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    Business

    Living The Red Life

    Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red”. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

    Advertise

    Copyright: © Copyright 2026 Rudy Mawer

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    Latest Episodes:
    From Terrible Dancer to YouTube Sensation - Matt Steffanina Feb 20, 2025
    Show notes

    SUMMARY

    Matt Steffanina, a world-renowned dancer, choreographer, and YouTube sensation, joins the conversation to share his journey from an awkward beginner to a global dance icon. He dives into how he built his massive online presence, the power of giving away value for free, and why connecting authentically with an audience is crucial for long-term success. From early struggles to viral success, Matt reveals the mindset shifts that helped him turn his passion into a thriving business.

    Throughout the discussion, Matt also opens up about the challenges of entrepreneurship, including losing his first YouTube channel and having to start from scratch. He offers valuable insights on how creators can monetize their brand beyond sponsorships, emphasizing the importance of unique selling propositions (USP) and community engagement. He also shares his personal growth journey, highlighting the importance of mental well-being, balance, and taking the time to step back from the hustle to generate new ideas. Whether you're an aspiring content creator or an entrepreneur, Matt’s story is packed with lessons on resilience, creativity, and strategic growth.

    CHAPTERS

    02:30 - From Hobby to Viral Sensation

    04:45 - The Power of Talking on Camera

    07:10 - Giving Away Value for Free – The Ultimate Growth Hack

    09:35 - How to Build a Loyal Community That Buys from You

    12:00 - Going Beyond Swag: Turning Influence into a Brand

    14:25 - The Struggles of Entrepreneurship Nobody Talks About

    16:50 - Bouncing Back After Losing Everything

    19:15 - The One Business Lesson I Wish I Knew Earlier

    21:40 - The Secret to Work-Life Balance as a Creator

    24:05 - From Awkward Beginner to Dance Superstar

    GUEST DETAILS

    Guest Name: Matt Steffanina

    Instagram: @MattSteffanina

    YouTube: Matt Steffanina

    Website: www.dncr.com

    DNCR App: app.dncr.com


    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    Jay Abraham Reveals His Top 3 Business Strategies for Massive Success Feb 17, 2025
    Show notes

    Jay Abraham is a renowned business strategist, marketing expert, and author known for his work in helping companies maximize their profitability, optimize their sales strategies, and build long-term sustainable growth. With over 40 years of experience, he has worked with thousands of businesses, including small startups and major corporations, to unlock their potential and create scalable systems.

    CHAPTERS

    02:15 - Importance of Relationship Building in Business

    04:30 - The Power of Optimizing the Sales Funnel

    07:05 - Identifying Sunk Costs in Business Growth

    09:20 - Reclaiming Lost Opportunities: How to Maximize ROI

    12:00 - The Role of Customer Lifetime Value (LTV)

    14:15 - Building Long-Term Relationships for Sustainable Growth

    17:35 - Focusing on High-Quality Leads vs. Quantity

    20:10 - Mindset Shifts to Multiply Business Success

    23:50 - How Small Businesses Can Get Higher Multiples

    26:30 - Turning Lifestyle Businesses into Sellable Assets



    Connect with Jay Abraham:

    Website: www.abraham.com

    Twitter: @TheJayAbraham

    LinkedIn: Jay Abraham



    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    High Performance Habits of Successful Entrepreneurs Feb 13, 2025
    Show notes

    SUMMARY

    Maggie Perotin, a business and leadership coach and founder of Stairway to Leadership, joins the podcast to share her journey from corporate burnout to becoming a high-performance coach. With years of experience, Maggie brings practical insights into managing time and energy to achieve success in both business and personal life.

    Throughout the conversation, Maggie emphasizes the importance of task prioritization, tracking time, and delegating low-value tasks. She discusses how high performance isn’t just about working non-stop but about balancing intense work periods with strategic rest. The episode covers actionable tips for entrepreneurs who want to optimize productivity without burning out.


    CHAPTER TITLES

    02:01 - Maggie's Corporate Burnout and Path to High Performance

    04:14 - The Importance of Task Tracking for Entrepreneurs

    06:33 - Maximizing Time Utilization for Business Owners

    08:25 - The Golden Rule of Task Delegation

    10:03 - High Performance: Finding Balance Between Work and Life

    12:17 - How Rest and Relaxation Fuel Productivity

    14:12 - Periods of Intensity vs. Rest in Business

    15:00 - Mastering the Morning for Maximum Productivity

    16:00 - Weekly Planning to Conserve Mental Energy

    18:45 - The Role of Habits in Sustaining High Performance



    GUEST DETAILS

    FULL NAME

    Maggie Periton

    SOCIALS

    Stairwaytoleadership

    maggieperiton

    WEBSITE

    stairwaytoleadership.com



    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    How Tanner Chidester Scales Businesses Without Burnout Feb 10, 2025
    Show notes

    Tanner Chidester, a successful entrepreneur and business scaling expert, shares his valuable insights on how to effectively navigate the challenges of growth. He discusses everything from optimizing ad campaigns to balancing core and new products, offering actionable strategies to scale businesses without overloading. Tanner also emphasizes the importance of strong leadership and the right team dynamics, giving advice on how to build and manage a high-performing team that drives success.

    As the conversation continues, Tanner delves into his experiences with licensing, joint ventures, and pivoting into new industries. He highlights the importance of adapting to shifting business landscapes and earning customer trust, especially in the post-COVID world. With his wealth of experience, Tanner offers practical advice for entrepreneurs looking to grow, diversify their portfolios, and thrive in an ever-changing marketplace.

    CHAPTERS

    02:34 - Starting With the Right Products: How to Identify Market Demand

    05:29 - Scaling Through Ads: When to Optimize and When to Stop

    08:43 - Finding the Right Balance Between Core and New Products

    11:12 - The Power of Licensing: Expanding Without Extra Work

    14:00 - Joint Ventures: Leveraging Existing Talent for Success

    17:22 - The Key to Leadership: Building and Managing a Great Team

    19:01 - Staff Overload: Why Less Is More When Building Teams

    21:18 - Scaling Through Smart Hiring: Why It’s All About A-Players

    23:05 - Trust in Business: How to Overcome Growing Skepticism

    25:37 - The Changing Landscape of Coaching and Online Services

    Connect with Tanner Chidester:

    IG - tanner.chidester

    WEBSITE - https://tannerchidester.com/


    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    Why It’s NOT Too Late to Start a Podcast w/Justin Colby Feb 06, 2025
    Show notes

    Justin Colby, a highly successful real estate investor, entrepreneur, and podcast host, joins the show to share his insights on podcasting, marketing, and business growth. With years of experience in coaching and building a strong online presence, he discusses how he transitioned from real estate into the content creation and coaching space, charging premium rates for his expertise. He breaks down the importance of personal branding and audience indoctrination, explaining how consistency and authenticity are key factors in building trust and ultimately converting listeners into clients.

    Throughout the conversation, Justin dives deep into strategies for monetizing a podcast, using content to generate leads, and leveraging automation tools like ChatGPT to create worksheets and marketing materials with ease. He emphasizes that podcasting isn’t just about content—it’s a powerful networking tool that can help entrepreneurs connect with industry leaders and potential business partners. Whether you’re looking to start a podcast, grow an audience, or scale a coaching business, Justin’s insights provide a roadmap for success.

    CHAPTERS

    02:35 - The Power of Personal Branding in Coaching

    05:10 - Monetizing Your Podcast: The Right Way

    07:45 - Indoctrination & Building Audience Trust

    10:20 - Selling Without Selling: The Subconscious Art of Persuasion

    12:55 - Creating a Call-to-Action Strategy for Maximum Impact

    15:30 - The Importance of Warming Up Your Audience

    18:05 - Using ChatGPT & Automation to Streamline Content

    20:40 - Why You Should Start a Podcast Now

    23:15 - The Networking Superpower of Podcasting

    25:50 - Where to Find Justin Colby & Closing Thoughts


    Connect with Justin Colby:

    Instagram:@thejustincolby

    Podcast:The Science of Flipping (Available on Apple Podcasts)

    Website:JustinColbyCoaching.com

    Other Podcast:Entrepreneur DNA (Available on Apple Podcasts)


    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community Feb 04, 2025
    Show notes

    Natosha Navarro and Anisa Crespo, co-founders of the Million Dollar Moms Society, join the podcast to share their expertise in building and monetizing Facebook groups. The duo met online and combined their skills—organic growth and paid advertising—to create a thriving community.

    Throughout the conversation, they outline a structured three-step system for setting up and automating Facebook groups to maximize engagement and monetization. They debunk the myth that Facebook groups are outdated, providing insights into their continued relevance across different industries. The discussion also covers organic growth strategies, leveraging ads, and advanced tactics like retargeting potential customers to increase conversions. Their insights offer a clear roadmap for entrepreneurs looking to build successful online communities.

    CHAPTERS

    02:36 - The Three-Step System for Facebook Groups

    04:12 - Why Facebook Groups Thrive in 2025

    06:03 - The Psychology Behind Online Communities

    07:27 - How to Start a Facebook Group with No Followers

    09:04 - Strategies to Grow a Facebook Group Organically

    10:15 - Using Ads to Scale Facebook Groups

    11:18 - Converting Group Members into Customers

    12:09 - The Power of Social Proof in Communities

    13:45 - Building an Email and SMS List from Your Group

    15:21 - Advanced Tactics for Monetization


    Connect with Anisa & Natosha:

    milliondollarmom.org

    IG - milliondollarmomsociety

    Anisa IG - keepingupwiththecrespos

    Natasha IG - Natasha_marie_mdms

    PODCAST - Magnetize and Monetize Your Market



    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    Daymond John - Building a FUBU Empire, Shark Tank, Partnerships, & Much More! Jan 29, 2025
    Show notes

    Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs.

    During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses.

    TIMESTAMPS:

    02:00 - Daymond's Multifaceted Focus: Balancing Health and Business

    04:15 - The Importance of Building Your CEO Brand

    06:00 - Why CEOs Should Embrace Public Recognition

    07:20 - Branding Secrets: Daymond’s Strategy for Virality

    09:10 - Creating Sticky Brands and Viral Content

    10:45 - Daymond’s Approach to Scaling Businesses

    12:00 - Licensing as a Key to Expanding Your Brand

    13:30 - How to Use Partnerships to Accelerate Growth

    14:50 - The Power of Licensing for Entrepreneurs

    16:00 - Daymond’s Vision for the Future: Expanding FUBU

    17:00 - Link between Health & Entrepreneurship


    Connect with Daymond:


    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    Former CEO of American Apparel on Leading Through Chaos and Corporate Turnarounds Jan 23, 2025
    Show notes

    Chelsea Grayson, a distinguished business leader with vast experience in both law and high-profile executive roles, joins the podcast to discuss her impressive career trajectory. Having held CEO positions at major brands like True Religion, American Apparel, and Spark Networks, Chelsea now serves on several high-profile boards, including Beyond Meat. Throughout the conversation, she offers valuable insights into leadership and scaling companies, drawing from her experience running large organizations with thousands of employees.

    In addition to her corporate expertise, Chelsea emphasizes the importance of transparent communication, particularly in large companies. She also explores the nuances of leadership, such as the critical role of strategic delegation, the necessity of a strong CFO, and how to maintain a healthy company culture. Reflecting on her journey, she shares how navigating change and balancing innovation with stability have shaped her approach to leading big brands and guiding entrepreneurs through their own growth challenges.

    CHAPTER TITLES

    02:00 - Introduction to Chelsea Grayson

    04:11 - Career Evolution from Lawyer to CEO

    06:13 - The Importance of Regular Communication

    08:12 - Delegation and the Art of Scaling

    10:08 - The Role of a Strategic CFO

    12:05 - Addressing Company Culture

    14:06 - Understanding the Role of a Board of Directors

    16:01 - Speed vs. Stability in Big Companies

    18:09 - Maintaining Entrepreneurial Innovation

    20:00 - Managing Change in Large Organizations

    Connect with Chelsea Grayson:

    SOCIALS - Chelsea Grayson

    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    The Wedge Strategy To Land Fortune 500 Companies With Terry Rice Jan 20, 2025
    Show notes

    Terry Rice, a business consultant and expert in helping entrepreneurs scale their offerings to attract larger corporate clients. Terry shares his journey of transitioning from small-scale engagements to working with big-name brands, providing listeners with practical advice on how to navigate this shift. He emphasizes the importance of understanding corporate culture, simplifying complex knowledge to add measurable value, and positioning yourself as a cost-effective solution compared to in-house teams.

    Terry also reflects on personal challenges, including being fired from Facebook, which led to a transformative period where he redefined his identity and success outside of traditional corporate roles. He introduces actionable strategies like the "wedge strategy," which involves using audits, training sessions, and speaking engagements as entry points to bigger deals. Terry’s candid insights on pricing, confidence, and delivering ROI make this episode invaluable for entrepreneurs looking to elevate their business and secure larger clients.

    CHAPTER TITLES

    02:35 - The Importance of Understanding Corporate Language

    04:32 - Breaking into Bigger Deals with Small Wins

    06:18 - Lessons from Walmart: Creating Value Beyond the Obvious

    08:12 - Why Simplifying Your Knowledge Wins Clients

    10:04 - Building Client Trust Through Transparency

    12:15 - Adjusting Pricing for Maximum Value

    14:22 - Charging Your True Worth: Context and ROI

    16:08 - Navigating Pricing Objections with Confidence

    18:14 - Lessons Learned from Being Fired at Facebook

    20:30 - Three Wedge Strategies for Breaking into Big Clients

    Connect with Terry Rice:

    https://terryrice.co/

    SOCIALS - itsterryrice


    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


    The Secret Sauce Of This Chocolate Brand's Success Jan 14, 2025
    Show notes

    Barbara & Andreas Dolleschal, founders of Zotter Chocolate and the e-commerce agency Smargesy, share their journey of scaling their chocolate business from $800K to $2.2M in annual revenue. They discuss how they crafted an "irresistible offer" that revolutionized their sales strategy, grew their email list from 4,000 to 25,000 subscribers, and leveraged influencer collaborations to create high-quality content at minimal cost. The conversation also highlights the importance of a smooth user experience and advanced payment options like Apple Pay to meet modern e-commerce standards.

    Facing setbacks like Hurricane Ian, which destroyed their warehouse and melted $17,000 worth of chocolate, the guests recount how they rebuilt their business in record time. Despite these challenges, they not only retained growth but also strengthened their resilience. The discussion concludes with insights into TikTok as a future marketing avenue, the vital role of technology in e-commerce success, and the creativity behind their 175 unique chocolate flavors.

    CHAPTER TITLES

    02:35 - The Key to Crafting an Irresistible Offer

    04:54 - Scaling from $800K to $2.2M: The Journey

    07:21 - Email Marketing Strategies: Growing to 25K Subscribers

    09:35 - The Power of Influencer Collaborations

    12:10 - Repurposing Content for Maximum ROI

    14:23 - The Challenges and Benefits of Building Brand Loyalty

    16:47 - TikTok and the Future of Social Media Marketing

    19:34 - E-commerce Tech: The Amazon-Inspired UX Formula

    22:26 - Overcoming Setbacks: Lessons from Hurricane Ian

    24:45 - A Flavorful Legacy: Chocolate Innovation and Business Resilience


    Connect with Barbara & Andreas:

    Zotterusa.com

    Smargasy.com



    Connect with Rudy Mawer:

    LinkedIn

    Instagram

    Facebook

    Twitter


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