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Living The Red Life — Business
Living The Red Life

Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red”. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

Copyright: © Copyright 2026 Rudy Mawer

Latest Episodes:

How Two Founders Are Reinventing Live Events May 08, 2026

Show notes

What happens when two young entrepreneurs decide the future of nightlife, live events, and local discovery is completely broken? In this episode of LIVING THE RED LIFE, the co-founders of Charted reveal how they are building a real-time event discovery platform designed to help people find live music, nightlife, happy hours, DJs, festivals, and hidden local experiences instantly. From battling the “chicken-and-egg” problem of startups to competing against massive ticketing companies with lower fees and smarter technology, they share the mindset, pivots, and relentless consistency required to grow a software company from the ground up. As they expand into AI-powered itineraries, social discovery, ticketing, and venue mapping, the conversation dives deep into entrepreneurship, startup resilience, app development, and building technology that connects people in real life.

Key Takeaways

Building a startup means solving real-world problems, not chasing hype.
Small businesses need better tools for event marketing and ticketing.
Consistency and daily execution matter more than motivation.
User feedback can completely reshape a product’s direction.
Strong co-founders create resilience during difficult phases of growth.

Notable Quotes

“Technology should connect people, not isolate them.”
“We just kept showing up every day.”
“You see your city come alive every time that you open the app.”
“The best products are the ones that remove friction.”
“It’s not a sprint. It’s a marathon.”

Connect with Rudy Mawer:

How a Small-Town Hockey Player Built a $25M Empire May 08, 2026

Show notes

What happens when a failed NHL dream becomes the foundation for building one of the fastest-growing CPA firms in North America? In this episode of LIVING THE RED LIFE, entrepreneur and finance strategist Robert Gauvreau breaks down the mindset, leadership principles, and financial systems that helped scale a multi 8-figure accounting, tax, law, and advisory firm serving entrepreneurs across North America. From being rejected by banks and underestimated as a young founder to working alongside Tony Robbins and speaking on stages with Gary Vaynerchuk and Kevin O’Leary, Robert reveals why most entrepreneurs misunderstand cash flow, taxes, and growth strategy. He shares practical insights on bookkeeping, financial reporting, tax planning, KPIs, business leadership, and building long-term wealth while scaling a company in a traditionally slow-growth industry.

Key Takeaways

Why 92% of business owners legally overpay taxes
The financial metrics every entrepreneur must track weekly
How Robert scaled a CPA firm to nearly 200 professionals
Why cash flow matters more than revenue growth
The leadership mindset required to build a multi 8-figure business

Notable Quotes

“Start scared. Start small. Just be sure to start. The first move changes everything.”
“Cash is king. It truly is.”
“If you don’t know your numbers, how do you know what strategy you can put in place to win the game?”
“Don’t spend money just to save taxes.”
“Resilience isn’t about never failing. It’s about bouncing back and transforming every challenge into an opportunity.”

Connect with Rudy Mawer:

How a Small-Town Realtor Became One of Canada’s Best Apr 27, 2026

Show notes

Terence Tait, founder of Yukon’s Real Estate Advisors, reveals what it really takes to succeed in a market where hustle matters more than hype. From building his own real estate brand in one of Canada’s most remote regions to ranking among the top agents nationwide, Terence shares the mindset behind sustained success in a demanding industry. He explains why real estate is far more about people than property, how personality can become a competitive advantage, and why persistence separates the lifers from those who quit. Through stories about entrepreneurship, sales discipline, and the emotional side of real estate deals, he breaks down the mindset required to keep moving forward even when success comes with sacrifices. His perspective offers powerful lessons for anyone building a business, leading a team, or pursuing long term success.

Key Takeaways

• Real estate success depends more on emotional intelligence than sales tactics

• Persistence and discipline determine who survives the first years in business

• Personality and authenticity can become powerful competitive advantages

• Building the right team allows entrepreneurs to focus on their strongest skills

• Success requires accepting that not everyone will like you

Notable Quotes

• “Selling is actually the smallest part of real estate.”

• “You’re a counselor, adviser, sometimes even a marriage counselor.”

• “The average lifespan of a new realtor is two years.”

• “Seventy percent of people like me. Thirty percent really don’t.”

• “You really can do whatever you think you can do. You just have to work for it.”

Connect with Rudy Mawer:

B Cross Founders Building a Western Brand Apr 24, 2026

Show notes

Tanner Bryson and Christa reveal how B Cross Performance Horses, Horse Around Adventures, and Tanner Bryson Art Studio are built around more than horses. In this episode of Living The Red Life, they share how trust, reputation, horse training, social media, and authentic Western experiences shape a brand people remember. From matching the right horse with the right buyer to creating corporate cattle drives near Sedona, they show what it takes to stand out in the Western industry without compromising quality, honesty, or legacy.

Key Takeaways

A strong brand only works when the product can back it up.
Trust is built through honesty, not hype.
Social media works best when it reflects real authenticity.
Great businesses know who they should not sell to.
Legacy means passing rare skills to the next generation.

Notable Quotes

“If you don’t have what you can back up, you really don’t have a product at all.”
“I really believe in developing trust.”
“We’re not out there sticking our iron on every horse.”
“The horse is making us and we don’t realize it along the way.”
“There’s a legacy in the industry that we want to pass on.”

Connect with Rudy Mawer:

Austin St. John: From Power Ranger to Real-Life Warrior Mindset Apr 07, 2026

Show notes

Austin St. John is an iconic actor and martial artist celebrated for his role as the original Red Power Ranger, Jason Lee Scott, in the Mighty Morphin' Power Rangers series.. The episode delves into Austin's transformation from a young martial artist to an international superhero icon. The candid conversation reveals behind-the-scenes stories from the Power Rangers era, Austin's unique experiences with global fame, and his transition into a versatile entrepreneur. Rudy and Austin discuss overcoming the paralysis of analysis and perfectionism, reminding listeners that starting is crucial to success.

The episode provides a rich narrative about Austin's life lessons, particularly how he leveraged the Power Rangers' success to fuel his entrepreneurial spirit. They discuss the critical aspects of business like timing, perseverance, and learning from failure. Austin emphasizes the importance of not succumbing to victim mentality, consistently surrounding oneself with positive influences, and championing patience and time as heroes in achieving one's goals. From recounting the crazy story of securing his role as Jason to highlighting the impact of the Power Rangers franchise, the discussion offers valuable insights into mindset and resilience.

Key Takeaways:

The path to success often requires embracing imperfection and starting with what you have.
Perfectionism and over-analysis can stall progress; taking action is vital.
Recognizing and learning from missteps can unlock immense opportunities.
Patience and time are two crucial elements that contribute to lasting success.
Surrounding yourself with positive, like-minded individuals is key to driving personal and professional growth.

Notable Quotes:

"You're never supposed to wear red on camera." – Austin St. John
"How do you defeat a man who never stops getting up?" – Austin St. John
"Luck is preparation meeting opportunity." – Austin St. John
"The two greatest heroes in existence…are time and patience." – Austin St. John
"You have not failed until you choose not to get back up." – Austin St. John

Connect with Austin St. John:

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27th U.S. Secretary of Defense Mark Esper: Power, Leadership, and Life-or-Death Decisions Apr 02, 2026

Show notes

Mark Esper is a seasoned national security leader who served as the 27th United States Secretary of Defense. With a foundation built on decades of military service, Esper's career spans pivotal roles in both government and corporate sectors.The conversation kicks off with Esper sharing his memorable journey—from a small coal mining town near Pittsburgh to leading the U.S. Department of Defense. Underlining his story are themes of service, public duty, and the rigorous training that shaped his leadership style.

The episode delves deep into what makes an effective leader, particularly under high-pressure scenarios. Esper emphasizes the importance of integrity, discipline, and accountability—traits he honed throughout his military career and now applies in the business world. As Esper reflects on his time as Secretary of Defense, the discussion shifts to the challenges of political navigation and maintaining authenticity amidst public scrutiny. Through engaging anecdotes and practical insights, listeners are offered a rare glimpse into Esper’s ethos and strategic thinking, both in the field and in corporate boardrooms.

Key Takeaways:

Leadership and Integrity: Effective leadership begins with authenticity and a strong moral grounding, as conveyed through actions and communication.
Discipline in All Aspects: Whether in military training or business environments, consistent discipline forms the backbone of success.
Lessons from Team Sports: Experiences in team sports or military units teach grit, resilience, and the importance of teamwork, all valuable in business settings.
Navigating Politics in Leadership: Balancing integrity with political savvy is crucial in high-stakes roles, ensuring that core values remain intact against external pressures.
Accountability and Responsibility: Accepting full responsibility for actions and decisions is a foundational principle, mirrored in both military and business leadership.

Notable Quotes:

"The more you sweat in peace, the less you bleed in war."
"Leadership always begins with integrity."
"Accountability and responsibility are very big things."
"To me, that is the mindset you have to take into it—to think every day you're training.”
"Nothing wins like success."

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How a Tiny Music Lounge Built a Cult Following Mar 31, 2026

Show notes

Jeremy Berg, John Crawford, and Candace Crawford are the co-owners of the Bunker Performance Lounge and Cafe located in Stratford. This discussion delves into their collective journey and passion for creating a unique space for artists and musicians. The episode explores the evolution of the Bunker, a venue designed by musicians for musicians, and highlights how the owners have continually overcome challenges to keep the performances fresh and captivating.

Listeners will gain insights into the operational aspects of running a music venue, the emphasis on live music, and the role of community in the Bunker's success. The episode's exploration of brand identity, audience engagement, and innovative programming strategies provides a roadmap for those interested in the entertainment industry. Key topics include the importance of offering a stage where musicians take center stage, and the trio's innovative programming that keeps patrons engaged—from open mic nights to specialized performances that highlight original music.

Key Takeaways:

The Bunker Performance Lounge emphasizes creating a space where the performance takes precedence over other activities, focusing on musicianship.
The success of the Bunker lies in its ability to adapt, taking community feedback to heart and evolving its offerings, such as obtaining a liquor license to increase patronage.
Running a music venue involves finding a balance between catering to audience preferences and promoting original music and talent.
Effective programming that evolves throughout the week—from karaoke to the signature weekend live sessions—helps maintain engagement and consistency.
The Bunker's success story is about transformation, adapting to post-COVID realities, and the trio's dedication to providing outstanding live entertainment.

Connect with Jeremy Berg, John Crawford, and Candace Crawford:

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From Influencer to AI Power Player Mar 30, 2026

Show notes

Victoria Toplansky, aka Holly Treats, is a multi-talented artist and AI enthusiast. The conversation traverses through their experiences in content creation, the evolution of artistry in the digital age, and how these elements shape their professional identities. With extensive experience in modeling, content creation, and exploring the intersection of technology and art, Victoria brings a unique lens to the realms of cosplay, streaming, and AI-driven storytelling. She holds a significant following across her social media platforms, where she engages with millions of followers. Victoria delves into her journey as a multi-faceted content creator, exploring the usage of AI in storytelling and the nuances of maintaining a strong digital presence. From her perspective on femininity to insights on managing diverse social media accounts, Victoria shares the triumphs and challenges of a creative career.

Key Takeaways:

Authentic engagement and audience interaction are crucial for building a genuine online following; do not rely on bots to inflate follower numbers.
Embracing creativity and artistry requires overcoming self-doubt and finding confidence in one's unique style and identity.
AI can be a powerful tool in content creation and storytelling, offering efficiency and new avenues for artistic expression.
Maintaining mental health and managing digital presence is essential for long-term success in content creation and online engagement.
Understanding and respecting cultural differences and taboos can enhance the effectiveness of content creation in diverse global contexts.

Connect with Victoria Toplansky:

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From Chemist to Cannabis Mogul: The Mindset That Changed Everything Mar 30, 2026

Show notes

Kristen Abelon, an author, chemist, coach, and entrepreneur, shares her intriguing journey from the retail world to pioneering in the cannabis industry. With candid recollections of her early career decisions and the mindset shifts that guided her towards success, Kristen underscores the transformative power of aligning one's career path with personal values and entrepreneurial spirit.

In this enriching dialogue, key themes include overcoming invisible chains like societal expectations and family beliefs to pursue genuine ambitions. Kristen delves into her experiences in the cannabis business, offering thoughtful insights on its evolution and challenges in regulation. The discussion also touches on the therapeutic benefits of cannabis, her personal journey with CBD products, and the transition from building to divesting a company. Furthermore, Kristen presents her literary work and life coaching philosophy, emphasizing empowerment and choice as fundamental to personal and professional growth.

Key Takeaways:

Overcoming Invisible Chains: Break free from societal norms and familial expectations to pursue your true passions and professional dreams.
Cannabis Industry Insights: Understanding the cannabis business's evolving landscape and its interaction with culture, regulation, and potency of medicine.
Entrepreneurial Growth: Importance of organic growth and resilience for start-ups in highly regulated industries.
Stepmom Journey: Kristen’s unique insights from her book, offering a heartfelt perspective on step-parenting and the trials and tribulations therein.
Manifestation Through Mindfulness: Leveraging cannabis and mindset shifts to enhance mental clarity, productivity, and overall well-being.

Notable Quotes:

"You can be what you want to be no matter what. Like, change your mindset."
"Cannabis industry was on that path but has sort of fallen short because people forgot where we came from."
"My life, everybody's like, this is kind of cool. You get to grow cannabis, you get to smoke it, you get to enjoy those properties."
"Parents teach you the American dream, you know. The goal is to be successful and to have your own business."

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From Fired Lab Executive to $2.4B M&A Empire Mar 30, 2026

Show notes

Melissa C. Butterworth, a powerhouse in the world of entrepreneurship and personal development, is also known as 'Mel B, the warrior for women'. Melissa shares her journey from competitive tennis player to the owner of a $2.4 billion company. Through storytelling and real-life experiences, Melissa opens up about her transformative journey, emphasizing the power of consistency and purpose-driven living.

Throughout the conversation, Melissa and Ray discuss the vibrant entrepreneurial landscape of Florida, particularly in the thriving milieus of Miami and West Palm Beach. Melissa delves into her book "Clues," where she offers guidance on turning pain into purpose—an essential message for women seeking to find their true calling. Other key topics include the importance of grit, resilience, and the role of spirituality in business. With an insightful take on aligning personal values with professional ambitions, Melissa's narrative encourages listeners to wake up with intent and pursue their passions consistently.

Key Takeaways:

The Power of Purpose: Melissa highlights the importance of understanding one's purpose and passion, which can drive daily consistency and long-term achievements.
Consistency in Entrepreneurship: Success is rooted in everyday consistency and resilience—a message that reinforces Melissa's approach to building a billion-dollar company.
Transforming Pain into Purpose: Sharing insights from her book "Clues," Melissa encourages individuals to find purpose through their pain and life experiences.
Spiritual Influence: Spirituality and faith are central to Melissa's journey, influencing her success and approach to life and business.
Thriving in Florida's Dynamic Environment: Melissa discusses the energetic environment of Florida as a hub for innovation and opportunities in entrepreneurship.

Notable Quotes:

"It's one thing to have grit and resilience, but you have to combine it with day in and day out consistency." - Melissa C. Butterworth
"It's all about taking what's been painful in your life and turning that into your purpose." - Melissa C. Butterworth
"I talk to my audience about how they can turn their pain into their purpose." - Melissa C. Butterworth
"Big wins don't happen overnight." - Melissa C. Butterworth.

Connect with Melissa Butterworth:

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