Living The Red Life

How She Built a Wellness Empire Before It Was Trendy Jun 24, 2026

Show notes

Twenty years before wellness became a global movement, Shane Evans was already building a business around recovery, longevity, and member experiences. Today, as Co-Founder and CEO of Heights Wellness Retreat, she is leading a major evolution that combines cutting-edge wellness technology with human-centered therapies to create a scalable franchise model for the future.

In this episode of Living The Red Life, Shane reveals how she transformed a membership-based massage business into a wellness franchise brand with more than 100 locations, why consumer behavior is reshaping the industry, and how entrepreneurs can build profitable businesses by staying ahead of trends. She also shares lessons on franchising, leadership, culture, wellness technology, and creating lasting impact through business ownership.

Key Takeaways

• Why successful entrepreneurs anticipate trends before the market catches up

• How franchising helps owners stay in business for themselves but not by themselves

• The importance of combining technology with human connection

• Why culture fit and shared values determine long-term business success

• How wellness, longevity, and recovery are creating major business opportunities

Notable Quotes

• "Consumers don't want single modality locations anymore."

• "Franchising gives people the ability to be in business for themselves but not by themselves."

• "I don't ever give up. I don't back down."

• "You don't have franchisee profitability, you have nothing."

• "The robots can do work that humans cannot do and more work than humans can do."

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How a 26-Year-Old Built an 8-Figure Wealth Empire Jun 22, 2026

Show notes

At just 26 years old, Hannah Kesler has already built an 8-figure business, spoken on major stages, and become one of the most recognizable voices in financial education. But her journey was anything but conventional.

In this episode of Living The Red Life, Hannah reveals how overcoming addiction, rejecting traditional financial thinking, and embracing the Infinite Banking Concept helped her create extraordinary freedom. She shares the mindset shifts, business strategies, and bold decisions that transformed her from a struggling teenager into a nationally recognized wealth mentor and entrepreneur.

From building a family banking system to teaching people how to recapture and recycle their dollars, Hannah explains why financial freedom starts with controlling your money instead of letting money control you. She also opens up about entrepreneurship, authenticity, wealth creation, personal growth, and the importance of creating a life designed around freedom and purpose.

Key Takeaways

Why financial freedom begins with controlling your cash flow
How the Infinite Banking Concept creates long-term wealth
The mindset shift that helped Hannah overcome addiction
Why serving others creates more opportunities than chasing money
How authenticity becomes a competitive advantage in business

Notable Quotes

"If you help enough people get what they want, you in return will get what you want."
"I don't want my pocketbook dictating how I spend my time."
"Money is going to flow and grow where it's respected."
"You can only control what you can control."
"When I'm unapologetically myself, the right people stay."

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How a Steam Engine Builder Revived American Manufacturing Jun 17, 2026

Show notes

What does it take to turn a childhood dream into a Guinness World Record, multiple manufacturing companies, and a movement to rebuild America's skilled workforce?

In this episode of Living The Red Life, Kory and Ali Anderson share how a passion for engineering, craftsmanship, and entrepreneurship evolved into a mission to preserve American manufacturing and inspire the next generation of skilled trades professionals. From building the world's largest steam engine to acquiring foundries, launching Iron Warrior Academy, and creating educational programs that introduce young people to welding, fabrication, and engineering, they reveal the mindset, discipline, and vision required to build something that lasts. Along the way, they discuss AI, entrepreneurship, workforce development, and why the future belongs to those willing to create with their hands.

Key Takeaways

Why skilled trades may become one of the biggest opportunities of the next decade
How Kory turned a childhood dream into a Guinness World Record achievement
The entrepreneurial strategy behind acquiring foundries and building manufacturing companies
How AI and automation can strengthen, not replace, skilled trades careers
Why discipline, craftsmanship, and mentorship are essential for long-term success

Notable Quotes

"Technology has taken away the people aspect. It's taken away the teams."
"It's a team. It's a community building something."
"Everybody wants the corner office, but there's nobody to build the corner office."
"There is no limit to what you can do."
"We just want to be known as people who are fighting for American-made."

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From Living in His Car to Building Millions Jun 15, 2026

Show notes

What happens when an engineer living out of his car decides that relying on a paycheck is the biggest risk of all?

In this episode of Living The Red Life, Jason Roberts shares how years of homelessness, financial uncertainty, and career setbacks forced him to rethink everything he believed about wealth, security, and success. After transitioning from engineering into sales, Jason discovered a scalable path through real estate investing that transformed his future and ultimately led to multiple thriving businesses.

He breaks down the mindset shifts, sales strategies, deal analysis frameworks, and wealth-building principles that helped him go from sleeping in a church parking lot to building an eight-figure real estate portfolio. Whether you're an entrepreneur, investor, or someone searching for greater financial freedom, this conversation reveals practical lessons on creating income, reducing risk, and thinking bigger than ever before.

Key Takeaways

• Why sales is the single most valuable skill for building wealth

• How to identify high-margin opportunities with real product-market fit

• The framework Jason uses to eliminate downside risk in investments

• Why relying solely on a W2 job may be riskier than entrepreneurship

• How problem-solving and persistence create long-term financial freedom

Notable Quotes

• "If you get rid of the downside, then all you're left with is upside."

• "Learn how to sell. Sales is the number one skill that will help you build wealth."

• "Everything in life is figure-out-able."

• "Don't rely on anybody else for your success."

• "You don't have to be exceptional, but your effort does."

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How a Small-Town Designer Built Multiple Businesses Jun 12, 2026

Show notes

What happens when a creative mind refuses to stay inside the box? In this episode of Living The Red Life, Adria Nicole Laxson shares the mindset, persistence, and unconventional decisions that helped her build successful brands, acquire businesses, and create a one-of-a-kind destination in Oklahoma. From teaching herself web design during the early days of the internet to becoming the owner of a nationally recognized product brand and launching multiple ventures, Adria reveals how creativity became her greatest business advantage. She discusses product innovation, entrepreneurship, branding, authenticity, and the lessons learned from decades of building businesses across retail, design, hospitality, and e-commerce. This conversation is packed with insights for entrepreneurs looking to turn bold ideas into lasting success while staying true to who they are.

Key Takeaways

• Creativity can become a powerful competitive advantage in business.

• Success often comes from persistence long after others would quit.

• Learning new skills creates opportunities that compound over time.

• Authenticity becomes a strength when you stop trying to fit into someone else's expectations.

• Great entrepreneurs combine vision, execution, and adaptability.

Notable Quotes

• "I just always feel like I want to accomplish something."

• "I can't fit in this box."

• "I just gave up caring about that stuff and became authentically me."

• "Never let fear be a decision maker."

• "When you find your passion, don't just follow it. Grab it at every corner."

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How Two Sisters Saved a 135-Year Legacy Jun 12, 2026

Show notes

What does it take to keep a 135-year-old business alive in a world dominated by e-commerce, automation, and constant disruption? In this episode of Living The Red Life, two fourth-generation entrepreneurs reveal how they stepped into leadership during one of the most difficult periods in their family’s history and transformed a historic department store into a thriving community destination. Amanda "AJ" Ashenbrenner and Theresa Kronforst share the mindset, resilience, and unconventional decisions that helped them modernize without sacrificing the values that built their legacy. From customer experience and retail innovation to family business leadership and community impact, they discuss the strategies that continue to attract customers, build loyalty, and keep a hometown institution relevant for future generations.

Key Takeaways

• How to modernize a family business without losing its identity

• Why customer experience beats convenience in today's retail world

• The importance of adapting during economic and industry disruption

• How two sisters successfully transitioned into leadership roles

• Why community relationships remain a powerful competitive advantage

Notable Quotes

• "The sale is 95% listening to the customer."

• "Change is the only thing that stays the same."

• "People are coming in for the experience."

• "We are the experience."

• "Each day brings the unknown, but also the chance to rise to it."

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How a Mom of Five Exposed the Beauty Industry Jun 12, 2026

Show notes

Most entrepreneurs follow the rules. Jennifer Witmyer decided to question them.

As the founder of Archwood Soapery and Filthy Vegan, Jennifer built a fast-growing clean beauty brand by challenging everything she thought she knew about skincare, haircare, and the products consumers trust every day. After facing thyroid cancer, chronic health issues, and years of unanswered questions, she began noticing patterns others ignored. Those discoveries led her down a path that exposed misleading marketing claims, hidden ingredients, and the surprising realities behind the beauty industry.

In this episode, Jennifer shares how resilience, pattern recognition, and relentless curiosity helped her turn personal adversity into a mission-driven business focused on transparency, sustainability, and consumer trust.

Key Takeaways

• Why pattern recognition became Jennifer's greatest entrepreneurial advantage

• How personal health challenges inspired a business mission

• The truth behind common beauty industry marketing claims

• Why transparency creates stronger customer trust than branding

• How questioning accepted norms can uncover massive opportunities

Notable Quotes

• "Look for the patterns."

• "There is a pattern to every single thing in life."

• "Eco-friendly is not a measurable thing."

• "Strength isn't something you're born with. You build strength one hard day at a time."

• "There is a better way."

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How Two Veterans Built a Gym People Obsess Over Jun 11, 2026

Show notes

What happens when two veterans decide to build a gym that feels more like a mindset movement than a fitness center?

In this episode of Living The Red Life, Trevor and Samantha Pellerin share how they transformed an abandoned building into Psychotic Iron Athletic Club, one of the fastest-growing gyms in New Mexico. Drawing from military service, law enforcement, entrepreneurship, bodybuilding, and personal adversity, they reveal the mindset, discipline, and relentless execution required to build a business that members describe as therapy.

From PTSD and personal struggles to creating a five-star fitness community, Trevor and Samantha explain why success starts in the mind, how they built a powerful brand through experience-driven design, and why they're now preparing to expand nationwide through franchising.

This conversation explores fitness entrepreneurship, gym business growth, mindset development, leadership, personal transformation, and building a brand people genuinely believe in.

Key Takeaways

• Success begins with mindset long before business growth or physical transformation.

• Creating a unique customer experience can outperform larger competitors.

• Building a business around passion creates stronger long-term commitment.

• Community and relationships drive member retention more than equipment alone.

• Taking calculated risks is essential for building a meaningful legacy.

Notable Quotes

• "This is where people come to fight their demons."

• "If you're not going to do it, no one's going to do it for you."

• "The whole purpose of you being there is to build a better you."

• "Every membership we get gets poured directly back into our facility."

• "This isn't a paycheck. This is passion and drive."

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