Limited Supply

S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More Nov 20, 2024

The most important part of entrepreneurship? Imagination.

Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains it all.

And, it’s all about confidence during investor meetings: you’ve done the hard part. Now it’s time to showcase your work and be proud of what you’re doing.

Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.

Visit motionapp.com or watch a demo of Motion here

Plus, find out how Nik and Kelly feel about SaaS investing—and where they think it’s headed soon.

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide Nov 13, 2024

Nik’s riding solo today and gearing us up for Black Friday and beyond.

Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison?

Plus, have you ever had a Trader Joe’s rice cake? They’re sugar free, low calorie, they don’t sound appetizing. But, when you reframe the product in terms of benefits, that’s when customers really start to see its value.

Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.

Visit motionapp.com or watch a demo of Motion here

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion) Nov 06, 2024

Do you consider yourself to be creative?

Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to have a conversation around data when they’re more creatively inclined?

Plus, using data to your advantage is the key to your performance. When are people stopping their scroll? Should you put your energy towards click and convert, or towards time tested strategies?

Also Reza talks about the magic of AI…and what it could mean for SaaS.

Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.

Visit motionapp.com or watch a demo of Motion here

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel) Oct 30, 2024

So, what’s YOUR Black Friday strategy?

The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together.

Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts?

Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.

Visit motionapp.com or watch a demo of Motion here

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More Oct 09, 2024

Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions?

Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best time to contact them about your product? How do you create consistency without breaking the bank on a brand agency?

Plus, it’s time to get creative. Nik shares tips on how your messaging on Black Friday vs. Cyber Monday should differ, but still be creative. Should you keep it simple? Absolutely. Should you make it quick? Yes.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply to get started.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie) Oct 02, 2024

How do you discover something magical in the DTC space?

For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer behavior so important to a wellness brand? Ryan shares his framework, his history from other brands, and how gut and instinct play a role in your success.

Plus, Nik and Ryan talk about packaging—how does it differ between wellness brands and other CPG products? When you’re a DTC brand, a way to polish things is to make sure you have efficient packing. No packing peanuts, just simple and easy. Do creators care about packaging being environmentally friendly? (Hint: yes.)

Then, it’s all about people influencing people. Word of mouth—from influencers, UGC, your friends and family—all play a role in the success of a product. How can you make sure these positive words are converting?

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply to get started.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond Sep 26, 2024

It’s not about you, it’s your brand awareness.

In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should everyone make about your brand? When people see your logo or brand, what comes to mind?

Plus, Nik gives an example of how he tackles product launch—he’s excited about it, but there’s a couple things that can be improved. There’s a lot that goes into a launch, like storefront (brick-and-mortar, eComm), email, SMS, organic social, paid social, the list is almost endless. How do you launch something that really pops?

Then, it’s all about keeping those customers. We’re talking drop strategy, VIP discount codes, and even inventory. Why should you send one email per day for the first three days? Are TikTok and Instagram really their own funnels? Nik shares his perspective.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus) Sep 18, 2024

What even is incrementality?

For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size play a role?

Plus, Nik talks about filling and flushing the toilet: everyone in DTC is prepping for the holiday season. Using data from last year, DTC brands can really set themselves up for success by experimenting, observing, and more.

Then, there’s a debate between brand marketing and performance marketing. Where should you spend your money? When do you start creative prep? Who should do the reporting? Olivia and Nik weigh the pros and cons.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply spelled H-A-U-S dot io slash limited supply to get started.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E8: Top 40 Tactical Tips with Nik Sep 11, 2024

Are hacks even real?

According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious?

Plus, Nik talks about how your site should be ADA compliant because accessibility is important to reaching more people. Partnering that with a simplified checkout experience and easy-to-understand copy are steps in the right direction. It’s not rocket science, even if it can feel overwhelming sometimes.

And don’t forget to check out more helpful tips from Nik here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E7: What You Might Be Getting Wrong as a DTC Founder Sep 04, 2024

What are Nik’s messages like?

If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? There’s a ton of concerns that a lot of founders don’t ask about, but should.

Plus, in this solo episode, Nik reveals that your content should make sense to three people: your mom, buzzed people, and fifth graders. He explains how all three are related, even if they probably shouldn’t be in the same sentence.

Then, Nik speaks survey: what did they buy and did they like it? How can you, as a brand, take information and improve your ops? Customer experience is a goldmine—one that you could be missing out on.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker Aug 28, 2024

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu?

CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-based? Is Cody frugal or cheap?

Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market?

Plus, Cody reveals how Jones Road is gearing up for Black Friday, with new strategies, customization opportunities, and setting realistic (but BIG) sales goals.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit aftersell.com/limited.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe) Aug 21, 2024

What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same?

Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all.

Heard about DPA from others? Well…there’s a good chance you’ve heard a misconception or two. Dan and Nik break down how big it actually is, creative possibilities, and why using a tool can be effective in the long run.

Plus, find out why shooting products in different contexts is important (Hint: it’s the reason why people wear clothes in clothing ads).

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit aftersell.com/limited.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More Aug 14, 2024

What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions?

Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all.

Will this year mark the death of months-long holiday sales? Well… if you haven’t already heard the sounds of Home Depot Halloween animatronics screeching through the aisles yet, then just know that August is the month to *finally* get your hands on that 12-foot tall skeleton. Nik breaks down how to plan for the early holiday sales cycles and reveals his ultimate playbook for maximizing your holiday revenue through affiliate marketing.

Plus, find out the ultimate holiday hooks for gifting ads, how the election will affect ad spend, and the best way to build a successful offer.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit aftersell.com/limited.

00:03:11 - Maximize Audience Building for Q4

00:09:15 - Favorite Hooks for Gifting Ads

00:14:38 - Utilizing Direct Mail for Q4

00:17:35 - Important Site Optimization Areas

00:26:32 - Enhancing Product Pages with Social Proof

00:29:06 - Incorporating FAQs on Product Pages

00:30:55 - Simplifying Site Navigation for Better Conversions

00:32:17 - Optimizing Cart and Checkout Pages

00:35:09 - Building a Successful Offer: Core Characteristics

00:38:21 - Plan Early for Holiday Sales

00:40:42 - Maximizing Email Offers for Audience

00:43:40 - Increasing Your Holiday Revenue with Affiliate Marketing

00:47:49 - Addressing Questions and Feedback for Future Episodes

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E3: Tactical Fourplay: How to Hit 100K Aug 07, 2024

Ready for a masterclass in DTC tactics?

Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz.

It’s all about the angles— and we’re not talking about that jawline in the mirror. Learn how you can position your website landing page to cook the competition. What are Nik’s top tips for building a landing page that’s sure to crush it?

Plus, Nik also discusses the power of a good advertorial and creator partnerships. How can you make sure your advertorial money fuels impressive impression gains? And what are the secrets to a fruitful influencer relationship? Nik’s spilling all the dirty deets on his personal experiences working with influencers and dishing out the hard lessons he’s learned along the way.

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit aftersell.com/limited.

00:04:34 - Tactical Foreplay for New Customer Acquisition

00:06:10 - Finding Your Wedge in Acquisition

00:17:54 - Answering 5 Questions for Landing Pages

00:21:29 - Boost Your CPA with Advertorials

00:35:57 - Working with Creators for Lower CPC

00:47:12 - 15 Tactical Tips for Ad Creatives

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President) Jul 31, 2024

Cookware doesn’t have to be boring.

And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least once in your life, you haven’t really been living (or cooking).

So sit back, inhale the Teflon fumes of your ratty little pan from Amazon, and listen up because Mr. Sharma’s chatting with the President of Hexclad Cookware, Jason Panzer, and CEO Daniel Winer to find out exactly how this luxury cookware company continues to innovate through their diehard community.

Jason and Danny explain why straying away from transactional celebrity endorsements and sticking with authentic, genuine partnerships has elevated them into the ultimate lifestyle brand with an incredible product at their foundational core.

How do they continue to push boundaries? And what’s working with Gordon Ramsey *really* like? We don’t wanna spoil the fun for you— tune in now to find out.

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit aftersell.com/limited.

Follow Hexclad:

Website: https://hexclad.com/

Follow Danny:

LinkedIn: https://www.linkedin.com/in/daniel-winer-647bba90/

Follow Jason:

LinkedIn: https://www.linkedin.com/in/jasonpanzer/

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair) Jul 24, 2024

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair.

Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth?

She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC?

You won’t want to miss this jam-packed ep with one of the brightest minds in the industry.

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit https://www.aftersell.com/limited.

00:01:53 - Founder of Crown Affair Shares Journey

00:10:09 - Crown Affair's Growth and Revenue

00:12:11 - Hair Care: A Skincare Approach

00:16:20 - Building Exceptional Hair Care Products

00:20:45 - Brand Pillars: Visual Literacy and Storytelling

00:26:22 - Brand Success Requires Patience and Time

00:30:57 - Brand Building Essentials

00:40:20 - Exclusive Sephora Partnership Drives Growth

00:43:38 - Navigating Retail Partnerships for Success

00:47:41 - Optimizing Reviews for Better Marketing

00:49:11 - Building Communities in the Beauty Industry

00:51:17 - Celebrity Brands: Success vs. Failure

00:54:27 - Underpriced Attention in Brand Marketing

00:57:45 - Diana Cohen's Free Mentorship Program

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews Jul 10, 2024

You ask the questions. We answer them.

It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute necessity. What’s the one legal mistake that could be your DTC’s ultimate downfall?

And later the guys discuss where you should allocate your ad spend, how to acquire your first customer, and how to encourage customers to leave reviews (without resorting to flat-out bribery).

Which businesses will go bankrupt in 2024 (RIP Big Lots, and whatever it is you sold)? Nik and Moiz also reveal how another business’s bankruptcy might spell doom for fine breastaurant establishments everywhere.

00:00:00 - Answering 50 Listener Questions

00:00:39 - Biggest Mistakes of New DTC Founders

00:05:45 - Biggest Mistakes Brands Make at $10M+

00:09:35 - Best Way to Acquire Customers in 2024

00:11:32 - Real Impacts of AI in Marketing

00:17:37 - Efficiency vs. Ad Spend Trade-off

00:20:27 - How to Get Customer Reviews

00:22:57 - Encouraging Social Media Reviews Effectively

00:29:12 - Predicting Retail Bankruptcies in 2024

00:31:56 - Switching from Amazon to DTC: Survival Tips

00:36:00 - Moiz’s Final Sign-Off

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil) Jul 03, 2024

Nik’s taken a breather for this ep, so you know what that means…

Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask.

This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system?

Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other sales channels? And why is marketing the straw that can break any SaaS company's back?

Plus, find out why you should be considering Fulfil over big dogs like Netsuite (not that, uh... Sharoon’s biased or anything), and discover Sharoon’s plans for Fulfil’s future.

Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections.

Visit fulfil.io to learn more.

00:01:48 - Building a Successful ERP System

00:04:59 - Why Businesses Use ERP Systems

00:13:51 - Building an Internal Feature Ecosystem

00:15:23 - Software for Managing Large Warehouses

00:15:58 - Building a Strong Engineering Team

00:26:08 - TikTok Shop Integration for Businesses

00:29:08 - Understanding Fulfillment in Business Operations

00:29:54 - Building an Efficient ERP System

00:37:35 - Understanding Churn Rates in Business

00:46:31 - Implementing Marketing Strategies for Success

00:57:00 - Stock Options: Long-Term Investment Strategy

00:58:31 - When to Raise Prices in Business

01:02:44 - Buying Shares Shows Business Discipline

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E10: Nik Grills OpenStore About Their Secrets to Success Jun 27, 2024

You asked, we listened.

That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem.

Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys.

Together, they unpack their acquisition strategy, highlighting their adept use of generative AI for creative content and the tech they're building to keep up with their growing portfolio of 40+ brands and over 2 million customers.

What do two of the biggest pioneers in the DTC community have to say about succeeding in the increasingly competitive, community-driven e-commerce landscape? And what are their plans for sustaining growth OpenStore’s growth well into the future?

Only Mr. Sharma can get the answers to the questions you’ve been dying to ask.

Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections.

Visit fulfil.io to learn more.

00:00:40 - Quick Background on Lukas and Trenton’s Roles at OpenStore

00:04:33 - How OpenStore’s Mission Has Changed Over the Years

00:05:54 - How Does OpenStore’s Business Model Work?

00:08:47 - The Different Verticals of OpenStore

00:13:06 - What Makes a Business Enticing to OpenStore?

00:20:53 - Discoverability Strategies for Siloed Brands

00:25:54 - The Structure of Managing 50 Brands and 2 Million Customers

00:30:14 - Bulk Discounts Available for Openstore

00:36:41 - Why is The Average Brand Struggling With Growth?

00:39:33 - Building Technology for Brand Growth

00:42:58 - OpenStore's Approach to Testing and Validating New Tech

00:42:46 - Don't Forget Loyal Customers as You Scale

00:45:23 - Advice From Experiences Operating OpenStore

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Connect With Lukas Judodihardjo:

https://www.linkedin.com/in/lukasjudodihardjo/

Connect With Trent Riggs:

https://www.linkedin.com/in/trentonriggs/

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why Jun 20, 2024

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\

Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. What strategies do they need to stay relevant?

Plus, what would it take for Outdoor Voices to crawl out of the grave they dug themselves into? Hear us out— it’s definitely not impossible...

The guys also discuss the latest acquisition of Asian noodle company, Omsom, by DDC. What, if anything, does it mean for other Asian DTCs like immi, FLY BY Jing, and Sanzo?

And later in the episode, Nik declares arbitrage. When is it okay to use arbitrage in the DTC community, and are there any ethical concerns? Well, if we know anything… at the very least, we definitely know where Moiz stands on the issue.

Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target Jun 12, 2024

Welcome back, ya 88s.

Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner?

Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants, he wants to feel like the prettiest, pretty princess of them all. After all, isn’t focusing on retaining high-spending customers far less expensive than acquiring new ones? Nik and Moiz go over some possible solutions to increase post-purchase satisfaction.

Then, the guys play devil’s advocate. Sure, they just told you to stop focusing so much on brick-and-mortar stores, but they sincerely hope that didn’t make you throw all your hopes into dot-com-only strategies. They explain the value of selling your product in-store and explain what kind of selling velocity you need to stay on Target’s shelves.

Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again) Jun 06, 2024

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work.

Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire?

And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for bloodsucker threatening small DTCs to pay up or else. What’s the latest sitch? And how can other DTCs make frivolous lawsuits a thing of the past?

Streamline your entire operations process, from accounting and order management to inventory and warehouse management, manufacturing production, and EDI integration. Providing a single source of truth for your business, Fulfil offers real-time insights, automates tedious tasks, and ensures you never miss a sale. Learn more at https://www.fulfil.io

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies May 29, 2024

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like?

Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway?

But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist against Chinese companies. Sure they might have a case for banning TikTok, but is there any merit to restricting the fast fashion empire from selling products in the US? Is Shein sourcing its raw materials from dubious sources or is it all just a bunch of smoke without fire?

Then, Nik and Moiz make the case for why DTC businesses need to start looking outside the US market for sales. Why aren’t more brands considering selling in other countries? And how come most marketing agencies aren’t interested in bringing brands to other nations?

Plus, Moiz unleashes the smartest business idea he’s ever had… or the dumbest idea he’s ever had. Take your pick.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:00:38 - Live Streams Focused on Products

00:06:46 - TikTok Embraces Live Streaming Trend

00:12:27 - How TikTok Customizes Comments Algorithm

00:14:48 - US Government Targets Chinese Businesses

00:20:57 - Expanding Internationally

00:22:13 - Europe Dominates Amazon US Traffic

00:25:02 - Opportunities for Brands in Amazon

00:28:31 - Creating a Business for GLP Medications

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels May 22, 2024

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer?

Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova.

Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob and Crown Affair apart from their predecessors like Warby Parker and Bonobos? How has the DTC landscape changed so drastically in such a short period of time? Is this the death of huge campaigns and the shift to slow audience validation?

And later, Nik wonders whether there’s room for companies to start utilizing private label brands more often. Is there a world where a franchising type of mindset can work for DTC? Or has Nik completely lost his mind?

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy) May 15, 2024

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it.

In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways to build a sustainable and discuss whether or not brands like Prime Energy and Stanley are poised to fade into oblivion soon.

The boys also explore the pain points of distribution in the beverage world and the potential pitfalls of private equity takeovers. Is there any way a brand won’t go to shit after a private equity takeover? Does flooding the market with knock-off fad products ever work?

And later, the guys dive into the latest trends in social media marketing, including the difficulty of going viral through TikTok shops, building a timeline for CRO changes, and outwitting the competition by dominating the funnel on Google Maps.

00:01:04 - Protein Shake Brand Acquired for $280M

00:07:00 - Private Equity's Impact on Wellness Industry

00:13:39 - Prime Sales Decline

00:20:51 - Stanley Cup: Fad or Sustainable?

00:23:49 - Building Businesses on Fads: The Truth

00:31:30 - TikTok Shops Increase Revenue Cuts

00:43:11 - Cutthroat Lead Gen Strategy

00:47:24 - Innovative Furniture Company with Local Tryouts

00:49:42 - Business Timeline Creation: A Must-Have

00:55:03 - Private Label Brands and TikTok Marketing

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano May 08, 2024

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.

In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics?

Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did doubling down on TikTok pay dividends for the nascent company? And what are the platforms Bryan swears by?

Plus, stay tuned as he and Nik field questions from the audience and unpack the virtues of being more methodical, balancing your ROAS and MER, and avoiding TikTok ad fatigue.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:07 - Nood’s Journey to $60 Million

00:02:29 - TikTok Spending Strategy for Success

00:04:26 - Using Different Attribution Models in Marketing

00:09:11 - Diversifying Channels: TikTok vs. Meta

00:12:25 - Understanding Media Consumption for Effective Advertising

00:14:46 - Avoid Wasting Money on Clicks

00:18:45 - Building a Resilient Brand with Press

00:20:27 - Optimizing In-Store Sales with Budget

00:25:21 - Optimizing Tech Stack for Brand Success

00:28:19 - Landing Page Testing Platform Recommendations

00:29:40 - Audience Q&A Session

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Bryan:

LinkedIn: https://www.linkedin.com/in/bryancano/

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game) May 01, 2024

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level?

Then, find out exactly how investors think about IPOs. Moiz analyzes the biggest conflicts of the founder-investor relationship when it comes to going public. What do you need to know to protect your own interests?

And finally, Nik and Moiz break down the fastest-growing shopping categories in the Meta landscape, discussing the value of various brands in the e-commerce space and dissecting the different ways they can be acquired or go public.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:02 - Amazon's Use of Anonymous Tracking

00:05:46 - Heat Map: Revenue-Driven Analytics Tool

00:07:29 - Absurdly High Valuations for Software Companies

00:13:20 - CEO-Investor Incentive Disconnect at IPO

00:17:20 - Fastest Growing Meta Categories Revealed

00:21:23 - Predicting Mattress Conversion Rates and AOV

00:23:57 - Utilizing Celebrity Testimonials in Marketing

00:26:17 - Experiment with Colors and Models for Audience Reach

00:28:48 - Facebook's Approval: Analyzing CPM Trends

00:33:33 - Building Category Leading Brands in Marketing

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies Apr 25, 2024

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it?

The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America?

And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well.

Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits.

Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today.

00:01:28 - Facebook Volatility and Business Updates

00:06:42 - Gender Targeting Challenges in Marketing

00:14:35 - Mastering Content Creation for Facebook Ads

00:15:34 - Warming Up Creatives in Marketing

00:23:21 - TikTok Usage Declines as Shops Rise

00:26:37 - Vetting Agencies for Facebook Ad Management

00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency

00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns

00:45:47 - Tesla's Advertising Spending Skyrockets in 2023

00:46:39 - Ozempic Threatens Big Snack Industry

00:54:53 - The Curious Case of Nelson Peltz and Disney

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page Mar 20, 2024

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok?

It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel.

What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways?

Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most doomed to failure?

And later, Nik and Moiz explain why talking to people who have had negative experiences with your 3PL is vital before selecting your supplier. Why is Moiz sharpening his knives at the thought of some of his old suppliers?

Yeah. He’s preparing for war this week. Tune in to find out why.

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:03:21 - Thrasio Faces Bankruptcy After Failed Deal

00:06:04 - Effective Landing Page Structure Tips

00:15:35 - Daily Life of a Busy Entrepreneur

00:23:14 - Managing Cash Flow Amid Facebook Ads Downturn

00:32:15 - Learning from Failure: The Key to Success

00:37:25 - Optimizing Profit vs. Product Fit

00:42:18 - Efficient Ways to Find Suppliers

00:47:23 - Exploring Resources for Product Sourcing

00:49:58 - Limited Supply Podcast Season Eight Coming Soon

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller Mar 13, 2024

Limited Supply: 🚨FLASH NEWS 🚨

Postscript President is selling the secrets to his SMS success.

Listen in with us!

Or text STOP to opt-out.

Get in loser, we’re going texting.

In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t?

Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation?

And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing.

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:01:33 - How Postscript Started Making Thousands

00:06:45 - Deciding Pricing: Email vs. Texts

00:07:47 - Postscript Raises $375K in Funding

00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo

00:16:13 - Increase Conversion Rate with Onsite Opt-In

00:21:40 - Differentiating SMS Products with Conversational Messaging

00:23:40 - Understanding the 160-Character Limit Mystery

00:24:56 - Differences in Text Messaging Platforms

00:37:30 - Text Message Campaigns vs. Flows: Volume Insights

00:38:04 - Brands Underutilizing Text Message Marketing

00:42:34 - Incentivizing Trained Salespeople for E-commerce

00:46:37 - Scalable Text Messaging for Sales

00:56:12 - Unique Strategies for Early Client Acquisition

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Alex:

LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/

Twitter: https://twitter.com/ringmybeller

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E10: This Simple Hack Produces a 78% Better ROAS Mar 06, 2024

Listen up kiddies, and let Nick and Moiz tell you the story of ages past.

Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed?

But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads before explaining how to implement them the right way. Is it a smart move for your DTC? And just how much can they boost your ROAS?

Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO’d, is it possible the service is finally ending its stronghold over the DTC community?

Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy.

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:01:14 - Effective Facebook Catalog Ads and Subscription Strategies

00:02:12 - Creating Effective Facebook Catalog Ads

00:16:32 - Klaviyo Doubles High-Paying Customers in 2023

00:27:24 - Overcoming Subscription Barriers in Marketing

00:32:29 - Why People Cancel Consumable Subscriptions

00:40:02 - Make Unsubscribing Easy for Customers

00:44:26 - E-commerce Aggregator Thrasio Declares Bankruptcy

00:52:21 - Klaviyo's Inventory Management

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E9: Crush Your CRO with These 20 Elite Tips Feb 28, 2024

Struggling to convert customers?

Then this is the episode you’ve been waiting for.

Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates.

Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.

Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:00:01 - 20 CRO Tips for Success

00:01:47 - JVN Sells for $1.25 Million

00:02:47 - Celebrity Partnership Pros and Cons

00:11:48 - Optimize Paid Social Traffic for Mobile

00:14:37 - Analyze User Behavior with Heatmaps

00:21:21 - Incorporate Social Proof Throughout Your Website

00:24:54 - Highlight Risk Reversals on Checkout Pages

00:30:12 - Using Large, Bright Imagery Draws Attention

00:32:00 - Make Discounts Visible for Better Conversions

00:35:06 - Declutter Your Site for Success

00:42:34 - Using Comparison Charts for Effective Marketing

00:44:59 - Properly Test and Measure Everything

00:47:06 - Creating Unique Social Proof Strategies

00:50:39 - Testing Coupon Codes for Better Conversions

00:51:25 - Consistent Messaging: Key to Success

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit Feb 21, 2024

Just when you thought we were done talking about Shopify…

This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?

Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much your competitors are willing to pay at wholesale prices?

And later, Nik dissects a viewer-submitted website, doling out his expert tips on how to optimize any DTC website. Trust us when we say, you won’t wanna miss this segment if you’re looking to increase conversion rates for your site!

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC Feb 14, 2024

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.

America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?

Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?

Tune in for that—and more.

Give customers more choice—and save your margins—with Postscript CashBack.

This is the better alternative to coupons.

Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.

Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited

00:00:24 - Maximizing Facebook Ad Campaign Efficiency

00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops

00:13:30 - The Future of Affiliate Marketing

00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition

00:25:18 - How Bloom Outshines the Competition

00:28:14 - Successful Fundraising Stories: Sanzo and nut pods

00:29:08 - Average Check Sizes in Fundraising

00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised

00:33:52 - Website Audit on the Next Episode

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S7 E6: The Inside Scoop on DTC Growth Plans in 2024 Feb 07, 2024

When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.

We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks about how much you can expect to spend when making the transition into TV.

And later, Nik and Moiz reminisce about the possibilities of AI when it comes to customer service, the stupidity (or genius) of Apple Vision Pro, and reveal exactly what Google’s new efforts to combat spam mean for your brand this month.

00:00:00 - Google's Email Changes: What's New?

00:01:17 - The Role of Podcasts and TV in a Mixed Media Strategy

00:06:55 - Podcasts vs. TV: Consumer Preferences

00:10:05 - The Flaws of Traditional TV Ratings

00:12:40 - Reverse Engineering Product Market Fit

00:14:47 - Google and OpenAI Revolutionize TV Ads

00:20:43 - Using UGC to Cut Video Ad Costs

00:26:02 - The Cost of TV Advertising

00:33:07 - Google Cracks Down on Email Spam

00:39:15 - Apple's Ad Platform: What's New?

00:40:00 - The Future of Barcodes: QR Codes

00:44:58 - Website Conversion Rate Optimization Audit

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

S7 E5: The 2024 Presidential Campaign Site Showdown Jan 31, 2024

This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.

Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin digging into Tatari's DTC Industry Report and breaking down some of their key takeaways, north star metrics, and the effectiveness of TV advertising and the impact of content in the upcoming election.

00:00:00 - Nick's Experience at the EPR Event

00:00:41 - Analyzing Ad Funnels and CRO Tips

00:01:19 - Comparing Trump and Biden Campaigns

00:07:23 - Text-Heavy Website: Trump's Ad Strategy

00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website

00:17:26 - The Impact of TikTok on the Presidential Election

00:20:42 - Decreased Web Traffic for Biden and Trump

00:22:23 - Insights from Nick Cannon's Campaign Report

00:23:06 - Choosing the Right Metric for Marketing Success

00:24:13 - Understanding Profit vs. Revenue Metrics

00:24:34 - How to Decide Where to Spend Ad Dollars

00:29:35 - The Majority Invest in Paid Social Media

00:30:55 - The Impact of TV Advertising

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited

S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe Jan 24, 2024

Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of?

Then the guys get into the nitty gritty details of Rare Beauty’s latest string of announcements, including a new product line launch and the release of their content-based relaxation videos, the Comfort Club. Is this a genius move or the bloated move of a company that’s feeling themselves a little bit *too* much?

And later the guys dissect whether or not clothing rental companies are dead, chat about the latest surge in Facebook Ad prices, and explain the latest email changes happening with Gmail and Yahoo, including what one-click unsubscribe might mean for your business.

00:00:00 - Snowstorm Hits New York City

00:00:20 - How to Bypass Paywalls for Fashion Articles

00:01:33 - Dagney Dover: Slow and Sustainable Brand Building

00:04:10 - Questioning the Valuation of Dagney Dover

00:08:00 - Should True Classic Go Public?

00:11:30 - Rent the Runway and Stitch Fix: The Rise of Clothing Rental Companies

00:18:31 - Selena Gomez's Rare Beauty Thrives

00:29:33 - Email Changes Coming in 2024

00:37:07 - The Need for Real-Time Facebook Ads Data

Read the Business of Fashion Article here.

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz Jan 17, 2024

Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox.

As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy, and reveals exactly what happened to the failed BarkCare.

Later, Rob chats with the guys about the evolution of his new healthcare tech company, Ro, unveiling the unique set of challenges he’s faced in scaling a PCP platform and explaining how it differs from BarkBox, before talking about his current endeavors in growth marketing consulting and domain acquisition.

00:00:49 - From Healthcare Consulting to Daily Deals Entrepreneur

00:05:28 - The Power of an Engaged Email List

00:11:42 - From Startup to Facebook User Acquisition Manager

00:16:52 - Barkbox's $25 Million Success Story

00:23:14 - Launching a BarkBox’s Full Line of Products

00:27:01 - Building a Company for Dogs: Maximizing Dog Joy

00:28:42 - The Highs and Lows of Barkbox's Success

00:37:55 - From Barkbox to Ro

00:42:55 - Ro's Remarkable Growth

00:46:39 - The Evolution of a Health Company

00:55:50 - The Art of Buying Expensive Domains

Follow Rob:

LinkedIn: https://www.linkedin.com/in/robschutz/

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

S7 E2: The 2024 Shakedown: Bankruptcies, Bots, and Failed Brand Roll-Ups (Oh My!) Jan 10, 2024

Bankruptcies, failed roll-ups, and ad-spend-eating robots—sounds like the only proper way to kick off the New Year, yeah?

Nik and Moiz are back, and they’re breaking down everything you might have missed during the holiday vacay, including the string of December bankruptcies that left several brands ringing in the new year with dashed dreams and bottles of champagne to kill the pain.

Then, later they discuss the difference in thinking between first-time and second-time founders, the acquisition of several brands by Fraser’s Group and THG, and what happens when a corporation accidentally kills off its entire brand ethos (we’re looking at you, VF Corp).

And it wouldn’t be the new year without two men behind a microphone dispatching their best predictions for 2024, now would it? The guys discuss why you might want to consider selling that Shopify stock you’ve been investing in (it’s been nice knowing you, buddy), why Amazon is threatening to go postal, and why Moiz simply can’t refuse sassing off about the price of SaaS.

00:00:27 - December: The Month of Bankruptcies and Engagements

00:01:34 - Which Ad Platform is Most Effective for Newsletter Ads?

00:05:13 - Maximizing Ad Spend on Twitter

00:07:15 - Building a Brand for Success

00:14:38 - The Impact of Sales Tax on E-commerce Businesses

00:25:47 - Recent Acquisitions: Distressed Brands Bought

00:26:49 - Building Multiple $50 Million Brands

00:30:41 - Balancing Corporate Functions and Brand Ethos

00:32:50 - Who's Failing at Brand Roll-Ups?

00:33:50 - Facebook and Instagram Threaten Shopify

00:39:25 - The Future of SaaS Pricing in E-commerce

00:40:36 - The Battle Against Bot Traffic

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand Jan 03, 2024

You’ve got questions. They’ve got answers.

Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round.

Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time?

The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one.

Return a purchase once, shame on me. Return a purchase twice, ok, we’ll let it slide. Return a purchase thrice? You’re only getting away with this if you’re one of our best customers. The guys pontificate on how best to handle nightmare returns—what should be your limit, how should you be thinking about customer service, and what does any of this have to do with a thwarted terrorist attack on Margaret Thatcher?

And stay tuned because later, the guys talk some more crap about SaaS (we’re gunning for you, ERPs) before explaining the difficulty of organic growth. How much should you invest in organic before leaping into paid? And why are apparel brands so risky? Can capitalizing on FOMO and image perception help these brands capture more top-of-funnel leads?

Tune in for that, and much, much more!

00:04:41 - Commonly Pitched SaaS Companies in E-commerce

00:14:10 - Overpriced Influencer Platforms: No Value

00:16:59 - Balancing Customer Service and Experience

00:25:09 - Overpriced Software: The Rip-Offs

00:29:12 - The Process of Creating a New Scent for Native Deodorant

00:38:03 - Organic Posting vs. Paid Ads for DTC Brands

00:44:35 - The Future of Websites in E-commerce

00:46:42 - TikTok Shop vs. Facebook's E-commerce

00:51:27 - Marketing Lifestyle and Apparel Brands

00:56:28 - How Collabs Make Your Brand Relevant

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Outperform the competition and improve your contribution margin profile.

See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC Dec 13, 2023

What are the marketing ops like for one of DTC’s biggest beauty brands?

Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year.

And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it so darn successful this time around?

Forget discounts and high-pressure Cyber Weekend sales tactics because Cody reveals exactly how Jones Road leveraged tactical exclusive offers, like their Miracle Balm Kit, to garner a whopping $25 million plus in sales over the four-day weekend.

And later, Cody discusses the importance of creative diversity in ads, the challenges of competing in the clean makeup and beauty space, and how to drive customer engagement using online quizzes. Plus what’s been the impact of email marketing on Jones Roads revenue?

Tune in to find out Cody’s best estimate and his predictions for the future of Jones Road!

00:00:49 - The Journey of Jones Road Beauty's Chief Marketing Officer

00:04:11 - Cutting Through the Noise: Jones Road's Competitive Launch

00:10:33 - The Shift to In-House Advertising

00:15:10 - How Quizzes Drive Sales for Jones Road

00:19:46 - Effective Full Funnel Approach for Black Friday Sales

00:28:16 - Black Friday Deal: Four Mini Miracle Balms for $68

00:33:38 - The Impact of Email Marketing on Revenue

00:35:17 - Boost Your List Growth with SMS Number Collection

00:36:29 - The Success of Miracle Balm

00:40:53 - Lessons Learned from a Million-Dollar Black Friday

00:42:08 - How to Maximize Facebook Ad Spend

00:45:44 - Deciding on the Perfect Tech Stack

00:49:19 - Black Friday Revenue and Brand Building

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Check Out Jones Road:

Website: https://www.linkedin.com/in/cody-plofker-47a29b120/

Follow Cody:

LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

S6 E5: True Classic’s Secret Black Friday Playbook Revealed Dec 06, 2023

True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say.

Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory?

Ben gives an insider’s look into True Classic’s performance, explaining the importance of creating personalized customer journeys and highlighting the power of profitability forecasting in managing your ad spend.

Plus, we’ve said it before, and we’ll say it again—if you aren’t creating bundles, you need to be. But don’t worry, because Ben’s here, revealing exactly how DTC’s top dog creates a game-winning bundle.

For that and much, much, more, tune in now because this episode’s pure DTC gold!

00:00:52 - Meta's Record-Breaking Black Friday Sales

00:06:32 - The Cost of Meta Ads

00:08:27 - Exploring Effective Advertising Channels for E-commerce

00:10:20 - Analyzing Customer Behavior During Black Friday

00:12:21 - Using Post-Purchase Surveys to Maximize Marketing Potential

00:14:11 - Analyzing Membership Performance During Black Friday

00:15:25 - Optimizing Your Black Friday Strategy

00:29:46 - Building a Profitable Finance Stack for Direct-to-Consumer Brands

00:33:08 - Maximizing Sales During Black Friday

00:36:35 - Ben Shapiro's Relentless Mindset: Saying No to Any Job

00:36:59 - The Challenges of Inventory Planning and Ad Spend

00:40:30 - Dealing with ADA Lawsuits: A Guide

00:41:32 - Achieving Profitability: The Real Challenge

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

S6 E4: Cyber Weekend’s Biggest Winners and Losers Nov 29, 2023

Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on?

Let the Black Friday/Cyber Monday hangover begin!

But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you can’t remember.

Find out why this Black Friday/Cyber Monday marks the comeback of consumerism and why it was a HUGE win for DTC. The guys share the biggest lessons from Stripe’s $14.4 billion win and explain how Shopify absolutely nailed it this past weekend.

Who were the big brand winners, and which companies should be ashamed of their lackluster performance? And that’s the one thing Moiz can’t believe brands aren’t doing on their websites? Tune in to find out!

00:00:25 - Black Friday Winners: Shopify and Klaviyo

00:02:07 - Stripe's Dashboard Tracks Black Friday Sales

00:03:55 - Stripe Processes $14.4 Billion Transactions

00:05:51 - Ingenious Black Friday Marketing Ideas

00:11:19 - High AOV Brands Thrive on Facebook

00:15:20 - Comparing Black Friday vs Regular Facebook Ads

00:17:45 - Black Friday Shopping: Overwhelmed vs. Organized

00:22:33 - Unsubscribing from Black Friday Emails

00:23:45 - TikTok's Success Soars on Saturday

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

S6 E3: The Best Hacks to Build Brand Awareness Nov 22, 2023

We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness?

Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam?

And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what does it mean for your DTC business? Plus, Nik shares his best insights into how brands can incorporate charitable initiatives into their business models.

00:01:44 - Creating Products for Charitable Causes

00:05:28 - App Donates Money from Receipts

00:12:15 - The Power of Network Effects in Shopify Apps

00:15:42 - The Intersection of Retail and Media at Showfields

00:29:10 - Google's Pricing Transparency Initiative Impact

00:34:44 - The Impact of Black Friday on Shopping Habits

00:35:53 - Generating Brand Awareness for Small Brands

00:37:45 - Easy Ways to Boost Brand Visibility

00:44:38 - Utilizing Third-Party Retailers for Marketing Success

00:48:37 - The Importance of a Welcome Flow in E-commerce

00:53:20 - The Power of Organic Marketing

00:55:32 - Top Black Friday Deals and Earnings

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace Nov 15, 2023

Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming.

This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileDirectClub’s legal filings. They’re diving deep to break down the dismantling of these once-promising e-commerce brands, dissecting how SmileDirectClub went from a $9 billion evaluation into nearly $900 million worth of debt and detailing how the acquisition of Dollar Shave Club from Unilever fell apart.

And later, they guys touch on other topics, including Alo Yoga's rumored fundraising efforts and the challenges faced by e-commerce brands in 2023.

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service. Head to open.store/limited for details.

Shopify businesses with more than $500k in yearly net sales qualify.

00:00:00 - New York's E-commerce and Marketing Updates

00:02:15 - Smile Direct Club vs. Dollar Shave Club

00:07:55 - Smile Direct's Bankruptcy and Debt Crisis

00:23:15 - The Challenges of Spending Billions on Facebook Ads

00:23:48 - Unilever's Regrettable Acquisition of Dollar Shave Club

00:33:05 - Roan Buys Out Investors for Growth

00:34:51 – Alo Yoga Seeks $10 Billion Valuation

00:39:34 - 2024 Outlook for E-commerce Brands

00:42:09 - Google Pricing Transparency and Charitable Business Ideas

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland) Nov 08, 2023

Do you have the right formula for creating an elite-level e-commerce team?

Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023.

The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any day now.

Plus, what’s up with the recent string of Amazon aggregator failures? Are the growing struggles of rollup businesses in the e-commerce space a bad omen of things to come?

And later, Nik and Moiz share their top tips for building an effective landing page before jumping into a live audience Q&A session.

Take a year off from running your Shopify business and get paid monthly with OpenStore Drive. OpenStore’s experts handle everything, from marketing to logistics to customer service.

Head to open.store/limited for details.

Shopify businesses with more than $500k in yearly net sales qualify.

00:00:00 - Polarizing Segment: Guess That Company

00:03:37 - The Key to Success: Winning Teams

00:07:14 - The Power of Creativity in Marketing

00:12:31 - October Prime Day Sees Huge Growth in Sales

00:16:03 - When Will Retail Giants Launch Their Own Shopping Day?

00:18:47 - The Rise and Fall of Amazon Amazon Aggregators

00:26:43 - The Three Purposes of Landing Pages

00:32:04 - The Importance of Fast Delivery in E-commerce

00:35:27 - Navigating Walmart as a Premium Brand

00:38:31 - Affirm Tests Buy with Prime on Amazon and D2C Sites

00:40:25 - Start with Website Innovation, Not Amazon

00:42:46 - Join the Second Best Podcast

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips Oct 25, 2023

Battle stations ready?

Prepare to be locked and loaded because this ep the guys are breaking down everything you need to know to plan for the biggest shopping event of the year.

Nik and Moiz share their top strategies and tips for Black Friday and Cyber Monday—from email marketing to postcards and bundling, they’ve got you covered to help maximize your sales during the holiday rush.

Plus, learn why engaging your existing customer base, activating influencers and affiliates, and leveraging social media platforms like TikTok can increase your sales and boost your ROI to new heights.

You won’t wanna miss this jam-packed season finale!

00:00:15 - Strategies for Black Friday

00:12:13 - Maximizing Discounts on Black Friday

00:14:25 - The Importance of Auto-Applying Free Gifts

00:19:55 - Facebook Ad Spending Skyrockets Before Black Friday

00:24:00 - Maximizing Black Friday Ads on Facebook

00:26:53 - TikTok's Impact on E-commerce

00:32:50 - Personalize Your Black Friday Marketing

00:40:26 - How to Win Back Churned Customers in a Subscription Business

00:48:04 - Optimal Email Frequency for Black Friday Marketing

00:52:26 - Utilizing Affiliates for Black Friday

Smart operators know that actively managing cash flow is a real unlock to increase profits.

Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S5 E11: Everything You Need to Know About Launching Your E-Commerce Business Oct 18, 2023

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know.

Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of launching any brand should include.

And don’t think they’re skimping out shipping or teaching you how to choose the right 3PL company. If you’re doing it through a Google search or social media ads, STOP WHAT YOU’RE DOING RIGHT NOW. And tune in now because the guys are gonna talk you through exactly what to do next.

Just remember to fill out the survey at the end of this podcast and leave us your shirt size.

00:01:53 - The Five Pillars of Brand Launch Success

00:03:36 - How to Build a High-Converting Website

00:05:01 - Building a Strong Organic Social Presence

00:10:42 - Avoid the Mistake of Custom Website Development

00:14:34 - Launching a Brand: Order Tracking

00:18:52 - Optimizing Your Site for Customer Acquisition

00:20:52 - Designing Products with Shipping Costs in Mind

00:26:36 - Negotiating Discounts and Payment Terms

00:28:34 - Enhancing Customer Experience: Unboxing vs. Marketing

00:35:46 - Optimizing Credit Cards and Finance

00:37:25 - How to Start a Business with Minimal Investment

00:38:47 - Choosing Between Wholesale and Direct-to-Consumer

00:41:59 - How to Reach $5K a Day with Unique Selling Propositions

Smart operators know that actively managing cash flow is a real unlock to increase profits.

Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E10: News Break: How to Maximize Your Credit Card Rewards/Klaviyo IPOs Oct 11, 2023

Why fight the system when you can actively exploit it?

This week, Nik and Moiz are exploring the credit card rewards landscape and divulging their must-have cards and strategies for maximizing savings for your e-commerce brand. Should you go with cash back or points? Which card is the best for your biz?

Then, the boys dissect the recent Klaviyo IPO and break down the company's valuation, revenue, and growth. Discover why Klaviyo's IPO is a big win for the e-commerce industry and learn about the key players and stakeholders in the company.

Plus, why does the founder card always trump a hired gun? Tune in to find out!

00:01:48 - Credit Card Rewards in E-commerce

00:08:05 - The Tax Implications of Credit Card Cash Back

00:14:30 - Maximizing Credit Card Rewards: Cash Back vs. Points

00:17:58 - Klaviyo and Instacart: IPO Twins

00:24:35 - Klaviyo's $213M Marketing Expenses in 2022

00:30:33 - Klaviyo's Unique Segmentation Revolutionizes E-commerce

00:38:53 - Analyzing Valuations of Shopify SaaS Businesses

00:45:06 - Klaviyo to Go Private After Founder's Departure

Smart operators know that actively managing cash flow is a real unlock to increase profits.

Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More Oct 04, 2023

Why is it next to impossible to understand cannibalization? And we aren't talking about the fun kind. Don't worry—you're not the only one.

Nik and Moiz are hitting up the Slack chat to answer a few of your burning DTC questions.

First, Moiz takes a dive into the multiverse, explaining what he would have done differently with Native Deodorant had he launched in 2023.

Then the guys explain how to manage paid media for higher ticket items—and what’s Leo Dicaprio got to do with it? Hint: All you have to do is sell me this pen.

Plus, the guys reveal their playbook for scaling a brand into the millions and explain the four main things you absolutely must do to improve the metrics of your landing page.

Smart operators know that actively managing cash flow is a real unlock to increase profits. Highbeam is a banking platform built to help brands do just this. Learn how Highbeam automatically saves brands thousands of dollars through its high-yield accounts, lines of credit, and cash-back cards with a personalized savings estimate at highbeam.co/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari) Sep 27, 2023

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy.

Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting strategies, and which creative approach is best for different stages of development.

Should you go broad or targeted? What’s the difference between linear and streaming? Which format should you test creative on first?

Stay tuned as Juhi and Austin debunk some common myths about TV advertising and share their insights like how much you should really be spending on your ads.

00:02:09 - When Does TV Testing Make Sense for Brands?

00:11:43 - Will AI Win or Lose in the AI Arms Race

00:13:08 - Fabletics: Broad or Targeted Marketing?

00:18:57 - The Shocking Cost of TV Ads

00:20:18 - Breaking the Myth of TV Advertising Costs

00:25:12 - The Impact of Celebrity Content

00:29:06 - Marketing Hill I Will Die On

00:34:35 - The Rise of DTC Brand Integrations

00:39:27 - The Cost of Streaming vs. Linear TV

00:46:54 - Maximizing TV Campaign Success: Key Elements to Consider

00:48:25 - Effective TV Advertising Strategies Revealed

00:53:44 - Teaching Story to Your Team

00:58:25 - Moonshots: Would You Eat Lab-Grown Meat?

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali

Follow Juhi:

LinkedIn: https://www.linkedin.com/in/juhi-p-91b35449/

Follow Austin:

LinkedIn: https://www.linkedin.com/in/austin-santino-26b114112/

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon Sep 20, 2023

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site?

Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier.

Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough?

Later, Nik and Moiz discuss what the buyout of Hostess to Smuckers means for the snacking industry.

Are we finally done with kale chips and other healthy snacks that taste like shit? If the guys have a say in it, yes, yes we are.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E6: Paid Social Strategies That Will Make or Break Your Business Sep 13, 2023

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising?

Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy.

The guys break down the importance of setting up a proper Facebook funnel, explain why comment moderation is the crux hold of any paid social strategy, and unveil exactly how much you should be spending on creative.

So, tune in to find out their best advice for moderating internet trolls, the 5 aspects of paid that will absolutely make or break your DTC brand, and their unfiltered thoughts about the actual effectiveness of creative.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Want more advice? Check out the Limited Supply YouTube page for more insider tips.

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E5: 5 Secrets to Building a High-Converting Landing Page Sep 06, 2023

How can you harness the power of has-beens for your brand?

This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.

Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode.

Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!

0:00 The Agenda

2:39 Affiliate Marketing

19:00 Infomercials

27:42 Landing Pages

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions Aug 30, 2023

You have DTC questions, they have answers.

Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.

Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.

Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging Aug 23, 2023

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?

Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right?

Then, what happened to Allbirds? And how do one-hit-wonder brands break free from the constraints of their staple products and successfully launch new offerings without going for broke? Plus, the boys tackle fashion's latest major acquisition of brands like Michael Kors, Jimmy Choo, and Versace.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E2: The Best Black Friday Strategies for Your DTC Brand Aug 16, 2023

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free?

Our two morons, that’s who. And that’s why we love them.

Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one.

Don’t miss out on their top tip on bundling products like a pro, how to optimize your landing page for upsells, and how often you should be sending out those SMS texts and emails on the day of your big sales.

All that, plus much, much more, for making a killing this November.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.

Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships Aug 14, 2023

The boys are back in town, and this season, they’re spicing things up a bit.

This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways.

In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facilities look like dog shit to the contractual terms you should be looking out for before signing.

Plus, the guys dish on what kind of inventory your business should be stocking and explain why you should be aiming for 3 to 4 turns of inventory per year. And stay tuned as they dive into the world of 3PLs, and discuss the importance of having a solid line of communication with any CEO.

Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising- giving marketers a competitive edge and clear way forward. https://www.tatari.tv/brands

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral Jul 05, 2023

You know that little feeling in the back of your throat that makes you feel emotions towards someone else?

Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd.

Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity.

Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs!

Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.

0:00 Guess That Business

12:00 True Classic & Ben

19:52 Creating a Great Culture

33:30 Becoming More Creative

40:15 Going Viral

42:00 The Hiring Process

53:00 Mr. Sharma’s Hiring Process

1:00:00 Growth and Valuation

1:10:31 Mobile App Metrics

Check Out True Classic Tees:

Website: https://www.trueclassictees.com

Instagram: https://www.instagram.com/trueclassic/

TikTok: https://www.tiktok.com/@trueclassic

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/rbtct/

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop Jun 28, 2023

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.

Don’t hate the player… hate the millennial marketer trying to game the system.

Plus, Nik and Moiz tackle the rise of TikTok’s newest shop feature and explain which brands are crushing the organic advertising game.

Then, they delve into Shop Pay’s announcement that it’ll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime’s manipulative tactics.

0:00 Intro/Guess That Business

10:26 TikTok Shopping

27:38 Creative Thinking

43:00 Shop Pay

49:17 Amazon FTC Complaint

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud Jun 21, 2023

What happens when an online pharmacy starts committing insurance fraud?

This week, Nik and Moiz are breaking down the scandal behind the now-defunct company, The Pill Club— and it’s a good one.

Then, is Apple Vision Pro dumb, really dumb, or just naturally designed for the citizens of San Francisco and Silicon Valley who can’t travel without their double monitors? And speaking of Apple— why is the latest edition of iOS attempting to kill tracking parameters?

Plus, find out how the guys would structure a marketing department for businesses of different sizes, and later, stay tuned for Moiz’s brilliant business plan involving loads of liquids, essential oils, and Whole Foods.

0:00 Guess that Brand

13:40 Bed, Bath and Beyond

17:00 The Pill Club

28:40 Apple Vision Pro/iOS 17

38:00 Structuring a Marketing Department

49:15 Moiz’s Business Idea

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture Jun 14, 2023

What the heck is Singles Day? And how can your business take advantage of it?

Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales.

The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what analytics tools are most useful when it comes to analyzing your site’s metrics, and which post-purchase upsells you should be taking advantage of.

Then, stay tuned while they try to decipher what a “people-powered pharma with a decentralized structure where people can buy love tokens with Ethereum or another reserve currency for homeopathic and other pharmaceutical alternatives” actually sells...

Yeah, someone needs to be fired for that one.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

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Twitter: twitter.com/moizali

S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards Jun 07, 2023

What’s got Nik so amped up about cutting company costs this week?

That’s right— it’s that time of year again for the Commerce Summit, and Nik’s sharing his greatest takeaways from the annual convention, including why you should always outsource jobs without any upward mobility, why gross revenue is truly irrelevant, and how often you should be doing a company audit.

Then, the guys are tackling some shit— including how Temu’s managing to sell such cheap shit using cutthroat shipping and manufacturing tactics and why awards like the Shook List and Susan G. Komen list are full of shit.

Yeah, shots fired, Susan.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

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Twitter: twitter.com/moizali

S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder May 31, 2023

Shitty pro-life tip #1: Create more friction for your customer returns.

Shitty pro-life tip #2: Sometimes, it takes doing a lot of illegal stuff accidentally, to find out what’s legal as a DTC brand.

This week the boys are diving into the world of prescription regulation and DTC brands, why the HBO Max rebrand is dumb AF, and how Amazon’s starting to push in-store returns… As it turns out, too many returns aren’t so great for business— who woulda thunk?

Plus, did Ulysses S. Grant love to fight because of all of the Molly he was on? Yeah, things take a weird turn in this ep…

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 E6: Trump Has a Point/Fast Fashion/When to Use Influencers May 24, 2023

Who’s got Nik ready to commit murder today? And what’s Trump got to do with it?

First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsucking).

Then, the guys discuss the fast fashion industry and whether or not sustainable fashion actually exists.

Plus, stay tuned to hear Nik’s advice on the importance of providing social proof of your product and when exactly the best time to recruit influencers to promote your product is.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

0:00 The Agenda/Guess This Business

10:30 ADA Lawsuit

13:10 AI Chatbots & Compliance

19:35 Shein & Chinese Fast Fashion

25:58 Nik Plays Big Brother

37:04 Shopify Fulfillment

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

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Twitter: twitter.com/moizali

S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula May 17, 2023

Make money with those mommies.

This week, the boys are diving into the mommy blogger revolution and talking about the secret formula to D2C mommy blogger success, including how the implosion of their perfect life only makes their brand grow stronger.

Plus, Nik and Moiz discuss the politics of selling D2C marijuana in New York and how Olipop just pulled a Kendall Roy by dropping a press release bomb.

But first, can Nik crack Moiz’s mall riddle?

0:00 The Riddle of the Moiz

9:26 Olipop

30:16 Marijuana

45:00 The Mommy Blogger Formula

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 Ep4: Walmart Sells Bonobos/Facebook Shops/Glossier’s New Site May 10, 2023

Glossier’s new website might be a win for Shopify, but what’s going on with its terrible redesign?

This week, Nik and Moiz are breaking down what’s happening to the new Glossier site hosted by Shopify, what the implications of Facebook forcing businesses to conduct transactions through Facebook Shops means for retailers, and why the magic workout mirror on the wall, Tonal, fell off a revenue cliff.

Plus, is Leap Retail a worthy investment? And what exactly is Nik’s beef with Pinterest?

0:00 Olive Oil Drama

8:02 Bonobos and Walmart

17:32 Facebook’s Announcements

28:39 Other Channels Worth Playing With

34:26 Leap Retail

39:26 Tonal

46:45 Glossier’s New Site

53:31 Retailers are the Richest People

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO May 03, 2023

Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped?

This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work.

Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discuss the company holding its clients’ SMS lists hostage, and debate how Klaviyo IPOing will pan out.

Stay tuned for a lightning round, including the company vowing to clean that dirty retainer that’s been hiding underneath your bed for the last fifteen years.

0:00 Intro

1:50 Offshoring Employees

25:15 Sunday Naturals

31:26 Attentive’s Hostage Situation

40:19 Klaviyo Going Public

52:15 Lightning Round

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first two months free at https://tapcart.com/limited

Check out Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity Apr 26, 2023

On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made.

Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of importing Prime energy drinks to the UK, and the beating the Honest Co. stock is taking.

Plus, what do Logan Paul, Priyanka Chopra’s hair care line, and Jessica Alba all have in common? Apparently, they’re peddling products with user design bad enough to make Steve Jobs rise up in anger out of his grave.

0:00 Intro

2:00 Facebook Ads

26:20 Cost Caps vs. Bid Caps

30:42 Prime Energy

37:26 Launching a Hair Care Brand

42:41 Is Honest Co. Shitting the Bed?

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S4 Ep1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process Apr 19, 2023

Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.

Can you blame them?

What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?

Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one.

0:00 What We’ve Been Up To

3:17 Creator Brands

8:05 The Beauty of “Rare Beauty”

15:46 Why Just Having a Celebrity Brand Isn’t Enough

22:26 What Happens When a Celebrity Sells Their Brand?

28:50 The Case for Mr. Beast and Why Celebrity Brands Work

32:17 Why Aesop is Crushing It

49:46 Stripe Annual Letter

1:06:52 Contact Us

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 Ep12: Stripe’s Falling Valuation / The Allbirds Pivot / The World’s Most Accessible Superhero Apr 05, 2023

Stripe goes under the microscope, Allbirds stores are discussed and Ryan Reynolds’ smart business model gets a mention in this week’s episode.

Nik and Moiz take a close look at Stripe’s latest valuation, why Moiz bought a $2,500 cell phone service, and Blank Street’s $20 million raise.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E11: How The President Of True Classic Is Disrupting DTC Mar 29, 2023

How do you level up your brand performance every single day? Ben Yahalom is the DTC strategist helping True Classic dominate apparel.

Nik and Moiz get into conversation with Ben on why incremental improvements will help you crush in business, how to find creative breakthroughs, and how to think about advertising spend.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Follow Ben:

LinkedIn: www.linkedin.com/in/benyahalom/

S3 Ep10: Grow LA / Deodorant For Your Knees / Licensing Family Guy For $10 million Mar 22, 2023

How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder.

Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Follow Suleman:

LinkedIn: linkedin.com/in/sulemanali/

Timestamps:

00:00 Intro

02:21 The Best Consumer Brand

09:33 Introducing Suleman

16:05 A Second Business And A Crazy CoFounder

20:54 Meeting JK Rowling

24:38 Grow LA

28:54 The Facebook/Google Ads Ratio

33:06 One Day Click, One Day View

35:24 Guess The Brand

01:08 Why You Should (Or Shouldn’t) Be On Amazon

S3 Ep9: SVB - Asking The Questions No-One’s Talking About Mar 15, 2023

What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil.

They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 Ep8: Meet Jugnoo / How To Rewarm Email Lists / The Inside Track on LTV Mar 08, 2023

Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch.

They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists.

You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 Ep7: Why Facebook Moderation Is Grinding Gears / Starbucks Insane Money Making App / Three New Shopify Features Mar 01, 2023

Want to look amateur? Leave your Facebook ad comments unmonitored.

This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify.

Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 Ep6: Meet The Founder Who Built Her Manufacturing Business On Spite Feb 22, 2023

This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs.

Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags.

Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who know exactly what they need are her favorites.

You’ll also hear why facial care manufacturing provides the best margins and why knowing the price of glycerin is way more important than knowing how much milk costs.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 Ep5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In Feb 15, 2023

Dependency on one channel is a DTC company’s greatest strength…and greatest weakness.

Find out how Nik and Moiz are thinking about organic growth and buying in audiences.

Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers.

Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 Ep4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session Feb 08, 2023

Nik and Moiz come to you live from The Whalies.

This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.

But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

01:19 And That’s How You Get $2b In Debt

06:00 Run The Promotion

10:27 A Call For DTC Founders To Face Facts

11:23 Switch Off Emotions

15:21 What Got Fucked Up

23:01 Brands Versus Products

31:10 Are You Even A Real Business If You’ve Never Been Sued?

33:19 Finding The Sweet Spot

48:51 The Question Of Non-Traditional

S3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees Go Feb 01, 2023

How did an eCommerce website design business go from bootstrapped to success story?

Nik and Moiz are fans of Envato - find out why.

In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to.

Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle Jan 25, 2023

When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.

Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

01:03 - Intro

05:37 - Nik's experience with direct mail

08:07 - PostPilot performance analysis

02:36 - Costco and Kimberly-Clark just in time operations

05:32 - Native's just time inventory

07:50 - Costco

10:38 - Reselling on Amazon

14:22 - BulbHead

26:05 - Flextape

26:54 - ChatGPT

28:57 - Outro

S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story Jan 18, 2023

How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.

Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.

She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Follow Ty:

LinkedIn: linkedin.com/in/ty-haney-a4b1561a

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Introduction

04:07 Normalizing Hard Things

05:14 High Stakes

06:13 The Shift To Female Fitness

09:02 Building The Uniform

13:11 Finding Joy In A Scrappy Startup

16:10 Baked In Excellence

19:54 Zigging When Others Zag

20:42 Budget Real Talk

23:17 Incentivizing Mobile Customers

28:11 The Online Sales Breakdown

33:22 Sticky Customers, Shifting Perspectives

35:27 The Paid Channel Flywheel

40:06 Three Strategies For Growth

45:53 Kudos From Moiz

46:28 How Quick Is Too Quick?

50:20 Slow And Steady As A Strategy

53:02 Shopping The AI Way

01:03:44 Building Superfans Through Apps

01:09:07 Helping CBD Not To Suck

01:14:00 Creating A Mobile Model For Ads

S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed Dec 28, 2022

Want to launch but unclear on your product choice? Nik and Moiz have some sound advice.

The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions Dec 21, 2022

How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing.

Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching Tactics Dec 14, 2022

Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it).

Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving Dec 07, 2022

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation.

Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

02:10 Affiliate World Conference

08:21 A Flurry Of Bankruptcies

08:40 That Last Knockout Punch

12:24 When Ego Takes Over

17:52 The Winc Business Model

20:12 Everyone Prefers Predictability

23:53 What Blew Moiz’ Mind

25:52 Back To Black

30:10 Why Gift Cards Keep Giving

S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant Nov 30, 2022

How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.

Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

03:57 What Would Moiz Do?

05:45 The Surprising Black Friday Email Win

08:56 Let’s Get Into The Stats

13:40 Now We Can Play Mariah Carey

17:29 SM Ad Spends In Numbers

23:01 Why An Early Black Friday Works For DTC Business

30:34 How Not To Harm Your Brand

35:38 How To Think About Send Times

48:16 How Facebook Thinks About Ads

S2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership Models Nov 23, 2022

The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more.

Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model.

Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at:

https://www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

02:57 When To Email Stripe

05:15 Why Nik Vets Customers

10:20 Do Your Due Diligence

14:14 Don’t Settle For Bottom Level Talent

14:38 The Right Way To Hire An Agency

18:03 When To Hire In Customer Service

22:25 The Power Of Influencer Marketing

27:58 Harry’s Subscription Service

32:21 The Worst Part About Subscriptions

S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce Nov 16, 2022

Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce.

Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics

S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch Nov 09, 2022

Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more.

The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

06:07 What Makes Moiz Angry

09:48 Live Video For Your Shopofy Site

14:16 Going After SMS WIth Clavio

18:00 When Others Are Talking About You

19:09 3 Types of Social Proof To Hit

20:30 5 Questions To Optimize Your Landing Page

27:59 Influencer Marketing

28:52 The Right Way To Create Product Reviews

41:26 Liquid Death

S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route Nov 02, 2022

This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.

Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

0:00 Intro

01:08 The Twitter Musk Debate

05:10 Twitter’s Winners and Losers

10:13 Setting Fire To Your Own Fortune

12:23 The Trump Prediction

16:54 The Absolute Worst

19:01 Exposed

26:53 Yelp For Influencers

30:09 What Goes Down, Must Go Down?

33:11 How To Win The Game

S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation Oct 26, 2022

Nik and Moiz get into some of the hard truths facing DTC business, In this no BS, straight talking episode.

You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 Intro

02:01 The 2 Hardest Things To Sell Online

05:04 Zero Cost Collabs

10:16 Know Your Why

14:51 Payment Tokens

17:03 How To Make $500K The Easy Way

24:18 The Devil Of ECommerce

30:42 UTMs and Understanding Your Audience

34:58 Facebook And The Election

42:19 The Zapier Question

S2 E2: What Keith Rabois Looks For In Founders Oct 19, 2022

When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis.

Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store.

He gets into why he looks for quality and caliber when it comes to investing in founders, why extraordinary people lead to breakthroughs, and why the CEO is ultimately responsible for everything.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Keith:

LinkedIn: linkedin.com/in/keith

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

00:00 intro

05:52 Just Enough Risk

06:41 Keith Raboi’s Investment Thesis

11:50 10 X Breakthroughs Start With Great People

17:56 The CEO Role Broken Down

22:20 Those Middle Of The Night Epiphanies

30:41 Longtail Influencers

33:54 Lessons Learned

42:27 Always Looking For 10X Growth

51:08 The Quick Fire Round

S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop Oct 12, 2022

Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS.

The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian.

They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz.

Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps

00:00 Intro

02:14 The Blind Leading The Blind

05:09 What People Forget About Insta

10:20 The $30 Million Dollar Question

17:58 2 Minutes On Instagram Vs TikTok

19:01 The Kardashians Get Into Vitamins

25:07 The Billion Dollar Worse Case Scenario

29:51 Jumping Into Aggregators

35:09 Zero Means Zero

46:07 Stop Chasing Losses

S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business Oct 11, 2022

In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more.

Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship, Oct 05, 2022

In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model.

Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives.

Nik and Moiz also interrogate Harley with a quick fire round of questions.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Follow Harley:

LinkedIn: linkedin.com/in/harleyf

Twitter: twitter.com/harleyf

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions Sep 28, 2022

Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge.

Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality.

Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Follow Harley:

LinkedIn: linkedin.com/in/harleyf

Twitter: twitter.com/harleyf

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

0:00 Intro

4:18 Harley's Lesson From Law School

8:32 The Antithesis of Entrepreneurship

12:25 Build a Business

16:21 The Cost of Failure

19:29 The Key to Shopify

35:30 Public Forum Feedback

44:42 The Risk of Over Complication

52:24 Opinionated Software

57:29 Shopify is a Bullet Train

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E10: Why Every Brand Should Create FOMO Through Killer Content Sep 21, 2022

In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes.

Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1.

You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

0:00 Intro

6:04 You're a 1 But You're Spending Like a 10

6:45 The Mop Mentality

7:42 Price Isn't Always The Metric

8:32 Not Everyone Is Going To Love You

9:00 Content That Creates Experiences

9:55 How Jolie Did It Differently

11:15 The Blur Factor

12:32 Nik's Sustainable Growth Tactics

18:50 Exploring Non Traditional Routes

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone Sep 14, 2022

From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode.

Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping.

You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro 0:00
Cutting Edge Campaign Finance 01:58
Are You Out of Coconut And Vanilla? 4:10
From Facebook’s Biggest to Smallest Customer 10:54
Trading Down 15:06
Cashing In On The Stimulus Check 16:34
How Influencers Are Destroying Traditional DTC 32:52
Netflix’ Next Play: 37:52
The Inherent Racism of Consumer Shopping 44:49
The Illusion of a Free iPhone 50:18

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order Sep 07, 2022

What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.

Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro: 0:00
What Companies Get Wrong About Repeat Purchase Rates: 3:33
Growth and Marketing Spend: 6:17
Getting Your P&L House in Order: 14:41
Hyper Tactical Retargeting: 24:45
Crushing It With Culture: 31:03
The Cease And Desist Story: 33:34
To Discount or Not? 38:55
What Coupon Code? 41:37
The Shout Out: 48:37

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love Aug 31, 2022

Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode.

How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Introduction: 0:00
Get A Question Answered With Nik And Moiz: 01:57
Let’s Talk Allbirds’ Numbers: 04:17
Three Things New Brands Need To Do: 17:22
Why Building in Public is Great For Business: 24:27
What Everyone’s Looking For: 24:59
The Quiet Launch: 29:58
Why Procurement is Like Your Indian Mom: 33:03
Why Nik Loves Moscot: 44:52
Why Moiz Loves Sanzo: 46:00

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets Aug 24, 2022

What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever.

Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Rate our podcast: https://ratethispodcast.com/limitedsupply

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro: (00:00)
Apple DSP: (00:38)
How Apple is thinking of Advertising: (06:40)
P&G's influence in Soap Operas: (09:30)
Infomercials and other channels brands should try: (09:56)
Nik's case study on Allie Webb, president of Canopy: (14:09)
Ben Horowitz's take on running a company during hard times: (19:03)
Building businesses in a high regulated environment: (21:34)
Thoughts of new business opportunities: (26:35)
Brands Nik & Moiz love (and why they love them): (30:18)

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify Breakdown Aug 17, 2022

What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms.

Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Rate our podcast: https://ratethispodcast.com/limitedsupply

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

(00:00) - Intro

(02:48) - Bankruptcies and DTC

(07:00) - Nik’s Investment in House

(10:29) - Managing Debt and Payment Terms

(13:44) - Overvalued Startups

(18:49) - How is Valuation Determined?

(21:10) - Shopify’s investment in Klayvio

(28:25) - Coming up Next Week / Outro

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify Reports Aug 10, 2022

How do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics.

Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s latest performance reports, and digging into IPOs.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Rate our podcast: https://ratethispodcast.com/limitedsupply

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro (00:00)
How to Drum Up Cash (1:00)
Shopify And Facebook Earnings (16:10)
From iPhone to Shopify (23:01)
Personalization Gold Standard (27:24)
Has Insta Called it Wrong? (30:52)
But TikTok Hasn’t (34:19)
Biggest Benefit of Going Public (40:42)
Outside Of The Box Marketing (45:05)
Your Daily Metrics (51:34)

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About Prime Aug 03, 2022

How do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC.

Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime.

You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Rate our podcast: https://ratethispodcast.com/limitedsupply

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro (00:00)
Nik’s Credit Card Take (01:17)
The Sales Tax Black Hole (11:19)
The Truth About Prime Pricing (18:19)
Nik’s Life Lessons From Moiz (20:18)
Is Jeff Bezos a Genius? (26:30)
Snap Slow (26:56)
The Biggest Waste of Money In The World (29:58)
Personalized Help Desks (46:36)
The Best Post Purchase Email (51:39)

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow Conference Jul 27, 2022

How do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd.

Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list.

You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event.

And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Rate our podcast here: https://ratethispodcast.com/limitedsupply

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps:

Intro: 00:00
Grow NYC: 1:36
Nik’s Brand Latest: 11:11
Bootstrapping a Business: 29:52
Let’s Talk Prime:31:09
Diaper Talk: 32:27
The Prime/Shopify Collab: 44:41
Let’s Talk Stripe: 50:42
Don’t Hire a Branding Agency: 54:56
Why Moiz Hates Pringles: 56:17

Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

S1 E1: Nik Sharma and Moiz Ali: Why Native Rejected Investors / The Power of Scrappy Branding / Why Kim Kardashian is Your Ideal Buyer Persona. Jul 20, 2022

From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation.

Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins.

These DTC pros introduce their business models, how they scaled their brands, and sold one for $10,000,000, and why Kim Kardashian is the buyer persona you need.

The only DTC podcast that cuts through the OR fluff and gets straight to what’s really happening. Join Nik and Moiz every week with a brand new guest, for unfiltered conversation.

This episode was brought to you by Tapcart: Mobile Apps for Shopify.

If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

Rate our podcast here: https://ratethispodcast.com/limitedsupply

Follow Nik:

Twitter: twitter.com/mrsharma

Follow Moiz:

Twitter: twitter.com/moizali

Timestamps: