whether it's creative time, sensory relief, or social connection.

Jodi reminds us that when you feel like you can't pause and step away, that's exactly when you must. Tune in for more unconventional wisdom that will help you make space for your best strategic thinking.

Connect with Jodi Hume:

website: https://atthecore.com

Instagram: https://www.instagram.com/jodihume/

LinkedIn: https://www.linkedin.com/in/joditurnerhume/

Tiktok: https://www.tiktok.com/@jodihume?lang=en

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#65 Nikki Rausch | Learn to Sell Without Feeling Pushy or Fear of Rejection Mar 11, 2024

Are you an entrepreneur or small business owner struggling with sales and self-promotion? Then this episode is for you! I'm excited to welcome Nikki Rausch, CEO of Sales Maven, to share her expertise on selling authentically.

With over 25 years of sales experience, Nikki has a unique ability to transform the often misunderstood process of "selling." She'll guide us through her Selling Staircase framework and provide practical tips to overcome the fear of being "salesy."

Nikki has written three books on the topic, which are available on Amazon, and hosts her own podcast, Sales Maven. In our conversation, she'll also open up about pivoting her business after moving states and transitioning to virtual events during the pandemic.

Whether you're new to sales or an experienced pro, this episode will empower you with actionable strategies to close more deals confidently and with genuine connections. Don't miss Nikki's inspiring insights and her free e-book offer!

Mentioned in This Episode:

Free e-book, Closing The Sale https://yoursalesmaven.com/shelly

Connect with Nikki Rausch:

https://yoursalesmaven.com/

https://www.facebook.com/yoursalesmaven/

https://www.instagram.com/your_sales_maven/

https://www.linkedin.com/in/nicolerausch/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#64 Elevate Your Online Marketing: Optimize Your Facebook Profile Mar 04, 2024

In this empowering episode of the Educated, Empowered, Inspired podcast, we kick off our series on elevating your online presence with a deep dive into optimizing your Facebook profile for high conversions. Whether it's the profile you've shared personal milestones on since 2007 or a newer account, transforming it into a professional profile can significantly enhance your credibility and connect you with your ideal clients. Join us as we explore actionable steps to audit and upgrade your Facebook presence, ensuring it accurately reflects who you are, who you serve, and how you serve them.

Key Takeaways:

Optimize Your Profile Photo: Your profile photo is your first impression online.
Leverage Your Banner Image: Use this prime real estate to showcase your business, including your logo, brand colors, and a succinct message about who you help and how.
Craft a Compelling About Section: Clearly articulate who you are, your target audience, and your value proposition in a concise I-help statement.
Utilize the Pinned Post: Highlight a post that speaks directly to your ideal client's pain points, showcasing how you can solve their problems or improve their situation.
Clear Call to Action (CTA): Ensure you have a single, clear CTA across your profile to guide potential clients on what to do next, whether it's visiting your website, signing up for a freebie, or scheduling a discovery call.

Don't miss our step-by-step guide with screenshots and detailed instructions on optimizing your Facebook profile. Check out the link in the show notes for this invaluable resource! https://resources.shellyniehaus.com/fbprofile

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#63 Reina Bach | How to Discover Joy Feb 26, 2024

Today, we're diving deep into the pursuit of joy, both in life and in business, with our special guest, Reina Bach. Join us as we explore Reina's fascinating journey from a technical background in engineering to becoming a certified coach and leadership expert. With a master's degree in industrial and organizational psychology and a knack for culinary arts, Reina's unique blend of skills and experiences offers invaluable insights into finding joy and fulfilment.

We discuss the difference between happiness and joy, uncovering barriers to accessing joy, both external and internal. Reina shares powerful strategies for overcoming these barriers, including mindfulness techniques and the importance of setting boundaries. But the journey doesn't stop there. Reina guides us through a transformative meditation exercise, helping us tap into our inner peace and embrace the present moment.

So, if you're ready to break free from the noise and discover the joy within reach, tune in now, and let's embark on this transformative journey together!

Mentioned in This Episode:

Strategies to Stay Calm, Centered and at Peace 3 Secrets to Trusting Yourself 3 Tips to Getting Unstuck

All they need to do is go to this page and enter their email: https://reinabach.com/podcast-landing-page/

Connect with Reina Bach:

https://reinabach.com/

www.linkedin.com/in/reinabach/ https://www.facebook.com/ReinaBachInternational

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#62 5 Simple Steps To Grow Your Email List Feb 19, 2024

Welcome to another episode of the Educated, Empowered, Inspired podcast! I'm Shelly Niehaus, and today, we're unravelling the secrets to my go-to strategy for turning followers into paying clients. In this episode, I break down my five-step email marketing strategy to guide you from building curiosity to converting leads into raving fans.

Mentioned in This Episode -

Email Quickstart Guide - https://shellyniehaus.ck.page/emailguide

Key Takeaways:

Step one: Choose a platform – don't get stuck, pick one and start.
Step two: Craft a lead magnet – offer something aligned with your business to attract the right audience.
Step three: Create a landing page – the bridge between social media and your lead magnet.
Step four: Promote consistently – utilize the billboard effect and share your landing page across platforms.
Step five: Nurture your list – the magic happens when you consistently communicate, offering value and building trust.

Remember, the best time to start building your list is today. Let's be list-building partners and support each other on this exciting journey. Stay brave, keep moving forward, and let's build those lists together!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#61 Kim Curtis | Money is Looking for You Feb 12, 2024

Welcome to another empowering episode of Educated, Empowered, Inspired. Today, we're joined by Kim Curtis, the CEO of Wealth Legacy Institute, who shares her incredible journey from financial chaos to becoming a beacon of success in wealth management.

Key Points:

Kim's personal story of overcoming financial struggles and how it shaped her approach to wealth management.
Insights into the natural and human-made laws of money.
Practical advice for entrepreneurs on managing finances during economic ebbs and flows.
The importance of rewriting your money story to achieve financial and personal success.

Actionable Tips:

Start by addressing any outstanding credit card debt.
Engage in money conversations with peers or mentors.
Set clear, achievable financial goals based on your dreams and desires.

Mentioned in This Episode:

https://financialliteracypress.com/

https://agingparentchecklist.com/

Connect with Kim Curtis:

Website: https://www.wealthlegacyinstitute.com/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#60 Three of My Best Tools to Plan Your Week Feb 05, 2024

In this episode, I'll be delving into my experiences with time management and productivity strategies. I share about a weekly planning routine that has significantly transformed both my business and personal life.

1. I start by reflecting on the previous week's projects and wins, and then I suggest planning the upcoming week.

2. My approach involves consolidating appointments and projects in one place while identifying 'the big three' key tasks crucial for progressing through the week.

I've adopted this method from Michael Hyatt’s Full Focus Planner, and it has truly elevated my business and alleviated my overwhelm. I can't stress enough the importance of allocating time for self-care alongside work commitments.

I also share why writing by hand works best for me as an effective means for me to visualize the tasks for the week.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#59 Lucy Barrett | Find Your Personal Style Jan 29, 2024

In this episode, we dive into the world of personal style and empowerment with the incredible Lucy Barrett, a seasoned style coach with over 25 years of expertise. Join us as Lucy shares her transformative journey into the realm of style coaching, drawing from her extensive training at the Style Coaching Institute.

Discover Lucy's five-stage strategy to cultivate personal style, unravel the secrets behind colour and body shape, and the power of introspection to unveil individual preferences. She guides us through evaluating existing wardrobes, harnessing creativity from what's already at hand, and the importance of continuous review and adjustment.

As a special treat, Lucy offers a downloadable freebie, 'The Elements of a Successful Wardrobe', empowering listeners to kickstart their own wardrobe evaluation journey. Tune in to explore how Lucy empowers professional women and female business owners to build confidence and express themselves through the transformative power of style, both in-person and online. Get ready to be educated, ignited, and inspired!

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#58 7 Productivity Tools to Transform Your Work Routine Jan 22, 2024

Discover the power of "theme days" to streamline your focus and prioritize tasks. The Full Focus Planner has been my go-to for taking planning to a new level, assisting me in setting weekly goals and daily priorities. I'll introduce you to a simple yet effective phone box to eliminate distractions and underscore the importance of creating a conducive work environment.

As we dive into work, explore the Pomodoro Method with a gravity-based timer that I find incredibly helpful for maintaining focus. I also recommend using blue blocker glasses to protect your eyes from exposure to screen. Lastly, I'll share how sticky notes work like magic, allowing me to jot down distractions without derailing my work.

Join me on this journey to heightened productivity, and be sure not to miss the chance to access my business resources guide for links to these tools. Let's make this year our most productive one yet!

Mentioned In The Episode:

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#57 Kelli Risse | Stress Is A Mind Game Jan 15, 2024

In this empowering episode of Educated, Empowered, Inspired, we're joined by Kelly Risse, CEO of Rise Up and Live Wellness, and host of the Winning in Business podcast. Kelly shares her personal journey from a health crisis to becoming a transformational coach, emphasizing the critical role of mindset in managing stress and achieving balance.

Key Takeaways:

The connection between stress and mindset.
Practical techniques to manage stress, including the 'positive what if' method.
Understanding stress personalities: The Perfectionist, The Comparer, and The Doer.
The importance of self-acceptance and setting boundaries for business success.

Kelly's story is a testament to the power of resilience and the impact of mindset on our personal and professional lives. Tune in for an episode filled with actionable insights and inspiring stories.

Connect with Kelly Risse:

Linkedin: www.linkedin.com/in/kellirisse

Business Breakthrough for Explosive Growth and Success in 2024

https://riseupandlivewellness.coachesconsole.com/businessbreakthrough

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#56 3 Tips to Create A Marketing Strategy for Your Small Business Jan 08, 2024

In this episode, we explore the need for businesses to pivot in response to ever-changing landscapes, from pre-pandemic to post-pandemic shifts. Here, I emphasize the importance of constant marketing reassessment by urging listeners to ask vital questions to your clients: Where are they now? Who are they today? What are the marketing goals?

Join me as I share with you practical steps that cut through marketing overwhelm, highlighting the core belief that marketing thrives on building trust through genuine conversations. I'm thrilled to introduce you to my Business Breakthrough class – a four-week workshop I've crafted specifically to guide entrepreneurs like you in shaping a personalized marketing plan.

Join me for a roadmap to success, always remembering that marketing is the key to freedom in your business. Let's empower your venture with intentional, relationship-focused strategies. Tune in to the Educated, Empowered, Inspired podcast, and together, let's embark on this transformative journey! 🚀

Mentioned in this episode:

Free Workshop: 5 Marketing Strategies You Need To Earn More Income - https://shellyniehaus.ck.page/workshop

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#55 Tanessa Shears | Sleep + Thriving as an Entrepreneur Jan 01, 2024

Key Takeaways:

Understanding the Importance of Sleep: Tenessa emphasizes how quality sleep is foundational for maintaining consistent energy levels, clear thinking, and overall well-being.
Optimizing Sleep for Better Business Performance: Discover the connection between sleep quality, decision-making, creativity, and problem-solving in business.
Practical Tips for Improved Sleep: Tenessa shares actionable advice on creating a conducive sleep environment, managing temperature, and understanding the impact of light on sleep patterns.
The Science Behind Sleep: An exploration of sleep phases, including deep sleep and REM, and their effects on physical and mental rejuvenation.
Personal Experiences and Client Stories: Real-life examples illustrating the transformative power of prioritizing sleep in an entrepreneur's life.
Resources for Further Learning: Tenessa discusses her podcast, 'Becoming Limitless,' and offers a playbook, '12 Ways to Biohack Your Energy,' for listeners eager to dive deeper into sleep optimization.

Connect with Tanessa Shears:

Website: https://tanessashears.com/

Instagram https://www.instagram.com/tanessashears/

The Becoming Limitless Podcast https://tanessashears.com/podcast

12 Ways to Biohack Your Energy https://tanessashears.com/energy

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#54 7 Questions To Ask In Your Business Each Quarter Dec 25, 2023

Hey, go-getters! This episode is your quarterly business check-up. I'm unpacking a personal, powerful exercise – seven pivotal questions for reflection – to help you pause, evaluate, and leap forward in your entrepreneurial journey. Perfect for a quick revisit at each quarter's end or year's close. Let's dive into the art of reflection and growth!

Key Insights:

Reflection is Key: Learning from the past is crucial – and it comes from thoughtful reflection, not just experiences.

Rhythms of Reflection:

Daily, weekly, monthly, or quarterly – find your rhythm to keep your business on track.

The Magnificent Seven – Questions for Reflection:

Financial Check
Shine a Light on Strengths
Face the Weaknesses
Valuable Connections
Actions That Mattered
Marketing Wins
Step Out of Comfort

Looking Forward: Use these reflections to sharpen your future strategies. Remember, past insights are gold for future planning!

Make It a Habit: Block out time this week for this exercise – it's a game-changer.

Mentioned In The Episode:

Business Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Connect with Shelly Niehaus:

Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/

Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#53 Build A Business That Allows You To Build a Life Dec 18, 2023

Key Takeaways:

Challenging Hustle Culture: Learn why constant work and burnout aren't the keys to sustainable success, and how redefining success is essential for long-term fulfillment.
Creating Work-Life Balance: Strategies to balance professional growth with personal well-being, emphasizing the importance of setting boundaries from the start.
Recognizing Business Seasons: Understanding and respecting the different phases of your entrepreneurial journey, including the necessity of 'hustle mode' and when to transition out of it.
Practical Framework for Planning: Introduction to the 'Q Exercise' for effective annual and quarterly planning, ensuring that personal goals and business objectives align.
Setting Boundaries for Sustainable Success: Tips for establishing daily and weekly rhythms that prevent burnout and promote a balanced lifestyle.
Personal Reflection and Action: Encouragement for listeners to envision their ideal work-life balance and take practical steps to implement these changes in their business.

Connect with Shelly Niehaus:

The Business Power Hour:

Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/

Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#52 Believe in Yourself Dec 11, 2023

Welcome to an extraordinary episode of "Educated, Empowered, Inspired," where we dive deep into the power of self-belief and discover the unique talents each of us holds. This episode is a call to action for all our listeners who might question their value in the crowded entrepreneurial landscape.

Key Takeaways:

Embrace the thoughts of self-doubt as a universal experience in entrepreneurship and use them as a stepping stone to recognizing your unique potential.
Discover the power of your everyday wisdom and the impact it can have on others. What's routine for you can be revelatory for someone else!
We spotlight inspiring stories from our community, like the makeup artist who turned a simple task into viral content, teaching us that our everyday skills are indeed valuable.

Connect with Shelly Niehaus:

Business Power Hour: https://shellyniehaus.ck.page/businesspowerhour

Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/

Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#51 Stop Being A Perfectionist Dec 04, 2023

Key Takeaways:

The Pitfalls of Perfectionism: Many entrepreneurs, especially high achievers, often delay or derail their business endeavors in striving for perfection, which can hinder progress.
Embracing a 'Messy Start': Starting messy can be a catalyst for growth in business. It's about taking action, despite imperfections.
Personal Anecdotes for Inspiration: Our host shares her experiences with perfectionism in her early personal training and photography businesses, emphasizing the value of learning from real-life practice over theory.
Common Missteps in Starting a Business: The hesitation to start due to lack of formal qualifications, like a business degree or specific certifications, is a common barrier that aspiring entrepreneurs face.
The Importance of Action Over Consumption: Continuously consuming information without taking action can lead to stagnation. The real progress is made by applying what you learn in a practical context.
Debunking the Myth of Instant Expertise: No one starts as an expert; success is a journey that begins with being a beginner.

Connect with Shelly Niehaus:

The Business Power Hour: https://shellyniehaus.ck.page/brandingpowerhour

Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/

Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#50 What's Saving My Business Life Right Now Nov 27, 2023

We're celebrating a major milestone in this special 50th episode of the "Educated, Empowered, Inspired" podcast! Reflecting on my journey, from the initial hesitation about starting this podcast to the incredible growth and support from you, our amazing listeners, and my dedicated team.

Let's dive into the power of gratitude and take a moment to reflect on the things that are currently saving my life – in both my business and personal life. As we dive into the season of gratitude, I encourage you to make your list of life-saving factors. You'll gain insights into the strategies that have fueled my podcast and business success and be inspired to incorporate gratitude practices into your life and work.

Join me on this milestone episode, and let's explore the power of gratitude, community, and balance in our journeys of growth and self-improvement.

Client Gifting Guide https://shellyniehaus.ck.page/gifting

Connect with Shelly Niehaus:

Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/

Book Your Free 30 Minute Strategy Call: https://coaching.shellyniehaus.com/contact/

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#49 Dr. Keith McNally | Four Habits Of Business Leaders Nov 20, 2023

Join us for engaging conversations that delve into personal and professional transformation, bringing you stories that empower and inspire real change. I am excited to have Dr. Keith McNally as our guest today.

Dr McNally is your guide, specializing in facilitating impactful discussions by uniting like-minded individuals. Whether you're an emerging entrepreneur navigating the first steps of your business journey or a seasoned pro seeking to realign with your purpose, this podcast offers insights for everyone.

Discover the catalyst behind Dr McNally's book 'Walking the Path, A Leader's Journey,' and understand his journey and the profound impact of personal transformation. Learn about the four essential habits that can guide your path to success: knowing yourself, reflecting, writing, and embracing your purpose.

I'll discuss with Dr. Keith McNally the power of mentorship and the importance of seeking guidance from those who understand your values and journey. In an inspiring twist, Dr. McNally will reveal his personal motivation as a heart attack survivor, highlighting the importance of cherishing each day and the impact of meaningful conversations.

Tune in, get inspired, and take actionable steps towards your transformation. Subscribe to the podcast and connect with Dr. McNally on LinkedIn to stay empowered and informed on your personal and professional growth journey.

Connect with Keith McNally:

Website: https://www.drkeithmcnally.com/

Connect with Shelly Niehaus:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#48 Why Loving Your Current Clients is the Key to Growth Nov 13, 2023

Here is what to expect on this podcast:

Thoughtful Gifting: How a small, personalized token can strengthen client bonds.

Client Gifting Timeline:

Onboarding Gifts: Setting the tone with a warm welcome.
Ongoing Appreciation: Maintaining connection with timely tokens.
Milestone Celebrations: Marking important client events with something special.

The Significance of Appreciation:

Boosting retention and referrals through genuine gestures of thanks.

Gifting Made Simple:

Selecting Recipients: Who to focus your gifting efforts on.
Choosing the Gift: Aligning presents with your brand identity.
Initiating the Process: Easy steps to begin your gifting journey.

Mentioned In The Episode:

Client Gifting Guide https://shellyniehaus.ck.page/gifting

Connect with Shelly Niehaus:

Empowered Women Business Coaching Program: https://coaching.shellyniehaus.com/group/

Book Your Free 30-Minute Strategy Call: https://coaching.shellyniehaus.com/contact/

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#47 Maureen Mwangi | Grow Your Brand and Scale Your Business Nov 06, 2023

In this episode, Maureen Mwagni, a brand growth expert who helps entrepreneurs scale their product-based businesses to become household names through precise sales and marketing strategies, shares her incredible journey of growth, pivoting, and finding success through organic marketing. Discover the power of clear messaging, the importance of humanization in branding, and the significance of embracing your unique story.

Maureen takes you through her pivot from a paid ad-driven business to a more sustainable organic marketing approach, offering valuable lessons for emerging entrepreneurs. Learn how to attract the right audience, refine your messaging, and build a strong foundation for your business.

Tune in to gain practical insights and inspiration from Maureen Mwagni's remarkable experience. Whether starting a business or looking to level up your marketing game, this podcast episode will empower you with the knowledge and strategies you need to succeed. Don't miss this opportunity to learn from a true expert in the field.

Connect with Maureen Mwangi:

Podcast - https://pod.link/1534055172

Youtube - https://www.youtube.com/@maureenmwangiofficial

Facebook: https://www.facebook.com/startwardconsulting

Instagram: https://www.instagram.com/maureenmwangiofficial/

Website: https://www.startwardconsulting.com/

Connect with Shelly Niehaus:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#46 Your Personal Brand. What is it and Why YOU Need One Oct 30, 2023

As a business coach and personal brand strategist, I'm here to shed light on what a personal brand truly means. So, what exactly is a personal brand? In my experience, it boils down to three essential components: your name, your face, and how you make people feel.

It's about infusing your unique personality into your business, nurturing your reputation when you're not in the room, and understanding what your audience perceives about you.

In today's social media age, you are your business's face. Your personal brand is your ultimate tool for connecting with clients, inviting them into your world, and establishing yourself as a credible expert in your field. Consistency across your brand visuals and online presence is key. Want to take practical steps toward developing your personal brand? Start by auditing your profile photos, ensuring they meet our discussed criteria.

It's time to stand out in the digital world and become the go-to professional in your industry. Join me on this podcast, take action, and let me know how I can continue to empower you by leaving a rating or review.

Connect with Shelly Niehaus:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#45 Julie Zolfo | Why Downtime Makes You a Better Entrepreneur Oct 23, 2023

In this episode, I am chatting with the incredible Julie Zolfo about the transformative power of downtime and our choices as entrepreneurs. Julie shares her profound journey of self-discovery and the wisdom she's gained. She takes us on a quest to understand how to make choices that bring inner peace, even if they don't align with societal expectations.

She discusses the importance of honoring our passions, embracing emotional well-being, and finding courage and compassion within ourselves. We delve into Julie's unique Fulfillment Factor Formula, a practical guide to making choices that truly fulfil us. It's a formula that empowers us to live authentically, even when faced with judgment or resistance from others.

Join us as we uncover the significance of travel as a catalyst for personal growth and the art of reentry, bringing the lessons from our journeys back into our daily lives. Julie's insights remind us that we have the power to shape our destinies and lead lives filled with purpose and joy. Tune in to this episode for an inspiring conversation that will leave you ready to embrace your own path to fulfilment.

Connect with Julie:

Website: https://www.juliezolfo.com/

Traveller's Heart Podcast: https://www.juliezolfo.com/podcast

Facebook: https://www.facebook.com/juliezolfo

Astrology Facebook group: https://www.facebook.com/groups/energyflowastrology

Instragram: https://www.instagram.com/juliezolfo/

LinkedIn: https://www.linkedin.com/in/juliezolfo/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm, Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#44 Samatha Foote | ADHD and Thriving as an Entrepreneur Oct 16, 2023

Join me in this enlightening conversation as I sit down with Samantha Foote, a board-certified music therapist, positive discipline parent educator, and registered music teacher. Samantha's journey is truly inspiring, as she shares her unique perspective on entrepreneurship while living with ADHD and neurodiversity.

Discover how Samantha's unique perspective on ADHD has enabled her to help others harness their own strengths through music therapy, even if they struggle with executive functioning skills or perfectionism paralysis. We also touch on the emotional aspects of rejection sensitivity in networking and how to overcome it. Whether you're an entrepreneur, a parent, or someone curious about ADHD and neurodiversity, this episode offers valuable insights, actionable strategies, and a wealth of inspiration to help you thrive in your own journey.

Connect with Samatha:

www.boisemusictherapycompany.com

www.instagram.com/boisemusictherapy

www.instagram.com/everybrainisdifferent

Podcast Every Brain is Different https://podcasts.apple.com/us/podcast/every-brain-is-different/id1697406719

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#43 How to Reframe Failure and Enhance Your Success Oct 09, 2023

How to Reframe Your Failure and Enhance Success

This week I’m sharing a powerful message that speaks to every business owner. It's about resilience, learning from setbacks, and embracing personal growth. In this episode, I recount a personal journey through my first launch, a venture into uncharted territory.

I set a goal for ten sign-ups, but reality had a different plan I felt like a failure, focusing on the gap rather than the gains. But there’s a twist! Listen up to learn more about it, but in a nutshell, I learned invaluable skills, took bold actions, built momentum, and gained crucial data and feedback. I had yet to notice these wins while fixating on that arbitrary goal. I highlighted the power of choosing where to focus. Instead of dwelling on the harvest, I learned to appreciate the seeds sown—the effort, growth, and lessons along the way. This shift in mindset changed everything. So, this week's practical step for you is simple: Reevaluate where you're directing your attention. Shift from the harvest to the seeds you're planting for the future.

Tune in for an inspirational journey of self-discovery and transformation, and let's empower ourselves to focus on growth and progress, no matter our age or experience. Remember, it's not about what you accomplish but what you become.

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#42 Tamira Hamilton | How to Use Pinterest for Business Oct 02, 2023

In our latest episode, we dive deep into the dynamic realm of online marketing. Join me as I unravel the pivotal shifts and emerging trends reshaping how we connect with our target audience. From a significant transition in target demographics, shifting our focus from millennials to the distinctive Gen X, to the exciting integration of artificial intelligence (AI) in marketing strategies – this episode is a treasure trove of insights. I'll guide you through embracing change, conquering fears, and exploring fresh perspectives to craft marketing strategies that resonate across generations.

Plus, we'll uncover the untapped potential of Pinterest as a potent marketing tool and explore how to optimize it for SEO, lead generation, and audience engagement. Whether you're an industry veteran or a small business owner looking to enhance your digital presence, this episode offers actionable tips and strategies to thrive in the ever-evolving landscape of online marketing. Join me on this discovery, transformation, and growth journey as we unlock the secrets to marketing success in the digital age.

Connect with Tamira:

Website: taplink.cc/hautechaucolatte

https://pinterest.com/tamirahamilton/

https://youtube.com/tamirashamilton

https://facebook.com/tamirashamiltonmarketing

https://facebook.com/tamirashamilton

https://instagram.com/tamirahamilton

https://tiktok.com/@hautechaucolatte

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#41 The Pitfalls of Exclusively Relying on Social Media Marketing Sep 25, 2023

In this episode, we dive into the age-old debate: email marketing vs. social media. We uncover the undeniable truth that while social media may be more accessible, email marketing reigns supreme with its 100X effectiveness. Join us as we explore the strategies and statistics that prove the significance of reaching your audience where they are truly engaged, focusing on what they care about.

In this special series, I’ll show you how to leverage email marketing as a powerful alternative to grow your business effectively. Plus, I’ll emphasize the necessity of creating your email lists. Tune in to hear real success stories from our clients who have harnessed the power of their email lists to sell products and services, both locally and online, successfully.

Mentioned In This Episode:

Email Quickstart Guide:https://resources.shellyniehaus.com/emailguide

Episode 39: https://educated-empowered-inspired.simplecast.com/episodes/elevate-your-business-embrace-the-power-of-email

Episode 40: https://educated-empowered-inspired.simplecast.com/episodes/email-marketing-made-easy-my-simple-5-step-strategy

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#40 Email Marketing Made Easy: My Simple 5-Step Strategy Sep 18, 2023

In this episode, we're transitioning from discussing the "why" behind email marketing to delving into the practical steps of building an email list and crafting an effective strategy. I know this might feel overwhelming, but fear not – I'm here to guide you every step of the way. Over the next few moments, I'll walk you through my five-step strategy, making this process manageable and exciting. Are you ready to roll up your sleeves and embark on your email marketing journey? Let's uncover the incredible potential of email marketing – a personalized touch that stands in a league of its own compared to the bustling landscape of social media. It's akin to having a secret ingredient that sets your business apart, giving you that sought-after competitive edge. Remember, your email list isn't just a collection of addresses; it's the nurturing ground for meaningful connections and boosted sales. So, let's dive in and make your business thrive.

Mentioned in this Episode:

Episode 39: https://educated-empowered-inspired.simplecast.com/episodes/elevate-your-business-embrace-the-power-of-email

Email Quickstart Guide:https://resources.shellyniehaus.com/emailguide

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#39 Elevate Your Business: Embrace the Power of Email Sep 11, 2023

Welcome to the podcast that will revolutionize your marketing approach! Discover the untapped potential of email marketing – a game-changing strategy that can skyrocket your business growth beyond imagination.

Mentioned In The Episode: Email Quickstart Guide https://resources.shellyniehaus.com/emailguide

Is email even a thing? It seems outdated.
- Personalized communication and direct connection leading to more engaged listeners
Nurtured leads make 47% larger purchases than non-nurtured leads. (Epsilon)
- By showing up, adding value, and nurturing those relationships, the people on your email list are more likely to buy when you do have a product or service to sell.
It doesn't seem very easy. There are so many platforms, the tech appears complicated, and just so much is involved.
- Start small.
  - A smaller, more engaged list is better than a large one
  - Pick a platform that is user-friendly and easy to learn
  - Create a simple and sustainable strategy.

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#38 My Favorite Business Tools Sep 04, 2023

My Favorite Business Tools

The fall season is a time for new beginnings, including new tools for your small business! In this episode, I share my four favourite tools for helping small business owners manage various tasks more efficiently and provide better customer service.

These tools are:

ConvertKit: An email marketing platform that makes it easy to create landing pages, manage email lists, and segment audiences.
17 Hats: A CRM tool that helps streamline various aspects of business management, such as online scheduling, sending quotes, invoicing, and taking payments.
Loom: A video recording software that allows users to create and share screen recordings.
Voxer: A walkie-talkie app facilitating direct communication between team members and customers.

I discuss how these tools have helped me in my business. I encourage you to explore them and find ways to incorporate them into your business for enhanced efficiency and customer satisfaction.

Keep pushing forward in your business and don't be afraid to experiment with new tools.

Things mentioned in the episode:

Business Tools Resource https://shellyniehaus.ck.page/bizresources
Shelly’s Email Course https://coaching.shellyniehaus.com/inbox/
Shelly’s Group Coaching Membership https://coaching.shellyniehaus.com/group/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#37 Kamie Lehmann | Dreams to Reality. How Business Coaches Make Goals Happen Faster. Aug 28, 2023

In this episode, Kamie Lehman, a speaker, coach, leader, visionary, business strategist, and certified career coach, discusses her journey from corporate America to becoming a successful entrepreneur. She also talks about the importance of pivoting when your current path is no longer working for you, overcoming your fears and taking action on your dreams, and the power of podcasting to build your brand and reach your audience.

Kamie shares her story of leaving her corporate job to start her own business. She talks about the challenges she faced along the way and how she overcame them. She also shares her insights on pivoting when your current path no longer works for you.

Kamie also discusses the power of podcasting to build your brand and reach your audience. She shares tips on creating a successful podcast and using podcasting to connect with your target audience.

If you're looking for inspiration and guidance on achieving your dreams, this episode is for you. Listen now and learn how to pivot to your dream life!

Mentioned In The Episode:

Noemi Beres| How Podcast Guesting Can Grow Your Business

Connect with Kamie:

Website: https://kamielehmann.com/

Instagram: https://www.instagram.com/shesinvinciblepodcast/

LinkedIn: https://www.linkedin.com/in/kamie-lehmann/

Podcast: https://podcasts.apple.com/us/podcast/shes-invincible/id1500146975

TV:

https://fenixtv.app/programs/collection-7zmasjq1a3u?cid=3013412&permalink=episode-1-master-hd-1-c1ea3c

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#36 Kelly Johnson | Let's Talk About Fast Tracking Success Aug 21, 2023

Let's Talk About Fast Tracking Success with Kelly Johnson

In this episode of the Educated, Empowered, Inspired podcast, I invited one of my best buddies in business, Kelly Johnson, a headshot and branding photographer. Kelly shares her story of transitioning from a career in massage therapy to photography and how she has used group coaching to fast-track her business. She also discusses the importance of investing in yourself and surrounding yourself with a supportive community. Kelly's story is inspiring, and her advice is practical and actionable. If you're ready to take your business to the next level, listen to this episode today!

Connect with Kelly:

Website: https://www.kellyjohnsonphotog.com/

IG: https://www.instagram.com/kellyjohnsonphotog/

LinkedIN: https://www.linkedin.com/in/kellyjohnsonphotog/

Pinterest: https://www.pinterest.com/kellyjohnsonphotog/

FB: https://www.facebook.com/kellyjohnsonphotog

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#35 Cari Powers | How Investing In Your Business Can Help You Succeed Aug 14, 2023

In the second instalment of our special series #SmartGirlSummer, I am joined by Carie Powers, the face and muscles behind CaPow The Trainer, who shares her journey from losing 90 pounds to starting her own business and how she pivoted her company during the pandemic. She also talks about the importance of email marketing for entrepreneurs and how she used email to grow her business.

Mentioned In This Episode:

Shelly's Email Course - https://shellyniehaus.com/listbuilding/

ConvertKit Email Link - https://convertkit.com?lmref=jH-56w

*Anyone signing up with the Convertkit Affiliate Link Above will get a 30-minute call with Shelly to ask questions about the email program! Just send me a DM to book it!

Connect with Cari:

Website: https://capowthetrainer.com/

Facebook: https://www.facebook.com/CaPowTheTrainer

Instagram: https://www.instagram.com/capowthetrainer/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube:

https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#34 Wendi Bergin | Impact of Group Coaching on Business Growth Aug 07, 2023

This week we are kicking off a special series called Smart Girl Summer. In this series, I am celebrating a few of the ladies who have influenced me on my entrepreneurial journey. Today I have a special guest for you. This delightful lady has been a peer of mine in a group coaching program for the last few years. We have had front-row seats to see each other’s highs, lows, and everything in between. The best part is that she has been a constant cheerleader to me and I have watched her grow and take her business to new heights! I am here to tell you that you don’t have to do business alone and it's always better with “friends”. Along the way, I have learned so much about her passion which I will let her tell you about.

In this episode, Wendy Bergen, the founder of Joyfully Prepared and host of the Joyfully Prepared podcast, joins me. Wendy shares how she learned to pivot in her personal and professional life and how forgiveness has played a key role in her journey. She also discusses the importance of creating, even amid adversity.

Forgiveness inspires us to 'create,' Wendy says; she talks about the importance of forgiveness, the joy of creating, and the value of being part of a supportive coaching group. We also emphasized the benefits of investing in coaching programs, finding a safe and empowering community, and the power of networking within a group coaching setting. The episode concludes with an inspiring message to keep moving forward and embrace life's good and challenging experiences.

What are your thoughts on the importance of pivoting? How has forgiveness played a role in your life?

Connect with Wendi:

Website: https://joyfullyprepared.com/

Facebook Group: https://www.facebook.com/groups/joyfulprep

Instagram: https://www.instagram.com/joyfulprepper/

Facebook: https://www.facebook.com/selfreliantmoms/

Container Gardening Course: https://joyfulprep.kartra.com/page/containergardeningcourse

Download Home Storage Checklist: https://www.joyfullyprepared.com/52weeks

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#33 Up Your Social Media Game - Create More Engaging Content Jul 31, 2023

In this episode of the Educated, Empowered, Inspired Podcast, we're talking about how to create social media content that speaks to your audience. We'll discuss how to identify the pain points that your ideal clients are experiencing and how to create content that addresses those pain points in a way that feels authentic and relatable. We'll also talk about the importance of being consistent with your social media content and how to track your results so that you can see what's working and what's not.

If you're looking for ways to improve your social media marketing, this episode is for you!

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#32 Kay Cote | How Pivoting Can Build Your Confidence Jul 24, 2023

Kay Cote is the creator of Elevated You, a wellness, media, and coaching platform. In the episode, Kay discusses the importance of health, well-being, and mindset in navigating life's pivots. She shares her personal experiences and the lessons she has learned from various transitions in her life.

Kay talked about how to handle change and discussed her pivotal moment, where she Pause, Investigate, Validate, Open, and Transform. It's a solid tool for getting through tough times. Kay also talked about how she followed her heart and got into music, which was really cool.

It's a great reminder that doing what you love can make a big difference. Change is scary, but it can also be super rewarding; remember that it's important to stay open to new things and always trust your gut.

Mentioned in this episode:

How to Pivot and Transform Your Life: https://www.kaycote.com/pivot

Kay Vibes Volume 12: https://open.spotify.com/playlist/5G9bntkArdUWkvcekLfXVb?si=b160e71df10e488a

Connect with Kay Cote:

IG @thekaycote - https://www.instagram.com/thekaycote/

IG @elevatedyou.podcast - https://www.instagram.com/elevatedyou.podcast/

Facebook: www.facebook.com/thekaycote

tiktok @thekaycote

Website: www.kaycote.com

Podcast: kaycote.com/podcast

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#31 Marketing Mojo - Developing Your Small Business Superpowers Jul 17, 2023

We'll start by defining your goals and understanding where you want your marketing efforts to take you. It's all about knowing what to say to your audience and crafting a compelling brand message that resonates. Then we'll talk about capturing leads, nurturing relationships, and leveraging the magic of email marketing. I'll share some fantastic tips and tricks on how to grow a loyal subscriber base that can't wait to hear from you. Finally, I'll take you into my world by sharing how to craft a kickass content strategy to grab attention and engage your audience. We'll explore different platforms and discuss the importance of focusing on one to build momentum.

So, dive in and watch your marketing content soar to new heights! Get excited, stay motivated, and let's embark on this journey of content greatness!

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#30 Nancy Palo | Creating a Celebratory Marketing Strategy Jul 10, 2023

In this episode, we dive into the transformative power of celebrating as a form of mindfulness with our special guest, Nancy Palo. Nancy shares her profound insights on how celebrating today can enhance our future and positively impact our lives.

Join us as we explain why celebrating today sets the stage for more reasons to celebrate tomorrow. By nurturing a habit of celebration, we boost our self-confidence, motivation, and resilience, leading to continuous growth and personal development. We explore the significance of this exercise and how it fosters self-awareness, gratitude, and a positive mindset. From completing tasks to small moments of joy, each accomplishment holds value when we acknowledge and celebrate them.

Prepare to be inspired and motivated to integrate celebration into your daily life to impact your well-being positively. Join us as we embark on a journey of self-discovery and learn the art of celebrating for a more joyful and fulfilling life.

www.celebratewithnancy.com/celebratemybusinesschallenge

Carousel Template with Challenge Details

Connect with Nancy Palo:

Website - www.celebratewithnancy.com

Instagram - https://www.instagram.com/celebrate.with.nancy/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#29 Find Your Focus Jul 03, 2023

To find time and create space in your schedule to effectively work on your marketing and attract your dream clients, we will make the process fun and enjoyable in this episode. Trust me; it won't be another item on your never-ending list anymore.

My strategy is straightforward and serves as a reminder that marketing is about reaching out to those needing your assistance and explaining how you can aid them. I've created a four-step time management method to help you find the time in your busy schedule. Using this technique, I'll help you prioritize your tasks and set out time for your marketing initiatives, guaranteeing that you may still advance despite a busy schedule.

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Connect with Shelly:

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#28 Jen Grosso | Building Unshakable Confidence Jun 26, 2023

In this episode, we dive into confidence with our special guest, Jen Grosso. As entrepreneurs, we often find ourselves in situations where we don't know what we don't know, and it can feel like we're just "faking it" sometimes. Throughout the conversation with Jen, we gain valuable insights into the critical role that confidence plays in the success of entrepreneurs. It becomes clear that inspiring your audience is essential, but it's also important to provide practical tips. Jen also emphasizes the importance of self-care in maintaining confidence - taking breaks and prioritizing our well-being is vital for achieving our goals.

Bold Collective https://www.boldfireinstitute.com/courses/bold-collective

Offering 20% 1st month with Coupon Code: CONFIDENT20

Connect with Jen Grosso:

www.boldfireinstitute.com

https://www.linkedin.com/in/jennifergrosso/

https://www.instagram.com/jengrosso.co

https://www.facebook.com/jen.grosso.3

https://twitter.com/BoldFireCEO

https://linktr.ee/jengrosso

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#27 Overcoming Overwhelm Jun 19, 2023

If you're a small business owner, you know that running a business is no small feat. It's easy to feel overwhelmed with all the different tasks you need to get done. You're not alone! We feel your pain. But the good news is that by taking a strategic approach to managing your time, you can get a handle on things and start making progress on the tasks that matter most. I will share with you the five steps to ditch the overwhelm: prioritize, essentialize, organize, personalize, and then systemize I will take you to deep dive into this topic on our podcast and share some tips and tricks for prioritizing tasks and overcoming overwhelm. You won't want to miss this one!

#FYI The Lazy Genius Framework:

Prioritize
Essentialize
Organize
Personalize
Systemize

The Lazy Genius Podcast

The Lazy Genius Kitchen

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#26 Cora Naylor | Limiting Beliefs Will Hold You Back Jun 12, 2023

Join us for a fun and casual conversation with certified Emotion Code practitioner Cora Naylor. She shares how this unique technology can transform our personal and professional lives. Emotion Code is not your typical therapy session – it's like hitting the reset button on your emotions. Cora will walk us through how releasing trapped emotions can help us achieve our goals and live our best lives. Whether it's learning to process difficult emotions or finding the motivation to pursue your dreams, this episode has got you covered. Listen in as we dive into the power of the Emotion Code, and with ith engaging stories and practical advice, you'll be inspired to act and start progressing today. Get ready to discover a new emotional awareness and empowerment level.

Links to topics discussed in the show:

The Emotion Code by Dr. Bradley Nelson

Co-Working Sessions http://www.coranaylor.com/coworking

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Connect with Cora:

www.coranaylor.com

https://www.facebook.com/cora.naylor

https://www.instagram.com/naylorcora/

https://www.linkedin.com/in/coranaylor/

Connect with Shelly:

The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#25 How to Connect With Your Audience by Going Deeper With Fewer People Jun 05, 2023

In this episode, I am super excited to share my experiences from an amazing talk I had earlier this year. We'll be discussing how to be intentional with your business to help it scale and answer some pressing questions - like whether having a massive following on social media is necessary to make an impact! And do you believe that there is more to success than just scalability? So, grab that cup of coffee and join me as we dive into the power of doing the unscalable and how it can lead to success beyond the numbers. Let's get started!

What to expect from this episode:

Are you tired of feeling like you need a massive following on social media to make an impact?
Do you believe that there's more to success than just scalability?
Then join me on this episode of our podcast as we explore the power of doing the unscalable and how it can lead to success beyond the numbers.

Join The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#24 Noemi Beres | How Podcast Guesting Can Grow Your Business May 29, 2023

Have you ever considered how appearing as a podcast guest could boost your business? In this episode, I had the pleasure of speaking with Podcast Connections' main gal Noémi Beres, who is a true expert in podcast guesting. We discussed the power of sharing your podcast expertise to gain credibility and exposure, ultimately leading to new clients and partnerships. Noémi shared some great tips on finding suitable podcasts for your niche, preparing for your interview, and making the most of your appearance. If you're looking for ways to grow your business and establish yourself as a thought leader in your industry, this episode is a must-listen!

Connect with Noemi:

Website - https://www.podcastconnections.co/

LinkedIn - www.linkedin.com/in/noemiberes/

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#23 Walli Miller | Money Mindset for Entrepreneurs May 22, 2023

Money and investing - are two topics that can cause anxiety and stress for many of us. Luckily, in this episode, we have Financial Coach Walli Miller of Financially Thriving to share her expertise and tips on navigating the world of finances. Walli emphasizes the importance of the money mindset - understanding how we see money and how that influences our decisions. It's fascinating to think about how much of our knowledge around money is indirectly taught to us, and Walli provides some great insight on how to shift our mindset for financial success. Plus, she breaks down the three paths to growing your money and building wealth and some financial tools for Entrepreneurs. So whether you're just starting your financial journey or looking to take your wealth to the next level, this episode has something for everyone.

Here is what to expect from this show . . .

Deep dive into money mindset and how most of our knowledge around money is indirectly taught to us.

Three paths to grow your money and build wealth

Financial tools for entrepreneurs

Making your money matter, the ripple effect, and leaving a legacy

About Wallie Miller:

Walli Miller is a financial coach who helps high-achieving millennials and Gen Zers become work-optional by taking control of their finances without sacrificing their lattes and brunches. She's a first-generation college graduate, the daughter of an immigrant, and a self-made millionaire who helps women balance spending, saving, and wealth-building without deprivation.

Connect with Walli:

Instagram: https://www.instagram.com/financially_thriving/

Website: https://financiallythriving.com/

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#22 How to Overcome Imposter Syndrome May 15, 2023

You know what they say about owning your business - it's tough but rewarding. What they don't tell you is that there's a sneaky, slippery coworker that comes along for the ride. It's called imposter syndrome, and let me tell you, it's a tricky little bugger. That voice in your head says, "You're not good enough; you don't belong here." And it always seems to show up right when you're about to take a big step forward. Imposter syndrome affects almost everyone at some point in their life. Another one is to focus on my achievements, no matter how small they seem. So, to all my fellow business owners out there who are dealing with imposter syndrome - let's show it who's boss; I have five antidotes to help you.

Here is what to expect from this episode:

Imposter syndrome is something that we all deal with.
Shelly shares the ten lies her imposter syndrome has told her over the past 18 years in business.
Tips on how to battle your imposter syndrome when it shows up.

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#21 Jennifer Becker | The Power of Masterminds in Business May 08, 2023

In today's episode, we enjoyed hearing about Jennifer's inspiring journey from leaving corporate America to becoming a successful business owner. What stuck with me the most was her emphasis on the power of finding like-minded individuals to join you on the journey. Jennifer explains the concept of a 'mastermind,' a group of peers collaborating to support each other's businesses. She also shares practical tips on creating a successful mastermind, including the importance of accountability partners. If you're thinking of starting your own business and would like to explore the power of a "mastermind," this is an episode you will want to experience!

Here is what to expect from this episode:

Jennifer shares her journey from corporate America into owning her own business.

The power of finding people on the journey with you

What is a mastermind, and how to use it to collaborate with your peers.

The key ingredients to a successful mastermind.

The power of accountability partners.

Jennifer’s advice on how you can start your own business mastermind.

Connect with Jennifer:

Podcast Instagram - https://instagram.com/jenandjuliepod

Business Instagram - https://instagram.com/thenaturalwellnessmom

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#20 How to Navigate Change In Life and Business May 01, 2023

There comes a time in everyone's life when we must take a step back, assess our current situation, and decide whether or not it's time for a change. In this episode, I open up and have a genuine heart-to-heart with you about that very moment in my life when I took a leap of faith, made a pivot, and found a new narrative in my story.

Change can be both exciting and terrifying, but recognizing and accepting its inevitability is crucial in helping us grow and evolve. Sometimes, we willingly choose to make these changes, while other times, they are thrust upon us unexpectedly. Regardless of how change comes, learning to navigate and look for patterns can make all the difference in our lives. By leaning into the challenges and shifts during difficult times, we can create a roadmap to guide us through not only our current season of hardship but also future ones.

So, come along and join me as I share my personal journey in hopes that it may inspire, motivate, or simply provide comfort in knowing that you're not alone in this ever-changing journey called life.

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#19 Emily Wagner | What Makes a Good Converting Website? Apr 24, 2023

In today's digital world, having a website that truly reflects your brand is more crucial than ever. In this insightful episode, Emily Wagner of Better Together Studio joins me to delve deep into the importance of a well-crafted web presence. We chat about the essential website components that service providers and e-commerce businesses need to succeed and how the right balance of design and functionality can captivate potential clients. One often overlooked aspect is the power of an authentic and engaging About Me page. Emily points out that this can be the secret ingredient that converts a passing lurker into a committed customer. We also dive into the magic of testimonials, which can add credibility and help build trust in your brand. So, if you're ready to level up your digital presence, take advantage of this valuable conversation with Emily Wagner as she shares her expertise on transforming your website into a trust-building powerhouse.

Here is what to expect from this episode:

The importance of a website and how your website is a reflection of your brand.
Emily shares the most important components of a website for service providers and e-commerce providers
The importance of an About Me page.
How to build trust with your web presence

About Emily Wagner
Emily is a web designer and copywriter with over ten years of experience who believes in empowering business owners to operate their websites at whatever level they're comfortable with. Her goal is to have each of her clients walk away from their projects well-educated and confident to make updates, process orders, and do anything else they need to do. While she has worked with service providers and eCommerce companies, she's recently pivoted to focus exclusively on building Shopify eCommerce sites because she loves watching online stores go from zero sales to skyrocketing to the next level and beyond.

Resources:

Homepage Resource

Emily’s Website Audit

5 Tips for Writing An Awesome About Me Page

Connect with Emily:

Website: https://bettertogetherstudio.co

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#18 Learning to Pivot In Life and Business Apr 17, 2023

When was the last time you had a chance to start over? I am opening up on some of the highlights of my career in the past few years and the significant shifts I have encountered, which I hope you can feel that I am here; I think you, and I want you to know that you're not alone. Today I want to share why learning to start over and live in the messy middle has become essential to my life story.

Here is what to expect from this episode:

Today I pose these questions.

When was the last time you had a chance to start over? Remember that it is okay to start over and put yourself out there. Bravery is taking action in the course of fear might.
Are you looking at making a change and wondering if you can let go of something beautiful that you have built? Remember that just because you're good at something doesn't mean you have to do it forever.
Or has your journey brought you to a place where you feel like you need to make a change? Pivot to make a bigger impact? Remember to be open to that change. Just make a decision. Move forward. You don't need a clear roadmap. The journey will lead you where you need to go.

Connect with Shelly:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Youtube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#17 Chad Nedland | Your Legacy and The Ripple Effect Apr 10, 2023

In this episode, I spoke with Chad Nedland to discuss his emotional journey toward success. He discussed his philosophy of reading books, turning pages, and planning his coast-to-coast journey through life with that philosophy, which brought him into a life of service. In this modest and heartfelt conversation, he told tales about how our seemingly insignificant actions will profoundly influence the world and other people's lives.

Here is what you can expect from this episode:

Chad shares his philosophy on reading books and turning the page and how to plan out your life journey with that philosophy.

We talk about his coast-to-coast journey and how it lead him into a life of service.

We talk about how our tiny steps and our small actions will radically transform the world.

The ripple effect is caused by how you can impact someone’s life by how you respond to the world.

Chad’s 1 to 1,0000,000 challenge and what you can do today to impact the world.

About Chad Nedland:

Chad is a devoted and loving husband and daddy. With three decades of experience in business, it has become his passion to show people what is possible when they go "all in" on themselves. Don't second guess him; he'll tell it to you straight, straight from his heart.

Connect with Chad Nedland:

The Book On Being Better 2.0 - https://nedlandenterprises.gumroad.com/l/freegift/Shelli_Niehaus

FB Messenger: https://www.messenger.com/t/100041816473552

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/groups/educated.empowered.inspired

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

YouTube: https://www.youtube.com/@shellyniehauscoaching

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#16 Carrie Severson | Overcoming Imposter Syndrome Apr 03, 2023

A lot of business owners can connect to this episode. Author and businesswoman Carrie Severson run a printing house. She joins us for this exciting episode to discuss her entrepreneurial journey in founding her publishing company. Enjoy a delightful discussion with us and pick up some advice on how to keep moving when your efforts need more traction. You'll also learn how to rethink your definition of success here, which is another invaluable lesson.

Here is what you can expect from this episode:

Carrie shares her entrepreneurial journey to starting her publishing house.
Carrie’s tips on keeping going when you are not getting traction with all your efforts.
How to redefine your version of success. Why is it usually tied to money and title?
Carrie’s book Unapologetically Enough, Reshaping Success and Reshaping Self Love for your personal and professional journey

About Carrie Severson:

Carrie Severson is the author of Unapologetically Enough and the CEO of a book publishing business she started after years of rejection by literary agents. She has been in the storytelling industry for nearly twenty-five years. She started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. All her rejection letters from literary agents came down to the same thing. They all loved the work. They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without a massive following. She’s married to her best friend and on her next soul quest to become the next version of herself.

Connect with Carrie Severson:

Website: https://unapologeticallyenough.com/

LinkedIn: https://www.linkedin.com/in/carrieseverson/

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#15 Amy Studer | Instagram for The Gal Over 40 Mar 27, 2023

In this episode, Amy Studer will encourage you to take that leap. There’s nothing wrong with sharing your brand, images, and ideas on social media when you are over 40. Amy owns Boise Boutique Social, which helps women over 40 with social media. In her career as a social media manager, Amy talks about how rewarding it is to serve other women and see them shine and see that glow when they can navigate social media and utilize it for their success.

About Amy:

Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago, when she started in the social media industry, she noticed women her age were downright reluctant to put themselves and their businesses online. NEWS FLASH 📸: You shouldn’t dread using social media (even if you are over 40, 50, 60, and beyond!) Are you hesitating to show up on social media? She has heard all the reasons why women over 40 may be reluctant. But guess what? More and more women “of an interesting age” are doing it, and she encourages you to do it too. Join her on this journey!

Connect with Amy Studer:

Website: https://amystuder.com/

Instagram: https://www.instagram.com/boiseboutiquesocial/

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#14 Adam Karofsky | Copywriting and Selling Through Story Mar 20, 2023

In this episode, we will learn how Adam Karofsky wrote his story, from being on track to becoming a professor and pivoting to entrepreneurship. Adam's journey was dynamic; when he was a kid, he dreamt of being a professor and wanted to be immersed in anthropology. Still, in the end, he's now running a business that helps people craft their stories, "… that was my goal until things got shifted around, and like we all have to do, you pivot, and you shift into something different. And now I'm here writing for myself, writing for others, and helping people tell their stories."

In one of our conversations, Adam discussed writing and how getting out those first words or sentences is one of the most complex parts of the writing process. Starting anything is difficult, but he believes that once you get going, the momentum will take over from there. Trusting this process will lead to better opportunities and a more emotional narrative.

Here is what you can expect from this episode:

It is essential to share your stories.
Adam’s tips on how to start telling your stories and do it authentically.
Tips to get started with the writing process. The first draft will always be the hardest.
Adam shares how we have the power to tell our stories in a way that is authentic to us.
How to take advantage of the technology we have with us today.
Sharing your writing with someone else to see what it feels like for others to read your thoughts.
Tips for the editing process.

About Adam Karofsky:

Adam S. Karofsky is the A.S.K. behind ASK Writes, a writing and editing business where he helps people tell their stories. For Adam, writing is a tool to string together stories, share information, and connect people. Adam built his business around two things: lifestyle and love. By creating a business based on his love for writing and storytelling, Adam has been able to help loads of people dive into their passions and stories. He has also built his business while embarking on several multi-month trips worldwide. Adam is going to talk about his business and the story of how he got to where he is today.

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Connect with Adam Karofsky:

Website: https://www.askwrites.com

LinkedIn: https://www.linkedin.com/in/adam-s-karofsky-4abb51222/

Instagram: https://www.instagram.com/adamkarof/

Connect with Shelly Niehaus:

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#13 Elaine Turso | Maximizing Systems in Business Mar 13, 2023

In this episode, I talked to Elaine Turso, someone you need in your life! When you want to get your business in order, she's your girl! Elaine was like many of us . . . trying to find a straightforward resolution in a messy world. She discovered that she was doing it all wrong, so she created an agency that is all around helping people get out of their way and get things done. Today, she helps create a foundation with systems and automation to help entrepreneurs stop babysitting their businesses and spend more time with their friends and family.

In one of our conversations, Elaine discussed her goal of making a difference. She promises to make an impact on one person a day. And this goal has been her motivation and driving force to get up from bed and make something good for others.

Here is what to expect from this episode:

Systems and how you can use them to scale your business
Staying in your zone of genius and delegating the rest
Elaine’s 30-day rule for outsourcing
What kind of systems should you put in place to manage your time and your clients
Tips on how to repurpose your content for systems to add value to people’s lives
Information on how to get over the hurdle of setting up your CRM

About Elaine Turso:

Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their businesses and implementing new ideas. Her services help you launch your idea quickly and scale beyond six figures. Elaine has developed, designed, and launched programs for some of the most amazing entrepreneurs who were feeling stuck and unsure how to get their idea out of their head and into action.

She has worked with clients across industries, including Interior Design, House Cleaners, Photographers, Life Coaches, Mindset Coaches, Preschools, Caregiving, Astrologers, Authors, Graphic Designers, and Web Developers. Elaine is a retired photographer, and mother to two grown children, and when she’s not helping clients, networking, or being interviewed on a podcast, you can find her driving to her favorite coffee stand for a spiced chai latte and watching reruns of Friends.

Connect with Elaine Turso:

Website: https://www.elaineturso.com/

TikTok: https://www.tiktok.com/@elainethebrainturso

Instagram: https://www.instagram.com/elaineturso/

LinkedIn: https://www.linkedin.com/in/elaineturso/

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#12 Kelly Buckley | Building Confidence in Life and Business Mar 06, 2023

”When individuals consider beauty and confidence, they frequently consider outward, or looking, confidence. And I can assure you that confidence is more than just stylish hair and makeup. By moving beyond our comfort zone, we develop our confidence.”

In this episode, Kelly talks about the power of confidence and how it is crucial to everyone’s self-development. As a cosmetologist, she offered her definition of what true confidence is. Aside from that, we go to the root and where everyone should start to build that inner confidence – self-care! She said that the basic foundation of confidence is self-care, and it could be as easy as getting up and eating breakfast every day or doing a workout. We discuss identifying what you must do to make that happen. The lesson Kelly gave is to learn how to show up and be aware of how you convey an authentic message to your people.

About Kelly Buckley

Kelly has been in the beauty industry for over 30 years as a salon owner/cosmetologist, educator for an international color company, and now an Independent Sales Director with Mary Kay cosmetics. She is the creator and host of the Beautifully Confident podcast on a mission to reach women globally who would love to identify areas where they would like to grow their confidence and feel more beautiful inside and out.

This year she will be kicking off a 4-week program called Turning Point, where she will be helping women make the change they need in their life and their business to reach their goals this year!

Connect Kelly Buckley:

Website: https://beautifullyconfidentpodcast.com/

Personal FB: https://www.facebook.com/kelly.buckley.94

Professional FB: https://www.facebook.com/Kellybuckleymk/

Linkedin: https://linkedin.com/in/kelly-buckley-975320252

Instagram: https://www.instagram.com/kellybuckleymk/

TikTok: https://www.tiktok.com/@kellybuckley605

Podcast Links:

Apple Podcast: https://podcasts.apple.com/us/podcast/beautifully-confident/id1647903762

Spotify: https://open.spotify.com/show/08Uaa54cP518RxACA4LEiS?si=748be3e4922b4639

IHeart Radio: https://www.iheart.com/podcast/269-beautifully-confident-106492512/

Amazon: https://a.co/d/2EG1fFy

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#11 Caitlin Durning | Instagram Tips for Entrepreneurs Feb 27, 2023

Caitlin has some great advice for the entrepreneur who may need more time to venture into the world of Instagram! She believes everyone can showcase their brand without becoming an influencer or doing something out of their comfort zone. It all comes down to concentrating on your desired self-image and expressing it in ways that seem authentic to YOU. In this episode, Caitlin offers her predictions for Instagram trends for the upcoming year. Also, we talk about REELS, hashtag tactics, and the top platform on which one should focus their attention.

About Caitlin Durning:

Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) worldwide get her going, and ever since realizing that massive potential, she knew she had to help others see the same.

She spends her days hopping between client meetings, creating content, dreaming up strategies, recording episodes for her podcast, The End in Mind, and training her students on Instagram lead generation. Otherwise, you can catch her hanging out with her guy and their puppy Bailey or reading up on the latest news from the stars because, even though she knows what’s coming next is going to be beyond great, she likes a good teaser of what to expect from her favorite horoscopes.

Episode 3: Caitlin Durning

Connect with Caitlin Durning:

Website: https://www.merakimediamanagement.com/

Instagram: https://www.instagram.com/meraki_media_management/

YouTube: https://youtube.com/@meraki_media_management

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#10 Dorris Burch | Overcoming Your Fears In Life and Business Feb 19, 2023

Dorris has accomplished a remarkable journey from direct salesperson to entrepreneur, now managing her fashion content business. In our conversation, she shared an empowering message - the importance of being confident. According to Dorris, taking that step outside your comfort zone will lead you on an incredible path filled with risk and reward!

Here is what to expect from the episode:

Lessons on how not to stay in the “how”
Layering power and confidence and “owning the room”
Learning to own who you are by knowing who you are
Dorris shares tips on how to step into your own FABULOUS version of yourself.

About Dorris Burch

The FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, and show host of the Unapologetically Extra Show. In addition, she is a fashion influencer, and style vlogger, and she runs the lifestyle and fashion website Find Your Fab Factor as Creative Director a platform for style inspiration. Because… What You Wear Affects The Way You Show Up In Your Life.

More importantly, she continues to showcase why women need to step into being “unapologetically visible,” adding, “She’s confident in her own skin” The FABULOUS Dorris Burch utilizes her unique styling aesthetics as a fashion statement to empower others to be daring and confident in pursuing their soul aligned God-given destiny.

Episode 2: Dorris Burch

Connect with The Fabulous Dorris Burch:

Website @ https://findyourfabfactor.com/

IG @ https://www.instagram.com/iamthefabulousdorrisburch/

YouTube @ https://www.youtube.com/@iamthefabulousdorrisburch

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#9 Matthew Brackett | Leadership Lessons in Everyday Life and Business Feb 13, 2023

He’s back and ready to share more leadership tips to help you get unstuck!

“Working on ourselves is one tip that I can tell to everyone because it's a huge investment when you're able to show up better and with much more clarity about who you are and what your strengths are, and everything that you can bring to the world, then that's that clarity is going to come across in a lot of confidence and in the products that you sell.”

Matthew is a leadership resilience educator and coach and was my first interviewee on the program. In this episode, we touched on some essential things, such as comprehending and resolving tensions. Also, in this episode, I love how he brought up bringing light into those dark places, and taking that time off to do that self-examination helped him have clarity and be in touch with his calling.

Here’s what to expect from the episode:

A conversation on how to let go of the good and step into the great
What it looks like to be a beginner again and how to do the hard work of pivoting
What it looks like to convey leadership in our everyday lives
Leadership is influencing others and assessing how we are building our strengths
The importance of a vision and a timeline in entrepreneurship
Learning how to assess what makes you come alive

About Mathew Bracket

Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew left home at 18 on a mission to serve others through formal religious ministry.

This led him to Italy, Ireland, England, Colombia, Chile, and Mexico, along with a few years of active duty as a Special Staff Officer and Chaplain in the US Navy, where he served Sailors and Marines. He transitioned from 30 years of formal ministry to life and leadership coaching and education to continue to do human development and GROWTH in varying professional sectors.

Episode 01: Matthew Brackett - Leadership In Life And Business

Connect with Matthew Bracket:

LinkedIn: https://www.linkedin.com/in/matthew-brackett/

Instagram: https://www.instagram.com/matthew_brackett_alliance/

Web: https://brackettalliance.com

Connect with Shelly Niehaus:

OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#8 Carrie Severson | Imposter Syndrome And Entrepreneurship Feb 06, 2023

Here is what you can expect from this episode:

Carrie shares her journey about owning a non-profit and the burnout that ensued from working so much
We talk about fear and how fear can motivate us. She shares a story in her personal life of when fear took over and her drastic measures.
A conversation about finding oneself and learning that you are enough

About Carrie Severson:

They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without a massive following. She’s married to her best friend and on her next soul quest to become the next version of herself.

Connect with Carrie Severson:

Website: https://unapologeticallyenough.com/

LinkedIn: https://www.linkedin.com/in/carrieseverson/

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#7 Amy Studer | Instagram For The Female Entrepreneur Over 40 Feb 06, 2023

Here is what you can expect from this episode:

How Amy went from a stay-at-home mom to a Social Media Manager after the age of 40
A discussion about what Instagram looks like for the over 40 business owner
Inspiring stories about how women over the age of 40 are leaning in to learning new technology
How technology connects us.

About Amy Studer:

Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago when she started in the social media industry she noticed women her age were downright reluctant to put themselves and their businesses online. NEWS FLASH 📸: You shouldn’t dread using social media (even if you are over 40, 50, 60, and beyond!) Are you hesitating to show up on social media? She has heard all the reasons why women over 40 may be reluctant. But guess what? More and more women “of an interesting age” are doing it and she encourages you to do it too. Join her on this journey!

Connect with Amy Studer:

Website: https://amystuder.com/

Instagram: https://www.instagram.com/boiseboutiquesocial/

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#6 Adam Karofsky | Selling Through Storytelling Feb 06, 2023

About Adam:

Connect with Adam Karofsky:

Website: https://www.askwrites.com

LinkedIn: https://www.linkedin.com/in/adam-s-karofsky-4abb51222/

Instagram: https://www.instagram.com/adamkarof/

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#5 Elaine Turso | How Embracing Systems Can Change Your Life Feb 06, 2023

Here is what you can expect from this episode:

Elaine shares her journey from being a full-time photographer to owning her own agency
She talks about what almost stopped her in her tracks
Elaine shares her strategy to impact one person a day, and that is what gets her out of bed in the mornings.

About Elaine:

Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their business and implementing new ideas. Her services help you launch your idea quickly and scale beyond six-figures. Elaine has developed, designed, and launched programs for some of the most amazing entrepreneurs who were feeling stuck and unsure how to get their idea out of their head and into action.

She has worked with clients across industries including Interior Design, House Cleaners, Photographers, Life Coaches, Mindset Coaches, Preschools, Caregiving, Astrologers, Authors, Graphic Designers, and Web Developers. Elaine is a retired photographer, mother to two grown children, and when she’s not helping clients, networking, or being interviewed on a podcast, you can find her driving to her favorite coffee stand for a spiced chai latte and watching reruns of Friends.

Connect with Elaine Turso:

Website: https://www.elaineturso.com/

TikTok: https://www.tiktok.com/@elainethebrainturso

Instagram: https://www.instagram.com/elaineturso/

LinkedIn: https://www.linkedin.com/in/elaineturso/

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn:

https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#4 Caitlin Durning | Taking Risks and Celebrating Wins in Business Feb 06, 2023

Here is what you can expect from the episode:

Caitlin shares her journey from working in a nonprofit to starting her own social media company
She shares the importance of celebrating our personal and professional wins as well as the wins of others.

About Caitlin:

Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) all around the world get her going, and ever since realizing that massive potential, she knew she had to help others see the same.

Connect Caitlin Durning:

Website: https://www.merakimediamanagement.com/

Instagram: https://www.instagram.com/meraki_media_management/

YouTube: https://youtube.com/@meraki_media_management

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#3 Kelly Buckley | How Your Turning Points Shape Life and Business Feb 06, 2023

Here is what you can expect in this episode:

Kelly shares what almost stopped her in her tracks and the steps she took to keep chasing her dreams.
Starting a podcast led Kelly to learn valuable lessons and develop training to help other women build confidence.

About Kelly :

This year she will be kicking off a 4-week program called Turning Point, where she will be helping women make the change they need in their life and their business to reach their goals this year!

Connect Kelly Buckley:

Website: https://beautifullyconfidentpodcast.com/

Personal FB: https://www.facebook.com/kelly.buckley.94

Professional FB: https://www.facebook.com/Kellybuckleymk/

Linkedin: https://linkedin.com/in/kelly-buckley-975320252

Instagram: https://www.instagram.com/kellybuckleymk/

TikTok: https://www.tiktok.com/@kellybuckley605

Podcast Links:

Apple Podcast: https://podcasts.apple.com/us/podcast/beautifully-confident/id1647903762

Spotify: https://open.spotify.com/show/08Uaa54cP518RxACA4LEiS?si=748be3e4922b4639

IHeart Radio: https://www.iheart.com/podcast/269-beautifully-confident-106492512/

Amazon: https://a.co/d/2EG1fFy

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#2 Dorris Burch | How to Embrace Change and Overcome Fear Feb 06, 2023

Here are the things to expect in this episode:

Dorris talks about a time when something almost stopped her in her tracks.
She shares about her burning bush moment that changed her life
Dorris shares what inspires her to champion women to step into their own FAB factor.

About Dorris Burch

The FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, and show host of the Unapologetically Extra Show. In addition, she is a fashion influencer, and style vlogger, and runs the lifestyle and fashion website Find Your Fab Factor as Creative Director a platform for style inspiration. Because… What You Wear Affects The Way You Show Up In Your Life.

Connect with The Fabulous Dorris Burch:

Website @ https://findyourfabfactor.com/

IG @ https://www.instagram.com/iamthefabulousdorrisburch/

YouTube @ https://www.youtube.com/@iamthefabulousdorrisburch

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#1 Matthew Brackett | Leadership In Life And Business Feb 06, 2023

Here are the things to expect in this episode:

Matthew shares the one thing that almost stopped him in his tracks.
Matthew talks about his life in ministry and why it inspires him to do what he does today.

About Mathew Bracket

Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew left home at the age of 18 on a mission to serve others through formal religious ministry.

This led him to Italy, Ireland, England, Colombia, Chile, and Mexico, along with a few years of active duty as a Special Staff Officer and Chaplain in the US Navy, where he served Sailors and Marines. He transitioned from 30 years of formal ministry to life and leadership coaching and education to continue to serve human development and GROWTH in varying professional sectors.

Connect with Matthew Bracket:

LinkedIn: https://www.linkedin.com/in/matthew-brackett/

Instagram: https://www.instagram.com/matthew_brackett_alliance/

Web: https://brackettalliance.com

Connect with Shelly Niehaus:

Get Your Tips to Overcome Overwhelm and Take Back Your Life

Website: https://coaching.shellyniehaus.com/

Facebook: https://www.facebook.com/shellyniehausphotography/

Instagram: https://www.instagram.com/shellyniehaus/

LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Resources:

Instagram- https://www.instagram.com/shellyniehaus/
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

#0 Legacy Trailer (2023): Educated, Empowered, Inspired Jan 19, 2023

This was the very first trailer I recorded back in 2023 when the podcast launched as Educated, Empowered, Inspired. I’ve kept it here for those who want to hear how the journey began.

Since then, the show has grown and evolved into Midlife Made Simple: Faith and Purpose for Christian Women. If you’re new here, I recommend starting with the 2025 trailer and the most recent episodes for the heart and direction of where we are now. 💛

Resources: