At startups, marketing is often deemphasized compared to product development, meaning marketing teams often receive less money and less attention than other parts of the business. Marketing, though, can have a massive impact on whether or not a product succeeds. After all, if no one knows about your product, can it succeed?
In this episode, host Rachael Lewis-Krisky speaks to Wendy Zajack (she/her), Professor of Marketing and Media Relations at Georgetown University, about the best way for a company to focus on impactful and appropriate marketing strategies with limited resources.
With more than 20 years of corporate experience in public relations, marketing, media relations, and internal communications, Wendy thrives on working to make complex topics easy to understand, exciting, and relevant to broad audiences. Now, as a Faculty Director and Associate Professor of the Practice for Integrated Marketing Communications and a Design Management Communications program at Georgetown University School of Continuing Studies, she now spends her time thinking about the intersection of education, communications, and technology and how to thoughtfully deliver tailored, personalized and impactful curriculum to adult learners.
Check out more show content, including the episode transcript.