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Episode #221 – My Day At Robert Kiyosaki’s And Dean Graziosi’s Offices Apr 21, 2016

Show notes

The post Episode #221 – My Day At Robert Kiyosaki’s And Dean Graziosi’s Offices appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

A behind the scenes look at what I was really feeling inside.

On today’s episode Russell talks about being in Phoenix Arizona and meeting with some icons of the industry. He also talks about the possibility of doing an infomercial for his new book, Expert Secrets.

Here are some fun things to listen for in the episode:

What it was like being at Robert Kiyosaki’s office and how they use Clickfunnels
How Russell got Dean Graziosi to agree to help him with an infomercial.
And why Russell’s whole day was just the best day ever.

So listen below to hear about Russell’s amazing day in Phoenix.

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Show Transcript (1,739 More Words)

Hey everyone, this is Russell Brunson and welcome to Marketing in My Hotel Room. Hey everyone, I am actually in my hotel room shaving right now and I’m about to go to Joe Polishes 25K group and I thought, you know what….I wanted to share with you guys what happened yesterday. So you have to hear me shave, I have a horrible echo in this room. It’s going to sound horrible and I’m super late. I have to be there in 12 minutes, and instead I’m shaving and yeah, that’s how I roll. I’m never on time for anything. I am the biggest procrastinator ever.

I’m giving a talk today and I finally finished my talk and I’m like, “Oh crap, I got 12 minutes to get there, time to start getting ready.” That’s why I’m shaving right now and then on top of that I thought let’s just do a quick podcast to share the crazy day I had yesterday. That’s what’s happening. Welcome inside my world.

So yesterday was insane. We came to Joe Polishes 25K group today, which is in Phoenix, Arizona. And recently we got Robert Kiyosaki to write the forward for my new book, which is for me, the coolest, craziest thing ever. We became friends with one of the guys inside of their office that works there and turns out that they’re in Phoenix. I’m like, “We’re going to be in Phoenix tomorrow. Can we come see you guys?” and he was like, “Sure.” So we came and it so crazy cool. We walked in the office and meet the guys and they guys I guess have been going through a bunch of our stuff. They listened to this podcast and bought some of our books and products. We walked into one of the offices and they had, I could see Perfect Webinar Script on the desk and some other stuff. It was cool. They had been totally going through our stuff.

They started to use Clickfunnels 3 or 4 weeks ago. They’re like, “We built 5 funnels, we have a launch happening next week. We’re loving it. We’re cancelling Infusionsoft.” All sorts of amazingness is happening. It was awesome. So that was cool. And then we had a tour of the whole office. We went into his radio station. The little studio with the microphone and everything and we recorded….I did a Periscope from there, so if you want to see that go to marketingquickiesshow.com you should be able to see the Periscope from inside the Rich Dad office, which is so much fun.

We interviewed them and they told this story about how their whole business came about. I didn’t realize this, but I guess Kiyosaki built the game first. Sorry it’s hard to shave and talk. He built the game first and then he loved the game but nobody was really buying it so they wanted to sell the game, so he wrote the book as an instruction manual to sell the game. And then the book, I think he published it independently. It was selling well, but not awesome. But it was selling good enough that it got on Oprah’s radar. Oprah went and had him on and boom it exploded and he became what he is now, which is cool. And he used that to sell the game and then from there they did a bunch of other stuff, so that was awesome.

Kiyosaki, Robert was not there, so we didn’t get a chance to meet him, but we heard a lot of stories about him, which were very interesting. And we were trying to get him to speak at Funnel Hacking Live next year, which would be awesome. So that is one of my goals. And then a couple of other things. We talked to those guys, they have agreed to promote the Funnel Hacks webinar. So we’re going to do the webinar to the whole Rich Dad audience and get these guys building funnels, which would be exciting. Help serve them. And then we’re also kind of helping them with a webinar that they’re creating. So I’m excited about that. So we’re going to be helping them create a perfect webinar, and create an offer, and put out a $1000 version of their Rich Dad Poor Dad stuff and make them a bunch of money. So that is the game plan. See how much money we can make Rich Dad and make him even richer and hopefully he’ll think I’m cool. Because that’s why we do what we do. Anyway, I’m excited and that was awesome.

So then we jumped in an Uber and 4 minutes away we went Dean Graziosi’s office, which is Dean is like the other biggest real estate dude in the world, and infomercial Guru and everything. So we went there and got to see his whole studio where they film their shows. We saw that they have Cryosauna in their office, which is super cool because I ordered my Cryosauna yesterday for my house, so we saw that. We sat around for two hours and I wish, oh I wish we would have recorded it. It was crazy. We sat there for 2 hours, it was a direct response history lesson. The first guy I ever learned from was Don Lapre back when I was 12 years old. And Dean was business partners with Don Larpre and talked about infomercials they did together. The whole story and the ups and downs they had together, it was crazy.

It was like direct response history. Going back to the foundation of this whole…..it was the……all these things and these stories, I was totally geeking out. You have no idea how exciting it was for me. So I sat there and listened to stories and we talked about things and looked what they were doing and tried to help them a little bit. Looked at what we were doing with Clickfunnels and how we were trying to grow that. And the cool thing about Kiyosaki’s office, they’re using Clickfunnels, at Dean’s office they’re using Clickfunnels. It’s just so cool to see people you’ve looked up to your whole life, I used to watch Dean’s infomercials, this is how dorky I am. And then I would get them transcribed and I would read them and try to understand how he did his pitch. And now to see him and his team using Clickfunnels and being obsessed with it and excited is the coolest thing in the world for me.

So that was really fun. And then, towards the end we started talking about my new book coming out, Expert Secrets and I was like “Oh we were at Kiyosaki’s office. He wrote the forward for it.“ and he was like, “ Oh what’s the plan with the book?” I’m like, “Oh, to take over the world basically.” And I was like, “ You know what would be cool” and it was funny because he doesn’t know and I didn’t even tell him this, maybe he’ll find this out someday but, at the very first 25K meeting with Joe Polishes group I was at, I was sitting at the dinner table and Dean was across from me, and I was sitting there. And I had told everyone that day actually, that I was never going to write a book again, and I looked across and I saw Dean, it was nothing he said or anything, but I was looking at him and I was like, I need to write a book, and it needs to be called Expert Secrets and Dean needs to do an infomercial for me. And then I went from there back to my hotel room and I called Julie, who is the person who helps me write my books, “Julie, book #2 is on the queue. Let me send you some money, let’s get this thing started.” Sent her some money and the book began that day. That was a meeting ago. Now it’s been 6 months since that meeting, the books almost done. It’s crazy.

So I had this meeting with Dean and I was kind of like, trying to be all cool, even though I’m super nerding out on the whole thing. Anyway, I’m like, “Hey, what I really want to do with this book, the goal with it is to take it main stream. The Dotcom Secrets book was all about getting our community and people who were marketers to understand these core concepts. Expert Secrets is about taking this to the masses. How do we get everyone to understand that they have a talent and a hobby and unique abilities that can change the world? And then Clickfunnels is the tool that allows you to do that. How do we get that out to everyone? And obviously infomercials would be the coolest.” So I told him, “My real motive is I really want to do an infomercial for this book and I want you to help me.” And he’s like, “Done. Let’s do it.” And I was like, “What? Are you kidding me? You’re going to help me with an infomercial? How cool is that?” So we’re going to try to do an infomercial with Dean selling the Expert Secrets book, which is insane.

And he knows if it’ll work or not, but just the fact that we’re gonna try is so exciting. Anyway, so if you guys see me and I’ve got a grin on my face that’s as big as…..it’s huge, and I’m so excited. That’s it. When we left, Dave Woodward is with me, when we left we’re pinching ourselves. I can’t believe what we experienced in the last four hours. We just hung out at Kiyosaki’s office, and Deans office. The most amazing day ever. It can’t get any better than this. We should just go to bed and just end this because it’s such a perfect day and it was awesome. Anyway, that was my day yesterday, and now I’m up in the morning. Just finished my talk and now I got 4 minutes to be there and I still need to shower, so I gotta bounce guys. But anyway, I wanted to share that with you guys because it was exciting for me and hopefully it’s exciting for your guys as well. Appreciate you all, have an amazing day. Get some stuff done and we’ll talk to you guys all again soon.

We sat there for 2 hours, it was a direct response history lesson.
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Kiyosaki’s office, they’re using Clickfunnels; Dean’s office, they’re using Clickfunnels!
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Thank you for reading Episode #221 – My Day At Robert Kiyosaki’s And Dean Graziosi’s Offices, originally published at DotComSecrets.com Blog.

Episode #220 – Be Careful Who You Are Complaining To Apr 19, 2016

Show notes

The post Episode #220 – Be Careful Who You Are Complaining To appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

On this episode, Russell talks about his experience with what it was like when his wife, Collette, gave birth to twins.. He also gives good advice about being careful who you complain to.

Here are 3 cool things you’ll hear on today’s episode:

How a twin baby birth makes a single baby birth look easy.
Why you shouldn’t complain, but if you do, be careful about who you are complaining to.
And find out which one of Russell’s kids is amazing at soccer.

So listen below to hear how Russell and his wife, Collette felt after delivering twins 10 years ago and why it taught him to be careful about who he’s complaining to.

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Show Transcript (1,439 More Words)

Hey everyone this is Russell Brunson and welcome to Marketing in Your Car. Hey everyone, I hope you are doing awesome today. I am actually in the car right now heading to go pick up my daughter from soccer practice, which is pretty exciting. She is amazing at soccer and so much fun to watch. So I’m going to go grab her and head home for some dinner.

I had something going through my head the last 3 or 4 days, actually it’s been almost a week now. And I wanted to share with you, I’ve been super busy and didn’t have time to do a podcast specifically about this, I thought I’ve got 5 minutes on my drive over to soccer practice, I’m going to share it with you guys really quick. It’s not a long one, but I think it’s an important one.

The title of this presentation is, be careful who you are complaining to. The reason why is because a lot of times we’re complaining about stuff, it seems like a big deal, but you put it in perspective of other people and other people’s lives, or even other people’s situations after that second, and they’re not that big of deal. And they kind of make you feel like an idiot when you realize sometimes.

Probably the most dramatic example of this, if you rewind 10 years ago, my wife as you probably have heard, had twin boys. If you’ve ever had twins, it’s kind of a crazy, amazing, but crazy experience. So we basically, my wife’s put on bed rest, she’s been taking all these drugs making sure the babies don’t come. And six weeks early all the sudden the water breaks. Boom babies are coming. Race to the hospital, all the craziness that ensues with that. We get there and it’s not like a normal baby delivery. Those who have had one baby, which I’ve had 3 times since, so I know how it works. It’s a doctor and a nurse hanging out in a room and a baby comes out. It’s pretty easy. When you have twins it’s insane. They think that you’re probably going to die, especially since this is our first kids, we’re freaking out anyway. They’re in the operating room. This huge operating room. There’s two NICU teams, there’s about 50 other people, okay I’m exaggerating a little, but there’s probably 20 some odd people in this room. Instead of being a nice quiet dark room, you normally give birth in, it’s lit up, there’s lights everywhere. It’s insane.

So my wife goes through this experience. Baby one comes out. Boom, everything is great, baby two comes out breech, which is a horrible experience. But she gives birth to both of them and then we go and see the kids and they’re in the NICU, which is an emotional thing. You see the babies come out and they rip them off and race them down to the NICU and I had a chance after both babies came out, to run to NICU to see all this craziness happening. Collette’s doing whatever women do after they give, I’m not really sure, but it kind of freaks me out to think about it. So they’re doing all that kind of stuff and she gets to come in later and it’s this emotional experience. She’s crying and sees the babies with all these cords and wires and it’s emotional. And all these things are happening and she finally gets to eat and drink.

And then we realize we have nothing for the babies to wear. So Collette gets cleaned up and we jump in the car and drive across the street to Fred Meyer to grab something for her to eat and for the babies. You know, a couple little things. So in the last 24 hours, my wife has given birth to not one, but two babies, she hasn’t eaten, hasn’t slept, hasn’t drank. It’s just been craziness. And I can’t imagine what that’s like. But as me, as the husband who’s just kind participating and watching this whole process, I’m like, this is horrible. I’m so grateful that it’s not me. And I’m tired and I’m onery and I’m sore and all these emotions and I didn’t even do anything, I just sat there.

So we get to the store and buying our things, and we’re checking out and there’s this teenage girl and she’s so annoyed to be there, and does not want to be talking to us. And we’re trying to be happy, but we’re obviously worn out, and I was like, “How’s it going?” and she’s like, “Okay.” You know like teenagers do. We’re like, “oh yeah, what’s going on?” and she’s like, “I’m tired.” And we’re like, “Oh what’s going on?” and I think it’s like 11 A.M. at this time, it’s been like 30 hours since we had woken up because my wife was about to have a baby. She’s like, “Oh I had to get up early this morning. I had to be here by 11. So I had to get up at 9. I’m so tired, I didn’t go to bed last night until like 1” and we’re like, “Oh so you only had 8 hours of sleep last night. And you’re so tired.” And we’re sitting there smiling like, I can’t believe you’re complaining about how tired you are. You had 8 hours of sleep last night. You’re a teenager, you have zero stress in the world. And you’re complaining.

And it was kind of funny to us at the time. So I thought it was kind of funny. Last week I hung out with these guys. If you listened to the podcast last week, Monday night I was at the office til 3 or 4 in the morning. Tuesday it was the same thing. I think I got 3 hours of sleep that night and then Wednesday I had a full day and then I went out to go meet some people and I’m talking to one of the guys and he’s like, “I’m so tired.” I’m like, “Oh really, what’s going on?” “I got off work at 6 and then the kids and dinner and all this stress or whatever, I’m just really, really tired. “ I just kind of smiled like, “Oh man, that sounds horrible. You’ve got to be tired. I mean you woke up, went to the office and then you came home and then you were off the clock and then you saw your kids and you were done. And that was it right? I have been at the office til past 3 A.M. the last two mornings in a row, and after I’m done with you guys today, I’m going back to the office.” And it just made me smile because I’m like, ‘You’re complaining about being tired and it’s just funny, because you don’t know who you’re complaining to.”Someone who has had 1/10th the sleep that you had and it just makes me kind of smile.

So what I wanted to share with you guys today is just be careful who you’re complaining to, because chances are people around all of us, have it worse off than we do. I was telling my kids last night. I was like, “If you think about 200 years ago, people lived in log cabins, they didn’t have toilets that flushed. They didn’t have phones or computers. 200 years ago, and everything prior to 200 years ago. 300 years, 400, 1000, 5000. Back as far as you want to go to the beginning of time. People had a really crappy time. If you complain about anything in this day and age, that’s kind of sad at this point. Do you have a roof over your head? Does your toilet flush? Okay, you’re doing fine then. Quit complaining.

So not only should we all just quit complaining as a whole, but when you are complaining, just be careful who you are complaining to. Because chances are, the person around you had just as tough a day, if not worse and you’re just going to look dumb if you’re complaining to them about what happened. Anyway, that’s what I got for today. I hope that helps somebody and it helps to keep us all….to quit complaining. To be grateful for the roof over our head, and flushing toilets and all the amazing stuff we’re blessed with because we were born today’s date in time. So that’s what I got for you guys today. Appreciate you all. Have an amazing day and I’ll talk to you all again soon. Bye.

Be careful who you’re complaining to, chances are, people around us have it worse off than we do.
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Thank you for reading Episode #220 – Be Careful Who You Are Complaining To, originally published at DotComSecrets.com Blog.

Episode #219 – Our Backwards, Sneak Attack Product Launch Idea Apr 14, 2016

Show notes

The post Episode #219 – Our Backwards, Sneak Attack Product Launch Idea appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

“I think this might actually work…”

On this special episode Russell and Dave Woodward brainstorm their ideas of how to launch Funnel University. They also explain the concept of sticky cookies and why they are better than first cookie wins.

Here are 3 fun things you’ll hear on today’s episode:

The interesting, and kind of backwards way they are thinking of launching Funnel University.
Why affiliates will benefit from the use of sticky cookies rather than first cookie wins when it comes to promoting Funnel University.
Why Russell is currently selling toilet paper with Clickfunnels.

So listen below to find out how this new launch idea would work and decide if you think it will sell really well or completely flop.

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Show Transcript (1,817 More Words)

Russell: Hey everyone, this is Russell, welcome to a really strange, different version of Marketing In Your Car. Alright, so I’m in the car right now with Dave.

Dave: Hey guys!

Russell: We are heading into the office today is Funnel University Launch Day, no matter what. You guys have heard me complain, this has been….I’m a big believer in the whole lead or gold thing, this time we killed 3 people, there’s lead in some people because we missed the deadlines. But today it’s happening no matter what.

So we’re driving and had an idea and we’re brainstorming about it and we just wanted to share with you guys, because who knows, something good might come. So typically in a product launch, we promote the product to everyone. So we’re thinking, what if we do a complete sneak attack and instead of promoting the product, we promote the opportunity to sell the product to our entire lists. So we email all the Clickfunnels members and basically just say, “Hey step number one we’re rolling out, this new product is coming out, first step you need to go get it because you gotta become an ambassador of this so go get it because it’s amazing. Then the second step is, you need to be an affiliate, so click here to get your affiliate account and lets go spam Facebook, or let’s go market efficiently to Facebook and other places.”

It’s the complete backwards sneak attack that will either work or it will completely bomb. I don’t know.

Dave: It also ties into to what you were talking about yesterday in Marketing In Your Car, as far as the importance of having affiliates. So now everyone who’s a Clickfunnels user you’re automatically an affiliate, so now you can basically show every single person real quick how to make your very first few bucks online, if you’re not already doing it. If you’ve already got a list or if you don’t have a list, I can now go out and promote something for Clickfunnels…..by the way we also have sticky cookies, but that’s for a different topic. So you have the opportunity of making money right away by giving away a gift.

Russell: Here’s a gift worth $700 or $800, we’re giving away for free, anyone you give it away to, you get commission. So let’s talk about the sticky cookie thing. This is a cool thing we just built. We’re the first one to test it, but I think it’s Clickfunnels wide.

Dave: It is.

Russell: So the way sticky cookies work, if you’re using backpack, let’s say you promote Funnel University and somebody signs up but then 6 months later I convince them to get a Clickfunnels account, you get commissions on that. Or 6 months later you convince them to get my book, you get commissions on that. It’s sticky to the person. There’s a fine line between sticky cookies, and first cookie wins, because I’m not a big believer in first cookie wins. So here’s the lifelong affiliate debate. One is like….first cookie wins means, if you click on my link first that cookie lasts forever, so if that person ever buys, you get the commission, which is good for fast movers. But people come in later it sucks because then someone comes in 6 months later and convinces somebody to buy and gives them a big bonus and then they don’t get commissions because the first dude 6 months ago got the first cookie.

So sticky cookies is not that because we don’t want to make it so people don’t want to promote.

Dave: As a product owner it really messes things up because then the only people who ever promote are your very first affiliates.

Russell: Yeah, there’s no incentive for people to come in later. So sticky cookies works, where it’s sticky so let’s say you get somebody to opt-in for the Clickfunnels trial and they don’t buy, or they opt-in at their house and then they go to work the next day and that’s when they decided to buy. Or let’s say they opt-in for Funnel University they don’t buy it, but then they buy Clickfunnels 3 weeks later because the follow-up sequence sold them and they buy that from a different computer. Sticky cookies will follow that person around, so if they buy 3 months later, it will still give you the commission for that person, even if they’re on a different browser, or computer, different product. Any product in our product line, if they buy you get commissions. The only way you would lose that person is if a new affiliate re-cookied them, it would override the sticky cookie. But the sticky cookie’s there for as long as it follows them.

The way it works is it’s not just cookie based. Let’s say you get somebody to opt-in, it adds your affiliate ID in the database, it knows if they buy anything from us in the future, even if there’s no cookie present, when they fill in the order form it’ll look to see who was the last affiliate who referred them to anything and give that person the commission. So that’s the concept of sticky cookies, which is a cool thing, as far as backpack, it’s this really cool advanced thing that nobody else is doing. So you should be using backpack for your affiliate platforms.

The cool thing is you promote Funnel University, all of the other crap we sell in the future….I mean all the amazing products we sell in the future. Sorry I don’t know why……we should probably edit that out. No.

Dave: No it’s actually the reason crap is coming up so much is because we’re thinking about selling toilet paper through a funnel. That’s why crap keeps coming up.

Russell: Oh man, there’s so many back stories to this week. Well two things of crap, one is Marcus Lemonis’ funnel, we’re selling toilet paper. It’s a crap funnel. All the products in the funnel are related to crap. And then Dave and I are also on a juice fast this week, which has added to the amount of crap we’ve been experiencing.

Dave: TMI

Russell: So back to the strategy. So now that you guys got the backstory, we’ve got another 5 minutes before we’re at the office, Dave and I are kind of brainstorming this. So if we do it, the big thing with we mail the affiliates in, we’ve gotta basically tell them that, you give away this gift and you can get paid 40% commission.

Dave: And it’s recurring.

Russell: And it’s recurring, yeah. And the product’s amazing. They get a print newsletter, they get software, which is super sticky. I showed you the software this week, it’s amazing. So what’s the downside? Because this is either going to work really good or it’s a gonna completely bomb. The downside is people buying through their own affiliate link probably. They’ll be like, “Oh I’m going to buy it through my own affiliate link.” which is annoying. Do we care or do we not worry about it?

Dave: Today we don’t care. The other thing is there’s going to be a lot of urgency and scarcity to it, which helps everyone understand the importance of getting out and doing it right away. Because otherwise, there’s no reason for them to promote it. This is a product that’s not going to be available to be promoted long term.

Russell: It’d be basically two weeks and then we’re shutting down the cart. So you’ve got two weeks to buy this thing or else you lost your opportunity, and two weeks to promote it.

Dave: Which is again, a topic for another Marketing In Your Car as far as membership sites and scarcity. But right now, the whole idea is to send out to the affiliates and basically to do a Blab or Periscope or something where people get excited about it and they can go ahead and have the opportunity of offering a free product to everybody and if they buy that product, they then will also be cookied with our sticky cookies long term so if they then upgrade to Clickfunnels, which is the whole reason we’ve got Funnel University, then they’ll have the opportunity of getting commission on that as well.

Russell: It’s amazing. So what we’re inventing here is the backwards product launch, where we’re launching the affiliate program and we’re hoping it incentivizes them to buy the product and promote the product. So each sale doesn’t turn into one sale, it turns into 5 or 10 or 20 sales, depending. That’s be interesting stats to check afterwards. How many sales per average user. Because if you buy and post on Facebook, “Hey Russell Brunson is giving away this $1000 marketing gift, I just bought it. Here’s my receipt, you should buy it too.” Everyone should be able to get 5 or 6 people from it. What if that’s the way the email reads like, Everyone go buy the product, that way you can show, “Hey I just bought this product, this is how cool it is. It’s going to be coming this week.” And then post that on Facebook or you email it, and tell everyone they need to get it two. So that’s step two, and then step…..yeah.

Dave: And It will go to the….You can link that directly on Facebook to the landing page, which would have a video.

Russell: This is so cool. I think we need to make a landing page that’s just a fast sale landing page too. Because the sales page we have there’s an hour long really cool, amazing video we made teaching some cool stuff using the Perfect Webinar Script. And then we pitch it really hard. It’s a free plus shipping offer so I don’t think it needs to be sold that hard. So I might clone the page right now and just make a simplified version of it that the affiliates can have so they can promote to the longer form education video or the quick sale or the squeeze page. Because the squeeze page has an amazing follow-up sequence as well.

Anyway, that’s what we’re thinking. so we’re just brainstorming and we thought let’s just invite everyone else in on this behind the scenes to hear what we’re thinking because this is either going to be a huge success or a complete flop. I think we’re going to do it, but we still gotta just confirm we are. So now you guys know what’s happening behind the scenes. We will find out today if that’s the right strategy and we’ll let you know in the next week if it works or if it completely bombs. If it bombs we’ll definitely shift mid-launch to “Don’t promote this thing, just go buy it.” Alright guys, that’s what we got for you. Have an amazing day and we’ll talk to you all again soon. Bye.

Dave: See ya!

It’s the complete backwards sneak attack that will either work or it will completely bomb.
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Thank you for reading Episode #219 – Our Backwards, Sneak Attack Product Launch Idea, originally published at DotComSecrets.com Blog.

Episode #218 – Still The #1 Way To Drive Traffic Online… Apr 13, 2016

Show notes

The post Episode #218 – Still The #1 Way To Drive Traffic Online… appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

What I learned 10 years ago that still sends tens of thousands of visitors a day to my websites.

On this episode Russell explains how he learned that having affiliates is easier than being a ninja. He also explains why having affiliates can help your business grow faster.

Here are 4 cool things you will learn about in today’s episode:

How Russell learned about affiliates and how to use them to grow his business.
Why having a good affiliate program is important.
Some cool launches that are happening today.
And what kind of surgery Russell is having today.

So listen below to learn all about the importance of affiliates for Russell’s business and your own, and also hear about some exciting new launches happening today!

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Show Transcript (1,793 More Words)

Good morning everyone, this is Russell Brunson. I almost just got in a wreck, but because I survived I thought I’d jump on here real quick and hang out with you guys today on Marketing In Your Car. Hey everyone, good morning. I’m feeling horrible right now. We’ve got a lot of fun stuff happening. I don’t know if I mentioned on the podcast or somewhere, but we’re building out some sales funnels for Marcus Lemonis, so I had Wynter Jones, one of my favorite people and an amazing designer, I had him fly out to Boise this week to work on it. So we’ve been working funnel hacking out hours, so every night we get home at 1 or 2 in the morning. Today it’s Wednesday, so it’s been two nights in a row of super late nights.

This morning I have Frenectomy surgery. I think that’s what it’s called. This little thing in my mouth that I have to get snipped and I really am not looking forward to it, in fact I’ve been postponing it now for a year and a half. And today is the day of reckoning. I’ve got no choice, I’ve gotta do it. I think I had 4 hours of sleep last night, now I’m headed to the dentist, to go get my mouth chopped up. I was half asleep driving, and all the sudden traffic stopped and I was still going so I had to skid on my breaks, and then I thought hey if I survived that, I should definitely jump on with my friends and talk about something cool. So that’s what’s happening today. I hope you guys are having a good time.

We are working really hard on launching the new Clickfunnels affiliate center, which I’m really excited about. I remember when I first got started in this business, and I don’t know about you guys, but when I got started I was observing everybody doing stuff and talking about stuff and I was watching everybody making money and I didn’t know how to do it. I was so sold on the fact that it was happening and I was just amazed by what everyone was doing. I had been creating some little products; I was selling stuff here and there and doing all sorts of things. And I remember back in the day there was a forum, it used to be awesome, it’s super lame now, but it’s called the Warrior Forum. Back then all the best marketers in the world would hang out there all day and talk marketing strategy which is cool. You go there now and it’s this horrible place with a bunch of people that don’t know what they’re talking about complaining about things, so it’s no longer awesome. But there was a day and time when it was awesome.

So I’m hanging out in the warrior forum and there’s all these people talking and sharing and giving and it was so cool. I remember this one post this dude wrote, the question was, “What’s your favorite way, what’s the best way to get traffic?” and I was trying to learn how to do traffic at the time, this is pre-Facebook so that wasn’t even an option. It was just Google and SEO and all the different things, so I saw that question and I was like, oh man, this is going to be awesome. I’m going to hear all these legends and these giants and these marketers discuss the best way to get traffic and I’ll just figure out what the best one is and build on that. That was my thought when I saw the post.

I start reading it and one guy’s like, “Google PPC is the best because blah.” The next guy was like, “SEO the best because blah.” Then someone’s like, this was back in the day and there was this thing called cloaking, “Cloaking is the best.” “Safelist.” I’m trying to think of what back then was cool, there’s all sorts of stuff. Anyway, everyone’s posting their ideas and trying to justify why what they did was the best. So I’m going through all these things and then all the sudden there was this dude, his name was Allen Sais. He was the guy who owned the Warrior Forum, and he didn’t post a lot, but when he did, he would silently walk in, drop a bomb of gold and walk back out. That’s totally what happened with this. All these people giving their explanation of these things, and he came in and dropped on sentence. All he said was, “I rely on my own network of affiliates.” Boom. Mic drop. Bomb exploded.

And I read that and I was like, “What?” At first it didn’t make sense to me. I read it and I read it again and kept reading it. And I knew that Allen was probably one of the better marketers, one of the more rich guys in that forum, and I was thinking of that and I was like, “There’s something to this. I gotta figure this out.” My brain was thinking, “I could learn PPC like that guy said, but what if I had 5 or 6 affiliates who are really good at PPC and they just did that. And I give them a percentage of the money, but they just did it and I don’t have to learn that. Maybe I’m not as good as one guy, but if I had 5 people doing it, or 10 people, who knows? What about SEO, I could do SEO or what if I find people who are already amazing at SEO and they become affiliates of mine.” Now instead of me doing SEO I’ve got 10, 20, 30 people doing SEO for me. What if instead of building a list, I found other people who have lists? And I realized that there was this power and this leverage of having affiliates, because I can build lists of a million people, which is awesome. But if I had 30 people each with lists of a million people, it’s so much more powerful. I could even rank number one on Google for my number one keyword, but what if I had 20 people all ranked. And I started thinking that, and that’s gotta be my focus, is less on me becoming a ninja at any one traffic source, and more of me building a really good affiliate program and attracting people that already have those things. People who are already doing those things and are already amazing at those things. That was kind of the thought process.

So back then, man this back 10-12 years ago, I launched my first affiliate program. And that became my focus. We trained affiliates and had an affiliate center and we had all sorts of things and that was my focus and because of that, my companies grew dramatically. During that time I became good at these other things, I learned how to drive traffic, I learned how to do stuff so I was able to do that. But we made 90% of our income from affiliates, and I think it’s really powerful.

With Clickfunnels when we launched it, we drove a lot of our traffic, but we had a lot of affiliates and that’s how we grew so quickly, is leveraging my network with affiliates I’ve been building up over the last ten years. But even with that, we’ve never had a good affiliate center. We’ve never done a lot of the core things we used to do back in the day to build and promote our affiliate program. We just haven’t ever done that. So that’s one of the big focuses, while Wynter’s been designing Marcus’ funnels, me and Dave Woodward, who runs the Clickfunnels affiliate program, have been focusing on building out an affiliate center and having new offers and just creating a bunch of cool things that will get people the ability to win cars from us and to make money, and all the other cool things we’re doing inside our affiliate program. So that’s what we’re working on and I think today, unless we had a couple little hiccups along the way, so unless something crazy happens, we’ll be launching the Clickfunnels affiliate program. We’re also going to be launching Funnel University. Which I think I mentioned 3 or 4 times in the last month or two that we were going to launch Funnel University, but we just had some external things that I don’t even want to talk about, because it makes me so mad why we haven’t been able to launch it.

Today should be the day unless there’s something crazy that comes up, we had one last hiccup happen last night at 2 in the morning, so we were trying to get that cleaned up, and then we should be ready to rock and roll. So those of you guys who have been paying attention and watching, we should have Funnel University live today, which is exciting. You should all buy it because it’s going to be amazing. I’m really proud of it. The content is second to none. So that’s really cool. So the content’s amazing and then…..my brain’s blanking out. Oh the software. There’s 3 software tools and they’re just insane. We’ve got a survey generator, a video image uploader, and a Webinar Chat app which are awesome tools. Anyway, there’s so much cool stuff.

The sales funnel we’re using to sell, I’m really proud. We put a lot of time and energy and thought in that one, so it’ll be fun to finally let the world see that, which is cool. What else, what else? And then the Affiliate Center. The new Clickfunnels affiliate center is going live too. Anyway, I’m excited. If you’re spying on me you should be able to see some of those things. The biggest message I wanted to share with you guys today is just that that’s where my focus is at. Is building our network of affiliates and I hope that that resonates with you guys. It comes back to all the stuff we talked about, dream 100, creating cool affiliate programs, and then there’s so much stuff that goes into it, but it is the key. So I hope all you guys focus on that in your businesses. I hope that little piece gives you guys the same aha that I had all those years ago when I heard Allen Sais say it the very first time. That’s it for today you guys. I’m at the dentist, I’m about to walk in there and get my mouth chopped open. I’m freaking out, but hopefully it will be good. Talk to you guys soon. Bye.

I realized that there was this power and this leverage of having affiliates.
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We trained affiliates and had an affiliate center. Because of that, my company grew dramatically.
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Thank you for reading Episode #218 – Still The #1 Way To Drive Traffic Online…, originally published at DotComSecrets.com Blog.

Episode #217 – What Happened To TV Is Now Happening To Facebook Apr 11, 2016

Show notes

The post Episode #217 – What Happened To TV Is Now Happening To Facebook appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Which marketing channel is the best to focus on today?

On this episode, Russell talks about how TV changed over the years and made advertising more difficult. He also explains how social media is changing in much the same way as TV.

Here are 4 interesting things you will learn about in today’s episode:

How TV went from 3 channels to hundreds of channels and changed advertising.
The ways social media and TV have gone in similar directions.
How you can use different social media platforms to market to your niche.
and why Russell’s son Aiden is a genius.

So listen below to see how you can use social media to advertise to your specific market.

———————————————————————————

Show Transcript (2,221 More Words)

Good morning all my fellow Marketing In Your Car friends. Welcome to another amazing day. Hey everybody, it’s amazing today. It’s like 80 degrees, which it shouldn’t be. I think it said on the news that normally it’s like 60 today, but it’s not, it’s 80. It’s beautiful and it’s amazing and I love it. You know you can’t help but be happy when it’s nice out here.

Okay, last night I had wrestling practice. I have not wrestled for a couple of weeks. We beat the crap out of each other and today my face is feeling it, my neck is feeling it, my back is feeling it, my arms, my sides, my ribs, my fingers. I am jacked and I love it. I miss this feeling. This is so much better than running on a treadmill. It was awesome. So last nice after practice we were talking about some stuff and I mentioned something that I thought was kind of cool so I wanted to share with you guys.

So I wanted to talk about old media, kind of what happened and then new media and what is happening now, because it’s really interesting. Rewind back I don’t know, twenty years ago maybe. No, I guess, dang I’m getting old. I guess twenty wasn’t that long ago, maybe thirty years ago. Whenever TV was different, before cable. There used to be three channels, there was ABC, CBS, and NBC I believe and maybe Fox, I don’t know when Fox came around, but initially it was three channels.

So if you wanted to get to everybody in the world, there’s only one of three spots you could advertise on. And those who capitalized on it made a lot of money really fast. In fact, the first time I meant Tony Robbins, this is the kind of story he told me. He said, “When I got started thirty years ago there were only three channels, so we just targeted those three channels, it was easy and we made a ton of money. What happened is that a few years later, they started adding more channels”. Maybe that’s when Fox News came about, and PBS and I don’t know, some of the other ones. And then it turned into cable. Cable had a couple of channels and then it turned into a couple more, and then today there’s hundreds channels on cable. Still there’s never actually anything good on TV, which is kind of amazing.

But there’s hundreds and hundreds of channels. And Tony said that his business during the recession took a huge hit and it was mostly because it was harder to get distribution directly to people. It became more expensive, it became harder, it became more spread out because no longer are people watching three channels, they are watching 103, and to buy ads on 103 different networks became really expensive. So because of that they were struggling they started exploring different avenues and that’s how we kind of met him, a bunch of us internet marketing dudes. We initially met him during that part of the journey where he was like, “Man, our distribution channels are so segmented and so fragmented now we can effectively get to our end audience.” And it changed the whole dynamic of their business. They had to shift and evolve and get better.

That was this whole process of going from 1 or 2 centralized spots where everybody’s eyeballs are at, to hundreds of spots and how it changed the business world. Now I was talking about how similar that is today. And one cool thing that’s interesting, the one thing that got easier when channels split is that because all these channels start popping up, things became very niche specific. There’s the camping channel, there’s the home channel, you know HGTV where they’re building homes and fixing and rehabbing and stuff. There’s all these different channels and they’re very niche-y. So if you had a niche business related to one of those channels it became easier, because you’re like, “I don’t have to advertise on NBC in front of a billion people and hope that a few people that actually care about my camping product are going to see it.” Now you can go to just the camping channel and everyone who is interested in camping is on that one channel. So for niche markets it became a lot easier, because now you’ve got your captive audience all in one spot and you can focus and target on that one channel. So that was kind of the big benefit that came from this huge breakup of TV.

Man the sun is so bright, my body wants to sneeze like crazy. So if I start sneezing, having a sneezing attack, that’s why.

Alright, so that’s the offline world. What happened, things were harder for people and also things were easier. When I looked at online it was kind of similar. A few years ago Mark Zuckerberg had a really sweet idea for a thing called Facebook, built it out, first it was free for a long time, then he started adding ad platforms. At first it became the place. It was the only place you would go, you could jump on Facebook, buy some ads and become rich. It was that easy because everybody was in one centralized spot. Just like back in the day with ABC, NBC and CBS, one spot, so Facebook was easy. It just worked. Then what happened is that after Facebook, a few years later, all the sudden people started splitting attention, because now these other social networks started popping up. You get Twitter, you get Pinterest, you start getting all the video platforms, you get Periscope and other things like that and then you split again. You’ve got Snapchat, you’ve got I can’t think of them all, but it went from one spot where people were spending their time and energy now it’s this huge fragmented thing.

Now people are picking their favorite platform and they’re leaving Facebook. Not everybody’s eyeballs are on Facebook 80 hours a day like it used to be. Now it’s like, “I spend my time on Snapchat, that’s where you gotta find me.” And then other people, “I’m on Pinterest.” And other people are on different spots. So what’s happened is that us as marketers used to be like “Let’s get really good at Facebook ads.” Now you gotta get good at Facebook and Pinterest and Snapchat and Twitter and YouTube and….where everybody’s eyeballs are going.

So there’s kind of positives and negatives of that. Very similar to the positives and negatives of the TV world. But before I explain those things, I am at my little man’s parent-teacher conference. I’m pulling in the parking lot, so what I’m going to do, I’m going to pause this right now, I’m going to go find out how smart my little son is, get his report cards and then I will be back for the rest of my drive back to the office to discuss this in a little more details. I’ll be back in a little bit guys. Talk to you soon.

Alright everybody, I am back. In case you are wondering, Aiden passed his kindergarten, or I guess his preschool parent-teacher conferences. He’s a genius, he cuts straight lines, he draws great pictures, he can count to ten all by himself. He’s amazing. Its fun they have pictures from when the year started and then now and you can kind of see the difference of how far he’s progressed on the Alphabet, numbers, pictures, coloring, cutting, drawing pictures of himself. Anyway, it was awesome. So there you go, my son’s a genius, which is cool.

So where did we leave off? I think I left off talking about how online media is starting to be fragmented just like the offline world was, it was happened way faster by the way. We had three channels on TV for decades. You know Facebook had a year, two year run before Twitter and these others start popping up everywhere and splitting the attention. So the attention’s going to all other sorts of places. So with that comes a couple of things. First off it gets harder. How is someone like me or you, who’s like, we’re small entrepreneurs, we’ve got a little team and we are trying to effectively market on thirty different platforms. It’s hard. At least with the TV age it was like, it’s thirty platforms, but basically you call your ad guy and say, “Hey run my ad over here, over here, and over here.” But with what we got to do, every platform is different. Some are keyword focused some are interest focused, some are….the way you run the ad, the way you design the ad are all different. You can’t run the same commercial on thirty channels. You gotta write image ads for here, video ads for here, 15 second videos here, but longer videos over here.

And then each platform has multiple ways to advertise too. You’ve got pre-roll videos, post-roll, tech….it’s hard. It’s this huge segmentation splitting of attention and for us to effectively be in all of them, it’s almost impossible. What do you do? It’s a good question. What should you do? A couple of things that I would notice, first off is notice the fact about in the TV world that it got easier when you focused more on a niche. If you were selling camping gear, you could go to the camping channel. You’re target demographic was there, which is cool. So it’s easier. So same thing as here, you gotta realize that even though there’s thirty different platforms, your audience isn’t on all of them. Even if they are on all of them, doesn’t mean you have to be on all of them.

I always tell people, you gotta learn initially one platform that you know your audience is on and become a master of that. So if I know camping channel is where everyone is at, that’s where I’m going to focus, if I know for me all my people are on Pinterest, I’m going to focus there and master that one thing. If I know they’re all on Instagram, or if I know they’re all on Snapchat….Wherever your people are, that’s the platform to pick. Just like the camping channel, we’re going to pick that one and be the best at that and focus on that and start pulling out customers from there. And really become good at that and then after you’ve mastered it, not while you’re mastering, this is the key. After you’ve mastered it, then go and pick the next channel. And then you can add on another one and another, but you shouldn’t be in thirty different things. It’s just too hard. You’re watering down all of your efforts, whereas you can focus on one and perfect it, it becomes better.

So those are some of my observations and thoughts today that I thought were kind of interesting and I hope that helps you guys to kind of look at that and say , “Okay, this is being fragmented, I understand that now and I can’t be everywhere at once because I will run out of money and time and energy and my message will become so diluted. I gotta pick one.” Pick the one that your market’s at because everyone’s market is different. My market’s not on Pinterest, but I’ve got other friends that make tons of money on Pinterest. My market is maybe on Instagram, I don’t know, I haven’t figured Instagram out yet. But other markets I got friends making a million bucks a year a hundred percent off Instagram. So you gotta figure out where your people are actually at? How are they consuming content? And you got to be there. But you don’t have to be on every single platform. That’s the mistake that so many people are making. And they’re spending money on so many different things. You can mine a lot of gold out of one well.

So figure out where that’s at and dig deeper and deeper and just kind of focus there and eventually, especially depending on the platform, some platforms are smaller. Some TV channels don’t have as much viewership, so eventually you’re going to tap out where everyone’s seen your message and you’re going to get ad fatigue and it’s just not going to do as well. At that point do you change the message or that’s when you add a second channel or a second distribution channel to focus on? But that’s a more powerful strategy, go deep and try to mine all that gold out of that channel as opposed to trying to effectively be in thirty or forty or fifty different channels and hopefully dabble in all of them. I’d always rather go deep in one section than dabble in a lot.

So that’s it for today you guys. I’m heading into the office. I got some exciting things happening. So exciting. I’m sure I’ll be sharing those with you guys in the next little while. I just wanted to take the time to drop some of those thoughts with you guys. So that’s what I got. Have an amazing day and I’ll talk to you all again soon.

I always tell people, you gotta learn one platform and become a master of that.
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Thank you for reading Episode #217 – What Happened To TV Is Now Happening To Facebook, originally published at DotComSecrets.com Blog.

Episode #216 – Good Marketing Solves Everything Apr 11, 2016

Show notes

The post Episode #216 – Good Marketing Solves Everything appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... What area in life are you struggling with today?… Good marketing will solve EVERY problem. On this episode, Russell talks about good marketing, and why it can solve every problem in your life. He also goes over why bad marketing is destroying the Boise State Wrestling Program and how good marketing could fix it. Here are 3 cool things you’ll learn in today’s episode: Why Russell isn’t currently donating time or money to the Boise State Wrestling Program. How good marketing has the potential to save the Boise State Wrestling Program. And how applying good marketing into every aspect of your life (yes marriage, relationships, finances, business, etc…) will make it better. So listen in below to discover how to solve problems in all aspects of life with the power of good marketing. ——————————————————————————— Show Transcript (3,901 More Words) Hey everyone, right now I’m actually in the middle of a carwash and this is a first for Marketing In Your Car. Alright everyone, if you guys can hear me or not, we are in the middle of a carwash. I hope you can hear this; it’s kind of loud outside. I got car washed a week ago and then I had it the other day and it rained, just drizzled a little bit, and then my cars been spotted for the last week and I’m like, you know what I’m going to go and get this washed so that it doesn’t look like I’m driving a car that’s been sitting out for the last 2 weeks or whatever. That’s where we are at, that’s the water going over us if you can hear that. Now we’re moving to the extreme polish section. Sweet, it’s dumping tons and tons of suds all over me and there’s all these crazy lines of red, green, I feel like I’m in a disco right now. This looks awesome from the inside. This is one of those carwashes you drive in and put your car in neutral and it pulls you through the whole thing while it’s washing everything. I think my wife might be behind me. There’s a car that’s just like my wife’s behind me, which would be really weird. Who knows? Maybe she’s getting her car washed today too. I’m driving the Corvette, so the guy was staring at me, looking at me he’s like, “Nice car.” I’m like, “Thanks.” Anyway, I have some serious stuff to talk about, but I want to wait til I can hear you and you can hear me. We’re about to pass through to the end. The final scrubbing and wax It says the element of protection is going through, now it’s rinsing off all the bubbles. And now we’re about to go through the part where they crank on the heat and the air, and it’s going to blow all this water away. And here it comes. This is my favorite part. Right now all the water is being blown up the windshield so it feels like, it’s awesome. And check that out you guys, I’ve got a car now that is clean. It’s not completely dry but it’s mostly dry. Oh here comes the last phase, oh, I see flames. Alright you guys, now we’ve experienced a carwash on Marketing In Your Car. It doesn’t get any better than that. What I’m doing right now, it’s getting loud again. So I’m going to actually pause it for a second, because I gotta go vacuum out the inside real quick, then I got something very important to talk to you about. So that’s the game plan, I will see you guys in a few minutes here. We will pick up where we left off. Alright, alright, we are back on the road, and ready for an amazing day. So what I want to talk about today is a very important subject, in fact it is the most important subject, arguably that you will have to learn about or think about in your life. And that is very broad, but it’s important and I’ll explain why here in a second. It’s marketing. Marketing matters. I was going to say that it’s the only thing that matters, but that’s not quite true, but it’s the only thing that matters if you want anything in life. So there you go. Now kind of to explain this; most of you guys know, if not you need to go back and listen to all the other 5000 episodes to catch up with who I am. But, I’m a wrestler. I grew up, was a wrestler in high school, was a state champ, took 2nd place in the country, was an all American. I went to Brigham Young University for a year, wrestled there. They dropped the wrestling program, transferred to Boise State, wrestled here, finished up my wrestling career here and then later went and tried to try out for the Olympics. We kind of built an Olympic training center here in Boise Idaho. I employed half the Olympic team to wrestle when our company was at a big peak, and then the company kind of collapsed, I had to cut the program and that really sucked. But, there’s my wrestling background in a nutshell. So I love it more than probably everyone on earth. I spent over $600,000 that year on the wrestling program and it didn’t go anywhere, which is a lot of money to throw away. But that’s how much I love wrestling. So yesterday morning I get an email from some of the wrestlers on the team and they’re talking about the Boise State coaches. I wrestled Boise State and we had two coaches. The head coach and assistant coach. The head coach, while he was a really nice guy, horrible marketer. Worst marketer on planet Earth. Can’t recruit, can’t train, can’t sell anybody in anything, somehow he got the head coach job. He’s kind of been there forever so when the old coach left they let him come in there. He’s kind of run the program into the ground, and instead of noticing that and being like, “Hey I should surround myself with great people.” He did the other thing, which is “Let me get rid of everyone around me who knows what they’re doing to make me look better.” And I had that same thing happen……. It’s something that’s common among wrestlers and among leaders who aren’t necessarily great leaders. So instead of trying to up their skills they fire and they cut the people around them and make them look better. Which by the way, horrible management idea. To anyone that’s followed my podcast, or what I believe. I’m the other way, I surround myself with A player geniuses that are smarter than me, because they make me look good. That’s kind of the opposite. But for him the idea was, “Hey, I’m gonna cut people around me who are doing good stuff because it’ll make me look better.” So yesterday he actually fired the assistant coach, which is insane because the assistant coach ran the whole program, did all the recruiting, did everything. But because of that, it made him look bad, so instead of being grateful and appreciative to that person like he should have been, he instead fired him, so that it would make him feel more secure in his role. Now there is a huge uproar in the wrestling community here. So I got on this email chain that went on back and forth and back and forth all day long with people who want to get our coach fired. Trying to talk to the administrator and all sorts of things. Reinstate the assistant coach in place of the head coach and all sorts of crazy things. I just mentioned really quickly, “Okay, I agree there needs to be a change. I don’t invest money in the Boise State wrestling program anymore, because of some issues. And I would love to invest money back in the program. I love wrestling, I love Boise State, but I haven’t because a lot of the issues that everyone is talking about right now.” So one of the guys messages me and he’s like, “Well as a potential investor, what things would you like to see that would make it so you would be willing to give money.” They said, “Please be brutally honest.” So that should be an entrance way to give me the ability to say what I really believe, and then should listen, they should shut their mouths, listen because you asked me to be brutally honest. So I went through and I was brutally honest. “These are the reasons I would not give money to the Boise State Wrestling program today.” And I gave the reasons, boom, boom, boom, boom. A marketer would have looked at that and said wow, if you guys came to the funnel hacking event, it talked a lot about how, “Here’s the 3 step process to build the business. Step 1 find a market, step 2 ask them what they want, step 3 give it to them.” So you’re trying to figure out how to get money from me, so I say here are the reasons I’m not giving you money. The smart thing a marketer would say, “Wow, he told me exactly how to sell him.” And you come back and say, “Russell, sweet. You want this, I will do this.” And you would give me what I asked you for, and I will give you money. It’s so simple. All you need to do is just listen to what I said, and then give it to me and you get free money for doing nothing. That was what should have happened. Instead, this guy, bless him he’s a wrestling coach….I don’t know. I love wrestlers, but…….anyway, he came back on every one of the reasons why I said I don’t currently invest and instead of saying “wow, let me fix that so you will give me money for free. Came back and fought me on every single one, and insulted me on multiple of them. I was just like, “Are you freaking kidding me.” I am telling you what it will take for me to give you money and instead of saying, wow let’s do that so you will give me money. He came back and fought me on every single point, insulted me on multiple ones and basically told me I wasn’t a true wrestling fan. I was like, “Are you freaking kidding me. Four years ago I spent 600,00 on wrestling here in Boise to make Boise wrestling better. In the last 12 months I’ve spent I probably won’t say, but insane amounts of money. More than the entire budget of the Boise State wrestling team for the next five years on my own wrestling room. I love wrestling more than anyone. Period. The end. For you to come in and attack me and insult me like that, now I sure as heck don’t want to give you money first off, second off, your problems are all business issues you’re struggling with. And you’ll have a bunch of wrestlers that don’t know anything about business trying to solve these business issues. There are a couple of people in our little community who are business owners who actually know how to build a business and help solve these problems, but instead of listening to people who actually know how to run big organizations and made tens of millions of dollars doing it, you insult them because we don’t agree how it’s been run up to this point, which obviously hasn’t been a good job and that’s why it’s gotten to the point it is today. It was just kind of interesting to me. In all of my points, the things that I wanted so I would give them more money, were nothing like, “Russell needs a statue of himself in the wrestling room.” Although that would be pretty dang cool. All of them were like, “I didn’t know about any of the events last year. I only went to one match because I didn’t know about it. We don’t market to our own people. If me, Russell, who is obsessed with wrestling, who spent $150,000 to build his own wrestling room in his backyard, doesn’t know there’s a match coming up, there’s a problem there. Instead of saying, “Wow, you’re right Russell. As someone who’s marketing and sold tens of millions of dollars a year in your own products and services, would you mind giving us some advice on how to market this?” I would say, “I would love to donate my time and my energy to a cause I believe in which is wrestling.” But instead they come back and say, “All the true fans know when the matches are, those who don’t we should probably try a little harder to let you guys know about it.” Are you kidding me. I’m saying I will give you more money if you will effectively market your business, that’s what I told them and instead of asking me the best way to do that, they fought back on every single one. My dad started this All-star Match in Utah to be able to fundraise for Utah Valley Wrestling. When BYU dropped the wrestling program, I was there, they dropped the program and my dad came back and built the coalition and teamed it, “Save wrestling in Utah” and they actually started a new wrestling program called Utah Valley Wrestling at UVU. My dad’s All-star match is running for 18 years, makes about $25,000 a year through this All-star match for the thing. I said, “You guys should run an All-star match.” I told them this a couple of weeks ago, and they’re like, ”We have. We’ve run one for two years in a row.” I’m like, “Really, how much money did it make.” “Last year it did $3 grand and this year $4 grand.” And I asked how they ran it and they were running everything wrong. So I asked my dad, “This is what’s happening in the program. You’ve been running one for 19 years, what would you do differently?” and he told me, “Here’s all the issues. First off, you guys are doing it after the wrestling season, which means…..this issue, this issue….” And he went on all the issues and he talked about how he marketed it and how he got coverage in the newspapers and all this stuff. And my dad marketed it and successfully. It has become a huge fundraiser. Raised over a quarter of a million dollars for the wrestling program through this thing he did. So one of my things was like…and Boise State, they fundraise every year by doing a golf tournament, I was like, “We’re wrestlers, we should do wresting stuff to raise money for wrestling. I’m not going to go to a golf tournament and give my money to wrestling. That’s stupid. We need to use wrestling. We need wrestling camps, with junior wrestlers coaching these camps. That’s just common sense. Things that revolve around wrestling to raise money for wrestling. We had an All-star match, apparently you guys from last year, has been a complete bomb. If you want my money we need someone to run a good allstar match. My dad has run one successfully for 19 years in Utah and raised $25,000 a year. Not one person has ever asked him how he did it. If you want me to donate my money, we’ve gotta become business owners and marketers and focus on those things.” So Instead of him saying, “Wow, can I talk to your dad” He comes back and says, ”First off, we’ve run this thing two years in a row and it has not been a failure, it’s been a huge success.” Then he starts going and getting defensive and talking about all the reasons this thing was a big success. I didn’t even respond. I just pushed it off. I’m using this podcast as my way to vent because I was frustrated. But I was like, Okay, what constitutes success for you? Was it a good wrestling match? Probably was. Did the athletes have a good time? Yeah, probably did. Did the few people who actually knew about it have a good time? Yes, they did. So from your standpoint as a wrestling coach it was a huge success. As a business owner, making $3000 from an event like that is a huge failure, horrible failure. If my employees ran that, I would have fired them. I’m not saying from a, we ran a good event standpoint, it wasn’t a good, I’m sure it was. But as a business venture, it was ran horribly. And just from my 5 minute conversation with my dad I know 8 things they did wrong. If they just would have asked they would have known. I didn’t even know that we had an All-star match in Idaho until I told them they should start one. Oh we have for two years. How have I never heard about it? These guys are missing the whole point. So what I’ve found in my life, and I think its true is almost every single problem in life can be solved with good marketing. That’s it. And until people understand that and embrace that, they’re going to continue to suffer from mediocrity. Think about any aspect of your life. Let’s say you’re like, “I don’t have a girlfriend. My life sucks.” How do you fix that problem? You learn how to market yourself. That’s it. If you don’t have a girlfriend or a wife or a spouse or a husband, or whatever the issue is, it’s because you suck at marketing yourself. That’s it. Any other excuse you give yourself is just…

Full show notes at the publisher

Episode #215 – Batman Vs Superman Vs Funnel Hacks Live Apr 05, 2016

Show notes

The post Episode #215 – Batman Vs Superman Vs Funnel Hacks Live appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Here’s a quick recap of what happened during this year’s Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today’s episode. Why if you didn’t enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn’t attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ——————————————————————————— Show Transcript (3,321 More Words) Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I’m here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I’ve got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we’re expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I’ve ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I’ve got all these deep seeded fears that nobody’s going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don’t know that’s just me thinking that people are not like me. Because I probably wouldn’t have pre-registered either, not going to lie. But I just assumed, so the night before I’m going to bed and they’re like, “So far, only 300 people pre-registered.” I’m like are you kidding me? Either nobody showed up or they’re all planning to pre-register in the hour we have before the event. So I’m totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It’s interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You’re trying to make money or whatever, and obviously that’s part of the plan, but that’s never the number one goal. The number one goal is to put on a show that’ll be not just something that’s going to transform your business, but hopefully change your life. When I look at it, we’ll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came. In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I’d been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I’m looking at it all and there’s all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we’re glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you’re sitting there. It was amazing, it adds a whole other level of dimension to the experience. I’m watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it’s not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn’t get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there’s been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again. As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don’t have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don’t have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I’m trying to get it, but I apologize Alex, if you’re listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don’t feel alone, I don’t feel like I’m a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don’t think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It’s a good question talking about us with our business. There’s all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They’re helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you’re focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who’s a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that’s happening. We kind of bragged about our tech team for the first time ever. A lot of people don’t know, the tech team who’s building Clickfunnels right now, they’re a bunch of what Ryan, our CTO said, he said that they’re like the Russell Brunson’s of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he’s one of the dude’s who’s doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it’s like a who’s who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don’t really care about the customers, they’re loving working for a company where they get to see a difference, and when they make something it changes people’s lives and it’s pretty awesome. So that was really cool. Who else, I know I’m missing some other stuff that happened. Let’s see, the first day, man there’s so many cool things, I don’t want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let’s see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we’ve got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they’re blowing up gyms. They’ll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they’ll completely film an entire gym before it’s launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can’t even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything. Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he’s like, “Is there any business that Clickfunnels won’t work for?” and we’re like, “Not really. It’s pretty amazing.” So he’s like, “We need to get you guys on the show. You guys need to be on the Profit. I’ve got a whole bunch of people with shows coming up. I’m going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He’s awesome. So then we’re like, “we’re going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He’s like, “Nah, it’s Saturday, we’re just hanging out. I’ll just come in and hang out and take pictures with everyone if that’s cool.” I’m like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event. He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool. So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I’ll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the smal…

Full show notes at the publisher

Episode #214 – My Entrepreneurial ADD Comes Flooding Back In Mar 29, 2016

Show notes

The post Episode #214 – My Entrepreneurial ADD Comes Flooding Back In appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

What happens the second the pressure is lifted.

On this episode,Russell talks about getting the finishing touches done for his presentations for Funnel Hacking Live. He also shares some new ideas he has and some cool new stuff that is coming up in Clickfunnels and Funnel University.

Here are 3 cool things to listen for in this episode

How Russell practices what he preaches by promising to sell to you at the event.
Some interesting new ideas that may or may not be happening in the near future.
Find out what reason Russell thinks is a part of why Clickfunnels has had so much success.

So listen below to hear some of Russell’s ideas and to get excited for the upcoming Funnel Hacking Live event.

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Show Transcript (2,393 More Words)

Hey everybody, good morning. This is Russell and welcome to another edition of Marketing In Your Car. Hey everybody, hope that things are amazing today, I’m just backing out. Today I’m driving the Corvette because last night I was driving home and I got a flat tire in my brand new tires, which is kind of frustrating. I don’t even know how to get it from my garage now to go get new tires but I’ll figure it out another day. Today we’re going to the office to go finalize everything for the event. Tomorrow morning we all fly out. Some of our team’s already down there and I’m going to be heading out in the morning, I was there last night until about 2 am working on presentations and I’m feeling good. I finally got the main presentation done and designed and figured out.

Why do I call it the main presentation? Well, some of you guys may know that one of the reasons why everybody does events is to hopefully make some money at them. We make some money out of ticket sales but most goes back to speakers and advertising and promotions and all those things. So our event is really kind of twofold. One is to bring the community together to get everyone talking, funneling and getting more excited about Clickfunnels and having a great party. Number two is we want to make some money from it. I think everyone would be disappointed if I didn’t. I would not be practicing what I preach, I would not be congruent there for, I promise those who are at funnel Hacking Live, I will try to sell you something, and that’s what I was working on last night. Now our sales pitch is the same this year as it was last year. We try to have the event a million percent content and just one percent pitch, so we are offering our certification program again. So that’s what I was working on last night, the presentation for the certification program.

Now, I’ve had a lot of fear wrapped in this because we’ve dramatically increased the price of certification. So because of that I’ve been nervous on how to present it and how to pitch it. Got some good advice from one of my friends and one of the inner circle members, Darin Stevens, and based on that, did something new so I’m excited. I’ve never sold this way before, but hopefully it will work out good for me and for you and for everyone that’s there. I’m excited, so that’s what I’ve been working on late til last night, which was fun.

It’s funny because I’ve been stressed trying to get all these presentations done. I think I have 7, I believe. And now they’re all done, and I’m going in today just to clean up all the slides and make sure when I click slide to slide the right thing pops up at the right time. Make sure that logically, it all makes sense. So today will be kind of an easier day. So the hard work got done last night at 2 am, because that’s the hard part for me. Getting all these ideas and concepts out on slides and then now it’s just cleaning them up.

It’s funny because, this is the whole burnout thing we talked about last week, but now that the bigger barrier is out of the way. In fact, this is the first time I’ve gone to an event that my slides are done before I get there, ever, in the history of Russell Brunson. So I’m kind of excited about that. It’s funny because now that that pressure of this big task that I’ve been avoiding is done, all day today all I can think about is new cool stuff I want to do. It’s the A.D.D. entrepreneur right. I should be thinking let’s take a break, but no, instead I’m thinking, okay so I’ve got some cool ideas. First off, during this whole researching phase, I’ve been going through and getting a bunch of stuff, I looked at a lot of Gary Vaynerchuk stuff just because he’s been really intriguing to me a lot lately. Watching the Gary V. Show, watching how he presents himself, watching these other little videos he does. And I got a cool idea for a type of video I want to start creating. You know how, I’ll turn on a couple clips at the event, but Gary’s got this short 30 second to 1 minute videos that he talks about one topic. They’re really powerful and awesome and they’re the kind of thing that you share because you get this one nugget and it feels awesome. So I kind of want to do that, but obviously I don’t want to copy Gary, I want to figure out my own model and method to make it cool.

And I was thinking, we’ve got all these cool hand doodle sketches. Tons are in the DotcomSecrets book and tons that are in the new Expert Secrets, and tons that have been in presentations that will never see it in print. I thought won’t it be fun to do a show where each show we focus on one of those little printouts and I talk about it? Anyway, I thought that’d be fun. So I was like, that’d be really cool.

And the other thing I was thinking about, some of you guys may have seen our tv show we launched back in the day called funnelhacker.tv, I only did two episodes then I never did any more. And it was probably because the whole setup to create one of those, there was a lot of stuff that went into that. So it wasn’t just bust out a video each week, or bust out a podcast while driving type of thing.

Oh man I hate cops when I’m on my phone. I’ll drive by and hopefully he doesn’t flip around. Okay, I think we’re safe you guys. Otherwise, I’ll introduce you to one of the nice Boise policeman here in a minute.

Anyway, where was I? Sorry I got A.D.D. you guys, I’m off track. Anyway, funnelhacker.tv I did two episodes and we just never did any more. I was thinking, it was a cool concept, people liked it, but it wasn’t done right. It wasn’t done in a way that’s easy to follow through. So what if I changed that and made that show where it’s like, all of you guys go funnel hack people and then record it and send it to me and I can make a video, you have guest episodes on, it’d be kind of cool. And the other thing I was thinking, and maybe this is, I don’t know, I got to talk myself out of this but it gets me excited. One of the big things that I like doing, obviously, is building funnels. You know, back a few years ago we launched a whole bunch of businesses and I was trying to make a bunch of money and those kinds of things and it was okay. Some of the businesses took off, like Neuracel and a couple other ones, but other one’s just flopped because we stretched ourselves too thin. So part of me doesn’t want to do this, part of me thinks it will be really cool to have this be part of funnelhacker.tv or maybe Funnel University or something. But wouldn’t it be fun to go and create some sales funnels in different markets? Allow you guys to see what I’m doing and why I’m doing it, behind the scenes. How we write the script, how we produce the video, how we get the formula up, where we get the traffic and just show the whole thing and do a funnel maybe, in the weight loss base. And a network marketing funnel and then maybe, I don’t know, pick 3 or 4 different funnels and just show the process behind the scenes. And show dates on funnelhacker.tv so you can kind of see it, but then…I don’t know, it’s just a thought.

There’s some dude that’s riding my butt. Should I tell you guys his license number in case something bad happens? He’s riding me really tight, I’m not sure why.

So that was just an idea. Would it be cool to pick 3 or 4 markets and start slowly, not aggressive, but slowly building out funnels and building out the pieces and just letting you guys, let everybody see behind the scenes of what we’re doing and why we’re doing it. I feel like I’ve never been a real C.E.O. before so I’m like, what’s the role of the CEO. So CEO of Clickfunnels, what’s my job? It’s supposed to be to inspire people and to internally run the organization and things like that, but I feel like almost, the way I view it is my goal as CEO of this software company, whose just trying to teach people to use Clickfunnels, is to create amazing funnels that you guys can look at and you can model and you can funnel hack.

I think a big part of the reason why we’ve had success up to this point is that we’ve showed off, here’s our sales funnels, look at the Dotcom Secrets Labs book, the Split Testing book, look at the Dotcom Secrets book, you look at coming out, we’ve got the Funnel Stacking book, we’ve got the Expert Secrets book. We’ve got a lot of videos and training, the funnel hacking webinar, all these things, what I’ve been doing is basically showing behind the scenes of what we’ve done.

Obviously as we’ve launched Clickfunnels, I’ve done less of other businesses funnels. You know a lot of those things, no one gets to see. I feel like doing a little bit more of those kinds of things, you guys get to see them and reverse engineer them and do some of those things is a good idea. That’s a big reason why we’re launching Funnel University because I think more people should be doing continuity programs. There was a time that all we talked about online was membership sites and continuity programs. I remember in one year we came, or Ryan Deiss came out with Continuity Blueprint, we came out with Micro-continuity, Ryan Lee had a continuity program, or his membership site program. We weren’t the only ones, there was probably ten other people. It was the year of continuity, everyone talked about it, it was amazing. And then it went away, nobody really talks about it anymore. So we want to launch Funnel University, give people a model for how to do their continuity program.

People always come to our Facebook group and they’re like, “Hey, I’m looking for a real estate funnel I can hack.:” Or whatever it is. Looking for continuity funnel, looking for a webinar…so I feel like one of my roles, or jobs, responsibilities should be to create really cool funnels that work, that people can see that they can funnel hack and they can model. So obviously, we’re doing that inside the Clickfunnels world. You guys will see some really cool funnels coming out after the event. I was thinking it would be fun to do it outside, so you guys can see it as well. I’m not sure, I’m thinking about it. It’s just a whole other project, so it’s not going to happen soon, but if it did happen I gotta figure out a way to work that’s simple easy thing that’s easy to be consistent with.

Anyway, just some thoughts. It’s mostly me, because I’ve got some pressure taken off my mind. All the sudden I have a thousand new ideas and cool ways to serve flooding back in. This is probably not the best thing a lot of times. Anyway, I just wanted to share with you mostly to get it out of my head. Hopefully it gives you guys a couple ideas of cool stuff you could do and kind of look at what you’re role and responsibilities to your organization, to your community. IT may or may not happen, so don’t see me in 3 months like, “Russell, you promised me this thing.” Because it may never happen. It might’ve been a bad idea, that I thought would be fun to talk about. My goal really with Clickfunnels company, if you look at the event and post event, we’re rolling out really cool front end marketing systems that’ll take some of the pressure off of me doing all this stuff, and then give more affiliates ability to do a lot of cool things and that way I can start creating more cool things like that for affiliates and for front end funnels to get people in.

Anywho, I don’t know if that made sense, it makes sense in my head. Sorry Because I just don’t have the whole picture. I apologize. Anyway, you’ll see a bunch of cool stuff coming out over the next few months and maybe we’ll start showing off some more niche funnels if it makes sense.

Anywho, that’s the plan you guys. I am in the office. I’m at the office now, I’m going to go in and clean up my slides. I’m going to be cleaning up the affiliate center and then we are out of here, we are jumping on a plane. Taking my whole family, all my kids, I want them to meet Sean Stephenson and kind of see a thousand people in the room with their dad on stage. I think it’ll be kind of fun for them to see. That’s what’s happening then they’re going to go to the zoo or something, I don’t know. That’s the game plan. So that’s what’s happening, I will try to podcast you guys from on the road. I don’t know if that’ll happen though, so if not, I’ll talk to you guys next week when we get back. I’ll report back on the event, what happened, all that kind of stuff. So that’s the game plan everyone. Appreciate you all for listening, if you got any value from this or any of my podcasts, please share them on Facebook and other social media outlets, that’d be awesome. With that said, have a great day, talk to you soon.

My goal, is to create amazing funnels that you guys can look at, model and funnel hack.
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You’ll see a bunch of cool stuff coming out over the next few months.
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Thank you for reading Episode #214 – My Entrepreneurial ADD Comes Flooding Back In, originally published at DotComSecrets.com Blog.

Episode #213 – The Easiest Way I’ve Ever Found To 3X Every Campaign Mar 29, 2016

Show notes

The post Episode #213 – The Easiest Way I’ve Ever Found To 3X Every Campaign appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Apply these two little things and I guarantee you’ll make at least three times as much money, with the exact same amount of effort.

On this episode, Russell talks about applying urgency and scarcity to your products can make them sell better. He also gives examples of how urgency and scarcity have helped his business that you could apply to your own business.

Here are 3 interesting things you will learn in today’s episode.

How applying urgency and scarcity to selling tickets for the upcoming Funnel Hacking Live event caused it to sell out.
How to treat an opt-in like a mini launch and create urgency and scarcity.
How adding urgency and scarcity could make you 3x more money.

So listen below to learn how to add urgency and scarcity to your own business so that you can make a lot more money.

———————————————————————————

Show Transcript (2,404 More Words)

Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, it’s a beautiful day, the sun is shining, it’s awesome outside, I’m heading in, I’ve got two days to work my last presentation before we jump on a plane and fly out to Funnel Hacking Live to hang out with most of you guys, which is going to be awesome. I’m feeling really good. Last week there was some stress, some burnout, some ups and downs and all sorts of craziness, but I wanted you to know that I feel great today and I’m excited.

I came in on Saturday, and I think we talked about that, but I put in some hours getting the printouts done, so we can print out and hand out some stuff that turned out amazing. It ended up being 300 slides, so we fit 3 slides per page, so 100 page printouts for every single one of you guys who are coming, full of all of the amazing, cool stuff we’ll be talking about and it’s going to be good. I am really looking forward to the next few days of getting stuff done and then coming down and hanging out with a bunch of you guys.

So what I wanted to talk about today, and this is something I talked about a little while ago, but it’s been on my mind and I just did 3 voxes with people in our inner circle all about this same concept, so I wanted to share with you guys as well because I think it’s important. So if you look back, there was a podcast that I did a little while ago called Urgency and Scarcity, it was probably 2 or 3 months ago. If you go to marketinginyourcar.com, you can scroll the titles, you can see the once that says Urgency and Scarcity, but I just want to talk about, reiterate what I said there, because in case you guys missed it, that was a huge deal. So I figured out something, only thing that gets people to buy, it’s not the only thing, but the main thing, is there urgency and scarcity? It is completely ridiculous.

One big thing is this event. So we’ve been promoting this event for 8 months, something crazy like that. And we could not get people for the life of me to buy at first. I was like, “Great lets cancel the event, no one’s buying, it’s totally stressing me out.” And we’re trying to get people to sign up and trying all sorts of stuff. We were calling them on the phone, 4 months from the event. They’re like, “4 months away, I haven’t event thought about this week, let alone 4 months away.” It was like pulling teeth to get people to sign up. So toward the end we get to like, 6 weeks out, and I’m like, “We got like 500 more seats we got to fill or else I’ll look like an idiot when no one shows up at the event.” Then I thought you know what we should do. We got urgency and scarcity, that’s what we got, those are our secret weapons. How do you cause urgency and scarcity without selling out? I don’t want to be like, tickets are sold out when we only sold 50. I didn’t want to be like, we’re selling tickets out this week, and then not sell them out. It’s this whole chicken and the egg thing.

So I was thinking if we did urgency and scarcity and say tickets are selling out this week, we could probably sell a bunch, but what if we don’t sell out, how are we going to sell the other 399 tickets or whatever it is. So we thought, let’s add urgency and scarcity to pieces of the offer. So we did a big push, some of you guys probably saw this, where we were giving away the recordings from last year’s event. So that was the first thing of urgency and scarcity. “Hey this week Sunday at midnight we’re pulling away the recordings of last year’s event. You can still get tickets in the future, but you lose the recordings.” So that was the first big push and we started talking about that. Guess what happened when we added a little bit of urgency and scarcity to pieces of the offer? People went nuts. That week we signed up 150 or maybe even more, I don’t know. More than 150, less than 200 somewhere in that range people signed up because we had this urgency and scarcity tied to one feature of the offer. So Sunday at midnight we pulled that off the sales page. I was too lazy and it would have been a huge pain in my butt to actually go and pull it away from people who were buying, so if you bought it afterwards, you still got the recordings from last year’s event, don’t tell anybody. But it was off the sales letter, so no longer was it part of the offer, so you lost that part of the offer. But man, pulling that thing away gave us 150 ticket sales, which at $600 a piece, that’s almost 100 grand, my math’s probably way off, but somewhere like that. So then that ended, so ticket sales stopped again.

I’m like, “You guys keep buying, we gotta sale this event now.” So I was like, “That worked last time, so how do apply urgency and scarcity to another piece of this.” So we applied urgency and scarcity to a price point. So we said, “We have 2 for 1 tickets. This is going to disappear.” So we pushed urgency and scarcity the next week on that, and guess what happened? We sold a whole bunch more tickets. And then when that ended tickets sales dropped to nothing again. I’m like, “Are you kidding me?”

Urgency and scarcity kept bringing it back, bringing it back until we actually sold out. And then the coolest thing about selling out an event, is after you sell out, that’s when people start buying tickets, because they’re like, “Wait, you sold out. Why didn’t you tell me?” I’m like, “I’ve been telling you every day for 8 months. Seriously? I’m going to strangle you.” So anyway, ticket sales were flying in like crazy when we were sold out. People are freaking out and paying more and trying to get in, and it’s been awesome. So selling out an event is almost the best way. We sold out our event when we passed 1,000 tickets sold, which is how many currently fit in the room, but if we shift seats around, we can actually get more than that, so we got some extra seats, so we’ve been selling on the back. People call, we charge more because they freaking waited forever and stressed me out, so they must pay for stressing me out.

So there’s lesson one of urgency and scarcity. Here’s another example. We were doing the Funnel Scripts Webinar, did the webinar, sold a ton on the webinar. I think we had a 40, I can’t remember the numbers, something crazy like 45% close rate on the webinar, so did well over 6 figures live on the webinar. Then the next day replays and stuff continued to sell well. It was 60 grand day two. Then 40 grand and then you know sales kept coming really consistently, really well. And so part of me is like, let’s just leave it on. And then I’m like, you know what we can’t just leave it up because then it’ll just trickle out. We need to do some urgency and scarcity. So we decided to have a cutoff date. So Sunday at midnight we cut it off. I like Sunday at midnight cut off things. Probably because I queue up the emails on Saturday before I go to bed and Monday morning I come in and look at the sales, and I’m like, “Are you kidding me?” Sunday, it’s crazy.

We add urgency and scarcity and we did as much sales on the last day as we did the first day.

It’s crazy right? So I started thinking, if urgency and scarcity is the secret to buying stuff, I’m going to start applying this everywhere. If you look at what I’m currently doing, this is my big secret for you guys, I hope you take advantage of it. So I used to have people opt-in, they’d opt-in to a list, then I would promote an offer, then I’d transition into a secondary offer and I’d be leaving content in and out and that’s how I looked at things. So instead I thought, okay if somebody opts-in to a squeeze page, there’s one core offer, one core thing that I’m trying to sell. So when they enter that squeeze page, they entered that gateway and came into my world, I now have a window where I’m doing little mini product launch. And the goal of this product launch is 2 or 3 fold; I’m trying to build the relationship with attractive characters, I’m still doing a soap opera sequence to build the relationship, but I’m doing that and pushing them towards buying a product and in that sequence, I’m applying urgency and scarcity. so basically what I’m doing is I’m sending out ten emails for 7 days when someone joins my list. You guys are thinking, Russell that’s crazy. But it’s not. Trust me.

So the first set of emails are all building relationships, pushing people to the offer, making a really good offer, and if I’m making good offers, I’m not saying, “Hey, here’s my product go buy it.” For example, somebody buys any of my offers now, let’s say you buy the Perfect Webinar Script, there’s this little mini product launch sequence that’s happening over seven days, ten emails, that is getting you to sign up for the Clickfunnels trial, and I’m not saying, “Go get the Clickfunnels trial. Hey, go get the Clickfunnels trial. Hey you should go get a free trial.” everyday, right. I’m making this mini product launch. I’m saying, “Look, you just bought Perfect Webinar Secrets so you know webinars are important, Clickfunnels is the tool we use, so for any of you guys who go and get the free Clickfunnels trial today, I have a really special offer. I’m going to give you this bonus, where you’re going to get this…” and I give them this crazy bonus worth, I don’t know $500 or $600 if they go and get the free trial from Clickfunnels. You guys see what I’m saying?

So imagine you’re doing an affiliate launch and I’m trying to get you to buy someone else product and competing against a thousand other affiliates I’m going to create a really good special offer for you to go buy this thing. This same thing I’m doing now and this autoresponder sequence, here’s the product over here, for me it’s Clickfunnels. I’m not just saying, “Go buy Clickfunnels.” I’m saying, “When you buy Clickfunnels today this is the bonus you’re going to get. I’m going to give you this two hour training I did here, you’re going to get this script right here, you’re going to get this shared funnel here, you’re going to get boom, boom, boom. Here’s 5 or 6 things you’re going to get that are amazing and can’t get anywhere else, you get today.”

Now the cool thing, by making that special bonus offer, what I am able to do is now I can have urgency and scarcity, so that you opt-in.

Build a relationship email one. Email two, I’m talking about this offer, here’s a special offer I make, here’s bonuses, bonuses, bonuses. Now because I’m not saying here’s a site to go buy a thing, now I’ve got these bonuses and now I can apply my two magic gifts. Urgency and Scarcity.

So check this out, the last two days it says, “Hey guys, you got 48 hours left to get the Clickfunnels free trial and then this free offer with special bonuses disappears.” Boom, urgency and scarcity. Next day, “Twenty four hours left before you lose out on this bonus, you’re going to lose out on this, this, and this.” Boom “Twelve hours left, you’re going to miss out on this, this, and this.” “Three hours left, you can still get Clickfunnels tomorrow, that’s cool and you should, but if you don’t get it in the next 3 hours you lose out on all these bonuses.” Now I can apply urgency and scarcity to the product I’m trying to pitch. And the thing about actually shutting it down or those annoying things we have to do as marketers, and guess what happens? People take action, people buy, people ascend. A whole bunch of amazingness happens.

So the moral of today’s story, is start thinking about that. When somebody opts-in to your list, don’t just promote the next product in your queue. Use this as a mini launch sequence. Pretending like you’re a super affiliate, making an amazing bonus offer they have to buy. Buy or die. And apply urgency and scarcity. This can work for anything by the way, you guys. Think about your affiliate, maybe you don’t have a product yet, go to Clickbank, go somewhere, find an amazing affiliate offer, create a squeeze page from that affiliate offer and have a seven day, ten email sequence. It pushes really hard urgency and scarcity, where you’re delivering some bonuses and things like that, and test it out. I guarantee you’ll make at least 3 times, and probably a heck of a lot more than that, but at least 3 times as much money than you do right now, however you’re promoting your affiliate offers.

If your own products you’re selling. I bet you’ll make 3x of how much you make in every single campaign. Because urgency and scarcity my friends, is the secret. That is the big aha I’ve had over the last few days. So hopefully this little nugget will benefit you guys. It’s amazing, try it and test it out. Let me know how it goes. And I promise you, you will make a crap ton of money. That’s what I got you guys. I’m out, have an amazing day and I will see you guys at Funnel Hacking Live. Bye everybody.

We add urgency and scarcity and we did as much sales on the last day as we did the first day.
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By making that special bonus offer, now I can have urgency and scarcity.
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Thank you for reading Episode #213 – The Easiest Way I’ve Ever Found To 3X Every Campaign, originally published at DotComSecrets.com Blog.

Episode #212 – The Power Of Doodles Mar 28, 2016

Show notes

The post Episode #212 – The Power Of Doodles appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

A glimpse behind the scenes of how and why I doodle.

On this episode Russell talks about how adding sketches to his books and presentations makes them more understandable. He also explains why adding doodles to your own work will help you teach and inspire in a way that is easier for the average person to comprehend.

Here are a few cool thing you can learn from this episode.

How Russell came up with the concept of adding doodles to his books.
Why the doodles make the written word so much more understandable.
Russell’s new idea for a series of videos about the sketches he has used over the years.

So listen below to hear about the power doodles have to increase the overall understand-ability of concepts you are teaching, whether by the written word or during presentations.

———————————————————————————

Show Transcript (1,808 More Words)

Good morning everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright I had to start that one out a little bit louder than normal because it’s a beautiful day and things are amazing. It’s Saturday before our live event, I am actually heading to the office really quick to go finish out some slides, so we can send it to the printer, so that the printers can print them and ship them to the event and I’m excited because that means that, what’s that 6 of my 7 presentations is finished, no technically 5. I think 5 of my 7 presentations are finished, the other one’s just not going to print. This is my deadline, today is my deadline, so I’m hurrying to go get this out the door, so they will be in everyone’s binders when they show up, which is gonna be cool.

And the last thing I’m waiting on, and this is what I wanted to talk about today with you guys because all of us in our businesses are educators. You’re educating your employees, your team, your customers or whatever, even if you’re not in an info product type business you still are an educator and a motivator and a leader and all these kind of things.

I think one of the biggest things that’s helped me over the last few years, and it didn’t happen on purpose, but I’ve been trying to teach a whole bunch of really cool, kind of complex topics for years. The way that was easiest for me to explain is to get someone in a seminar room and we have a white board and I would show them this process and they’d see the process and be like, “Oh, that’s what you’re saying.” And I’m sure a lot of you guys are the same way, which is why most of us internet entrepreneurs are obsessed with whiteboards. We have white boards in our office, we’re sketching things out, we’re showing it to our team that way, we’re doing all sorts of stuff. All of my training videos for years were done on Microsoft paint where I’d just open paint and I’d sketch things because it gets people to understand complex things better.

So rewind probably 2 ½ maybe 3 years ago, when we first started to put together the Dotcom Secrets book, initially it didn’t have all those cool sketches, it was just a typical book. As I was writing the book what I found was, it was interesting, when I teach a seminar I’m on stage, I can sketch out a concept and people are like, “Oh that makes sense.” In a book you have words and you’re trying to explain these concepts and it’s harder because they can’t hear tonality, they can’t see your hand expressions, they don’t see sketches, and it really just makes things suffer. So I was trying to figure out, how can I replicate that process? That’s kind of where some of these sketches were born. One of my close friends, Daegan Smith he probably a year prior had taught this really cool thing on story selling and he had kind of doodled out this whole concept on a whiteboard and he showed it to me and it was awesome. So as a gift to him I had this guy named Vlad on my team go through and turn it to a nice image and I sent it back, “Here you go, man.” And he was like, “Whoa this is so cool. It makes this concept I made look real.” I remember looking at Daegan’s thing that I’d sent him back, and I was like, “This is awesome.”

So I started going back through all my doodles and all the whiteboard sketches and all these things in seminars and workshops, and just for my team and things as I’m doodling out concepts trying to grasp them better, and I went back through and had Vlad take all those concepts and turn them into really cool drawings. And that kind of became the foundation for the Dotcom Secrets book. Every one of these chapters have at least one if not a couple of different doodles so that it’s not just words. Words are hard to visualize and I wanted to take, here’s a bunch of words, but then here’s the graphic representation of what we’re trying to illustrate, and we did that and then boom all the sudden there it is.

So that became how the book was done and I think it was one of the big reasons why people were so successful with it, not just from, “oh this is good book.” But “Wow, this is a book I can actually do something with.” So since that book came out, a lot of other teaching things we do, I’ve had Vlad come in and sketch things out for me and it’s been really cool. So what’s been fun, as you guys know I’ve been working on the Expert Secrets book, so I’ve been having him kind of sketch these concepts the same way we did before and it’s been kind of a slower process. Each chapter I do it and from that chapter there’s two or three concepts we need to sketch out so we can understand it visually.

And that’s been really cool, but since this events coming up it’s kind of cranked up. Because as you know the presentations I’m giving at the event are very tied in line with what I’m teaching in the book. So a lot of them I had to get done quick. So yesterday I submitted 17 or 19, a lot, I think it was 17. 17 sketches to Vlad, I needed him to turn into amazing sketches for my slides, and I took my little chicken scratch that I do, basically I sketch it out on a pad of paper, take a picture of it, upload it to Trello, our office management software, and Vlad grabs it from Trello and makes it look awesome. So I have this book where I’m just sketching idea after idea and concept after concept and trying to get them all in really nice format and add them to Trello and then he goes through and sketches them all, so this morning at 7:57 I was going to work out at 8, 3 minutes earlier, and then all the sudden I look at Trello there’s nothing in there, and one second later he drops 17 images. And it was so cool. All these concepts that are just beautiful now. They look amazing and they’re done and they……I’m excited.

What I’ve done is the last couple of days, I finished my presentations and I just copied and pasted pictures of my hand chicken scratches into these presentations, waiting to replace them with Vlad’s amazing designs and today right now I’m driving to the office to go drag and drop all these designs into slides so that everybody during the presentations will see these things and be like, “Oh my gosh this is amazing.” And they’ll understand really complex topics and make them really simple and broken down. And then these images will be the same one’s that are in the Dotcom Secrets book in the very near future. So I’m excited.

I told you that story because it’s what I’m excited about right now, but second off, I want you guys to start thinking about that as educators, as leaders, as trainers. Sometimes we try to get up and try to share things with people, try to get them to be motivated and inspired, but I think a big problem is that words either vocal or written, a lot of times it’s hard to….typically there’s a process behind the words and words are very much like you’re moving from left to right, up to down, where a lot of times concepts aren’t that way. There’s a motion happening. There’s forward to backward, and backward to forward, and up to down, all these kind of things and it’s hard to capture that a lot of times in words. Where it’s really easy to capture in doodles and sketches and things like that. So what I recommend is to look at what you’re doing or teaching or giving or trying to explain or whatever those things are and figure out ways you can take those complex things and turn them into a doodle or a sketch or something because it’s amazing what that will do.

I can’t tell you how many people I’ve seen post on Facebook where they took the Dotcom Secrets books and took all the sketches and they blown up and had them printed out and they’re all over their wall and office, which I think is so cool. You look at something and instantly recollect all this stuff that maybe 30 pages of text, and you’re trying to remember and you look at one image and boom everything floods back into your conscious mind and you’ve got it again. You’ve got that concept and you understand it in a way that’s hard from just words.

I think that if you start doing that you’ll see some interesting things that I saw. First off, people you are teaching and training and educating will understand what you’re doing better and you’ll see a higher adoption rate, a higher people doing what you’re trying to share with them. Doing it from an employee standpoint, people understand your vision better and they’ll understand what you want. It’s from an employee/employer side. And I think it’ll give you a ton of clarity as well. As I sketch things out for me, it makes these complex things very tangible and real. And it’s exciting so there you go.

I think I got some cool things I’m going to be doing with this. I’m showing a clip from Gary Vaynerchuk in one of my presentations. The clip’s really cool, he’s sharing one core message, a 30 second video explaining something, and I think I want to start making a video series based on all these little sketches and doodles where I focus on one in each video and just talk about it, give quick impressions on each thing. Anyway, I think that will be born, it’s just an idea right now, but I think in the next couple of months that’s going to be a real thing. So if and when it happens, you guys heard about it first. So there you go, I’m almost to the office, I’m going to go plug in some doodles. I’m excited for this weekend for everyone who’s going to be there. I’m excited to hopefully share, give and inspire and give you guys something that’s going to be amazing. With that said, have an amazing weekend and I‘ll talk to you all again soon.

Even if you’re not an info product type business, you're still an educator, motivator and leader.
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Take those complex things and turn them into a doodle or sketch, it’s amazing what that will do.
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Thank you for reading Episode #212 – The Power Of Doodles, originally published at DotComSecrets.com Blog.

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