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    Business

    Marketing Bar

    Are you looking to work less, make more, AND market your business in a way that doesn’t feel salesy? You’re in the right place. Marketing Bar is a virtual happy hour when you can grab a glass and fill it up with your favorite beverage as we dive into all things marketing + strategy with your wine-loving host, Chelsea Petersen.

    In every episode, she will help you mix the perfect cocktail for your business as she talks about creative marketing strategies, social media tips + trends, building a business around your lifestyle (not the other way around!) She is here to spill all she has learned along the way and keep you ahead of the curve when it comes to marketing your business the modern way.

    Chelsea is a wife, mama and real estate agent turned online CEO. She is the Founder of Modern Agent Social Club who is here to serve YOU all the answers at The Marketing Bar Podcast.

    Advertise

    Copyright: © 2023

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    Latest Episodes:
    50. How This ONE THING Makes You Operate Differently Jan 16, 2024
    Show notes

    GLASS OF BUSINESS: WHY MY MEMBERSHIP IS A ONE YEAR COMMITMENT

    While I’m talking about my membership specifically today, this concept applies to any business.

    Whether you’re the one running the business or you’re someone investing in a new course, a new website, a new program, product, or even a gym membership!

    In today's episode, I talk about the true value of COMMITTING and why we require a bigger commitment to become a member at Modern Agent Social Club.

    Here's the thing: When your brain knows you’re committed for a full year, you operate differently.

    Tune in to hear all about how our membership is structured and why (and how it works REALLY WELL for both us AND our members).

    MARKETING BAR SHOWNOTES

    SAY HI ON INSTAGRAM

    GET THE WEEKLY SIP

    JOIN MODERN AGENT SOCIAL CLUB (DOORS CLOSE 1/24/24)


    49. Stand Out From The Noise With THIS Content Strategy Jan 09, 2024
    Show notes

    GLASS OF MARKETING: Take a sip of THIS favorite content strategy of mine and get your followers HOOKED on your content!

    Whether you want more engagement on Instagram, are trying to think of a way to re-engage your email list, need to get consistent like YESTERDAY, or want to make a splash on social, you're going to want to lean on SERIES STYLE CONTENT.

    In today's solo episode, I talk about why series style content is my favorite (and all the amazing benefits / results it can provide) and I share 7 series ideas for everything from reels to lead magnets.

    Fill up your favorite glass with a yummy Tuesday morning (or evening) beverage, hit play and don't forget to tag us in your stories so we know you're listening!

    Cheers!

    MARKETING BAR SHOWNOTES

    GET THE WEEKLY SIP

    FOLLOW THE SHOW ON INSTAGRAM


    48. My Marketing Trend Predictions for 2024 Jan 02, 2024
    Show notes

    GLASS OF MARKETING: My marketing predictions for ‘24!

    It’s the first episode of the New Year! So of course, I’m sharing my marketing predictions for 2024.

    2024 has me excited because it feels like we’re going back to the basics. A major focus will be on differentiating yourself from the rest of the noise on Instagram.

    Less trends, hacks, and how to’s. And more connections, personality and relationships.

    Listen to the full episode for my 8 marketing predictions for 2024, specific examples, and to hear me elaborate on each prediction.

    MARKETING BAR INSTAGRAM

    MARKETING BAR SHOW NOTES

    THE WEEKLY SIP


    47. Taking Messy Action in 2024 Dec 26, 2023
    Show notes

    GLASS OF THE NEW YEAR: Taking messy action in 2024

    The episode is all about what I want to get better at in 2024! Things like taking messy action, simplifying my life, strategies, and systems, getting things done, and doing what works.

    All about, moving to a winning mindset instead of being stuck in an excuse mindset. And focusing on what you can do instead of what you can’t.

    Whether you’re traveling this week, at home in your jammies, munching on leftovers, or ready for business - this episode is the perfect listen before the clock strikes midnight to ring in 2024.

    Listen now!

    MARKETING BAR INSTAGRAM

    MARKETING BAR SHOW NOTES

    THE WEEKLY SIP


    46. Holiday Traditions & Behind The Scenes With My Team Dec 19, 2023
    Show notes

    GLASS OF MODERN AGENT SOCIAL CLUB: Your holiday, behind the scenes with the Modern Agent Team!

    In this episode, I’m joined by two members of the Modern Agent Social Club team!

    Kayla Fox, Content Director & Chloe Imming, Assistant (to the) CEO

    In this laid back conversation, we’re talking about our favorite holiday traditions, what we’re excited for in 2024, and lots more!

    This is the perfect episode to turn on while you’re cleaning for the holidays, baking, wrapping presents, etc.

    Press play now!

    MARKETING BAR INSTAGRAM

    MARKETING BAR SHOW NOTES

    THE WEEKLY SIP


    45. She Rebuilt Her Real Estate Business From The Ground Up Dec 12, 2023
    Show notes

    GLASS OF REAL ESTATE: A Modern Agent's Journey of Starting Her Business Over From Scratch. In this episode I’m sitting down in my home office for an interview with Christine Cooper!

    Christine is a full time agent in Madison, Wisconsin and co-host of the Call Before Showing podcast. But before all of that, she got her start selling real estate in Washington.

    After relocating to Madison, Christine rebuilt her real estate business from the ground up!

    Listen in as we chat about her experience navigating a big move as an agent, and how she grew her business in a new place (where the only person she knew was her husband!)

    MARKETING BAR INSTAGRAM

    MARKETING BAR SHOW NOTES

    THE WEEKLY SIP


    44. Behind The Scenes Of A Brand Photoshoot In A Designer AirBnb Dec 05, 2023
    Show notes

    GLASS OF MARKETING: BEHIND THE SCENES OF MY PHOTOSHOOT

    Peeling back the curtain to take you behind the scenes of my most recent brand / membership content photoshoot! I’m sharing what I did before, during, and after. Plus, tips you can use while planning (and during) your next photoshoot.

    I break down the photoshoot location, vibes (outfits I wore and props I used) and more!

    Listen in before your next photoshoot!

    *This episode pairs well with Episode 41 - The Brand Brain Dump*

    MARKETING BAR INSTAGRAM

    MARKETING BAR SHOW NOTES

    THE WEEKLY SIP


    43. The Modern Entrepreneur's Holiday Gift Guide Nov 28, 2023
    Show notes

    The Modern Entrepreneur’s Holiday Gift Guide

    GLASS OF ENTREPRENEURSHIP: This episode is the shopaholic’s dream!

    I’m sharing all of my favorite things (with dozens of links for you to shop in the show notes!)

    Everything from what’s making a difference in my business, what I love to have in my office, things that help me wind down after a busy day, and props I love for aesthetic photos!

    Whether you use this audio gift guide to shop for yourself or a friend, I hope you find a new thing (or two) that gets you excited about showing up in your biz!

    MARKETING BAR SHOW NOTES

    LET'S BE FRIENDS ON INSTAGRAM

    GET THE WEEKLY SIP


    42. Holiday Marketing Ideas (Minimal Planning Required) Nov 21, 2023
    Show notes

    GLASS OF MARKETING: It's a very merry episode of Marketing Bar today as I dive into holiday marketing strategies (that don't require a ton of planning)!

    You don't even have to SELL anything. You can use this as an opportunity to:

    • Bring attention and brand awareness to your business

    • Grow your email list
    • Grow your following

    • Connect with other businesses
    • Provide value to your community
    • Stand out

    And if you DO want to sell an actual product, I have some super simple ideas for you too!

    Whether you try something BRAND NEW and use the holidays to sort of "test run it" or you take something you already have and re-package it - the options are endless.

    PLUS marketing during the holidays is SNOW MUCH FUN!

    Don't forget to follow the show and leave me a review to get a free gift! Just screenshot your review and email it to support@modernagentsocialclub.com with your address :)

    MARKETING BAR SHOWNOTES

    LET'S BE FRIENDS ON INSTAGRAM

    GET THE WEEKLY SIP


    41. The Brand Brain Dump - Try This Exercise Nov 14, 2023
    Show notes

    GLASS OF BRANDING: In this off the cuff conversation, I’m getting real with you about my personal brand.

    Because over the past few years, I’ve evolved. But my personal brand has struggled to keep up!

    Now, that’s all changing. I have a new found clarity about my brand, and I’m going to tell you how you can find that same clarity!

    In this episode, you’ll hear:

    My personal brand journey - from my agent era to now (and everything in between)

    What made me start the revival of my personal brand

    What has cleared the branding fog in the last few months

    Plus, prompts to bring you clarity

    If you’ve struggled with a brand you don’t align with

    If you want clarity around your brand

    Or if you just want a sneak peek at how my brand is evolving

    Press play!

    MARKETING BAR SHOWNOTES

    LET'S BE FRIENDS ON INSTAGRAM

    GET THE WEEKLY SIP


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