Make BIG Happen podcast with Mark Moses

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3 Keys to a Successful Digital Transformation Mar 15, 2022

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Guest: Pascal Brochier, a coach at CEO Coaching International. Pascal has over 20 years of experience in sales, marketing, and general management roles at some of the world's biggest consumer products and technology companies, including Gillette (now part of Procter & Gamble), Vivendi Universal, and Electronic Arts.

Quick Background: The pandemic forced many companies to accelerate their online pivots. Now, it's time to start preparing for the next phase of your digital transformation. Web 3.0 could decentralize pieces of the global economy and create rapid advances in AI and data acquisition. And however you want to define "metaverse," there's no denying that your customers are going to increasingly live, shop, and play online. On today's show, Pascal Brochier reflects on lessons he learned during the first wave of online growth in the early 2000s to point CEOs towards a BIG digital future.

The CEO's Guide to an Effective Wealth Management Strategy Mar 08, 2022

Show notes

Guest: Ron Carson, founder and CEO of Carson Group, and Paul West, Managing Partner of Carson Wealth Management. Carson Group is a client and strategic partner of CEO Coaching International.

Strategic Partner: Carson Wealth is a Strategic Partner of CEO Coaching International. To learn more, visit here.

Overview: You're spending countless hours thinking about your business, working in your business, but how much time are you spending on effectively managing all the money that you're earning from your business or from that windfall that could come from a significant exit? Much like a good executive coach can help CEOs develop better business plans, Ron and Paul discuss how to think about your income and wealth, how to put it in perspective, and how to make sure you have a proactive wealth plan for your money so you don't have to worry about it.

These CEO Coaches Literally Wrote the Book on Making BIG Happen Feb 22, 2022

Show notes

Guests: CEO Coaching International's Mark Moses, Don Schiavone, Craig Coleman, and Christopher Larkins.

Quick Background: In 2016, Mark Moses' book Make BIG Happen asked CEOs four questions that can transform businesses:

What do you want?
How do you get what you want?
What could stand in the way of you getting what you want?
How do you hold yourself accountable?

Now, Mark and three of his colleagues at CEO Coaching International have expanded upon that framework and detailed the proven system that we use to help CEOs achieve exponential growth.

"Our clients kept asking us, what is it that leads some firms to sell their businesses for nine figures or more," Mark says. "We wrestled down the rhythms and concepts of this execution framework to help companies perform at the highest level."

Their new book, Making BIG Happen, debuted at #5 on The Wall Street Journal hardcover business bestseller list and hit #1 on Porchlight Book Company's best seller list. On today's show, Mark, Don, Craig, and Chris dig into how the Making BIG Happen System works, client success stories, and the leadership mindset that separates so-so companies from the ones that grow BIG.

Growth Financing Options for CEOs That Don't Sacrifice Equity Feb 08, 2022

Show notes

Guest: Chris Hurn, the founder and CEO of Fountainhead Commercial Capital. Fountainhead is a nationwide non-bank direct commercial lender that specializes in funding commercial real estate projects and providing growth financing for business owners. The company was recently named to the Inc 5,000 list of the fastest growing companies in America. Chris is also an executive coaching client of CEO Coaching International.

Overview: BIG growth sometimes requires spending BIG cash. And if you don't want to give up equity to get the cash, what are your options? On today's show, Chris Hurn explains the debt financing options CEOs should explore before they start breaking off chunks of equity that they may regret parting with in the future.

3 Keys to Improving Work-Life Balance for CEOs Jan 25, 2022

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Guest: Bill Brady, a seasoned entrepreneur, lawyer, and a coach at CEO Coaching International.

Quick Background: The Great Resignation has sparked a lot of conversation about how companies can help employees achieve better work-life balance. But shifting workplace dynamics have hit CEOs hard as well. According to several studies, executive-level burnout is on the rise. CEOs who let their businesses consume them aren't just putting their health and sanity at risk, they're also crippling the growth potential of their businesses.

On today's show, Bill Brady explains three keys to developing a company that can keep Making BIG Happen while the CEO is living life to the fullest. And in terms of Making BIG Happen, Bill sold his company at age 41 for more than $100 million.

Making Key Pivots to Capitalize on International Growth Jan 11, 2022

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Guest: Sasha Kelberg, Founder and CEO at Groglass and a client of CEO Coaching International.

Overview: Where the best companies start out is often very different from where they end up. Sasha Kelberg began his career working in Latvia for a U.S.-based private equity firm that was developing glass coatings with ex-Soviet technology. After spinning the glass business off into its own company, Sasha expanded Groglass from its Latvian base into an international company that's now one of the leading developers and manufacturers of high-performance coatings for glass and other displays. And, with the help of his CEO coach, Sasha executed this expansion so well that he's able to oversee operations and 200 employees from his new home in South Africa. On today's show, Sasha discusses the decisions he made during several key pivot points that allowed his company to survive the Great Recession and identify new niches around the globe.

An Intro to Direct Response TV Advertising (And Yes, You Can Afford It) Dec 21, 2021

Show notes

Many small to mid-sized business owners are surprised to discover that TV advertising is much more cost-effective than they think. Sure, a Super Bowl ad costs millions for a 60-second spot. But you can be much more surgical in finding the right networks, the right day part, the right message, and fine tune your results based on the analytics to generate BIG growth on a very reasonable budget.

On today's show, Mic Feld explains how direct response TV advertising works and how you can use an insider's knowledge to get great results regardless of your budget.

Using Innovation to Challenge an Industry's Traditional Business Model Nov 30, 2021

Show notes

Guest: LeAnn Boyd, President & CEO at Southern Scripts, which is a rapidly growing provider of pharmacy benefit management services throughout the United States.

Overview: Some entrepreneurs look at a market dominated by two or three major players and see an insurmountable barrier to entry. Others see a stagnant business space that's vulnerable to new thinking and BIG disruption. On today's show, LeAnn Boyd describes how she and her entrepreneur coach, Jaime Cohen Szulc, used our Making BIG Happen System to create a culture of innovation that redefined her company's value proposition and grabbed the attention of her target customer base.

A Five-Step Plan to Prepare Your Business for a BIG Sale Oct 19, 2021

Show notes

Guest: Earle Pratt, a coach at CEO Coaching International. Earle is a seasoned CEO who has led companies in the U.S., Europe, and Latin America in the Education and EdTech, Franchising, and Financial Services markets. Earl has led multiple private equity backed businesses (investors include The Carlyle Group and Camden Partners) and has extensive experience prepping companies on both sides of a sale transaction.

Quick Background: What is the difference between selling your company and selling BIG? Preparation. CEOs eying an exit start planning to reach that finish line years in advance so that they can optimize both their businesses and that future opportunity. That longer runway also helps the CEO prepare for a major personal and professional transition once the sale is complete.

On today's show, Earle Pratt shares a five-step process that CEOs aiming for a sale should adopt sooner rather than later.

How this Entrepreneur Coach Led 11,000 Employees to Billions in Increased Revenue Oct 14, 2021

Show notes

Guest: Emily Murphy, a coach at CEO Coaching International. Emily has held multiple leadership roles in the federal government, most recently serving as Administrator for the U.S. General Services Administration (GSA), the federal agency charged with managing 371 million square feet of office space, over $75 billion in governmentwide contracts, and a number of shared services.

Quick Background: Think you have problems managing, compensating, and inspiring your team? Well, imagine your workforce is more than 11,000 strong, you're overseeing a $37 billion budget, and both you and your organization are responsible for supporting the operation of the U.S. federal government.

On today's show, Emily Murphy discuses the specific strategies and tactics that she implemented within the GSA that led to BIG improvements in culture, employee engagement, and leadership scores, all while generating multi-billion-dollar increases in sales and revenue.

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