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Episode #101 – What Are Realistic Expectations? Jan 09, 2015

Show notes

The post Episode #101 – What Are Realistic Expectations? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

The REAL way to scale a business from $0 to $10 million dollars a year.

On today’s episode Russell talks about why you need to set realistic expectations for your first webinar and be willing to make changes to create a masterpiece.

Here are some cool things to listen for in this episode:

Why having a positive attitude when you do your first webinar is important and why the goal of your first webinar should not be to make a million dollars, but should be to just do the webinar.
How Russell was able to increase sales 4x in 4 hours by looking at what he had done and making changes to make it better.
And Why looking at your webinar as work of art, will help you perfect it and eventually be able to make more money.

So listen below to find out how to set realistic expectations to be able to achieve your goals.

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Show Transcript (2,532 More Words)

Hey everybody! Good morning! It’s raining here in Boise, Idaho, and I want to welcome you to episode 101 of Marketing In Your Car.

All right everyone, so what do you guys think about the new theme song, huh? Huh? Do you like it? So yes, as I told you in the last episode that’s what delayed me from recording any episodes for like a month.

So all I did was I went to Audio Jungle, found a sweet audio track, then went to VoiceJockeys.com, paid someone $60 to say that and boom! I got a jingle!

Anyway, it’s not quite as professional as the last one, but it’s also not quite as 1980s. So anyway, I’m in the office right now and I’m super excited for today, getting everything prepared for my live event that’s happening next week.

We have our two-day workshop for all of our DotComSecrets Ignite members, and for two days we’ll be focusing on webinars, and webinar sales processes and scripting and traffic and everything tied to webinars, which is going to be awesome.

And then, the second two days, we have our High-end Mastermind Group for our Inner Circle members.

So it’s going to be a ton of fun and I’m excited, and today while I was kind of getting ready and preparing for this, I was thinking about like what I should talk about on the podcast. There was one kind of theme that I’ve noticed in the last week or the last couple weeks that I want to address.

In our coaching group we have a lot of people doing webinars now, because I think webinars are one of the easiest ways to get started, to have an offer that you can break even on traffic or make a profit, a bunch of other things.

And the problem is that… Well, not the problem. The good part is we had — I think this week we had eight or nine of our students who did their very first webinars, which was awesome and it was fun to see.

It was funny because some people finished the webinar with like… Anyway, every time they were finished, they would all Vox to me. Vox is like my communication channel with my coaching students.

So we’ve got Vox on the phone. They can Vox me. It’s kind of like a walkie-talkie, and they can Vox me any time they want throughout the day. And so, basically, they would Vox me after the webinar, and say, “Hey! This is what happened, and this what happened…” You know, they’d just kind of tell me, and about half of them had such a good attitude. They said:

“Wow, Russell, I did the webinar! I learned the script and I practiced it. Nobody bought, but I did it. And people showed up and people loved it, I good feed back, and they were excited.”

And they’re like, “Man, I’m so excited! I’m going to make some tweaks and changes, and then do it again and just keep getting better and better at it, and start making some sales in the future,” and bla, bla, bla, bla, bla, and those guys are like, “yes!”

That’s the right attitude, you know, like the very first time you do your webinar, your goal is not to make a million dollars. Your goal is to do your first webinar, right?

To practice the pitch, to get some feedback, to see what happens, to see how you feel in front of an audience, to see if people respond to the offer, all those types of things that you do the first time you’re doing one — doing one live.

Obviously, your goal is to make sales, but not to make a ton of sales. On the other side of it, we’ve got people who — and it’s probably because I get excited.

I’d share numbers that we do with our webinars and people that other of our students have done and things like that, and so they’re expecting to make like a million dollars in one webinar on their very first one.

And so, the other half wrote me back and messaged me and were just like all depressed, and “oh nobody bought, and only 20 percent of the people actually showed up.” It reminded me of like Eeyore the donkey like, “Oh, nothing’s gonna work.”

[Laughter] you know, like that kind of an attitude, and I literally had to go Vox everyone, and like get them excited and say:

“Look, you have to understand like, you just opened a store. This is Day One, your very first time you ever pitched it. Like most people do not make money on their very first webinar pitch. Most people are going to practice it, and like it’s such a good thing just to do it because you learn so much stuff.”

You learn, you know, did the registration process work? Did the process to get them to attend the webinar work? Boom, boom, boom!

You look through every single aspect, every single piece, because there’s so many different variables, and from that you can really dial in and figure out what tweaks and changes you need to make, okay?

I was telling one of the people, when we did the Funnel Hacks webinar the first time, we did the webinar and I got tons of feedback and things like that, and so the first time, I remember the first day we did it, we did it twice that first day.

The first time I did it, we had a big show up, and we did $30,000, which may seem like a lot of money. For us it was based on the number of people who were on the webinar. It was really, really low, and I was like “ohh!”

I just felt really bad, but I looked at the comments and the feedback, and I thought about like how I felt during each section. And I had my second webinar; it was like four hours later.

During that four-hour period of time, I was tweaking slides and changing and just moving things as fast as I could because I knew the next webinar was coming.

So then, I’d figure out all the questions that people were asking me, and I went and I tweaked those and added them into the presentation and move things around.

Anyway, I tried to get as close as I could to what I thought was perfect, and the second one I did we did $120,000 with the same amount of people on it — so four times as much money just by taking tweaks and changes.

And so, the big thing I wanted to kind of mention on this podcast, and I want you guys thinking about, is positioning your expectations right, and looking at this as kind of the fun process that it can and it should be.

You know, for me again, I’m looking at we create this thing you’re putting out there, and now my goal is not to — like I remember one of the guys, he told me, he said, “My goal is to make 20 sales at $2,000 apiece.”

He wanted $40-grand off his first webinar, and I was saying, “Man, if you get one, that would be awesome; like that should be your goal.”

You know, typically the products were selling on a webinar from $500 to $1,000, and so what I tell people I say, “Look, what you need to do is invest. For your first webinar and traffic invest — if it’s $1,000 product, invest $1,000; if it’s a $500, invest $500 — and you’re goal should be to just break even.

Make one sale and see if you can do that. If you can break even, make one sale, then boom! You’ve got it! Like that’s the only thing you should be focusing on right now, is just breaking even on your ad spent from your first webinar.

So that’s the expectation, and then from that, now we get so much data. Like insane amounts of data come back to us as soon as you do your first webinar, where you make tweaks and changes, and just all this stuff that you can’t do until you do your first one.

Yeah, so I guess my big thing is setting expectations. You know, not trying to make a million dollars on Day One. Everyone that comes into our High-end Coaching Program, we always ask them what they’re goals are.

And the people who come back and say, “You know, my goals, if I can get to $15,000 to $20,000 a month, I’m going to be really excited,” those ones I like working with, because that’s a realistic expectation for what they’re doing.

People who come in and say, “my goal is to make $3-million my first year,” it’s not a realistic expectation, and all it can do is just stress you out. People are like, “Why? I need to set high goals!”

Like, yeah, you do, but you also set a realistic goal. So say, you know, my goal is to be able to get point. Like for me when I got started, I was like I want to make a million dollars a year.

That was my goal, but I didn’t say it was this year; I said I want to make a million dollars a year. You know, for right now, if I can make $10,000 a month, that would change my life so that’s what I’m running for.

So having your — what do they call them in Good to Great? The BHAGS, the big, harry, audacious goals — like having some BHAGS, but not like tying those to time. Do you know what I mean?

Like don’t say, “I need this done this year: I’m going to make $3-million this year.” Just say my future goal is to make $3-million a year and a million dollars a year would be really, really cool. But right now, my goal I’m running towards is, you know, what is it? Is it $5,000 a month, $10,000, $20,000?

In my last or two events ago, we did this little exercise with people, asking them like how much money do they want to make, and everyone was giving me these crazy numbers.

And then I showed them how, if you were making $20,000 a month, that you literally could live in a $2-million dollar mansion, drive a $100,000 car, and go on vacation every single month on $20,000 a month.

Like $20,000 a month is a ton of money, you guys, and it’s realistic to live off of that, right? – to have an amazing lifestyle off it, and a million dollars a year is just not realistic. That’s not something that’s going to happen for most of us.

So first off, setting your expectations right, from like an income standpoint, again you goal should be: “I’m going to spend X amount of dollars in advertising. I want to break even.” That should be the only focus when you first doing your webinar. That’s it. Nothing else should matter.

And the second thing is looking at this as the process. This is not like you built a… like I remember when one guy said, “Man, I’ve spent so much time on this, and I’m frustrated because I spent so much time and effort on this.”

I was like, you don’t understand. Like this is not a one-time shot. You’re putting this time and effort in to create this thing. You’re creating a masterpiece, and after it’s done then you keep tweaking it.

It’s like the analogy of like you have a big stone, right? And you’re chiseling away and chiseling away, and you’ve done a lot of work, and it’s looking good, but you keep chiseling and keep chiseling.

I’ve done the Funnel Hacks webinar, man, probably 20 times in the last two months. You know, we did over a million dollars in sales, and from that, every single time I do it, I’ve changed the presentation.

In fact I made like, I don’t know, probably 15 different slide changes yesterday, after the last presentation I gave because every time I’m feeling different things, and I’m tweaking it.

I’m changing it based on response and based on questions I’m getting. And things that don’t feel comfortable when I’m doing the presentation, I’m tweaking and changing and adding things, and every time it gets better and better and better, and so looking at this is a work of art.

Mary Ellen Tribby, some of you guys may know her, I talked to her one time, and she was talking about how us Internet marketing people, how dumb most of us are, and she went into like two different companies.

She went into Wise Publishing, and then also into Agora Publishing, and took the division she was responsible for from like three or four million dollars a year to like $80-million a year within 18 months. And what she told me that I thought was really, really cool is she said:

“All you Internet marketing people are brilliant. You make the most amazing offers in the world. It’s just, but what you do is like the equivalent of creating a play, right?

“You hire the best actors and screen writers, and you put this whole thing together, and you spend, you know, hundreds of thousands of dollars, perfecting this play.

“And then, you live in Boise, Idaho, and so you go and you advertise it. A bunch of people show up, and you do the play, and it’s a smashing success, rave reviews, everyone loves it — and then the next day you pack up and you start writing your next script for your next play.”

And she’s like, “The difference between what you guys do and what I do is,” she says, “I take that play on the road. Okay, it was a smashing success, and I take it from Boise to Salt Lake to Chicago to L.A and I take it on the road.”

And that’s how you have to look at this whole thing as, is this webinar you’re doing, like right now you’re testing in your local area, right? This is how the process is working, and you’re testing and you’re tweaking.

You’re making these changes and then you take it on the road. Each time you get better and better and better, and that’s how you have to look at it, okay?

So anyway, that’s kind of my goal of this presentation, this podcast, whatever you want to call it. Because it’s been on my mind and it’s kind of a rant, but it’s because I think everyone needs to get their minds’ right.

You know, everyone talks about mindset and goals and I think they do it the wrong way. They’re talking about, you know, “set huge goals and work towards…”

And those things are good, but it’s more paralyzing a lot of times than setting the realistic goals and good expectations and understanding what you should be doing and how this process works, that’s really the key in the game plan.

So anyway, I’ve been at the office in the parking lot. For like five minutes now I’ve been ranting, so I’m going to jump in and get to work, have a fun day today.

You guys have a good one as well, and I’ll talk to you guys all again soon.

Thank you for reading Episode #101 – What Are Realistic Expectations?, originally published at DotComSecrets.com Blog.

Episode #100 – My One BIG Change I Made Last Year Jan 07, 2015

Show notes

The post Episode #100 – My One BIG Change I Made Last Year appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

We made one BIG change last year to our business, that seemed VERY small, yet helped us to more then double sales from the year prior.

On this special 100th episode of Marketing In Your Car Russell talks about reminiscing on the previous year instead of making new years resolutions and the one big change he made in the last year.

Here are some of the cool things you will hear in today’s episode:

How to attract the right kind of people to your business.
How to look at your clients and figure out what the end result needs to be.
And to not be afraid even if your initial sales drop, because it will pick back up again when you attract your dream client.

So listen below to find out how to attract your dream client to your business.

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Show Transcript (2,384 More Words)

Hey everyone, this is Russell Brunson and I want to welcome you to our 100^th episode of Marketing in Your Car.

Hey everyone, so it’s been a little while since I’ve done a podcast and to tell you the real honest reason, it’s because I promised you all that I would have a new jingle for the 100^th episode and I haven’t got one yet, so I’ve been delaying and delaying. Yesterday, I actually messaged on Facebook to my friends who yelled at me saying, “Dude, you don’t have a podcast episode. Where are you at?”

I’m going to repent and I’m just going to do one. Hopefully today I’ll figure out a new song for you. I appreciate you guys listening, and actually caring so that’s really cool. Today, I’m driving actually to work out. I’m not sure if I’ll get my thoughts done by the time I get there so this may be one of those ones where I pause it and come back after my workout.

It’s the beginning of the year for me right now. If you’re listening live, it’s just after the new year. If you’re listening to the recording or listening later, that’s when I recorded this. It’s interesting because it’s been fun. I’m not a big New Year’s resolution person but I am big at looking back at what happened over the last year and looking at the cool changes that happened in yourself as a person, as a business, and as a company, and all these different things, and then setting big, huge – I think the book Good to Great calls them BHAGs, big, hairy, audacious goals.

I’m totally a big believer in that, setting huge goals for the years as opposed to resolutions. I’ve got some big goals we’ve set out. I started thinking over the last year and I looked at this time last year, where our company was at versus where we are right now. I got to tell you, it’s like night and day.

We had relaunched our little coaching program a little over a year ago. Some of you guys know, we at one time had 60 salespeople and we were selling coaching, $5000 packages of coaching, and it was a huge nightmare to be honest. I shut it down and for three years, we didn’t sell coaching. We kept getting so many requests for it, we relaunched it last year.

At the beginning of the year, it was really hard. We were trying to sell $5000 but the kind of people that we were getting in weren’t that high quality, or the leads that were coming in. It was hard. I remember about this time last year making a conscious decision, thinking, “You know what? If I want to keep doing this business,” because I was burned out, I was turned, and I didn’t really like it, “I’ve got to change the customers we have.”

I started looking at that. To change our customers, I’ve got to change the bait that I’m using. I looked at the bait I was throwing out there to the world to attract people in and what was interesting is most of the stuff I was sending out, most of our offers and things like that were all business opportunity stuff. It was attracting someone who wanted to start a business.

The problem with that is you’re going to get some really good people who want to start businesses but you also get every person on earth who just wants to make a quick buck. It attracts the total wrong type of person. I was putting out these offers and putting out these landing pages and ads, and everything that was attracting biz op people. That’s what I was getting.

It was obviously the type of customer that we didn’t really want to keep having, you know what I mean? That’s kind of where last year had started. We made the conscious decision, we need to get a different type of customer so to do that, we need to create a different bait. If you’ve been following me for any amount of time, you know the bait we put out.

We created a book called The 108 Proven Split Test Winners, and we launched it for free plus shipping, no continuity, nothing tricky, just let’s give this amazing product out to the world and see what happens. We did that. Over the last year, we sold over 10,000 copies of the book, which you may be saying, “Well, Russell, that’s not a big deal. It was free plus shipping. You didn’t make any money on it.”

But us putting that bait out there completely transformed our business. We started attracting the right people in our coaching program, and we figured out a couple of things. First off, our high ticket product back then was $5000. Over the last year, we’ve raised our prices where right now, our lowest ticket product that we sell through coaching is $10,000 and we’re about to raise that again to $15,000.

By increasing the price, what happened was the people that we didn’t want to work with, the people who were struggling to pay $5000, they stopped signing up. What was cool was that the right person, the people that my bait was attracting, $10,000 was not that big a deal to them. They were people who had businesses, who had websites, who wanted to take it to the next level.

Man, I tell you, for me, that customer is so much more refreshing, such a better type person to work with. Again, we made that our low end as $10,000 and we added a $25,000, and last year, we sold I don’t know the exact numbers, but we sold 120 people at the $10,000 level and 30 something people at the $25,000 level.

That’s like what, one and a half million bucks in coaching sales. We did that with two salespeople, which is insane. We did it without that much effort. It all comes back to we changed the bait that we used to attract. We got the customers we wanted and customers who could afford coaching, those who wanted coaching. It’s been pretty awesome.

I’m at the gym right now. I’m pausing this recording. When I come back, we will finish this up. Hey everyone, I’m back. Just for the record, I want to say that I’m not one of the New Year’s gym goers. I’ve been going consistently three times a week for the last five years. I didn’t go to the real gym. I have a personal trainer so it’s just me and him. I don’t have to deal with the thousand other people.

I’m not sure where I left off but I know I was talking about how we consciously picked who we wanted our dream customer to be. The second step then was go and create bait that would attract our dream customer. If we look at our Dot Com Secrets Labs, what’s interesting about it is anyone who is a business opportunity seeker, if they saw that, they wouldn’t know what it was.

They wouldn’t even pay the $10 shipping and handling because they don’t know what a split test is. They have no idea how that’s going to help them but my dream customer, somebody who has a website, who is trying to figure out how to take it to the next level, the person I want to be working with, the people who I know can write a check for $10,000, $25,000, or $100,000, they see that and it’s the right bait.

I’ve had people who have tried this strategy, the free plus shipping things and they’re like, “I attract crappy people because the price point is so low.” That’s the wrong way to look at it. That’s not true that you attract the wrong kind of person because of the bait you put out there. If you put out there a how to get rich quick product, you’re going to get how to get rich quick people.

If you put out there a product that’s going to attract your dream customer, you’ll get your dream customer. It’s very important to really understand that, that the bait is key. After you’ve created the bait, then you got to come back. The bait has been created. Now where are my dream customers at? Where is the pond that they’re at, trying to figure out where that’s at.

For us, targeting Facebook was big. We had to find other places, trying to find where are our dream customers. For us, when we were finding business opportunity seekers, it was way easier because the world is your ocean. They’re everywhere. When we started identifying the right people, it shrunk our world down.

The universe isn’t as big for us to go after but it’s a lot deeper. Like I said, we got 30 something people that pay us over $25,000 this year. We have two people that paid us for our million dollar program where they pay $100,000 up front and 10% of their profits. I can’t go as wide. There aren’t as many people to target but I can go way deeper with those people.

Then the fourth step in the formula, first is find out who your dream customer is, what kind of bait you’re going to create. Find out where to find those people, what’s the pond you’re fishing out of. The fourth one is where are you taking these people. What’s the goal? I think I used to know the answer to this in my business and I think I was wrong in my goal was, “I’m going to get them into my high end coaching programs.”

That’s not what I’m looking for for number four here. The fourth is what’s the result you want to get for somebody. I have a graph. I don’t know if I mentioned, I’m launching my first real book. I’m going to try to get on the New York Times’ bestseller list in March. You’ll see this is chapter one. I talk about this concept.

The fourth step is the result. Where are we trying to take this person? I have a picture of a mountain and me taking somebody up to the top of the mountain. For me, I look at my clients. Where am I trying to take these guys? What’s my goal with them? What’s the result I’m trying to get them to?

For me, each person is different. I realize that for me to really know that, I need to spend time on the phone with everyone I coach. We shifted our coaching program away from this cookie cutter thing that we pushed everybody through, and they got certain sessions, and had different coaches and started looking at I’m really concerned about these people’s result.

The reason I’m in business is not just to get money. It’s to get results for people. We shifted our coaching program where when somebody comes in, they get an hour with me where I help steer the direction. Then I hand them off to my team to help implement what we talked about, but then they also have live access to me through Voxer where they can Voxer me as many times as they want every single day.

Some people totally abuse it, and other people don’t take advantage of it at all, but now I have the ability to help people daily and help pushing them towards their goals, and moving them forward. I tell you what, the paradigm and the change in our business has been amazing. From a profit standpoint, from a happiness standpoint, for myself personally, from results for our clients, it’s just been a million times better.

What I wanted to do this podcast about for you guys today is to start thinking about that. We’re at the beginning of a new year. I remember last year, Tony Robbins put this video out there. It was really cool because he said, “You know, it’s the beginning of a new year.” It may be January 1^st or whatever but he says, “It’s a new year and because of that, you guys have a chance. If you’re not happy in a relationship, change it. If you’re not happy with your job, change it. If you’re not happy with your business, change it.”

I remember thinking that. I said, “You know what? I can. Why don’t I make these changes that I want?” so we just started making the changes. For you guys, I want you thinking about that. It’s the New Year’s here. If you’re listening to this later on, then today can be your new year but just figure out what do you want your business to look like.

Who are the customers you want to attract? If you don’t think about those things first, then you’re going to attract the people you don’t want, I promise you that. After nine years of experience with not my dream customer versus the last year with my dream customer, it all just came back to knowing first off who I wanted to serve and second off, figuring out the right bait that’s going to attract my dream client.

For you guys, use this as a gift for yourself. Look at your business. Make the changes you need. Figure out who your dream client is. Create bait to attract them. Even if it means lower profits at first because you’re going into unknown waters, and for us, we had a drop. The first year, we had a huge drop but at the end of the year, November, we had the best month of my entire business career, including when I had over 100 employees.

December, which is typically the worst month ever, we did almost as much in December this year as we did all of last year as a company. It can change rapidly. There will be kind of a dip at first, and then it’s going to change. I want to give you guys this gift to make that change, and do it.

I’m back home. I’m going to go get ready for the day today. I got to go attract some more of my dream clients but I appreciate you guys listening. Thanks so much for being a Marketing in Your Car podcast follower. I will talk to you guys again soon.

Thank you for reading Episode #100 – My One BIG Change I Made Last Year, originally published at DotComSecrets.com Blog.

Episode #99 – Inbound Vs. Persuasion Oct 29, 2014

Show notes

The post Episode #99 – Inbound Vs. Persuasion appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

How one good presentation can transform your business overnight.

On this episode Russell talks about speaking at a Mike Filsaime event and selling 36% of the room and how he did it.

Here are some cool things you’ll hear in today’s episode:

How this one event Russell was able to sell 36% of the room.
Why Mike Filsaime said Russell had one of the best presentations he had ever seen.
And why this presentation actually got Russell more opportunities to speak at other events.

So listen below to hear how Russell was able to do so many sells at Mike Filsaime’s event.

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Show Transcript (1,000 More Words)

Hey everyone. This is Russell. I want to welcome you to Marketing in Your Car. Hey guys and gals. So this episode is kind of weird because I think it is the first Marketing in Your Car I have actually done when I am not in my car. Maybe there are one or two others, but that is what is happening today. I am at the office, and just want to share something cool with you guys because I think it would.

I had a chance this last week to watch one of my friends. He posted on Facebook. He is a big believer in bound marketing. I agree with him for the most part. He is trying to get clients and make arguments, but he is talking trash about conversion and sales and persuasion and all these things.

It makes me laugh because that is where his background came from, and that’s what he learned. That is what has worked for him in the past. He is talking trash about that so he can sell his inbound marketing thing. I read it, and I just kept going back and forth. Do I agree with him? Do I not? Which parts do I agree? It was interesting because there are parts that I definitely agreed with him on. I do believe that it is the future. I believe in ad networks versus they don’t squeeze pages and sales letters and things like that.

There’s that side of it, but the other side of it, which I think he is sort sighted on, he is trying to throw the baby out with the bath water, so to speak. His persuasion says it is important to understand, and if you understand those, then it just works. This weekend I had a really cool experience. I got asked to speak at Marketing Genesis, traffic genesis event. I went and spoke there.

There were about 120-130 people in the room when I started speaking. I created a presentation. I don’t know how many of you guys have gone through my perfect webinar presentation, but I have this script that I have built over 10 years, and it has taken the best I have learned from all of my coaches that have taught me how to speak well. I have learned from Ar and Moore and Jason and Dave Vanhoose, Perry Beltcher, and so many people. More than I could go through right now. People have helped me tweak my presentation and tweak it and tweak it and tweak it. I am to the point now, I call it the perfect webinar because it just works.

Anyway, I got asked to speak there and so I spent a day and a half or so just working on the presentation getting it perfect. I just, I literally just followed my script to a tee. I didn’t deviate from it at all. I just used the script. I opened my hand out. It goes through all the different pieces, and that is all I did. I went and gave the presentation, and it was really cool. After I pitched I ended up closing 36% of the room, which is the highest that I have ever done. Probably one of the highest that I have ever seen.

I was just reading my skype right now and Mike said, “Hey, wanted to webinar for your offer. One of the best offers I have ever seen. Maybe the best. It was kind of cool. Just really exciting. I closed 36% of the room at a $1,000 price point. What is interesting is what has happened since then. This is the power of a good offer. If you get a good offer and a pitch that converts, all the inbound marketing stuff is good, but man it will turn your outbound marketing on fire.

I did that presentation. Did my whole pitch, my close, everything. Made a whole ton of money. From there, almost instantly I had four or five people come up and beg me to do that webinar to their list. Mike and Andy asked me. Right now, people are lining up to do that webinar to that list because they saw it converted, saw it was going to make them a ton of money, saw that it was awesome. That is the power of having a good converting offer. People will line up to sell it for you.

I think it was Gary Halbert said, I can’t remember. A couple different quotes. One of them said something about, “Just one sales letter will make all your problems go away. One good sales letter.” I think it’s true. Literally there have been two or three times in my business career where because of stupid choices on my side, we have almost gone bankrupt or things have almost happened. Every single time it is one good pitch, one good offer that totally saves and changes everything.

While I agree with the whole inbound concept, I think that is where we all need to be going. After you use outbound concepts to get somebody in your funnel, that’s where the persuasion and the sales skills and all the things we have been talking and teaching and doing for the last 10 years. They still work. They work better than ever. You just have to learn how to do it.

We don’t have the slide yet, but in the next month or so I will probably put it live. If you go to perfectwebinar.com, I am going to have a DVD there that goes to my perfect webinar script. I will do free plus shipping. I recommend getting it because that thing works.

I just followed my own template, filled in all the blanks. Did the presentation and boom it works. I hope that helps you guys. I appreciate you all for listening. This is episode 99. The next one coming out is 100, and we will have a new theme song. I appreciate you guys, and we will talk to you soon.

Thank you for reading Episode #99 – Inbound Vs. Persuasion, originally published at DotComSecrets.com Blog.

Episode #98 – The Slight Edge Oct 21, 2014

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The post Episode #98 – The Slight Edge appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

A few quick things you can do to give yourself the edge.

On this episode Russell talks about how he uses supplements to get a slight edge and how he does the same thing in business.

Here are a couple of interesting things to listen for in this episode:

Why Russell uses so many supplements and how people react to them.
How Russell is always trying to have a slight edge on his health and his business.
And what three types of people you will see in both business and supplement taking.

So listen below to hear how supplements give Russell a slight edge.

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Show Transcript (929 More Words)

Hey everyone. This is Russell Brunson, and welcome to a very cold and rainy Marketing in Your Car. Hey everyone. We are almost on episode 100, which is exciting. At 100 I am changing the theme song. I promise. I honestly can’t believe I have listened to 100, that theme song over 100 times. We have new things coming out. Also, I wanted to see how long all my podcasts have been. So I took them all, and I am getting someone to transcribe them all so I can put them on the blog, and all that fun stuff. I am posting it out there. I had my brother rip all the audios.

We put them into one long thing. That’s not counting the music. Just the actual talking parts. It ended up being seven or eight hours long. Maybe it was even longer. It was crazy. I was like, “Man. That is a short key to my office. Can you imagine for a lot of you how much time you spend each day in the car?” It is insane. So, anywho I wanted to talk about something I think is funny.

As lot of you guys know I eat really clean and healthy. I also am a big fan of supplements, and every morning I have a supplement regime that takes me almost an hour to do. Some people think that is crazy. Why would I spend an hour doing it? I have my kits there. Aden helps me. He helps me juice, and also helps me pick out all my pills. We take whatever out of each bottle, and I have this huge stack of stuff, and I take all those.

I take a bunch of powders and mixes. I look forward to it every morning. It is my favorite part. Usually when I am doing it, I am super tired. I take all the stuff and in about 15 minutes or so, I just feel like a million dollars. It is really awesome. Last night I took a picture of my supplements to post on Facebook. I thought it would be fun to get people’s responses. Man, it cracks me up. People’s feedback. Some people, and it’s funny because the people who are the least healthy are always the ones who are trying to explain to me how it’s going to kill my liver all these types of things. It makes me smile because I think about all the stuff I am taking compared to one big mac at Mcdonalds.

It makes me laugh. Also, the super healthy people who have their thing that they follow and they believe, and they stick with that, and they won’t. They said, “All you need is this. All you need is whatever.” They have their thing. Then there’s a couple guys who I know who are always trying to push the edge on things to get themselves the slight edges. All of them posted pictures of their supplements. Some of them have twice what I had on mine, which was fun as well.

I just thought it was funny. I started thinking about that. In all aspects of life. Again, obviously I am a big believer in supplements, but during Halloween, not Halloween, we went down to this Halloween celebration to my brother in law, sister in law’s house. They saw me taking all these things. It was interesting, my sister in law, she said something that I thought was kind of cool. She said, “Wow. You always look for little things to give you the edge.” I thought about it, and that is what supplementation is.

I am trying to figure out what little tweaks, what little hacks, what little things are there that I can take that are going to give me nutrients that I am not able to get out of my food, that are going to give me things that will help me open up my mind, or increase my energy in a natural way that’s not tied to caffeine or tied to these horrible things. All these little incremental things that I am adding into my supplementation have been amazing. That is the first part, and then I started thinking about also from a learning stand point. For me, I am always trying to get the edge. That is why I read so much. That is why I study so much. That is why I am always listening to trainings and audios. I want to get those tiny things.

Each little supplement I can learn and put it in my brain can give me an edge and help me increase my business and help me make more money and help me to serve more people. For me, just like supplements, I am always looking for those little things. I think about the people that almost had the same response with the supplements. I look at their life, and I think they’re response of information would be very similar.

Those who fight to have enough and they don’t need to do learn more, who would mock my library. Then we have those who already have, who do, you know a lot, but they don’t want to learn anymore, and those who are trying to seek knowledge in all aspects of life, and try to search out the best things. For me, I like the idea of always searching out the best things. Trying to find those little edges you can take that are natural. From a learning standpoint and a nutritional standpoint, to help you get to where you want to get, faster.

Thank you for reading Episode #98 – The Slight Edge, originally published at DotComSecrets.com Blog.

Episode #97 – Straightening Out The Wheel Oct 13, 2014

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The post Episode #97 – Straightening Out The Wheel appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

How to find coaches to get your unbalanced life back into balance.

On this episode Russell talks about having a life that is like an unbalanced wheel and he is working on straightening it out.

Here are some interesting things you will hear in today’s episode:

Why some areas of Russell’s life are amazing and others are struggling.
What Russell is doing to try to balance out his life so it’s amazing all the way around.
And why it’s important to work out your life and make sure its balanced.

So listen below to find out what Russell is doing to straighten out his wheel.

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Show Transcript (1,217 More Words)

Hey everyone. This is Russell Brunson. I want to welcome you to a brand new, exciting, awesome episode of Marketing in Your Car. Alright everyone. It has been a little while since I have done a podcast. Had kind of a crazy last month or so. Has it been a month? Probably not. It has been quite awhile. Since last we spoke we launched click funnels. It is going great. People are loving it. We are changing the whole industry, and it’s awesome. Loving that. I want to do something different because today I woke up, and I am in an awesome mood.

It is funny because there is a bunch of stuff that I could and should be upset about or frustrated or whatever, but I am in an awesome mood today. There are a lot of reasons for that. For one, I am just grateful for my family. I am grateful for click funnels. I am grateful for my partners, just everything that is happening. It is just awesome, like nothing could pop my bubble right now, which is really cool.

The other thing I want to mention, and I think it’s important, is I want to ask you guys, I want you guys to look at your life. There are different areas. Remember at a Tony Robbins event he had us do this in a circle. Each section’s circle was a pie, each part was part of your life, your personal life, your financial, your spiritual, your physical and all those kinds of things. He had us draw from 1-10 where we felt we were at. If you were close to the center of the circle, the further out you went, the better it was.

You drew these lines across each of the sections of the pie, and afterwards you looked at it, and it was this lopsided wheel. Everyone has one or two aspects of their life they are crushing it in. The other four or five they are really struggling it. It was interesting. He said, “Look at this as the wheel. How can you drive on this? Parts of it are super close. The edges are super close to the center. Part of it is like a real circle.”

I think that is what my life has been like. I have been having great success in a lot of areas, and having a lot of fun and things, but other parts of my life are really struggling like my physical part. I wasn’t sleeping. I wasn’t eating right. I was doing a whole bunch of stuff to try to get the launch out. Things became lop-sided. I did a podcast a while ago about the unbalanced life, which I still think is important, but I started thinking recently about that.

I have certain aspects of my life, half I am crushing in and half I am struggling in. I started looking at what are the traits in things that are happening in the areas that I am really successful. I have coaches and a team around me helping me in those aspects in my life. Those other ones, I am just going at it on my own and hoping for the best.

Recently, a little while ago I hired this guy. I am not sure if I told you guys or not. I don’t know if I told you or not, but I went and got my blood tested in the middle of our product launch thing. My hormones were out of whack from lack of sleep, lack of, I definitely went unbalanced for a while. My hormones suffered because I gained a bunch of weight. It was hard to sleep.

I had low energy. All of these things came from that. I went to a nutritional doctor, and he told me what I needed to do, and I didn’t agree with it and it scared me. I didn’t want to do. I looked out there, and I looked at my personal world, and try to find somebody who is really good at fixing the issues that I was having. I found this dude.

His name is Caleb Jennings. You can search for him. He is awesome. He is really expensive, $600 for a coaching call. I did my first coaching call with him, and he recommended a bunch of dietary things and a bunch of supplementation things and other things. What I am eating now is so weird from what I have ever eaten in my whole life. We just got started. “There’s two way to do this. The fast way and the slow way.” I said I wanted the fast way.

He said the fast way is really expensive. I said I didn’t care. I want to get where I want to be as quick as I can. Here is all the supplements that you should be taking. I spent $2,000 in supplements. I did that, changed my diet. I have been on it for 10 days now. I can’t tell you. I feel better now than I felt my entire life. It is truly amazing. I feel like I am glowing. I feel so awesome.

The point of this podcast because now I am at the office is, start looking at the areas of your life that are unbalanced and things you are not happy with instead of trying to trailblaze on your own like we always try to do. Go find a coach for that area of your life. There are coaches out there coaching people on anything. If you are struggling spiritually or financially or health wise, go find the person who is doing exactly what you want to be doing, and figure out how much it is going to cost and pay him.

It will get you where you want to be so much faster. I was listening to Tony Robbins this weekend, and that is one thing he said as well. If you want to be successful, you can’t find a good strategy. You have to find the best strategy. Find the best strategy. Find the person that you like the most and model them. Model them to a tee. If you do that, that is where you are going to be successful.

That is what I am doing now. I am finding the areas of my life that are lop-sided, that I am not quite happy with. I am finding coaches and get there quick. The last 10 days, we had a family trip this weekend, and I was driving, and typically when I am driving I am snacking on food and trying to stay awake.

Kids are going crazy and it is stressful. This time I didn’t eat any snacks. I was just driving there. I had so much energy. I was so much more fun. I was goofing off. It was night and day. My wife was like, “what is wrong with you? You are so happy right now.”

I said I don’t know. From the changes in my diet and supplementation, I feel like a million bucks. I am going to find some coaches for the other areas of my life I am struggling with, and I will be firing those as well. Do the same. Appreciate you guys. Thanks for listening. Have an awesome day, and I will talk to you all soon.

Thank you for reading Episode #97 – Straightening Out The Wheel, originally published at DotComSecrets.com Blog.

Episode #96 – The Reverse Product Launch Sep 23, 2014

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The post Episode #96 – The Reverse Product Launch appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

A cool new way that we are rolling out our new software to the world.

On this episode Russell talks about the Clickfunnels product launch and how it’s different than other product launches.

Here are the coolest reasons to listen to this episode:

How a product launch works and why it doesn’t necessarily mean you have to have all your ducks in a row.
How this launch is really more like a reverse product launch and how it will work.
And Why Clickfunnels is being launched differently.

So listen below to hear the plan of the Clickfunnels product launch.

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Show Transcript (1,032 More Words)

Hey, everyone. This is Russell Brunson, and I want to welcome you to a very special launch-day “Marketing in Your Car.”

Hey, everyone. It’s been a little while since I talked to you guys, probably because we have been killing ourselves getting Click Funnels launched out. I’m driving home at about four in the morning, and I’m driving back a few hours later. I’m usually a little bit too tired to talk [laughs], but the good news is that today’s the day. We’re going to go live, and it’s exciting, and it’s scary. It’s so many things, but above all I’m excited to share this tool, this gift, whatever you want to call it, with the world, and so we have spent insane amounts of time, effort, money, energy [laughs] to bring this to everyone, and today, we have the fruition of that, which is exciting.

What I want to talk about today, just while I’m thinking about it, every one of us, depending on if you’ve got a business already, and you’re rolling out new ideas, new projects, new things, or those who are just getting started, there comes a time when you have to launch, and a lot of times, you probably think that all of us who are doing launches, that we’ve got everything, all of our ducks in a row, and it’s always perfect, and it’s sunshine and roses, but the reality is, it is crazy every single time. We’re juggling a million different things, trying to get everything done, but it’s fun to see it all come together. Now one thing that we learned from doing this or any launch is that first when you start a project, you get all of these things you want to do and then as you get closer and closer to the deadline, you’ve got to start chopping things and pulling things off, and it gets smaller and smaller until you get to where you’ve got something that you can actually do and put out there in the world, and even right now, it’s kind of fun with this launch. We kept on changing it and figuring out what we had to have to go live, and we picked a date, and we’ve stuck to it, and now it’s go time.

One thing that’s interesting that we’re doing on this launch – I think we’re going to start a trend – maybe. I’m not sure, but we’re doing a reverse launch, so most people do product launches where they show you training video number one, then video number two, then video number three, and then video number four they sell you, and they open the cart and you can go in and you can sign up. This one is going to be backwards.

What we’re doing is inside Click Funnels, we’ve got basically five or six different funnel types. Today we’re going to launch, and we’re going to launch one funnel type, which is our opt-in funnels, which that, by itself, makes us a better alternative than any of our competitors, so it does it better, easier, just right out of the gate. That’s the first thing we’re launching today, and that will give us a chance where the promotional video’s all about that feature and about thing, and we’re talking about that one little thing, and then two days later, we’re going to unlock the next feature, which is our automated webinar funnels and our webinar funnels, and so that will come out. Then, “Boom,” we’ll launch a new sales video with that. We’ll have training that goes with everything and we’ll indoctrinate and get people using that, and then three days later, we open our sales funnels, and after they open it, we’ll go in there and help people get those integrated and get their shopping carts in there, et cetera, et cetera, and then after that we have launch funnels and the membership sites, but we’re doing an internal rolling launch where we’re rolling out new features every three or four days, for a couple of reasons. One is that it gives our affiliates a reason to promote every two or three days, which is very good for sales. That’s the first thing.

The second thing is it gives us a chance on the support side to make sure we’ve mastered one funnel type, and make sure that it’s perfect and that we have templates and Q&As and all of those types of things. Just to make sure we’ve got that one funnel perfect. And then on the third is that it gives the customers the ability to really get in there and immerse and learn one thing at a time, and so anyway, we’re excited. That’s the strategy, and it’s never been done before, so it will be fun to see what happens on a reverse launch, and see if it blows up in our faces, or if it does awesomely, but either way we’re excited, and just really excited to share Click Funnels with the world.

It’s funny. Somebody posted on Facebook the other day about how they thought Click Funnels was the biggest marketing innovation since e-mail auto-responders, which I personally do believe, but I remember that I posted in there – and I thought about it a little bit before I posted, and I posted, and I said, “Look, guys, even if we never sold a single copy, this tool will make me and make my company millions of dollars. I’m just so grateful to be the one that has the chance to share it with you guys,” and that’s really how I feel, and so today, if you’re listening to this podcast, go get your Click Funnels account. Again, we’re giving away free trials, and I promise you guys you’re going to love it. It’s going to change your business. It’s changed mine already, and will continue to do so for the rest of my life.

I’m at the office now. I’m going to go in. I’m going to push the last few buttons and give everybody everything live, and in a few hours it’ll be show time. I appreciate you guys listening in, and we’ll talk to you soon.

Thank you for reading Episode #96 – The Reverse Product Launch, originally published at DotComSecrets.com Blog.

Episode #95 – The Unbalanced Life Sep 08, 2014

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The post Episode #95 – The Unbalanced Life appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

The secrets of temporarily unbalancing your life to achieve your dreams…

On today’s episode Russell talks about why his life is unbalanced because he isn’t getting any sleep and why right now, that is okay.

Here are some things you’ll hear in this episode:

Why entrepreneurs don’t have the privilege of living a balanced life when you are just starting out.
And why you have to sacrifice balance sometimes to get the momentum you need to succeed.

So listen below to find out why it’s okay for Russell to live an unbalanced life sometimes.

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Show Transcript (1,052 More Words)

Hey, everyone. This is Russell Brunson, and I want to welcome you to a special late night “Marketing in Your Car.” Actually it should be called, “Marketing in Your Ferrari”, because right now, late at night, I’m driving to the office in the Ferrari.

Hey, everyone. I want to welcome you to this webinar. This is not a webinar. This is a podcast. You can tell my brain’s a little bit fried right now. Over the last week or so, we’ve had Todd and Dylan and Chris and the entire Click Funnels crew flew in to Boise so we could focus on getting Click Funnels live and launched, and it’s been super fun. We’re halfway through the week, and we’ve got the other half coming up, and so I’m going in for another late-night session so that we can keep cranking this thing out so we can have it ready for you guys all to experience here soon, and I’m really excited. We’ve got some amazing changes. If any of you guys have used Click Funnels yet, you’re going to be blown away by the new editor and the new UI that we’re rolling it out on Thursday, and so we’re trying to hit a hard deadline and get it all done by Thursday, which will be pretty cool. So that’s why we’re all killing ourselves right now.

I was thinking about some stuff recently. In my life, I’ve been trying to do so many things. I’ve been trying to get this new company launched while keeping our old company growing, while being a dad with my kids now in football, and my daughter in soccer, and then trying to be a good husband, and trying to do all of my church responsibilities. There’re so many things that are happening right now, and I’ve been trying to live a balanced life and because of that, I basically had to cut out sleep almost completely from my schedule, which has caught up with me. It’s been hurting, so I’ve been trying to get some more sleep, and so I’m trying to figure out, what do you do? They always talk about living a balanced life, and how do you do that as an entrepreneur, especially when you’re trying to launch a new company, and trying to provide value to the world. How do you do it?

I was thinking about a couple of things, and funny enough, by both of them coming from Mark Cuban, who, if you guys don’t know who Mark Cuban is, you’re probably living under a rock right now, but one thing he said that was really interesting, and I’m going to slaughter the quote, but he said something along the lines of – something about sleeping at night, like, “While my competitors sleep, and I’m staying up at night getting ready to kick his butt,” or something like that, and so that’s been our mantra, because we’ve been going through this. We’ve got a couple of big competitors, some of them with VC money and everything that we’re competing against. We’re the ones busting our butts at night while they’re sleeping soundly in their beds, and they’re not going to know what came and hit them, so that’s exciting.

The other Mark Cuban thing was I was listening to, watching “Shark Tank”. This was a couple of months ago, but I remember this one scene, and it kept replaying through my head this weekend as I was trying to figure out how to become more balanced. He was talking about how, as an entrepreneur, when you’re first getting started out, you can’t lead a balanced life. He was talking about how things have to fall to the wayside, because there’s so much effort and momentum that has to go into launching this thing. He was like, “Entrepreneurs do not get the privilege,” or whatever you want to call it, “the luxury of having a balanced life when they’re getting started.” Someday, obviously, the goal of being an entrepreneur is to shift that, right? So all of this effort, you kind of frontloaded turns into this company that pays for itself, pays for you and your family so that you can go and live those things you want.

It got me thinking about that. It’s not good to always live your life unbalanced, but there are times when I think you have to, to be able to push forward and to succeed. I look at when I was wrestling in high school and college. My life was very unbalanced towards that, but that’s what I had to do to be able to succeed. You’ve got to sacrifice other things to be able to do that.

I look at the two years I spend on a mission for my church, and when I was doing that, life was very unbalanced. I was giving up everything else to be able to focus on that aspect and to be able to serve the world in that way, and so while I think that the goal is to get to a balanced life, I think in order to get the momentum you need to succeed at almost anything, that initial inertia comes from being not in balance, and so you have to kind of pick and choose.

Tonight, my wife and I sat down, and we started talking about what aspects I need to cut during this process to be able to function, so there’s going to be some things in my life that I love that I’m going to have to cut out just so that I don’t die [laughs] from lack of sleep and lack of everything, right? So one of the things I’m going to cut out is going to be weight-training. It’s going to be this and that, and like, “What are the pieces I’m going to pull out so that I can focus on the good stuff which is obviously launching this company and having success with it and all of those types of things.

Anyway, kind of fun – that’s what’s going down. I’m at the office now. Late night, I’m driving the Ferrari. Things are good. Time to get this Click Funnels launched so it can change the world, both your guys’ and mine. I’m excited, and I will talk to you guys soon.

Thank you for reading Episode #95 – The Unbalanced Life, originally published at DotComSecrets.com Blog.

Episode #94 – Working On The Defense First Sep 04, 2014

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The post Episode #94 – Working On The Defense First appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

Lessons that I learned from my Greco coach, and how they 10x’d my results.

On this episode Russell talks about his wrestling career and some of the things he learned when he started practicing for the Olympics with a new coach.

Here are some of the things you will hear in today’s episode:

A brief history of Russell’s wrestling career and some of the experiences he had.
Why he questioned his Olympic wrestling coach until he saw the brilliance of what he was teaching.
And why it is important to use what he learned in other aspects of his life.

So listen below to hear what Russell’s Olympic Wrestling Coach taught him.

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Show Transcript (2,358 More Words)

Hey, everyone. This is Russell Brunson, and I want to welcome you to a very late night “Marketing in Your Car.”

Hey, everyone. It is eleven o’clock at night. I just got done with a two-hour wrestling match, and it was awesome. One of my buddies who’s been my jiu jitsu coach for the last few years or so – I wanted start to do some hard wrestling, and he was trying to learn some wrestling, so we’ve been going a few nights a week at night and beating the trash out of each other. We just got done with that, and I had so much fun. It was awesome. Despite the fact that I’m old and I’m out of shape, I could still do all right in wrestling, which makes me happy.

I’ve got a little drive home right now, and I want to talk about some stuff. I have no idea if this is going to relate to you or your business at all, but I think it’s really interesting, and I think that there are things that you can grasp from it, whether it be in your business or in your personal life. I’m going to be honest. I don’t know how these directly relate to you specifically, but it’s a principle that I learned in a really interesting way, and I’m going to share that with you, and hopefully you’ll get some value out of it. I think that if you think about it, and try to figure out how to apply it to your circumstances, you’ll find value, but it’s not going to be surface-level. It’s not going to be like, “Oh, yeah. This is how this works,” and so if you listen to this podcast, and you don’t get it [laughs], listen to it again, and then just think about it, and think about a couple of different aspects of your life. Think about your personal life, your business, your relationships, because I think that this is applicable on a lot of different levels besides the one I’m going to share with you right now. There’s my preview for this podcast.

The backstory is – a lot of you guys know my wrestling background. I wrestled in high school. I was a state champ. I had a chance to go the High School National Tournament, and I took second there. I became an All-American, lost in the High School National finals by two points. It was a really close match, but it was amazing. Out of all of the things in my life that I identify myself as, I still to this day, if you were to ask me, “Who are you, Russell?” I still consider myself a wrestler.

That was, more than business, more than anything else, that was the thing that defined me and made me who I am. I just love wrestling, and so I got done with high school, I got a scholarship offers at a couple of places. I wrestled a year at BYU, and then they cut the wrestling program, so I transferred up to Boise State. I wrestled my last four years there, and I just had a great experience. I can’t tell you how many happy moments and the stuff that came from that, but again, the defining thing in my life is definitely that.

I’m sure that all of you guys have in your life something that – I look at my life before wrestling, and I’d come home from school and I’d watch cartoons [laughs] until dinner, and then I’d eat dinner, then I’d go to bed. It was the first thing I had where I had a dream, and I had a goal, and I put everything – my blood, sweat, and tears into it and chased that dream and achieved some big goals, and also didn’t achieve some goals, and I learned how to win, and I learned how to lose. It was just – to this day, the greatest thing I’ve ever had a chance to experience – that was my wrestling.

Then when I got done with college, I took a couple of years off, and ate a lot of food. My wife got pregnant with twins, and I gained a lot of weight because of this whole thing, and fast forward about four or five years later, I just really missed wrestling. My business was cranking. We were making money, and I did a podcast about this earlier, so I’m not going to tell the whole story again, but I decided I wanted to train for the Olympics. We built an Olympic training center out here in Boise. I hired an Olympic Greco coach, moved him out here. We moved out six or seven guys who were training for the Olympics, and I hired them. They worked for me, and then we were wrestling every day. It was a really cool experience.

But the story I want to tell you guys today is we brought this coaches in to Ivan Ivanoff, and to this day, one of the most amazing people I’ve ever met. I don’t think I’ve ever even told him this before, but one of the people I look up to more than almost anyone else in the world, and just an amazing human and an amazing person. I remember we brought him in as this coach, and he had actually come from Bulgaria with basically nothing – showed up here in America. He moved out to Utah. He got this job coaching this little kids’ club. My little brother’s in that club, and in two years, he took my brother, and this group of kids who didn’t know Greco at all, and within a year and a half to two years, my brother took second place in the country in Utah and the state took first in the country in Greco.

He has this amazing ability to put his hands on somebody, and have them transformed. As soon as he did that with these high school kids, then the Olympic team brought him up, and he started coaching the Olympic Greco team, and raised up some of the most amazing athletes really, really quickly and just awesome, so when I wanted to start wrestling again, I was going to have someone, I wanted Ivan, and I’d never had a chance to personally work with him, but I saw what he did with my brother. I saw what he did with these other people, and so I wanted him there. I was lucky enough and blessed to have him agree, and he moved to Boise and he started coaching us.

It was interesting because I remember the first probably four or five months, we were practicing, and I was really frustrated about how he ran practices. I was almost confused, and I was thinking, “What is this guy doing? Does he not know how wrestling practices run?” Literally, what we would do is every Sunday we’d come in, and in wrestling you’ve got an offensive guy and a defensive guy, right? So I’m practicing moves on him, so I’ll have a guy stand there, and I’ll practice shooting on him, and I’ll practice taking him down. I’ll practice different moves. The defensive guy plays like a dummy, and he’ll let you take him down. That’s how you drill, right? You practice that way, and then you go and you wrestle matches where everyone’s going live, so you have this dummy’s day where your defensive person is like a dummy just standing there and going through the moves, and then you have full-speed wrestling where the guy’s going a hundred percent.

Ivan, literally, probably about the first four or five months, all he would do with us is he would drill the defensive guy on how to be a good partner, and like I said, I was getting so frustrated, like, “Ivan, you need to be teaching us stuff. I need to be learning some new take-downs. You need to be drilling us,” but he would focus on the defensive guy and getting the defensive guy to be a better partner, and teaching him to react the right way as a defensive partner needs to do.

Literally, every single day, we’d come to practice and we would drill defensively how to be good defenders during practice, how to be a good dummy man. I was so frustrated, and I remember one day he told me, “Russell, right now when our guys are coming in here, they’re drilling against people who don’t know how to be dummies, so that’s not going to help them in competition. In competition, if you’re not practicing against somebody who is a good partner, who is giving you the right looks and the feel and the pressure and things like that, if you’re not practicing perfectly in your practices, when you get in competition, you’re not going to be at that level,” and so he spent those three or four or five months getting us to be good defensive wrestlers, to be good dummies, and then as soon as he did that, and as soon as he got to the point where he said, “Yes, now you guys are good defensively. Now you’re good practice partners. Now we can focus on the offense,” and then he started focusing on the offense, and I saw the brilliance in what he did.

Literally because everyone on our team became great at being the dummy, and at giving the right looks and the right pressure when someone was drilling on you, when he started introducing new moves, we were able to pick them up, and not only pick them up faster, but our technique was perfect because the partners we were drilling against were defending them perfectly, and they were giving the right pressure and doing the right things, and so you could literally just start seeing the huge improvements in yourself. I look and a month and a half, two months later, that team that we had built up went to the U.S. tournament, and we were this unnamed team. I can’t remember – I’m pretty sure we won first place at that tournament, if not it was just because we didn’t have as many guys as the other teams, but just we did awesome. We had three or four guys in the finals, and it was really fascinating to watch that.

I’d forgotten that lesson, until a little while ago when I was wrestling with Jason, my jiu jitsu coach, and I told him that. I said, “What was interesting when we first brought Ivan in, the first three or four months, he didn’t focus on techniques for offensive techniques. He focused on drilling the defense man and making him become the perfect partner, so that when we did introduce techniques, we got those techniques perfectly, as opposed to picking them up in an un-perfect environment.

I told Jason that, and Jason got really excited. He went back to his club, and he started focusing on the guys he was training, not so much on offensive, because he said, “Offensively these guys come to practice and the defensive guys are just lying there. They’re doing to moves perfectly, and then they go to tournaments, and they go to matches, and they go to fights, and they’re losing because when they go against somebody who’s good, the pressure and the things that are happening defensively at practice are not at the same level as what’s happening in the tournaments. So he went back and he started focusing on that part of it with his guys, and he started seeing these huge leaps and bounds.

I think that a lot of times in all aspects of our life, we do what I thought we should do, and what I came in and wanted to coach my team, right? It was, “Let’s focus on offensive, offensive, offensive,” and that’s not always the right way to start something. Building the foundation and understanding that part of it, which may seem like you’re taking a step back. It might seem like you’re going slower at first, but it builds a solid structure and builds a platform where now you can offensively grow ten, twenty, thirty times faster.

Again, I’m not sure how this relates back to your life – if it’s in your relationships, if it’s in your businesses, if it’s in some other area – your finances, your religion – whatever it is, but I want you to think about that. What part of your life – it could be your nutrition. It could be your whatever, like what is the equivalent of what I talked about? What can you step back and focus on that builds out a better foundation so that when you are trying to make those offensive moves, you can grow and see ten, twenty, thirty times results from the exact same amount of effort?

Just kind of a thought. The guy got really excited about it, and I’ve been trying to figure out different ways to implement it back in to my life now, and I wanted to share it with you guys and let you guys stew on it. Again, if you don’t get it yet, that’s fine. It’s not something that’s right in front of your face. It’s something you’ve got to think about, and figure out how to relate it to yourselves.

I’m here now. I’m at my home. I’m going to go shower, and I’m going to take a nice, long nap, or I’ll just go to bed, and I’ll see you guys maybe tomorrow. I’m excited. Click Funnels relaunch is about to happen, and I’ve got Dylan and Todd in town. They just got here tonight, and I’m super fired up. We’ve got a new editor. It’s an exciting time, so maybe I’ll share some of our pre-launch strategies with you guys tomorrow on a podcast, because I think you’ll enjoy it. We’re doing some cool stuff and building a lot of buzz, and I’m excited for it.

With that said, you guys, I appreciate you all for listening, and I will talk to you soon.

Thank you for reading Episode #94 – Working On The Defense First, originally published at DotComSecrets.com Blog.

Episode #93 – The Power Of The Order Form Bump Aug 29, 2014

Show notes

The post Episode #93 – The Power Of The Order Form Bump appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

How I can make as much front end revenue giving my product away for free, as I can selling it for full price.

On today’s episode Russell talks about something so easy that everyone should be doing it, but nobody is.

Here are some cool things you will hear in this episode:

The secret that has transformed Russell’s business.
And How Russell can get three times as many customers and make the exact same amount of front end cash, before up-sells.

So listen below to find out how Russell was able to transform the way he does business.

———————————————————————————

Show Transcript (1,124 More Words)

Hey, everyone. This is Russell Brunson, and I want to welcome you to another “Marketing in Your Car.”

Hey, everyone. It’s been a little while since I’ve done one of these. I’ve been super busy, and was actually out until about three o’clock last night recording the coolest promo video ever. I’m excited to launch it. It’s a blend between the FourHourBody.com, if you watch Tim Ferriss’ promo video there – it’s a blend between that and “Prison Break” [laughs], and I think it’s going to be pretty cool. It took us six hours to film, literally, twelve seconds of footage, so we’ll see how it all turns out. In my head it’s amazing, so I’m hoping that it actually turns out that way. That’s pretty exciting.

What I want to talk to you guys about right now is something that I think is literally changing my business right now, and it’s so simple and so easy that everybody should be doing it – and I don’t see anybody doing it yet. Actually, one other dude, I do. One dude was smart enough to see what I did and copy me.

So this is the concept. Let’s say you wanted to sell a $47 product. You’ve got your $47 product, and you’ve got your up sells, and you’ve got your down sells. That’s just trying to sell. For a typical $47 product, you’ve got to write a really good VSL. It’s a lot of work to sell that, right? So you take that into consideration, and there’s your $47 product.

Or you create a free shipping product, and then afterwards you have the same up sell and the same down sell you do on the $47 one, but it’s free plus shipping. I want you to go head-to-head with those. I’m curious. If you send a thousand people to both of those, and on your free plus shipping offer, your copy’s not amazing, but it’s a good offer, so people want it. How many people would you think want both of them? I was thinking we’d be conservative. From $47 down to free, let’s say we get three times as many, so let’s say at $47, I get ten customers. At free, I get thirty customers.

Now I want to ask you – do you guys agree that that’s pretty realistic? If I had almost the identical product, if it was just as good of a product, with one I’d get three times as many customers by not charging them and by giving it away for free? They just cover five or six bucks for shipping and handling? I’d say that three times is pretty conservative. Let’s say three times four – this argument of what I’m trying to sell you guys on right now, okay? [laughs] So there’s that.

Now this is a little secret that we figured out about seven or eight months ago that is literally transforming all three of our core companies. On the page that we’re taking the product, we have the order form, and they put in their credit card information, and then right before they click “Submit”, there’s a little tiny block that has two sentences. The sentences just say, “Yes, I want this,” and “Hey, do you want me to throw in this extra thing that does this that’s really cool. It’s an extra $47. This is a one-time offer, and not available anywhere else.” It’s literally probably thirty or forty words. I’ll have to find out how many exactly, but that’s about it, and then we sell this $47 product. That’s called a bump, that’s like an order form bump.

Now, right now, we’re averaging almost forty percent, so I think it’s thirty-eight percent is what we’re averaging – people who buy our free plus shipping offers, who click on that little button. So let’s say we broke it down, and we only got 33.3 percent to do it. So now I want to come back. We’ve got two offers. The $47 product that we’re selling along with our up sells, and then we’ve got our free plus shipping product, but on the order form, we’ve got this little bump that says “Hey, only $47”, and right now, we’re getting a third of the people to take that. What just happened?

What just happened is, we get the exact same amount of front-end revenue. Ten customers at $47 or thirty customers at zero plus shipping and handling with a $47 bump, if one-third of those people are taking that bump, which they are in all three of our tests right now. Do you guys see what I’m saying? I can get three times as many customers and make the exact same amount of front-end cash before people see up sells by doing the free plus shipping on page order form bump as I can for a $47 straight sale, and the $47 straight sale – I’ve got to sell the crap out of it, whereas with the free plus shipping, I’ve just got to tell them that there’s a cool thing for free. They pay for shipping, and on the order form I need two sentences to sell them on my core $47 product.

It’s interesting. We were doing some consulting stuff, and these guys had a sales page, and then their up sell was their membership site. It was a $1 trial, and they’re getting fifteen to eighteen percent of the people to take that trial. They had some really good copy – a long form video and everything to sell people on that $1 trial. I said, “If you just got rid of that whole video, added that offer to your order page, and write two sentences, they said the lowest we’ve gotten is twenty-eight percent conversion. The highest is over fifty. They’re averaging fifty – pretty close. I think it’s thirty-eight percent or so, are taking that offer. It changes the dynamics of everything.

So I want you to think about that. It might be kind of hard to envision from me explaining it, so listen to this two or three times, and kind of map it out, but the concept is amazing. When we launched Click Funnels, we gave away a free trial, and then we had a $47 bump on the order form. That was the lowest one, I think. We had eighteen percent of the people take that. From the eighteen percent, it made something like $60,000 in sales from giving away free accounts. So pretty sexy, pretty exciting and definitely something you guys should look at and figure out how to try to implement in your business.

I’m at the office now. I have a fun day planned out, so I will talk to you guys all again later.

Thank you for reading Episode #93 – The Power Of The Order Form Bump, originally published at DotComSecrets.com Blog.

Episode #92 – What If There Were Only 20 Hours In A Day? Aug 19, 2014

Show notes

The post Episode #92 – What If There Were Only 20 Hours In A Day? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales....

A cool strategy to redistribute your work day into other areas of your life.

On today’s episode Russell talks about receiving advice from his life coach about shaving a couple hours off his work schedule each day.

Here are some fun things you will hear in this episode:

Why Russell thinks he should be able to get the same amount of work done in a 20 hour day as he would in a 24 hour day.
Why his life coach recommends cutting two work hours out of his schedule everyday.
And how Russell thinks these changes will go.

So listen below to hear Russell’s plan of getting the same amount of work done in less hours.

———————————————————————————

Show Transcript (1,001 More Words)

Hey, everyone. This is Russell Brunson, and I want to welcome you to “Marketing in Your Car.”

Hey everyone. It’s another early morning day for me today. I had my accountability call with me coach, Carl, today, which was kind of exciting. I learned some cool stuff. I’m heading in to the gym, and I wanted to jump on and do a quick podcast because I thought what I learned today was pretty profound. I hope it will help a lot of you guys, too.

All of us, as entrepreneurs, have this horrible, horrible problem of working too much. I’m not sure if you guys are the same way, but I’m guessing you probably are [laughs], and it’s interesting. Carl – one of the reasons why I wanted him to be my accountability coach is he used to work the 9-to-5, five days a week, like all of us, and then he started cutting out Fridays, and then he started cutting out every other week and literally, right now he works Monday, Tuesday, Wednesday, Thursday, every other week, so he works eight days a month right now. He’s making more money than he ever was working the whole time, right? Today his big challenge to me was, “Hey, Russell, you need to start shifting your work habits and what you’re doing.” It was interesting.

He said that, “Do you think that if God took the day, and instead of making it twenty-four hours, he made it thirty hours, would you get more stuff done?” I was like, “Probably not. Maybe a little bit, but not a ton more.” He said, “Okay, well what if we went the other direction. Instead of having twenty-four hours in a day, he cut it down to twenty hours a day? Do you think you would get less stuff done?” and I was like, “No, I think we’d still be able to get everything done in the same amount of hours. We’d be able to jam it in. A lot of times, when you have less time, you get more stuff done.”

He was like, “Well what if we did that to your work day? Right now, what time do you usually leave the office?” I said, “Oh, about six.” He said, “Let’s shave it off so that every day, you start leaving the office at four? Do you think that you could do that?” I’m like, “I guess I could.” He said, “What do you do from four to six, anyway?” I’m like, “I don’t know – just stuff?” He said, “I bet if you cut those things out, all of the stuff you could get done prior to four. At four o’clock, you have to turn your computer off, and you had to leave the office.” We went through the whole process, and he committed me to doing that, which is kind of fun, so I’m excited to start trying that out today.

The next thing was he was like, “What about Fridays, man? What do you do on Fridays?” I was explaining. I explained what I do, and he said, “Friday’s kind of dead day, then, right?” I’m like, “Well I get stuff done, but, yeah, it’s not as productive usually,” and he’s like, “What if you just jammed all of your Friday stuff in to Friday morning, and then every Friday at noon you left and took that last half of the day off? What do you think would happen?” I said, “Probably not a lot. I don’t think I’d lose out on too much stuff.” So he kind of committed me to that. So I am shaving two hours a day off of my work day, and then I’m going to shave half a day off of my Fridays, and just see what happens, and my guess is that the world’s not going to come to an end. I’m excited to find out [laughs].

I want you guys to think about that as well for your life. All of us don’t have enough time – enough time for your family, enough time for your church, enough time for all of the different pieces you’re having, but we spend so much time at the office working. So I’m going to try to shave off those two hours and put it into use in other things in my life that are out of balance and see what happens. I’m guessing, I’m not sure yet, but I’m guessing that everything else will just fall in to the right spots. So I’m going to try it. I want to encourage you guys to try it as well.

I remember one time I was listening to this old cassette course I bought from Jay Conrad Levinson, Jay Abraham, Chet Holmes – I can’t remember who all. It was called “Guerilla versus Gorilla”, and it was awesome. One of the concepts I learned in there, Jay Conrad Levinson was saying that people have habits – a lot of us will kick our business and work eighty hours a week, and we’re going to work so that eventually we can launch whatever, and then we can cut down to twenty hours a week. He said that what he’s found is that whatever your habits are when you start will be your habits forever. If you want to live a lifestyle where you work twenty hours a week, you have to start working twenty hours a week from day one, otherwise you’ll just never get there. It will become a habit. I thought that was interesting as well.

Anywho, that is my game plan to start shaving off some time and redistribute that in other parts of my life that are a little out of balance right now and see what it’s going to do overall. I’m fired up. I’m excited. I recommend you guys test out the same thing. Right now I’m at the gym. I’m going to go get tough, and it’ll be fun [laughs]. I appreciate you guys, and I’ll talk to you soon.

Thank you for reading Episode #92 – What If There Were Only 20 Hours In A Day?, originally published at DotComSecrets.com Blog.

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