Listing Agent Lifestyle - Real Estate Marketing

Latest Episodes:

Ep132: Have the Fish Come to You with Chuck Charlton Mar 07, 2022

Show notes

Today on The Listing Agent Lifestyle podcast we have a podcast for you. I mean a real podcast. We went over the hour, but I think you're going to agree that this is a really great conversation. Today I want to share a conversation I had with Chuck Charlton. I first met Chuck and his wife Melissa about 16 years ago when they moved to a brand new area to start their real estate business, and I've been with them the whole way, working very closely setting up and helping them get started with the Getting Listings and Finding Buyers programs, and working all the time to, really without having the name for it, build a listing agent lifestyle.

Chuck is one of my favorite people to talk to. We've worked very closely over a lot of these years, and they've built an amazing business.

I think Chuck is the perfect next guest after you've just heard Tony Kalsi with the most recent four year case study, Chuck is the OG. The original.

When we first launched the Getting Listings program in 2005, or 2006, Chuck was the person who got the first listing from the program, before the course even ended, and has gone on to build an amazing business on the back of that, continuing to add to it.

He's a real student of the game. A real thoughtful, diligent executor, and I'm happy to share this conversation with you.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep131: 4-Years of Getting Listings with Tony Kalsi Feb 22, 2022

Show notes

Hello and welcome to the Listing Agent Lifestyle podcast. My name Dean Jackson and today I want to share an episode I recorded with my good friend Tony Kalsi from Toronto.

We have an infographic that goes with this episode so if you want to see what's happening, go to listingagentlifestyle.com and look under episode 131, there's the infographic.

What you're going to be looking at is the results of a four year case study that we did with Tony Kalsi from September of 2013 to September of 2017 running a program we call Getting Listings.

It shows the expense, the capital investment of spending and sending the postcards and the newsletters to a very specific group of people. The outcome… $50,000 invested, $543,000 out the other end, an 11 times return on investment.

We're going to talk about it, we're going to dissect it, we're going to talk about the future of it and I think that you are really going to enjoy this premiere episode of the Listing Agent Lifestyle

Links: Show Notes GoGoAgent.com

Ep130: Multiplying Your Listings Nov 23, 2020

Show notes

Today on the podcast, we're continuing our live mastermind sessions from the Listing Agent Academy we held earlier in the year.

This is a session about multiplying listings and all the things you can do to multiplying the number of transactions you get from each listing you take.

It was great to get with some of the top agents from all over the US and Canada to talk about what's working for them, and the steps you can take to improve your listing multiplier score.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep129: Building your 'Who' team - part 2 Nov 01, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we're going to listen in on a session from a live mastermind summit that we did about the Listing Agent Lifestyle.

This is the 2nd part of a two-part podcast, so go back one episode if you missed the first part, and what we're talking about here is the idea of creating a team of 'whos'.

You've heard me talk about this idea of 'who not, how' to support you in building out your listing agent lifestyle, and we're starting to see, more and more as we're moving into the twenties, this collaborative model working out.

There are some amazing success stories in the general business world that are a result of this collaborative model, and so we're going to apply that to real estate and specifically to the listing agent lifestyle elements over the next several weeks.

This is a great episode for us to set the stage because this last week, Dan Sullivan and Ben Hardy's new book called Who Not, How was released, and it's based on my idea of the self milking cow, and surrounding yourself with the people who can support you, rather than learning how to do something.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep128: Building your 'Who' team - part 1 Oct 25, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we're going to listen in on a session from a live mastermind summit that we did about the Listing Agent Lifestyle.

This is going to be a two-part podcast and what we're talking about here is the idea of creating a team of 'whos'.

You've heard me talk about this idea of 'who not, how' to support you in building out your listing agent lifestyle, and we're starting to see, more and more, as we move into the twenties, this collaborative model working out.

There are some amazing success stories in the general business world that are a result of this collaborative model, so we're going to apply that to real estate and specifically to the listing agent lifestyle elements over the next several weeks.

Links: ColourPop Tour Kylie Jenner Office Tour Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep126: Glen Teghtmeyer Sep 04, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we're talking with Glen Teghtmeyer, who's in the unique position of living in Nanaimo, British Colombia but having a business in Alberta.

Glen spent a lot of time in Alberta. He has a really great foundation there with family ties and a lot of business, but he moved his family out to Nanaimo five or six years ago, so we spent this episode talking about how to really have it all. How to have both run a business in Alberta and live in Nanaimo with all the lifestyle benefits that brings.

We had a great conversation about using some of the relationship equity he's already built up in the Alberta market to really solidify his business and a lot about the lifestyle elements of designing a business any way you want.

There are a lot of possibilities in this episode.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep125: John Paul DeJoria Sep 01, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we have a very special podcast with John Paul DeJoria.

You may recognize John Paul's name as the founder of the Paul Mitchell haircare brand and as a billionaire philanthropist. He's a super nice guy, and Joe Polish and I had a chance to speak with him on our I love marketing podcast.

We've got to know him a little over the years. He came to speak at a genius network event, and this podcast was a wonderful conversation talking more about some of the things that are important to him in life and business.

He's a very smart guy, very thoughtful, and it was great to hear about his daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep124: Michelle Jipguep-Sanders Aug 22, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we're talking with Michelle Jipguep-Sanders from just outside of Atlanta, where she's been a long time real estate investor, who's now transitioned into being a real estate agent.

We spent the entire hour talking about Getting Listings, and the approach of taking her investment mindset and applying it to listings in any area she wants.

We went through a process of evaluating and choosing the area, then calculating what you could expect as a yield. It was great to hear the light bulb come on when we started evaluating the investment as an investor instead of looking at the money you spend doing lead generation, as an expense.

I asked her how she would think about this as an investor, and it's amazing to see the opportunity we have when you look at it through those goggles.

This is a great episode to see things from that perspective, and I think you'll get a lot from it.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Ep123: Kenny MacCarthy Aug 17, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts.

I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company.

Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an established team. They've been doing Getting Listings programs for oceanfront listings right on Cape Ann, so he has everything working there, but he's looking for more. He always wants to grow.

One of the things Kenny loves to do is make videos. He loves shooting video, playing with the technology, and trying all kinds of video ideas, so we had a great conversation about the possibilities to scratch that itch, and really create some bigger opportunities that he could be excited about working on.

This is a great way to engage people no matter what type of realtor you are, so there are lots of ideas in this show.

Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest

Ep122: Erick Spiegel Aug 07, 2020

Show notes

Today on the Listing Agent Lifestyle podcast, we're talking with Erick Spiegel from Eau Claire, Wisconsin, and I'm excited for Erick because he's a brand new agent, literally a month into his real estate career.

We took a walk down memory lane today and talked about when I was first getting started in real estate, what motivated me to get started, and what a really actionable plan would be for Erick. This is what I would do starting out in Eau Claire Wisconsin or in Poughkeepsie, New York, or in Baton Rouge, Louisiana, for that matter, wherever you are.

If you're brand new in real estate, this is the plan I would follow.

So take a listen with that in mind and think about how this applies to you.

Links: Show Notes GoGoAgent.com Listing Agent Scorecard Listing Agent Lifestyle Book Be a Guest

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