Marketing Bar

Latest Episodes:

20. Behind the Scenes of Our Business Retreat (Schedule Yours ASAP) Jul 10, 2023

Show notes

GLASS OF ENTREPRENEURSHIP: When is the last time you did this?

We’ve all got it. The countless screenshots of genius ideas that you stumbled upon, saved and swore you would get back to. Yet, they’re still floating around in your camera roll - untouched and unimplemented.

Or the folder in your inbox with dozens of unopened emails from yourself as a reminder of an idea you want to infuse into your biz.

But when do you sit down to actually take the time to do it? When do you organize these scatterbrained thoughts and ideas and put them into action?

For me, it was at our recent Modern Agent Social Club team retreat (complete with chips & guac, pedicures, and Friends playing in the background).

Press play on this episode for a behind the scenes look at the MASC team retreat and how you can schedule a mini retreat for your business to get organized & put your ideas into action!

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19. How This Yoga Class Changed My Perspective On Social Media Jul 03, 2023

Show notes

GLASS OF MARKETING: In a barn, on a yoga mat with string lights and a wobbly tree pose

Raise your hand if you've ever felt like social media is a performance...

The dancing, the reels editing, the creativity

It can feel like everytime we press publish on a post or hit record to make a reel, we're auditioning for the next season of America's Next Top Instagram-er

And that constant pressure - to entertain, to try and stand out, to make sure our content nails it every single time and looks different from the 19,876 people ALSO using that same trending reel audio - it's really draining

While I balanced (or wobbled) in my tree pose in a recent yoga class, the teacher said something that stuck with me...

Hit play on today's episode for a breath of fresh air when it comes to your social media .. a message I think James Clear would approve of - Here's why:

Right after recording this episode I got James Clear's weekly newsletter and here's a quote from inside:

"Start with the thing you are most motivated to do. Start with a small habit you think is fun and do it consistently. This will not only feel satisfying, but will open your eyes to the type of person you can become. After the first domino falls, you can use the momentum to do a little more." -James Clear

Listen to today's episode to see what I mean :)

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18. Your Social Media Game Plan for the Week Jun 26, 2023

Show notes

GLASS OF MARKETING: Consider this a short glass of marketing but one that's filled to the brim with actions you can take right now! One action for every week day so that you can make sure you're contributing more than you consume.

Pretend we’re sitting on the patio with stemless glasses of your favorite drink, where I give you a game plan of 5 needle moving things you can do on social media in less than 15 minutes this week!

Listen to the full episode now!

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17. How to Make Your Real Estate Content LOOK Better Jun 19, 2023

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GLASS OF SOCIAL: The One Where Aesthetics DO matter on Instagram (and where I help you make your content look better)

In this episode, I’m spilling 7 simple swaps that will make your content look better - no graphic design degree necessary!

Don’t worry, I won’t tell you that you need a fancy, all white Pinterest kitchen to start recording reels in.

Or that you need to have a full face of makeup and perfect hair to show your face.

Perfection is not required here! We’re focusing on how we can make your content creation easy, and make your content look good.

After listening to the episode and implementing these aesthetic swaps, your content will be:

-More attention grabbing

-Easier to consume

-Easier to create

-More recognizable

Press play on this episode of Marketing Bar podcast!

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16. This ONE Question Could Determine the Results You're Getting (or Not Getting) Jun 12, 2023

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GLASS OF SOCIAL: I’m sharing 7 steps to a brand that you feel confident about and will convert online.

After you listen, you’ll know that when your dream clients find your social media (or website) that it’s curated perfectly to convert them.

Not because of the aesthetics, but because you have the right strategies in place!

Ready to feel confident about how your business looks online (and get more clients and referrals as a result)? Press play!

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16. This ONE Question Will Determine the Results You're Getting (or Not Getting) Jun 12, 2023

Show notes

GLASS OF SOCIAL: I’m sharing 7 steps to a brand that you feel confident about and will convert online.

After you listen, you’ll know that when your dream clients find your social media (or website) that it’s curated perfectly to convert them.

Not because of the aesthetics, but because you have the right strategies in place!

Ready to feel confident about your brand online? Press play!

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15. How to Keep Social Media Simple This Summer (And Keep Growing)! Jun 05, 2023

Show notes

GLASS OF SOCIAL: I’m pouring up a Glass of Social for you to sip on that will make content creation easier & keep your biz growing while you’re out lounging by the pool this summer.

These things will take you about 1-2 hours to complete BUT you’ll reap the rewards all season once you tick them off your to-do list.

Listen to the full episode for 5 things you can do now to make content creation easier in the future!

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14. From Coast Mode to Growth Mode - Steal My Secrets May 29, 2023

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GLASS OF ENTREPRENEURSHIP: In this episode, I’m sharing the exact marketing strategy I’m using to take my business from coast-mode to growth-mode in the next 90 days. AND how you can implement the same strategy in your biz alongside me!

How would you describe your business mindset right now?

Are you coasting?

Are you playing it safe?

Are you at a plateau?

Do you have a desire to do more, but don’t know where to begin?

Are you growing?

No matter where you’re at - press play on today’s episode to steal my strategy!

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13. How to "Taylor Swift" Your Marketing May 22, 2023

Show notes

GLASS OF MARKETING: In this episode I’m joined by MASC Content Director, Kayla Fox (our first repeat guest - whoop whoop!) We unpack the genius that is Taylor Swift, her business, her success, and how to infuse her methods into your business (no matter what era you’re in!)

We cover everything from her brand menu and loyal community to her lyrics and storytelling ability. Then we put a Marketing Bar twist on it so you can use her methods too!

Grab a notebook & pen, pour a glass of something sparkling, and press play on this fun episode!

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12. Answer THESE Questions to Discover Your Brand Personality May 15, 2023

Show notes

GLASS OF MARKETING: This workshop style episode is all about diving into questions that will help you determine your brand personality and how to bring it to life on Instagram.

This episode is for you if you’ve ever said (or thought) one of these things about your brand:

“I get really caught up on what colors to use.”

“I can’t decide on what font to use.”

“I can’t decide on my logo.”

“I’m all over the place when it comes to my visual brand”

“But once I have these things figured out, THEN I’ll make my marketing materials. Because then I’ll have it all figured out!”

Newsflash! A brand is so much more than its colors and fonts and logos. The aesthetics are just one piece of the puzzle. A brand is the experience it provides. After listening to this episode, and thinking through my 5 prompts, you’ll know your brand’s personality and how to keep those good vibes going on Instagram!

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