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Episode #31 – The Power Of A Telesummit Sep 24, 2013

Show notes

The post Episode #31 – The Power Of A Telesummit appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Russell covers a fast way to learn anything you want in a condensed period of time, plus get paid while learning!

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This is Russell Brunson and this is the Marketing in your car Podcast.

Hey, everyone, I am on my way to the office this morning. It’s really dark outside today. I don’t know what’s going on, but it looks like the seasons are changing. I hope you’re having a great day. I’ve got some cool things to talk to you about today.

I actually want to talk about the coolest strategy in the world to learn anything you want and make a whole bunch of money while you’re doing it. The reason why this was brought to my attention was I had done this two or three times when I got started in this business, and it’s how I learned a lot of my internet marketing stuff and it’s how I started making money.

For some reason that still makes no sense to me, we stopped doing them, which is always smart. One of my friends and mentor David Frye, he went on and took this concept and did two and a half years’ worth and made over a quarter million doing it.

The thing that I’m talking about is telesummits. You guys may have seen or heard of telesummits. I actually have two telesummits I’m planning on doing with the sole purpose of learning a whole bunch of stuff from really smart people, and I want to make money while I’m doing it.

This is an alternate route to going to college. I think it’s a lot better and will serve you way better. This is kind of like my college alternative. I think you should go to school, mostly because that’s where the girls are at if you’re a guy, and where the guys are at if you’re a girl. If you’re in sports, there are a lot of good reasons for college.

But I don’t think learning how to make money is one of the things on the list. This is the process. For example, two things I really want to learn more about right now: first is the Kindle. I want to learn how to publish better on the Kindle. Second, supplements. We’re doing well with our supplement business, but I really want to take it to the next level.

That’s the two businesses I want to grow. What I plan to do is basically do a telesummit. This is how it works: for example, in the supplement space I know maybe 10-15 people who are doing really well in supplements, anywhere from $100,000 a month up to $1 million a month and beyond.

My goal, my plan is to basically contact each of them and say, “I’m doing this really cool supplement telesummit where basically I’m going to pick the brains of people that are doing well in supplements and ask them a bunch of questions. I’m curious if you’d be willing to jump on and let me interview you for an hour.”

Usually, most people when you ask them something like that, will say yes. You’ll get some no’s, some people are very secretive, but for the most part they don’t really care. They don’t mind sharing their business because it’s fun for them and they like talking about it.

I say that the big famous gurus, when they go home at night, they go home to a wife who doesn’t really care what they do. They usually enjoy talking to people who actually care what they do. It’s fun for them.

We’re going to line up basically 10-15 interviews with the top supplement guys in the world. Again, I could just do it and have that be it, or I could do a telesummit where I can say, “This is a supplement telesummit. If you’re interested in supplements, come register. It’s free to register and you can listen in on these calls with me.”

Afterwards we can either sell the transcripts or the mp3 versions. There are a lot of different ways you can monetize it. There’s that, plus you get the chance to pick the brain of 10-15 people that are doing exactly what you want to be doing.

Same thing with Kindle. I really am intrigued by the Kindle stuff. I haven’t done any of it yet. But the way I look at it, it’s an easy way to publish products. It’s a really good way to do lead-generation and stuff like that. I really want to learn the ins and outs before I dive into it.

Instead of what most people do, which is try to just figure it out, I’m going to find the 10-15 best people in the world who each have their way they do Kindle stuff. I’m going to interview them all and pretty quick I’ll get a picture of how I want to go and attack that world.

If I was going to go into SEO, I would do the same thing: find 10-15 people who are the best in the SEO world, do a telesummit, make some money selling tickets to it, and I have a chance to learn from 10-15 of the smartest people in the world.

I learned this concept from Howard Berg. He’s the world’s fastest reader. We’ve done a lot of work with him. Some of you were in the course we did with him. What was interesting was he told me most people will go and buy a book and they get that author’s perspective on the topic.

Usually, after reading one book that becomes their truth. “I read a book and it said this.”

He said, “What I’ll do is I’ll go and read 10-15 books on the topic. I get 20 people’s opinions, and from there I can base and create my own opinion.”

I really thought that was a powerful thing. I really like that. That’s how I try to approach things: not to just read one dude’s thing and go out there and follow it, but to go out there and find 10-15 different people, different ideas on how something works.

Then, after learning from all of them, take that and figure out what my game plan is, what my strategy is, based on that kind of stuff.

If you haven’t done a telesummit yet, I recommend doing it. Again, I’m doing it for a couple reasons. One is to make a little extra money. Number two is just to have the ability to learn very, very quickly a topic that is very specific and learn directly from the horse’s mouth, directly from people who are actually making a ton of money doing it.

And it will be a lot of fun as well. If you haven’t had a telesummit yet, they’re very easy to execute and pull off, and they can be very profitable for you. Go and do a telesummit.

I could tell you stories and stories about how much money people made doing telesummits. David Frye just started doing over 100 telesummits, and now he’s selling off all his domains and telesummits.

I have a friend, Sonja Ricotti, she makes millions every year doing telesummits. It’s a very good business model. Worst case, you have the opportunity to pick the brains of some of the best people in the world. I really think that’s the power behind these telesummits.

Go out, try one, get some information, learn some stuff, and we’ll talk to you all again next time.

Thank you for reading Episode #31 – The Power Of A Telesummit, originally published at DotComSecrets.com Blog.

Episode #30 – How To Ascend Your Customers Sep 23, 2013

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The post Episode #30 – How To Ascend Your Customers appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Russell maps out how he has structured his coaching programs to automatically ascend his customers to the next level of coaching!

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This is Russell Brunson and this is the Marketing in your car Podcast.

Hey, everyone. I am driving to the office now this Monday morning. I am very excited for this week for a couple reasons. First off, I’ve got some fun projects I’m working on. Second off, I am actually this week flying to Vegas to go pick up a Ferrari I won.

I won it in a sales contest for Pure Leverage, a new auto-responder company that was launching. We sold 1,100-1,200 people to it within a month, which was enough to win a Ferrari. I’m going to go pick it up and we’re going to drive it all the way from Vegas back to Boise, which is going to be pretty fun.

In fact, I bought a Go-Pro camera and I’m going to mount it on the dashboard of the Ferrari looking out and record the entire drive home. Then I’m going to time lapse that drive and have it as the background of a sales video. I’m pretty excited. It’s going to be fun.

What I want to talk to you guys today is I want to give you guys an idea and it’s something I’ve been thinking about a lot as we’ve been rebuilding our coaching programs. One of the last podcasts talked about how we have been dabbling with starting back up some of our coaching programs, selling high-ticket stuff but doing it much differently.

Instead of having 60 sales guys like I did back in an earlier version of Russell, we’ll do it pretty small where we pre-qualify and basically only call a few people who make the cut to work with us. So far, it’s been really good.

We’ve been learning a lot along the way and it’s exciting. One concept I wanted to talk to you guys about, since it’s something I’m implementing and anyone can implement it, is really focusing on your value ladder.

You’re bringing someone through some sort of chain of offers. Someone comes in initially at a smaller price and then you upgrade them to a higher price and you’re trying to get them up to your high-ticket things.

If you’re looking at the Dan Kennedy world, where I used to spend a lot of time with Dan Glazier and stuff, he calls it the ascension model, how to get your customers to ascend naturally.

As we’ve been building this whole program out, I’ve spent a lot of time thinking about that ascension strategy, how we get them to move from one to the next to the next.

When we create our packages, our first coaching package that we have is about $5,500. It’s really like a fast-start 30-day coaching program where they get 30 days working with me directly and with one of our coaches to get their business launched. I don’t think it takes more than 30 days to launch most businesses if you have some sort of product already. It’s just marketing and that kind of stuff.

That’s our initial offer. After that happens, my goal is to put people through a program called Decade in a Day. I you look at Tony Robbins, at his events he talks about how you can compress decades into days.

For example, you have someone who spent the last decade learning about the stock market or whatever their passion is, and they spent a decade learning that stuff and they wrote a book. You take that book and you can compress what they learned in a decade down into a few days.

I thought it was a cool concept, so we launched our second tier, which is called Decade in a Day. It’s not as expensive. We’re only charging $3,500 for it. Basically it’s a one-day program with me virtually, where you and the five or six or ten other people who signed up for Decade in a Day get on a virtual webinar with me.

For an entire day, I sit down and I rebuild your business, and then the next person’s business, then the next person’s business. You have a chance to have your own business re-tweaked and rebuilt on top of going and watching me critique and rebuild nine or ten others’ during that day.

The whole goal is to compress a decade of learning into a day. Basically, to kind of take you on whatever path you’re going, lift you up and shift in the right direction or make the tweaks or whatever it is. That’s our second program: a Decade in a Day.

The goal at the end of Decade in a Day is to upgrade people to our $25,000 a year mastermind group. That’s the progression we’re taking people down. What’s cool about it, if you look at what we’re doing, each program is designed to sell the next program.

It goes from quick-start, and after that 30 days their business should be done. The next offer is, “Now you need our Decade in a Day so Russell can go and critique your business. Now that we’ve built this thing, let’s put it on autopilot.”

We give them a voucher toward that so they get a discount on the second if they bought the first. Then after Decade in a Day it’s like, “Now that we’ve done this, let’s go over to this yearly program so we can do this more frequently with me meeting you in person, etc. etc.”

That’s the direction we’re going in. The takeaway I want you guys to have is positioning and creating your program so that each thing sells the next thing.

The first time I really saw this was with Tony Robbins and Chet Holmes’ business, the Business Breakthroughs. Basically they sell you into a webinar, and on that webinar they sell you into their coaching. In their coaching, they sell you into their high-ticket coaching.

Each one is created and structured to ascend you to the next one. I don’t think many of us think of our business that way. I know even when we had our call center of 60 people and we were doing crazy numbers, we were never trying to ascend anybody. That was the end of the value ladder. It ended there.

I think it’s important to look at something and say, “How can I help someone? How can I take them to the next step?” and really focus on how to ascend up and providing enough value that they want to and are able to.

Especially if you’re in a how to make money business, they should be able to make enough money during the first program to afford the second one and so on. If not, there’s probably something wrong.

That’s what I’m working on in my business. I think it’s interesting and I hope you guys found it interesting as well. Just think about how you can create your product line so that each offer makes someone want to ascend up to the next offer.

That’s about it for today. I’m at the office, ready to go have some fun. I’m actually going to be working with the first set of people who signed up for our quick-start 30-day coaching. If you’re listening to this, I will talk to you later today.

If not, you guys should get into the program. It’s really fun and exciting. It’s actually closed down right now, but we’ll probably open it up in a month or so now that we’ve taken this first test group through.

I appreciate you guys listening. If you enjoyed this podcast, please go to iTunes and search for Marketing In Your Car and give us a thumbs up, because it’s fun when people rate us. It gets me excited. It makes me want to keep on doing this. I appreciate you guys and I’ll talk to you all again soon.

Thank you for reading Episode #30 – How To Ascend Your Customers, originally published at DotComSecrets.com Blog.

Episode #29 – Knocking Down The Big Domino Sep 18, 2013

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The post Episode #29 – Knocking Down The Big Domino appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Lessons Russell learned from Tim Ferriss at Joe Polish’s 25K group.

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This is Russell Brunson and this is the Marketing in your car Podcast.

Hey, everyone. Welcome to the Marketing in Your Car Podcast. I am so excited to be with you today. Today I want to share with you guys a story of what happened to me a little while ago in New York. There was this group I wanted to check out and join. It’s Joe Polish’s $25,000 group.

There was an initiation meeting in New York where you pay $10,000 to go there for two days. If you like it, you pay the extra $15,000 to join the $25,000 group.

I wanted to go out there, but there were a couple issues. One, it was the same time as my anniversary. Two, it was in New York across the country. And three, I had to convince my wife that we should be in New York instead.

I pulled off an elaborate scheme to convince her that we needed to be in New York for our anniversary, me and her, then I could go to the meeting. Luckily for me, it all worked out and we were able to do that. We went like four or five days early to New York.

My wife and I got to hang out and have fun the first couple days. On Monday morning we went to the today show and we jumped around behind Natalie Mirales and the others. It was cool, we were on TV. Our kids thought we were rock stars.

That night, we went and saw Wicked the play, and that was really cool. I had never even heard that story before, so that was really fun. The next morning we went to the Kelly and Michael Show. Kelly was gone, but Michael was there, and the co-host was Rebecca Romaine, which was awesome.

The guest was Carrie Underwood, so we got to be two feet away from Carrie Underwood, which was cool. And once again, we were on TV and our kids saw us.

That night we went to a taping of America’s Got Talent, so that was really cool. That was the fun part of the trip for my wife and I. Then the next two days we had the mastermind meeting.

We were there and the mastermind was really good. At the end they had a guy who a lot of you guys have probably heard of. Tim Ferriss got up and spoke.

I really enjoy reading Tim’s stuff, but I don’t think he’s a very good presenter. When he speaks, he’s a little dry and boring for me. I remember he was talking about venture capitalists and stuff that doesn’t really interest me at all. I was zoning out a little bit.

At the end, he opened it up for Q&A, and one person got up and I’ve had people ask me this question before so I kind of almost rolled my eyes when they said it.

They said, “Tim, what question should we be asking you?”

Tim sat there and thought for a minute and said, “Ask me how come I will never let the media follow me around for a day, because they ask me all the time. They want to see a day in the life of Tim Ferriss.”

The guy was like, “All right, how come you never let the media follow you around for a day?”

He said, “Because if you look at my day, I wake up in the morning, I do some meditation, then I eat cereal, then I go on a walk. Then I read some books, then I surf on the internet. If you were to look at what I do every day, you’d think I didn’t do anything.”

He’s like, “I don’t work like most people. Most people have a to-do list of all their tasks for the day. They try to go knock out each to-do one at a time, and at the end of the day if they’ve knocked them all out, they feel accomplished.”

He said, “I work way differently. I like to sit back and look for the one big, huge domino that if I push that domino down, it will knock down and make every other domino obsolete. That’s how I can accomplish so much. I’m not racing and running into the next thing and the next thing. I sit back and I look for the big domino.”

That was his advice. It was interesting because I am very much the opposite. I am someone who sits there and just tries to get tasks done. It has served me well in life, just doing thing after thing after thing. But it also has gotten me in trouble multiple times.

One day I woke up and I had 100 employees working for me, and it was because of that: me running and running and running and not really sitting back and looking at the strategy behind things and waiting to find that one big domino.

I remember when I got back from New York I went on a trip to the Dominican Republic. After I got back from that, I came back and I told my team that. I spent the next three or four days sitting in front of a whiteboard.

We have a wall in our office that is just a big whiteboard, and there’s a couch in front of it. I sat in that couch for days, trying to figure out what is our big domino. What is the one thing we can do that makes everything else obsolete?

It was hard, because I wanted to go and check my email and check the next task. I’m always a hustler, trying to go on and speed to the next thing, and in this case I didn’t do that. I tried to sit back and look at it strategically. It was interesting.

It’s kind of cool if you think about it. I’ve been doing Jujitsu for the last little while, and Jujitsu is kind of a similar concept. In wrestling it’s very aggressive and you’re always going, going, going. But in Jujitsu it’s a lot different.

Jujitsu is a lot slower, a lot more methodical. You’re just looking for the next strategic thing. I enjoy it a lot, but its way different than wrestling in that way.

This kind of feels like the Jujitsu style, where you’re slowly looking for that move that will get them to tap out, as opposed to trying to score point after point after point.

It’s interesting, the different mindsets. I’m in the wrestler mindset, the to-do mindset, let’s knock things out as quick as we can and accomplish stuff fast. I’ve been trying over the last month or so now to focus on what is that one big domino that I’m going to knock down.

It’s been interesting. It’s been fun to look at my business from that standpoint. I just encourage you guys to slow down a little bit, sit back and think about what’s the one big domino you can knock down that makes all the other dominoes obsolete?

If you can find that, you can make a lot more money in a lot less time. That’s what I’ve got for you guys today. I hope you enjoyed it. If you do like these podcasts, please go to MarketingInYourCar.com or go to iTunes and give some feedback. I’d love to see it. It’s exciting for me. I appreciate you guys and I’ll talk to you all again soon.

Thank you for reading Episode #29 – Knocking Down The Big Domino, originally published at DotComSecrets.com Blog.

Episode #28 – The New Backend Sep 13, 2013

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The post Episode #28 – The New Backend appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

We’re testing a new backend selling system, and so far we’re loving it! Get the details on today’s podcast!

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This is Russell Brunson and this is the Marketing in your car Podcast.

Hey, guys and gals. It has been a little while since we’ve done a podcast, mostly because I’ve just been gone. We did some crazy trips, spent some time in New York. I went to the Dominican Republic. I was gone for all of August. It’s just been crazy.

I apologize, I’ve not been as faithful. But I am back now and ready to rock and roll. It’s been an interesting last couple of weeks or so. We’ve been trying to figure out ways to separate our businesses. I didn’t really think about my business very well when it got started.

We launched DotComSecrets.com and this other thing and this other thing, and now we have like five or six other brands under DotComSecrets.com: DotComSecretsLocal, DotComSecretsX, DotComSecretsLabs.

Every one of those really caters to a different market. DotComSecretsX is more for beginners and internet marketers, whereas DotComSecrets is more for startups. We’re trying to think about how to separate everything and still keep it together.

We finally figured out a way. I’m excited. Over the next month or so you’ll see us roll out this new model I am really excited about. That’s cool.

Another thing I want to talk about today because I’ve been in the middle of it for the last little while: some of you know we had a call center that we built up to about 60 sales guys with about 12 coaches fulfilling what the sales guys were selling.

It was a big operation. It was kind of a nightmare, not going to lie. But it was fun and we had a good time with it. About three years ago we shut it down. There were a lot of reasons why we shut it down. Liability was one of them. It was interesting.

For the last two and a half or three years, we haven’t sold really high-ticket back-end stuff. I always missed that money. I’ve been trying to figure out what is the best way to do it. I tried selling high-ticket stuff off of webinars. It didn’t work so well.

One of the nice things about the phone is you can sell really high-ticket stuff, but I do not want to sentence myself into having 60 sales guys.

I’ve been watching a lot of different people and a lot of different markets. I’m one of those guys who buys from everybody and watches what they’re doing and listens in to see what is working right now.

I’ve seen people in a bunch of different industries who are doing call centers and doing similar revenue numbers to what we were doing when we had 60 people, but they’re doing it with one or two people.

It’s really interesting. Basically it comes down to just a couple little things. The first one, and this is the big key, is laser targeting who it is you want to sell to.

When we were doing the call center with 60 sales guys, we made our offer so low-barrier that it opened up the world to everybody. Everybody would want it.

We called every single person in the world trying to sell this coaching. The hard thing about that is we had 60 guys to call every single lead and filter and find out who these people were, whereas most people are doing it very small-scale.

They are laser targeting their audience, primarily through Facebook and direct mail and things like that. When we had our call center, I had to get between 5,000-8,000 buyer leads a month to keep the floor open, which is crazy.

With this new model, you only have to get about 60 applications a month to make similar numbers. In laser marketing you’re not trying to sell to everybody in the world. You’re trying to figure out who is your perfect ideal client who would really want this. That’s who you go and you target. That was the first thing that was interesting.

The next thing is that, instead of trying to sell them something, when we would call them blindly and try to upsell them to coaching, you switch around and you make them apply for it.

You make them fill out this huge application. The more questions, the better, because you want them to actually think about it. Again, it’s just another filtering technique that pulls out more and more people.

Then we do the call. The call is a lot easier, because at that point they know they’re going to be sold something. They are interested in the topic anyway and it becomes really easy.

We launched our first new call center yesterday and it’s been interesting. We sent out some messages and we got about 100 and something applications back so far. We are calling those and the conversation is really different.

It’s not us trying to convince them to buy something. It’s about just trying to see if it’s a good fit. It’s been interesting.

I’m really enjoying it so far. I’m sure over the next few weeks and months I’ll report back as we sort of master this thing. So far, that’s where it’s at. Anyway, if you’re looking at selling high-ticket stuff, it’s interesting for me to look at these models and play with them a little bit.

Look at that. Look at putting up an application for some high-ticket thing you have. Send an email to your list or go on Facebook and target the perfect, ideal buyer for yourself, and then have that application for them to call on the phone and have that happen.

It’s been working pretty good for us so far. I just got here to the office. I’m hoping we’re going to close a whole bunch of deals today and change people’s lives with the stuff we do for them. It’s going to be exciting. Anyway, I appreciate you guys. I hope you enjoy this podcast and I dare, you I double dare you, to go out and test some of these strategies. Thanks, everybody, and I will talk to you soon.

Thank you for reading Episode #28 – The New Backend, originally published at DotComSecrets.com Blog.

Episode #27 – Banner Ads At The Parade Jul 08, 2013

Show notes

The post Episode #27 – Banner Ads At The Parade appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

How you can use your online influence to make money from advertisers.

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This is Russell Brunson and this is the Marketing in your car Podcast.

Today I’m heading to the office and actually my son Dallan is coming with me today. You guys heard about Dallan on yesterday’s podcast. Dallan has been saving up money for the WiiU. He asked this week if I would hire him, the day after the 4^th of July, which is today. I just hired Dallan and he is coming to the office with me today. He’s got his chalkboard with him and his crayons and his whiteboard and he is going to make some money. He’s excited.

The other thing I wanted to talk to you today about is, yesterday we had our 4^th of July parade and there were some lessons that were really fun with it. I remember as a little kid going to parades, and they were insanely awesome. There were big ole floats and all kinds of crazy stuff. Yesterday we went to the Boise parade. The Boise parade was a little disappointing, not going to lie. It was mostly cars with banner ads stuck to the side of them. I realized very quickly that all a parade really is, at least the kind of parade we went to yesterday, is a marketing tool. They talk about getting excited and hyped up.

A whole bunch of people show up in this one spot and these cars with banner ads come by that basically tell you to go do things. We saw banner ads for all sorts of things. Every float had some kind of advertisement on it, and there was no purpose for a float other than they were trying to advertise for whatever their thing was.

I thought it was interesting. Then what was kind of cool was at the end we saw the Costa Vita car drive by and we were hungry and said, “Hey, let’s go to Costa Vita.” We thought the only one was far away, but we saw on the car an address for one that was about a block from where we were at. We walked over and had lunch at Costa Vita. It actually worked. The advertising worked on us. It made me think about, there’s a lot of ways to make money online. There’s a thousand different ways to make money online.

One of them that works really efficiently and really effectively is to get a website that has tons and tons of visitors just like a parade, and have good content or good floats or things that are there that get people’s eyeballs there. Then on the sides and middle and all over the place you just sell banner ads. It’s kind of interesting. That is an amazing business model. That’s how parades work. That’s how a lot of businesses offline work. It’s the same thing online.

For a lot of you guys, if you think about it that way, for you to make money online is kind of a two-step process. The first thing, just like the parade, you’ve got to get a whole bunch of eyeballs there. If you get a whole bunch of eyeballs there, the advertisers will come.

There’s a really cool book that I read recently. It’s called Trust Me, I’m Lying. I highly recommend it, you guys should read it. It just talks about how media is passed through online, back to the traditional media outlets. It’s a pretty controversial book, very interesting to read. One of the things he talked about is how bloggers make their money. They write unique, interesting stories that get a lot of attention and get a lot of views, because bloggers make money for every view that comes to their site, or if they work for a company it’s the same thing.

They get their base salary, but they get a penny for every person who comes and looks at it. They are not incentivized by sharing true stories; they are incentivized by sharing controversial stories to get people talking. That’s why the media channels are so messed up these days. It’s kind of interesting. I’m saying that because for you, if you want to start getting eyeballs, you can start selling advertising on your site. You’ve just got to be exciting or controversial or whatever.

That’s the biggest key. If you put out that content and put out videos and start blogging and all those things, that’s when you start getting eyeballs. It’s like a parade, and at that point you can go and sell advertising, either your own products or other people’s products. That is the key.

We are now at the office. Dallan and I are here and we are ready to work hard. I hope you guys are as well. That’s about it for today. If you enjoyed this podcast, please go to iTunes.com and look for the Marketing in Your Car Podcast. We would love to hear from you. That’s about it. Thanks, everybody. We’ll talk to you tomorrow.

Thank you for reading Episode #27 – Banner Ads At The Parade, originally published at DotComSecrets.com Blog.

Episode #26 – Hustling Like A 7 Year Old Jul 02, 2013

Show notes

The post Episode #26 – Hustling Like A 7 Year Old appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Lessons in entrepreneurship from my 7 year old son.

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Hey everyone! Welcome to the Marketing In Your Car podcast. This is Russell Brunson, and I’m going to welcome you to today.

Okay, so today’s a beautiful day. Yesterday it was 108° here in Boise, which in insane, and it’s supposed to be 108° again today. It’s going to be hot, but I woke up this morning to a really funny experience.

About 7:30 the phone rang, and I picked up and answered it and it was a lady asking for Dallin. Dallin is one of my twins, he’s seven-years-old, and I said, “Well, Dallin is one of my seven-year-old sons. Can I help you?”

She said, “Oh, sorry. Somebody had filled out an application for a job for him, and I was just calling to return the call. I’ll take him off our list.”

And I was like, “What in the world? Someone filled out a job application for my seven-year-old son?” and so then my wife stumbles out of bed to come find out, who it was that called, and I told her.

She starts laughing hysterically, and anyway… So here, let me tell you the backstory to this story because it’s actually pretty awesome. So Dallin, actually both my kids, Dallin and Bowen, both my twins.

A little while ago, whenever I’m like dad, my wife’s out of town where she gone wherever, I like to take the kids treasure hunting. Which basically means we go to pawn shops, and I try to find silver coins and then they try to find treasures too, so it’s really fun.

So anyway, one of the pawnshops we were at, probably six months ago, they found Super Mario Brothers U, which I thought that meant Super Mario Brothers University.

And anyway, it turns out all it means is it’s Super Mario Brothers for the Wii U, and the Wii U turns out to be a whole separate console, so I bought this game at a pawnshop, take it home. We can’t play it, and we find out we have to spend another $350 to get the console.

Now, I already think my kids play way too many video games, and I’m not really into having them go and have another console. So I said, “Hey, well, if you want this money, you’ve got to earn it.”

So I went and got a jar and on the front of it we wrote “Wii U $350,” and they’ve been saving all their pennies and their coins and their money in this jar to try to earn enough money for the Wii U.

And it turns out one of my sons, Dallin, is a lot more entrepreneurial than the rest, and is just trying all sorts of things to figure out how to make money. For example, we went down to St. George, and we found this gypsum mine, and we found these gypsum rocks. We collected all these rocks, and he’s been trying to sell these really cool looking rocks to everybody he sees, to get money for the Wii U.

In fact, he sold one of our neighbors a rock for $10, which was amazing. So he’s out there closing sales, and hustling and doing deals. He keeps telling me like, “Let’s just go to the store, and we’ll just give them all these rocks. They’ll trade me for a Wii U.”

But he can’t quite understand that, so we keep trying to do stuff. So on Sunday night, this was two days ago, he wanted to figure out how he could make the money, and so my wife put together a chore chart for him.

So he’s been waking up early every single morning and scrubbing the toilets, folding the blankets, making his bed, dusting the house, everything in the world he can do to figure out how to make money.

And so, he’s working, you know, all day yesterday and he earned a dollar from all his work, and he’s all excited. Then he realized like, “Man, it takes a long time to earn a dollar. I’ve got $350 I’ve got to make.”

So he’s talking about doing garage sales. He asked me if I had any work, he could come and work for me, and he says he’s really good doing drawings so he can draw for me.

But every morning he’s been begging me to come to the office so he can make money. And anyway, it’s just fun seeing this little entrepreneur.

So I guess yesterday, he was on the computer and he went to Google. He typed in “jobs for kids.” He clicked on some link, and a form came up, and he went and told my wife, and just said, “Hey, I need…”

You know “what’s our address,” “what’s our phone number,” and just asked all this stuff, and she didn’t really know why, but right now they’re at the age where they’re learning how to spell and how to do stuff.

So they always come and ask us like, “Dad, how do you spell roses?” “How do you spell this?” “What’s my phone number?” so didn’t really don’t think too much about it.

He wrote down all this, you know, then the address or the phone number and wrote down everything. Went back into the computer on this form, and actually filled out a “Help Wanted” for online, and that was the phone call, was them following up with his call.

My guess, it was probably some kind of call center trying to sell him a business opportunity, but it made me kind of laugh. So that was my young son’s entrepreneurial journey, so far today.

It’s two days into his thing, and he’s trying to make money for this Wii, and it just made me smile, because it reminded me of me when I was his age.

I was doing everything I could think of to hustle for money, because I just had these dreams of all the stuff I wanted to buy, and what I wanted to do and be in life, and I knew I needed the money to do that.

And it kind of makes me smile because I know that’s how I got to where I’m at today, is because of those types of things, and I just want to encourage all of us right now, depending on where you are in your life.

Look at my son, Dallin, look at his example, and I want you guys to emulate that. I want everyone to be out there hustling and striving, and trying to figure out ways to start businesses, and make money and work extra hours and things like that.

Because that’s how you get ahead in life, that’s how great things start happening. It’s always interesting to me how many people tell me that they don’t have time to start a business because they don’t have, you know, the resources or things like that.

Where I’ve got a seven-year-old out there scrubbing toilets to try to earn money so that he can get what he’s looking for, and I think too many people — too many of us — use copouts and use excuses like, “I don’t have time” or money or resources or whatever it is to start a business.

Whereas, if you just go out there and do it and hustle and try and stay up late, and work a second job and do extra work for, whatever it is, to be able to get to whatever it is your dream goal is at the end of the rainbow.

So I just want to kind of leave off with that, and the other thing is I was writing a sales letter yesterday. One of the things I wrote in there was about how good is the enemy to great, and I just want to kind of touch on that as well.

You know, like a lot of us, if you’re not where you want to be in life in whatever aspect, it could be business, it could be personal life, it could be religious life, whatever it is, the reason why most of us don’t live great lives, the reason why most people don’t have great marriages is because they have good marriages.

The reason why most people have great business because they have good business, and if you’ve ever read the book Good to Great, that’s what it talks about is just how good is the enemy to great, and it keeps us a lot of times from achieving what we want.

And I just wanted to let everyone know that you shouldn’t settle for “good.” There’s too much amazing stuff that this life has to offer, and good really is the enemy to great. So set your goals high and work like crazy. Do whatever it takes.

If you’re a kid who can’t even type yet, figure out how to get online, get your address from your parents, whatever it takes. But do what Dallin is doing and go out there and hustle, and if you do, good things can happen.

So that’s where I leave it off today. I appreciate you guys listening to my podcasts. If you go to DotComSecrets.com, you’ll notice that I started getting these images designed.

I found this really cool guy in the Philippines. He’s making these little podcast images, and he’s doing a great job so far, so there’s going to be a whole bunch of little podcast images all over our site for each one.

Like there’s, for Mary Poppins, the last steps, I talked about Mary Poppins. He’s got a picture of me holding an umbrella and just kind of some fun stuff.

So come check out our blog! Come say “hey “over there, if you like the podcast. I appreciate you guys, and we’ll talk to you again soon!

Thank you for reading Episode #26 – Hustling Like A 7 Year Old, originally published at DotComSecrets.com Blog.

Episode #25 – Mary Poppins And Marketing? Jun 20, 2013

Show notes

The post Episode #25 – Mary Poppins And Marketing? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Cool lessons learned while watching Mary Poppins with my kids.

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Hey everybody, this is Russell Brunson and I want to welcome you to today’s episode of Marketing in Your Car. I want to talk about something kind of fun. Last weekend, my family and I had a chance to go down to St. George, Utah which was fun. We had a great time.

While we were down there, there’s a place called the Tuacahn Theater where they do plays every single year. This year, they had four or five different plays they were doing. While we were there, the play they were doing was Mary Poppins. I got to admit, I was kind of disappointed.

I heard last year, they had Aladdin, and Princess Jasmine flying through the air and all sorts of stuff. The year before was Little Mermaid, and they flooded the stage and water came down. I was like, “What can you do cool with Mary Poppins?”

I wasn’t really excited to go see it outside of the fact that it was fun to go to an outdoor theater and be with my family, my kids came, and everything. We went to it and it was actually – the production was amazing but just the story of Mary Poppins, I hadn’t heard that story for a long, long time since I was a kid. This one was based more off of the book so there were a lot of things that were in that that weren’t in the movie.

Just a couple of really cool things that popped out to me that I wanted to share with you guys, I think they relate to us. They relate to business. They relate to your personal life. They relate to whatever it is you’re dealing with. The first one that was fun was when they sang the song, “A spoonful of sugar helps the medicine go down,” when I was a kid, the only meaning I got from that when I was a kid was if you have medicine and you put some sugar in it, it will taste better going down.

As I saw the song and the play and everything like that, I realized that there’s so many more meanings to that, just talking about any kind of work you do that if you can add in the element of fun, if you can add in that sugar into it, it changes it from being work to fun. It talked about how a spoonful of sugar changes toast and water to cake and juice or whatever it was.

I started thinking about that. How many things in our life, if we look at it and it’s miserable but we go back and add in a spoonful of sugar, how do we make that now a fun activity? I think that we’ve had three or four people that have come and done internships in our office. That’s one thing they consistently say.

I had a call with one of them the other day. I was talking to him after he left. He just said, “Your office environment is so much fun. It’s fun to come to work, it’s fun to be there. Just the environment, the atmosphere you’ve created has been a lot of fun.” I thought that was kind of cool.

That’s one lesson I learned from Mary Poppins. The next lesson I learned from her, this is actually more from Bert, just talking about the chimney sweeps, when he was doing the whole chim-chimney, chim-chim chiroo song, and them on top of London dancing around made me really think about you look at somebody like a chimney sweep.

You’re like, “Oh, he’s in dirt, he’s in mud all day. It’s horrible.” Then for him, he’s looking at it like, “I have the best view in the world. Chimney sweeps are happy as happy can be.” I just thought about that in our lives. Wherever we’re at, you can look at a chimney sweep and it seems like a miserable thing but if you look at the positive parts of it, how cool and how exciting, how fun is that.

I thought that was kind of cool too. Then the last big one, this one really had an impact on me in that I don’t remember it from the movie. It may have been in the movie but it was part of the play, where the kids, Michael Banks and I can’t remember the daughter’s name. They went to the bank to go see their dad.

The dad was all flustered because he didn’t want them to show up. He was there with a client trying to get a loan. The client was there trying to get a loan from the bank or whatever it might be. The client, the guy who was in there, walked over to the kids and said, “Here, I’m going to give you guys sixpence. I want you to have your first money.”

Michael said, “I know what that is. That’s worth sixpence.” He said, “No, no.” He said, “It may be worth sixpence but the value is what you do with it.” I thought that was really cool, not just money financially but any part of our life. It may be worth this but the value is what you do with it. The value is how you help someone.

What are you going to do with that money? Are you going to give it to go feed the birds? Are you going to give it to go start a charity? Are you going to give it to help your dad? We know what it’s worth but its value can be completely different. I thought that was a profound thing if you think about it.

Just a couple of fun things from Mary Poppins; if you guys haven’t watched that movie yet, we went out and bought the movie. I’m going to watch the movie again. It was really a cool thing. Everywhere you look around in life, there’s always these cool little lessons you can learn that you can relate back to your business and back into your life.

I hope you enjoyed that. I’m at the office now you guys. Have a great day and we’ll talk to you all tomorrow.

Thank you for reading Episode #25 – Mary Poppins And Marketing?, originally published at DotComSecrets.com Blog.

Episode #24 – Dabbling Your Way To The Olympics? Jun 20, 2013

Show notes

The post Episode #24 – Dabbling Your Way To The Olympics? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... You may have heard the first part of Russell’s Olympic journey, would you like to hear the “behind the scene” story?… ——————————————————————————— Hey everyone, this is the Marketing in Your Car podcast. I’m Russell Brunson. I’m excited to talk to you guys today. I just got back from the Boise State football stadium today. We picked out our season tickets. We were planning, last year, we got season tickets that were clear on the very back row of the stadium. Because we got season tickets last year, we were able to go in earlier this year and pick some and we got third row tickets, so we have six seats on the third row about the 35, 40 yard line, and it’s going to be awesome so if anyone wants to come visit Boise, let me know, and we’ll take you to a game. Just kidding. Today, what I want to talk about, I got up early this morning and started working out and just thinking about life and about things. I was thinking about what I should talk to you guys about today on the podcast. I thought I would talk about something that I have no idea if it’s going to relate to you or not but I thought it would be kind of fun. It’s kind of something I’m nervous to talk about because I haven’t talked about this publicly too much, mostly just people that I know that have asked me. A lot of you guys, if you’ve been following me for the last four or five years, you know some of my back stories but I was a wrestler. I wrestled in high school. I was a state champ in high school, and then went to the high school nationals, took second place in the country there, got a scholarship to BYU and I wrestled for a year at BYU. Then they cut their wrestling program and I transferred to Boise State and wrestled my last four years at Boise State. One of the sad things for me was I had some big goals. I wanted to be an All American in college like I was in high school, and ended up not making it. In fact, my senior year before the Pack 10 Tournament which is where you qualify for nationals, I lost and it was one of those things where I wasn’t ready to be done yet. I was planning on going to nationals, planning on doing well. I had my last match and I lost. That was the end. My dream just got taken away from me. There was nothing else I could do. It was over. Something I didn’t know was going to be my last match was suddenly my last match. For anyone who has ever gone through something like that, it’s hard. You’ve focused 10, 12 years of your life on a goal, and then all of a sudden, it disappears overnight. It was hard. For me, I think my release, my outlet was business. I jumped into business and started trying to build a business like crazy. That’s how I got my mind off of the pain from losing and being done with wrestling. I did that and jumped into business. Luckily, I had a lot of success. Just like anything in life, I didn’t just dabble. I jumped in a million percent and just went crazy with it. That’s how I think I became successful in the business world. I built the business and got to the point where our company was really big. We had about 100 employees. We had a big sales team. We had everything. It was fun. Everything was going really well. About that time, I started thinking about wrestling and thought, “I really miss wrestling a lot.” One of my buddies had been competing for the Olympics. Three different cycles, he had tried or two cycles at the time. The last thing, he was favored to win American and go to the Olympics and in the Olympic trials, he lost to a guy that he had beaten very easily multiple times. He ended up not qualifying for the Olympics, so the other guy got to go. I didn’t really know what had happened to him. He kind of disappeared and I hadn’t heard much from him. Then one day, I went to his blog. On his blog, it had been about a year since the trials. On the blog, he was saying that after the trials, he was really depressed. He left. He moved to Wyoming and started doing some work there. One night, he came home from work. He went on YouTube and he was looking for stuff. He saw a video of the match that he had lost. He said he watched that match, and afterwards he said he started crying uncontrollably for hours. He couldn’t stop. He said, “I’ve got to try to do this Olympic thing one more time.” He said, “Basically I’m trying to figure out a way to do it so if anyone has ideas or can help support me, whatever, let me know and I want to try to compete again.” I read that blog post and was really touched by it. Because he’s a close friend, I was like, “Man, what can I do to help?” Anyway, a couple of weeks later, I was at a movie with my brother who is another wrestler. We were talking about how cool it would be to start wrestling again and how much we missed it and stuff. That night, I went home. I was looking and said, “What would it take for me to be able to compete in the Olympics?” I went to the freestyle Olympic stuff and looked at everything. The Olympic list was really big. The weight class was deep, how good people were. I was looking at people who were three and four time national champs who were tenth string in freestyle. I was like, “Wow, that’s going to be tough.” Then I went over and looked at the Greco. Traditionally, Greco is a much harder and actually a much more fun type of wrestling but in America, a lot of people don’t wrestle Greco. I looked at the lineups in Greco, and the weights were not nearly as deep in America which was interesting. I knew a lot of the guys who were ranked in the top two or three, and I thought, “Wow, this is kind of cool. I could do Greco.” What else was cool was I actually knew the Olympic Greco coach. We were good friends. He used to coach my little brother. I just thought, “You know what, I’m going to try to compete for the Olympics. I’m going to do it in Greco. I think it will be really fun.” The next day, I called up the Olympic Greco coach. His name is Ivan Ivanov. I hadn’t talked to him in like 10 years. I was like, “Hey Vaughn, I want to start wrestling again. I want to hire you to have you move to Boise and train me.” He kind of laughed and said, “Russell, I’m training the Olympic team. Everything is really good. I get paid a lot of money. I’m not interested.” He said, “Maybe if you had a team or something or there was more than just you. I don’t want to get involved and six months later, you decide you’re not going to do the Olympics and I’m out of a job.” I said, “Okay, that makes sense.” Instead of giving up, I hung up the phone and then I started thinking. I said, “You know what? I should. If I’m going to really do this, I should go get a team of people.” The first person I called up was Justin, my friend who had lost in the Olympic trials. I called and left a message for him. He called me back a few hours later. I said, “Justin, I have a crazy idea. You’re not going to believe but I want to compete for Olympics and I want you to move out here to Boise and train with me, and I think we should get a gym and bring up a bunch of guys. If we have a bunch of guys, I think we can convince Ivan to come out here and coach us. What do you think?” He smiled on the phone and said, “I’m in, let’s do it.” I don’t think I had even told my wife at this time what was happening. This was on a Friday. Justin and his wife jump in the car from Montana or Wyoming, wherever they were at, drove eight or nine hours. The next day, they’re at our house. My wife is sitting there like, “You told me this six hours ago and now these guys are in our house talking about starting an Olympic club. Are you really doing this?” I said, “Let’s do it. I’m in 100 percent.” Justin moved up here. We launched the club. He called a bunch of people he knew. They moved up as well. We created some jobs for these guys so they could make money while they were here. After we had a bunch of people, we called Ivan up, flew him up. He saw everything, made him an offer. He moved to Boise, and that was where we were going. For about seven or eight months, it was one of the most amazing experiences I’ve ever been through. We had our own Olympic team here in Idaho. We had our own facility, we had our own mats. We were training everyday. It was so much fun. I was having the greatest time in my life. I think I was getting to the point where I was doing really well. I remember in December time, I was wrestling a guy who actually ended up taking second place in Olympic trials. I wrestled him and actually beat him for the first time. I was like, “This is amazing, I’m not that far away from the goal, and we still have two more years before the Olympics.” That was in December. I was just fired up, really excited for this whole thing. Then what happened after that was kind of crazy. It was a whirlwind of events. In January, again, I haven’t told this story publicly but here it is. In January, about the 15th of January, one day we’re at the office. Everything is cranking and all of a sudden, one of my programmers comes in and says, “Hey, all of our sales are failing.” I said, “What?” A few minutes later, the call center guys run up, “Hey, we’re trying to bill people’s credit cards. All of our credit cards are failing.” We looked and I couldn’t figure out what had happened. Our merchant accounts weren’t working so I called our merchant account provider. We had 16 different merchant accounts with them and they had shut down every single one of them without any kind of warning. If you can imagine, at the time, we had 100 employees. Our overhead was north of $600,000 a month which means I had to make $600,000 before we broke even. All of a sudden, we had no ability to process money. People wanted to give us money. People wanted to buy our stuff but we couldn’t process their money. It took two days before I could get someone on the phone to actually tell me what was wrong. Basically what had happened, this is the time, for those of you who are familiar with what happened, anybody who was doing any kind of continuity trial, continuity based offers all got shut down. I think PowerPay shut down 300 or 400 merchants overnight without any kind of warning. It took us three days to find out what happened. After that, they turned our merchant accounts back on but they put us on 100% reserve. We were scrambling. In the next seven days, we made $200,000 and PowerPay had 100% reserve which means they wouldn’t give us any of that money. We kept calling them and begging them. Finally, after about seven to 10 days, they said, “Okay, we’ll take you off reserve and put you back on normal 10% reserve because you’ve proven you’re a legitimate vendor.” They did that but they said, “But we’re going to keep your $200,000 you just processed in reserve,” which means that $200,000 we had made, I couldn’t use to pay salaries or anything. It was just thing after thing after thing like that. For the next year, it was just a nightmare. Costs were so high. We had no money. We had money coming in but we had no money to process. Because there was money coming in and we didn’t get the money, we couldn’t pay salaries so sales guys were quitting, we lost programmers, we lost designers, we lost coaches, and it was a nightmare. For a year, we tried to keep everything open. I paid every penny out of my own pocket to keep things open. It was really the toughest year and a half to two years of my life. It was crazy. Eventually it ended with us shutting down the call center completely. The wrestling team, basically, I was paying for it out of my pocket, my personal pocket because the business couldn’t support it at that time. I was paying about $30,000 a month to keep it open. After about a year of that, it had depleted my personal accounts. I couldn’t keep supporting it anymore. I still remember by far the most depressing day of my life, worst than when I lost my wrestling match was me calling up Justin and the coach and saying, “I can’t support this anymore. I have no more money. We have to shut down the wrestling program.” That’s all from one December to the next December. It was December when I wrestled that guy and beat him, and it was a year later that I had to call and shut down the whole program. It was really tough. Then after that, we came back and we had to leave our office. We shut down the call center. We fired most of our staff. We moved to a small office and had to start rebuilding. It was about another year of rebuilding before we were back to where we were really doing well but it was the most stressful time of my life. It was hard but we were able to keep pushing through that. We restarted our business, relaunched it, and now we’re at a spot where it’s kind of fun. We’re actually with six employees, we’re doing the same volume we were doing with 100 employees before. It’s been amazing. Now, I’m a thousand times happier than I ever could have dreamed about being before but the reason why I think I wanted to tell you guys this story, and surely there’s different messages you can get out of it. One of them is don’t hire a bunch of staff. Another one is being diverse with your merchant accounts; make sure for any product you have, make sure you have at least two different merchant accounts and two different banks. I can’t tell you how many people I know that have gotten merchant accounts shut down. There are so many lessons I could talk about and share with you guys along the way about hiring and the people that stick beside you, and those that walk away when adversity comes. The main lesson I really want to share was when all is said and done, as horrible and tough of an experience that was, the fruits of what happened have been amazing. I think that the reason why I’ve had ups and downs in my life, the ups and downs are interesting because ups and downs are the things that define you and the things that make you who you are. The reason I’ve had the big ups and downs is when I get into something, I go in 100 percent. When I was wrestling in high school and college, I was in 100 percent. When I started my business, I was in 100 percent. When I wanted to do the Olympic thing, I was in 100 percent. I didn’t say, “I’m going to wrestle for the Olympics,” and then go and sit down and watch TV. I went out and within a day, I had hired the Olympic Greco coach, I had built the team, I had gotten a facility. I had done everything. Again, sometimes it bites you in the butt but that’s the nature of life. Those who risk a lot are the ones who reward a lot. I just want to encourage you guys, whatever it is in your life you’re doing, and this could be in everything, in your relationships, in your family, in your religion, in your business, whatever it is, if you decide you’re going to do it, do it. Don’t just dabble. Nothing drives me more crazy than people that dabble. We had an event a little while ago and I had someone come that had been dabbling in internet marketing for as long as I’ve been doing this stuff, and they’re still not successful. It’s because they dabble. I want you guys to commit to yourselves to whatever you want to do, whatever you’re passionate about, be all in. I don’t care if it’s business. I don’t care if it’s weight loss. Whatever it is, don’t just dabble. Commit yourself and be all in. Do what I did and go in, hire coaches, do whatever it is, just commit and go 100% in. If you do that, you’ll be amazed at what happens. The journey you go along is so much more exciting. I had someone tell me the other day, “Man Russell, you’re only 33 years old and look at how much stuff you’ve experienced, seen, and been able to do in your life.” I really think it’s because when I get into something, I go all in. Most people, they don’t. They dabble and they sit on the sidelines, and they don’t want to get hurt, and they don’t want to screw up, and they don’t want…

Full show notes at the publisher

Episode #23 – What Are Your KPI’s? Jun 18, 2013

Show notes

The post Episode #23 – What Are Your KPI’s? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Are you curious what Russell’s doing today to double his business? If so, listen to this episode and copy exactly what he’s doing.

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Hey everyone, this is Russell Brunson from DotComSecrets.com and this is the Marketing in Your Car podcast. Today, we’re going to be talking about a thing called KPIs. In the theme of my podcast from yesterday, I know it was a short one, but just talking about taking stock of where you are in your life right now and making a whole new list of what you need to be happy, and then going and just getting it, and not letting anything get in your way.

I hope a lot of you guys took that to heart yesterday and did that. I know I’m having a ton of fun with mine today. I got a bunch of things on my list I’m doing today, just because I wanted to to be happy, and now I’m going to go do them. I hope you guys do the same thing as well.

Today, what I want to talk about though is now tying that back into business a little bit and I want to tell you basically what I’m doing today. You guys should copy me because it’s going to work and make me a lot of money.

One of the things that I’ve noticed in my business is when I have something that I’m tracking and I’m looking at, and I’m watching the numbers on, it tends to grow. When I just forget about them and I don’t have those things, then it tends to not grow. I’ve always looked at things from month to month, our numbers and our profit and loss, stuff like that.

In fact, that’s what the accountants were at my office yesterday showing us. They come once a month and go over all those things but recently, we hired these guys to do some traffic generation stuff for us. Every Friday, they send us what they call a Friday report. It shows us how many clicks, how much money was spent.

It shows a really detailed report of how many sales came in. It was really exciting to get that. I thought, “You know what? We have a lot of divisions in our company and a lot of different offers we’re running, and things like that yet we never really, I don’t have numbers like that in front of me all the time.”

What we decided to do and what our task for today is to kind of sit down and figure out what our KPIs are for each of our different sub-companies. A KPI is a key performance indicator. For example, in most of our businesses, the key performance indicators are similar. One of them we’re looking at very heavily obviously is traffic, how much traffic are we getting in, from what source.

A KPI could be we need 500 visitors a day from search, 500 visitors a day from Facebook, whatever that number is. That’s a key performance indicator. As soon as we started tracking that, then we can help improve it, making it go up and down.

Another one would be how many subscribers we get each day. Are we getting 100 a day, 1000 a day, 5000 a day, whatever it is? The next one is how many sales we’re making, and not just random sales but what is the front end product we have. I don’t know about you guys but we always have for each of our businesses, Dot Com Secrets X, Dot Com Secrets Local, Dot Com Secrets Second Up-line, Girlfriend in a Week, all of our websites, all of our properties, whatever you want to call them, they each have a front end product that we’re trying to put people into.

Usually for us, it’s a dollar trial type product. That’s one of our key performance indicators is how many dollar trials did we give away today. Is it 10, 100, 1000? That’s a big thing we look at. That is a key performance indicator.

The next one is how many active members. If we have 3000 active members right now, or 2000, whatever that number is, and then how much we sold other back end products, those are the KPIs that we have for basically each of our companies. What I’m doing today is making a little template that basically has those KPIs, and each person in our office is in charge of different sections.

Basically each Friday, I’m going to have it where everyone on my team goes and puts together their Friday KPI reports and send them in. That way, we can see week by week how we’re improving, what’s going up, what’s going down, and those types of things. That’s what we’re doing.

I’m really excited for it. What I’ve noticed is that any time we track something, it tends to get bigger because we see it and our brain automatically starts thinking about, “Man, I got 100 visitors yesterday. How can I get 120 tomorrow? How can I get 150? How can I get 200?”

Just the fact that we’re tracking it, I guarantee we’ll see numbers go up. I want to recommend the same thing for you guys. If you aren’t tracking stuff yet like that, it’s time to sit back and start looking at what those key performance indicators are in your business, and everyone’s businesses are different.

Figure out what those things are, and then track them and plot them. Look at it so you can see day by day what’s happening, has it gone up, has it gone down, and things like that. Another fun thing that you can start doing is after you do this for like a year or so, and we’re doing this with our revenues, profit and losses and stuff, is looking year by year.

Last May, we did X amount of dollars. This May, we did this amount of dollars. We increased from month to month, year by year which is fun. The biggest thing I think is having the tracking ability so you can see it and improve it every single day.

There is your homework assignment for today, you guys. Figure out your KPIs. Figure out your tracking system, and start watching those numbers because when you watch them, then they can improve. That’s about it, you guys. I’m at the office today. I’m going to go start making some KPI sheets. It’s going to be a ton of fun.

If you’re enjoying this podcast, please tell other people. Go ahead and blog about it. I won’t mind, or just go into iTunes and leave a review. I love seeing the reviews. It makes me happy. I would appreciate that. Thanks so much. We’ll talk to you all soon.

Thank you for reading Episode #23 – What Are Your KPI’s?, originally published at DotComSecrets.com Blog.

Episode #22 – Radically Change Your Pattern Jun 17, 2013

Show notes

The post Episode #22 – Radically Change Your Pattern appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Russell just got back from vacation and wants to challenge all of us to radically change at least one pattern in your life and see what happens.

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Hey everyone, this is Russell Brunson and this is the Marketing in Your Car podcast. Hey everyone, this is Russell. I know it’s been a little while since you guys have heard from me but I was actually on a vacation with my family down in St. George and had an awesome time. I’m back now, ready to get back to work.

I don’t know about you guys, but when I leave for a little bit and I come back to get back into working, it gets me so excited and fired up, and today, I’m pumped to be here. A couple of things, I’m actually late for a meeting with the accountants. I completely blanked it.

Going to the accountants for me is like going to the dentist. It’s the most painful process of the day so I’m heading there right now, but just wanted to talk to you about a couple of things I’ve been thinking about this weekend, or actually this whole week. It’s been a lot of really fun stuff.

One of them is just at the beginning of the year, we always set New Year’s resolutions, and then we never keep them. About two years ago, I remember one day I put together a list. I was like, “What I needed to do to be really happy in my life,” and I listed everything I could possibly think of. Then I made a conscious effort to go out and get all of those things.

It was amazing what I was able to accomplish during the next month or so afterwards. It was all sorts of things like I want to whiten my teeth, I want to lose some weight, I wanted to go to an acupuncturist, everything I thought of that I thought would be cool to do, I listed all those things out and then went and actually did them. It was fun.

I haven’t done that for about two years, so I actually just this weekend did the same thing. I said, “I’m going to go back through and figure out everything that I wanted to do to be a little bit happier in life.” One of them was juicing. This morning, I woke up, cranked out the old juicer which I haven’t used in years, and juiced some stuff.

It turned out really nasty. I put way too much of something in there but I did that. We just got a Whole Foods here in Boise, and went to Whole Foods. I bought some quinoa because one time, I had that and it’s a really good grain with lots of protein, so I bought that. This morning, I woke up at five o’clock in the morning.

I remember going to Tony Robbins’ event. He talked about jumping on a trampoline every morning, so I woke up, jumped on a trampoline, and he talked about trying to be grateful every morning. I sat there for about 10 minutes while I jumped on the trampoline, thinking about my kids, my wife, and everything I could be thankful for which was really cool.

Then I did some studying this morning, both from a religious standpoint and also from a marketing standpoint, and resetting my whole life. It feels amazing. It’s 8:41 right now. I’ve been up for almost four hours already and I just feel fantastic. I feel fresh, I feel like I have a ton of energy, and it’s awesome.

I want to give you guys that same gift that I gave myself. Right now, we’re about the middle of the year. Use this as your New Year’s resolution or your midyear resolution, and go home tonight or today, whenever it is, and sit down and write a list of the 10, 20, or 30 things you want to do to make yourself happier right now.

It could be dumb things like I said juicing sounded like fun and jumping on the tramp in the morning, and just things like that. Then go and start doing them. Give yourself permission to do it. It’s amazing what you’ll feel like.

Just some recommendations for you guys, one recommendation is I recommend trying something different with your eating, just totally radically different. If you’re a hard core meat eater, become a vegetarian. If you’re a vegetarian, become a meat eater.

I don’t care what it is, just something radical, shift what it is what you’ve been doing, and see what happens. See how your body feels by the change. I recommend waking up earlier, and using that time, not so much to check your email or to work but use it as a time to sharpen your saw.

What I mean by that is focusing on learning something, either for your business, for your religious life, whatever it is. Just focus in the morning on doing more of that, doing some exercises early in the morning. If you need to get a gym membership, just do something to radically change your physiology, to change your mindset, change your eating behaviors, your patterns, and just see what happens.

I promise you, if it’s at all like what I’m feeling like this morning, it’s going to be amazing for you as well. That’s the gift I want to give you guys today. Just make some radical changes, and if you do that, I promise you you’re going to feel a lot better.

I’m at the office now. I’m late for my meeting with the accountants. I’m going to go talk to those guys. I’m going to do a lot more podcasts this week because I got some really cool stuff to share with you guys but that is your task for today, to radically change the patterns that you’re doing in your life right now for the better, and test it out and see what happens. Thanks everybody.

Thank you for reading Episode #22 – Radically Change Your Pattern, originally published at DotComSecrets.com Blog.

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