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NEW: Florida State, Clemson FOLLOWING NORTH CAROLINA OUT of ACC Is Ultimate Plan for New Realignment Jul 31, 2025

Show notes

The current college football landscape is dominated by the financial disparity between the SEC/Big Ten and the ACC. With reports indicating that North Carolina (UNC) is actively exploring a move to the SEC, primarily driven by the pursuit of significantly higher media rights revenue, it's almost a certainty that Florida State and Clemson would aggressively pursue an early exit from the ACC if UNC makes such a move. Here's why Florida State and Clemson would likely follow suit: Accelerated Financial Imperative: FSU and Clemson have been the most vocal critics of the ACC's financial model and its Grant of Rights (GOR) agreement, even going as far as to file lawsuits against the conference. Their primary motivation has always been to close the massive revenue gap between the ACC and the SEC/Big Ten. If UNC, a fellow blue-blood athletic and academic brand, were to successfully navigate an exit to the SEC, it would intensify the urgency for FSU and Clemson to follow suit. Weakening of the ACC Brand: The departure of UNC, especially if it goes to the SEC, would be a devastating blow to the ACC's brand and media value. UNC, FSU, and Clemson represent the ACC's most valuable football and basketball brands. Losing one of these pillars would significantly diminish the conference's appeal to broadcasters and its standing as a "Power Four" league, making the remaining financial outlook even bleaker for those left behind. Reduced Exit Fees as a Pathway: The recent settlement of the lawsuits between FSU, Clemson, and the ACC has provided a crucial pathway. It revealed that the ACC's exit fee, which was once considered prohibitive (estimated at over $500 million when accounting for forfeited media rights), is set to significantly decrease. By the 2030-31 school year, the exit fee will be a more "manageable" $75 million. This timing aligns with when the Big Ten and Big 12's media rights deals are also up for renegotiation, creating a perfect storm for further realignment. Seeking Top-Tier Competition and Exposure: Beyond money, FSU and Clemson want to compete consistently at the highest level of college football and basketball. Moving to the SEC or Big Ten would provide more consistent exposure against elite competition, which is vital for recruiting and national relevance, especially in the expanded College Football Playoff era. "Domino Effect" and Survival: Conference realignment is often a domino effect. If a foundational piece like UNC leaves, it creates immediate instability. Florida State and Clemson would be compelled to act quickly to secure their own futures in a top conference, rather than being left in a potentially weakened ACC. In short, if UNC makes the leap, Florida State and Clemson's departure from the ACC would likely shift from a desire to a necessity, driven by financial imperatives and the need to remain competitive in the evolving landscape of collegiate athletics. Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://twitter.com/drakectoll Follow the show on Twitter: https://twitter.com/LOBig12

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YIKES: Big 10, SEC Both DO NOT WANT MIAMI In Expansion, Big 12 Is Only Option After ACC Collapse Jul 30, 2025

Show notes

While Miami boasts a nationally recognized brand and a strong history of football success, both the SEC and Big Ten might hesitate to add the Hurricanes in future expansion due to several strategic and operational considerations.

For the SEC:

Market Overlap: The SEC already has a strong foothold in Florida with the Florida Gators. Adding Miami, though in a large media market, wouldn't necessarily deliver significant new and exclusive viewers or recruiting advantages that aren't already covered. It could lead to market saturation rather than true expansion.

Gameday Experience: The SEC highly values vibrant, packed on-campus stadiums. Miami plays its home games at Hard Rock Stadium, a professional venue far from campus, which often struggles with consistent sellouts and lacks the traditional college gameday atmosphere characteristic of most SEC schools. This presents a cultural mismatch.

Inconsistent Performance: Despite past glory, Miami's on-field football performance has been inconsistent for the better part of two decades. The SEC typically seeks programs with sustained elite performance or an undeniable present-day media draw, which Miami hasn't consistently provided recently.

For the Big Ten:

Geographic Distance and Travel: Despite recent westward expansion, Miami is still quite a geographical outlier for the Big Ten. This would significantly increase travel costs and logistical complexities for all sports, impacting student-athlete welfare.

Academic Fit (Comparative): While Miami is a respectable academic institution and has recently gained AAU membership (a key Big Ten criterion), the Big Ten generally prioritizes large public research universities with a deep alignment to its academic mission. Other Florida options, like Florida State, might be seen as a better academic and athletic fit.

Alternative Florida Targets: If the Big Ten were to expand into Florida, Florida State is often considered a more desirable target due to its larger statewide fanbase, more consistent recent football success, and a perceived better overall fit for the Big Ten's public university profile.

Current Value vs. Historical Brand: The Big Ten's expansion strategy is driven by adding current media market value and large, engaged fanbases that translate directly to viewership. While Miami's brand is nationally recognized from past eras, the Big Ten may question if that history consistently converts into the immediate, substantial viewership increase they require to justify revenue dilution.

In essence, while Miami's brand is valuable, the unique challenges of market overlap for the SEC and geographic/gameday/academic concerns for the Big Ten mean Miami is not likely at the top of their expansion wish lists compared to other highly sought-after ACC programs.

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BOOM: West Virginia Is MOST UNIQUE School in Big 12, Oklahoma, SEC Gets DUNKED ON By Wren Baker Jul 29, 2025

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West Virginia University Athletic Director Wren Baker has definitively denied recent speculation linking him to the open Athletic Director position at the University of Oklahoma, emphatically stating that there is "no truth" to the rumors. The rumors gained traction after longtime Oklahoma AD Joe Castiglione announced his retirement, and Baker's name quickly surfaced as a potential candidate due to his Oklahoma roots; he is a native of Valliant, Oklahoma, and earned his master's degree from Oklahoma State. However, Baker has consistently pushed back on the speculation. Speaking on the John Fredericks Radio Show and in interviews with various West Virginia media outlets, Baker made his position clear: No Interviews or Conversations: Baker stated, "There's no truth to any of the speculation or rumors at this point. This is like the fourth or fifth time since I've been here that people had me out the door. And not one time have I taken an interview or even had a conversation with anybody about another job." Family Happiness in West Virginia: He emphasized that he and his family are very happy living in Morgantown. "We love living here," Baker said. "It's a great place to live. I love the outdoors…more importantly, I have a wife and two daughters, and they're very happy here." Commitment to WVU: Baker reaffirmed his dedication to West Virginia University, stating, "I love being here. I feel like it's a privilege to be in this program, to represent this university, and more importantly, represent our state." He further explained that he generally doesn't address such rumors publicly, but felt compelled to speak directly to this instance. Recent Contract Extension: Further solidifying his commitment, WVU recently extended Baker's contract through 2032. This new deal, finalized in May 2024, adds two more years to his previous agreement and includes significant raises and retention bonuses, underscoring the university's desire to keep him. Baker's tenure at West Virginia, which began in November 2022, has been marked by significant activity, including navigating coaching changes (most notably, the hire of Rich Rodriguez for football) and steering the department through the complexities of the new Name, Image, and Likeness (NIL) and revenue-sharing landscape. His success in these areas has undoubtedly raised his profile nationally, which is why his name frequently appears in discussions for high-profile athletic director openings. Despite the persistent "dot-connecting" from outsiders, Wren Baker's public statements and his recent contract extension clearly indicate his intention to remain in Morgantown and continue building the future of West Virginia Mountaineer athletics. Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://twitter.com/drakectoll Follow the show on Twitter: https://twitter.com/LOBig12 Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://twitter.com/drakectoll Follow the show on Twitter: https://twitter.com/LOBig12

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BOMBSHELL: Deion Sanders CURED of Bladder Cancer, BUT Will Prime Coach Colorado Football This Fall? Jul 28, 2025

Show notes

Excellent news has just broken regarding Deion Sanders' health and his future at Colorado!

In a highly anticipated press conference held today, Monday, July 28, 2025, alongside his medical team from CU Anschutz Medical Campus and UCHealth, Deion Sanders announced that he had been diagnosed with bladder cancer in April. However, the critical update is that he has since undergone bladder removal surgery, and his doctors confirmed that the cancer has been cured.

This is a monumental development, as it directly addresses the "undisclosed illness" that had kept him away from Colorado's campus for much of spring and summer, fueling widespread speculation about his potential retirement. Despite having to draft a will due to the gravity of his health situation, Coach Prime is now confirmed to be cancer-free.

Deion Sanders confirmed during the press conference that he plans to coach the Colorado Buffaloes during the upcoming 2025 college football season. This is a massive relief for Colorado fans and the Big 12 conference, as his charismatic leadership and the "Prime Effect" have brought unprecedented attention and energy to the program.

His ability to return this fall is a testament to his resilience and the work of his medical team. While he acknowledged the process "wasn't easy," his positive outlook and commitment to the team are clear. This news puts to rest the retirement rumors that had gained significant traction in recent days, allowing Colorado to focus on the season ahead with their head coach firmly at the helm.

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WOW: Miami, Louisville LEAVING ACC TO JOIN BIG 12 After North Carolina's Exit to Join SEC is COMING! Jul 28, 2025

Show notes

Recent reports indicate that the University of North Carolina (UNC) is actively exploring a departure from the ACC, with the SEC as its primary target. This speculation has intensified following the recent settlement of lawsuits between the ACC, Florida State, and Clemson, which revealed a decreasing exit fee for schools. The exit fee is set to drop to a more "manageable" $75 million by the 2030-31 school year, a date that is seen as a key window for potential realignment.

Should UNC indeed announce an attempt to leave the ACC, it is widely anticipated that this would trigger a significant ripple effect, leading other prominent ACC schools, including Louisville and Miami, to explore their options, with the Big 12 being a highly probable destination.

Here's why Louisville and Miami are expected to explore joining the Big 12 in such a scenario:

Financial Imperative: The driving force behind any realignment is almost always financial. The Big 12's current media rights deal, while not as lucrative as the SEC or Big Ten, offers significantly more revenue per school than the ACC's. As the revenue gap widens, schools like Louisville and Miami, which have strong athletic programs and significant fan bases, will be highly motivated to seek a conference that can provide greater financial stability and resources to compete in the evolving NIL and collegiate sports landscape.

Decreasing Exit Fees: The reduced ACC exit fee by 2030-31 makes a move financially feasible. While still a substantial amount, it's far less prohibitive than the hundreds of millions initially discussed, allowing schools to justify the cost for a more lucrative future.

Big 12's "Open for Business" Stance: Big 12 Commissioner Brett Yormark has been very aggressive and public about the conference's willingness to expand and innovate. The Big 12 has already demonstrated its ability to adapt and grow by adding former Pac-12 and AAC schools. They are actively looking for valuable additions that enhance their media markets and competitive profile.

Attractive Athletic Programs:

Miami: The Hurricanes bring a historically strong football brand and a significant media market in Florida. While their football program has been inconsistent, the potential to revitalize that brand within a financially stronger conference is appealing. South Florida is also a fertile recruiting ground that the Big 12 would love to tap into further (they already have UCF in Florida).

Louisville: The Cardinals boast consistently competitive programs in both football and men's basketball, two key revenue-generating sports. Their basketball program, in particular, would further strengthen the Big 12's already elite basketball conference. Geographically, Louisville also provides a relative bridge for the Big 12's easternmost schools like West Virginia and Cincinnati.

Maintaining "Power Conference" Status: If UNC, Florida State, and Clemson (who are also widely speculated to be looking at the SEC or Big Ten) were to leave the ACC, the remaining ACC schools would face a significant downgrade in perceived "power conference" status. Joining the Big 12 would allow Louisville and Miami to remain in a strong, stable, and financially competitive league, ensuring their long-term viability at the highest level of college athletics.

While no official announcements have been made by Louisville or Miami regarding their intentions to leave the ACC after a hypothetical UNC departure, the current realignment climate and the financial incentives strongly suggest that such moves would be actively explored if the ACC's top brands begin to exit.

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HUH: Is Church of Jesus Christ of Latter-Day Saints MAD at BYU for Ryder Lyons' MASSIVE NIL Deal? Jul 27, 2025

Show notes

When discussing how much five-star quarterback Ryder Lyons is "being paid" (referring to his Name, Image, and Likeness or NIL valuation), it's important to understand a few things:

NIL Valuations vs. Actual Deals: Recruiting services like On3 provide an "NIL Valuation" for top recruits. This is an estimated annual value of their NIL based on factors like social media following, on-field performance, perceived marketability, and the NIL landscape. It's not necessarily the exact amount of money a player is guaranteed to receive from a specific deal or collective.

Ryder Lyons' On3 NIL Valuation: As of late June 2025, Ryder Lyons holds a $785,000 On3 NIL valuation. This places him among the top prospects nationally in terms of his potential earning power through NIL.

His Comments on NIL: Interestingly, despite his high valuation and the fact that he received numerous offers from major programs known for their substantial NIL backing (like USC and Oregon), Lyons himself has stated that NIL money was not the primary driver of his decision to commit to BYU. During an appearance on "The Pat McAfee Show" after his commitment, Lyons acknowledged the complexity of NIL: "It's hard," he said of his recruitment and NIL offers. "It's hard for sure. I do have someone who handles it for me. I have an agent. I have a whole team. But it definitely makes it just confusing. I mean, you're thrown a lot of money from a lot of different places." However, he emphasized that his long-term goal is to make it to the NFL, "because that's where the serious money is."

BYU's NIL Approach (Less Transparent but Effective): BYU, as a private university, is less transparent about its NIL efforts. However, their ability to secure commitments from high-profile recruits like Lyons (and previously five-star men's basketball prospect A.J. Dybantsa) suggests that their collective (Royal Blue NIL) is competitive and effective, even if they don't publicly disclose specific deal amounts. Lyons' decision indicates that BYU's unique cultural fit, early belief in him (they were his first offer), strong quarterback development history, and his own LDS faith and mission plans outweighed potential higher NIL offers from other schools.

In summary, while Ryder Lyons has a significant estimated NIL valuation and clearly received substantial offers from various programs, he has personally downplayed the role of NIL money in his commitment to BYU, suggesting other factors were more important to him.

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HUGE: Big 12 REJECTING Memphis Just Exposed ACC OFFICIALLY COLLAPSING | Realignment, Expansion News Jul 25, 2025

Show notes

The Big 12 is eyeing the 2030-2031 timeframe as a potential window to "steal" schools from the ACC due to the evolving dynamics of the ACC's Grant of Rights (GOR) and media deal. While the ACC's primary media rights deal with ESPN runs through 2036, recent developments indicate a potential softening of the exit fees for member institutions.

Here's why the Big 12 could make a move in that period:

Decreasing Exit Fees: The ACC's exit fee, which was initially estimated to be in the hundreds of millions, is reportedly set to decrease. Court documents from lawsuits between Florida State, Clemson, and the ACC have revealed details about this. The exit fee is expected to level off at $75 million in 2030-31. This significantly lower figure makes leaving the conference a more financially palatable decision for schools looking to maximize their revenue.

Alignment with Other Media Rights Negotiations: The 2030-31 timeframe is crucial because it aligns with when the Big Ten and Big 12's current media rights deals are also up for renegotiation. The SEC's deal runs through 2034, but there's a possibility of an early look-in. This means that the Big 12 would be entering a new media rights negotiation cycle potentially with a stronger, expanded footprint, which could increase its overall value.

ACC Schools Seeking Higher Revenue: Schools like Florida State and Clemson have been vocal about the financial disparity between their ACC revenue shares and those of the Big Ten and SEC. Even with the ACC's new revenue distribution policies that include performance incentives, the gap is expected to widen. The prospect of earning significantly more money in the Big 12 (or SEC/Big Ten) would be a powerful motivator for these schools once their exit fees become more manageable.

Strategic Expansion for the Big 12: Big 12 Commissioner Brett Yormark has consistently stated that the conference is "open for business" and is looking for opportunities to grow and innovate. Poaching established ACC programs would enhance the Big 12's geographic reach, potentially adding valuable media markets and strong athletic brands in both football and basketball. Schools like Miami, Louisville, and Pittsburgh have been mentioned as potential targets due to their strong athletic programs and strategic locations.

ACC Instability: The ongoing lawsuits and public discontent from some ACC members regarding the GOR and revenue distribution create an environment of instability. This internal strife within the ACC could make it more vulnerable to raids when the financial penalties for departure become less prohibitive.

In essence, the combination of a more accessible exit fee from the ACC, the timing of other major conference media rights negotiations, and the Big 12's aggressive expansion strategy creates a fertile ground for potential realignment in the early 2030s.

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BREAKING: North Carolina JOINING SEC, KILLING ACC As Clemson, Florida State Follow Is Now VERY REAL! Jul 24, 2025

Show notes

UNC Exploring Potential Move to SEC: What You Need to Know Recent reports, notably from Inside Carolina and corroborated by outlets like ESPN and On3, suggest that the University of North Carolina is actively looking to depart the Atlantic Coast Conference (ACC) and has the SEC as its primary target for future conference alignment. This comes amid ongoing conference realignment discussions and legal battles within the ACC. Why UNC Would Want to Join the SEC: Financial Imperative: This is the overwhelming driving factor. The SEC's media rights deals offer significantly higher annual payouts to its member institutions compared to the ACC. UNC, like many other ACC schools, is seeking to maximize its revenue to remain competitive in the evolving landscape of college athletics, particularly with the escalating costs of NIL and overall program investment. Reports indicate the ACC's exit fees are currently around $165 million, but are set to drop to a more "manageable" $75 million by the 2030-31 school year, which is seen as a key target date. Strategic Positioning: UNC wants to ensure its long-term stability and competitiveness in a "power conference." The SEC, along with the Big Ten, is widely considered one of the two dominant conferences in college sports, particularly in football. Leadership's Vision: Under Chancellor Lee Roberts and incoming Athletic Director Steve Newmark, there's a reported strategic push to position UNC for this kind of move. UNC's leadership is also said to have played a key role behind the scenes in negotiating the recent settlement between the ACC, Clemson, and Florida State, which has potentially made it easier for schools to explore departure pathways. The "Belichick Effect": While directly unrelated to conference alignment, the recent hiring of legendary NFL coach Bill Belichick for the UNC football program has generated unprecedented excitement and ticket sales, with all home games reportedly sold out for the upcoming season. This heightened profile could align with a desire for a more prominent conference stage. Why the SEC Would Want UNC: Basketball Blue Blood: UNC is one of college basketball's most iconic and successful programs, a true "blue blood" of the sport. Adding UNC would significantly elevate the SEC's already strong basketball profile, giving it another national brand alongside Kentucky. Valuable Media Market: North Carolina is a large and growing media market. Bringing UNC into the SEC would expand the conference's geographic footprint and deliver a new, significant audience to its media partners. It's noteworthy that the SEC Network headquarters are located in Charlotte, North Carolina, making the state a natural fit. Academic Profile: UNC is a highly respected academic institution, which is often a factor that appeals to conferences like the SEC (and Big Ten) when considering expansion, as it can enhance the overall academic prestige of the league. Competitive Balance (Football): While UNC is known more for basketball, its football program has shown flashes of strong performance and has a national following. While not an immediate football powerhouse like some SEC stalwarts, it offers a solid program in a new territory. Challenges and Timeline: ACC Grant of Rights & Exit Fees: The ACC's grant of rights agreement historically tied schools to the conference's media deal until 2036, making departures incredibly costly. While recent legal settlements might have eased some of these constraints, the exit fees remain substantial in the short term. The 2030-31 academic year, when the buyout reportedly drops to $75 million, is often cited as a more realistic window for a potential move. SEC's Current Stance: SEC Commissioner Greg Sankey has stated that the conference is content with its current 16 members (after adding Texas and Oklahoma). This suggests that any further expansion would not be immediate and would likely be driven by significant strategic advantages. Other ACC Schools: UNC is reportedly not alone in its exploration; Clemson and Florida State have been publicly battling the ACC over similar issues. It's possible that any future realignment involving UNC could be part of a larger move involving multiple ACC institutions. In conclusion, the desire for increased revenue and competitive stability is strongly motivating UNC to explore a move to the SEC. While the timeline is uncertain and significant financial hurdles remain, UNC's strong brand, particularly in basketball, and its valuable media market make it an attractive target for the SEC should the conference decide to expand further in the future. Follow & Subscribe on all Podcast platforms… 🎧 https://link.chtbl.com/LOBig12?sid=YouTube Locked On College Conferences, HBCU, Basketball & More 🎧 https://linktr.ee/LockedOnCollege Follow on Twitter: https://twitter.com/drakectoll Follow the show on Twitter: https://twitter.com/LOBig12

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BIG 12 SQUAD | BIG 12 WHIFFS Turning Down Memphis Tigers Jul 24, 2025

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Did the Big 12 Conference make a mistake turning down the Memphis Tigers from joining the conference? What value would they add to the conference? The Big 12 Squad debates how the move would have helped or hurt the BYU Cougars, Arizona Sun Devils, Colorado Buffaloes, Houston Cougars, Utah Utes, Arizona Wildcats, Baylor Bears, Texas Tech Red Raiders, Cincinnati Bearcats, Oklahoma State Cowboys, Iowa State Cyclones, and the West Virginia Mountaineers. Support Us By Supporting Our Sponsors! Gametime Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply. Monarch Money Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at www.monarchmoney.com/lockedoncollege for 50% off your first year. FanDuel Right now, new customers can get ONE HUNDRED FIFTY DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA. FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Track, budget, plan, and do more with your money | Monarch Money The modern way to manage your money. Monarch makes it easy to track all of your accounts, optimize your spending, analyze your investments, and create a financial plan to achieve your goals. Some times the time stamps are about a second off from the video, so I would just check the first one and then you can just insert the same time for each one after that Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

WOW: ESPN's Paul Finebaum BLASTS Deion Sanders, Tells Him "Stick to Coaching," More Prime Disrespect Jul 24, 2025

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Paul Finebaum, a prominent ESPN analyst and a well-known voice in SEC football, recently offered blunt advice to Colorado head coach Deion Sanders: "stick to coaching." This came after Sanders' remarks at Big 12 Media Days where he called for a college football salary cap to address the escalating Name, Image, and Likeness (NIL) spending.

Finebaum's comments, delivered on ESPN's "Get Up," highlighted several points of contention:

Hypocrisy Perception: Finebaum suggested that Sanders' stance on a salary cap was self-serving and ironic, especially given that Colorado's success in 2024 was heavily reliant on high-profile transfers like his son Shedeur Sanders and Travis Hunter, who reportedly commanded significant NIL deals. Finebaum questioned if Sanders would have advocated for a cap when those "generational" talents were being lured to Boulder.

Changing Narratives: Finebaum accused Sanders of changing his narrative depending on his team's roster. With Shedeur Sanders and Travis Hunter now heading to the NFL, Finebaum implied that Deion's focus shifted from attracting top NIL earners to wanting to limit spending, which might benefit Colorado more in the current transfer landscape.

Bigger Problems: Finebaum argued that college football has "more basic problems" to solve than implementing a salary cap, suggesting that Sanders should focus on building his team and winning games rather than trying to shape policy for the entire sport. He essentially told Sanders to "let the college football leaders screw up the game the way they have already."

"Politician" Label: Finebaum went as far as to call Sanders a "politician," suggesting his comments were calculated rather than purely driven by a desire for fairness.

This isn't the first time Finebaum has been critical of Sanders' outspoken nature or his methods. Finebaum's "stick to coaching" message underscores the ongoing tension between Deion Sanders' high-profile, often unconventional approach to coaching and the traditional media's expectations of how college football coaches should operate, particularly as the sport navigates its evolving business side.

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