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    Fitness & Nutrition

    Lift Free And Diet Hard with Andrew Coates

    The Lift Free and Diet Hard Podcast dives deep into the science and practice of living a strong, healthy, and intentional life. Hosted by Andrew Coates, the show brings together inspiring guests to share insights, stories, and practical advice that empower listeners to build confidence, make informed choices, and stay resilient in their fitness and wellness journeys. Every episode encourages thoughtful exploration of what it means to lift free, diet hard, and live fully.

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    Latest Episodes:
    EP #317 Luka Hocevar: 3 Mile Famous and the Career Acceleration of Fitness Conferences Jul 22, 2024
    Show notes

    Luka Hocevar returns in this special edition episode


    Luka returns this October 10-12 with the Vigor Ground Fitness and Business Summit(where I will be presenting) and Luka is also a speaker at my event, The Evolve Strength - Business and Coaching Conference, Sept 13-14.


    We want you to seriously consider attending at least one because we believe it will change your life and career.


    Luka shares how his early and consistent investment in travelling to fitness events changed his career and fostered life long relationships.


    Luka also shares a lot of wisdom in how you can become "3 Mile Famous" and gain reps with local seminars to both develop public speaking skills and grow your local and international brand.


    While this episode is definitely meant to get you to come hang with us at these events, there's a rich array of take aways for every go-getting/go-giving coach who wants to thrive in our industry



    EP #316 Kasey Jo Orvidas: Psychology Meets Fitness Jul 22, 2024
    Show notes

    Kasey Jo Orvidas guests to share wisdom from her background in psychology (a PhD) and how to apply it to coaches and clients in fitness.


    Kasey shares:

    -Why coaches need to spend more time on the things they aren't good at

    -How to "find your people" and why it's important in career and life

    -How to "hack willpower"

    and a whole lot more.


    You're already great at the X's and O's of training, it's time for a deeper dive into skills that will make you a better coach and one of the best resources in our industry in Kasey.


    EP #315 Brad Dieter: AI, Ozempic, and The Industry Bull Whip Jul 09, 2024
    Show notes

    Brad Dieter returns with nuanced thoughts on a variety of current and forward facing industry topics including:

    -How AI will affect our industry

    -Coaching clients on Ozempic and related GLP-1 drugs

    -The importance of your network in your career

    -What Brad means by the "industry bull whip"

    -And what Brad has in store for his appearance as a speaker at my Sept 13-14 event, The Evolve Strength - Business and Coaching Conference. I hope you'll join us here in Edmonton, or watch live virtually.


    EP #314 Steve Keane: Super Viral Jul 02, 2024
    Show notes

    Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career:


    We talk about:

    -If Steve would wish this kind of massive social media growth on his worst enemy

    -How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity

    -Steve's thoughts on what really goes into app development

    -How he deals with the volume of attention and how the experience hasn't fundamentally changed who he is.

    -Much more, enjoy


    EP #313 Victoria Pal: Longevity in Life, Longevity in a Fitness Career Jun 25, 2024
    Show notes

    Victoria Pal joins me to discuss:

    -Her work with celebrity clients

    -Attracting and working with high net worth clients

    -Being a concierge to her clients

    -Educating clients on lifestyle

    -Focusing more on longevity for clients

    -Longevity in a fitness career

    -Mastering the basics while keeping an open mind to progressive lifestyle practice

    -plus lots more

    Victoria initially hit my radar when shared by her client Adam Jones of my favourite band Tool. While we touch on her work with some big name LA celebrities, we showcase how her career is so much more than her celebrity work.


    EP #312 Sharelle Grant: Programs, Video Media, and Should You Develop Your Own App Jun 11, 2024
    Show notes


    Sharelle Grant guests to talk about:

    -Does creating "better" than already good programs really make a difference or differentiate you with general population clients?

    -Why she focuses on good principles of training

    -How she leaned into and had success with video based social media

    -How she developed an app and should you develop your own

    -Thoughts on building a subscription, one to many coaching offering.


    EP #311 Christian Thibaudeau: Sciencing Your Way Out Of Hard Work May 28, 2024
    Show notes

    Christian Thibaudeau returns to talk about his upcoming speaking appearances:

    -We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference.

    And Christian shares his thoughts on:

    -Why he went back to doing more in person coaching and it's value in staying current as an educator

    -Traditional gatekeepers of industry authority and current social media potential

    -How he got started in writing for T-Nation

    -And a big discussion on training tactics, and what ultimately matters and works

    -What he means by people "sciencing their way out of hard work"?



    EP #310 Dr Susie Spirlock: What You Need To Know About Physical Therapy May 21, 2024
    Show notes

    Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it.


    Dr Susie Spirlock is my guest to share a ton about:

    -how evidence based physical therapy has advanced

    -the problems with outdated methods

    -the appropriate use of passive treatments

    -the importance of loading exercise

    -the role of your nervous system in outcomes

    -important notes on pain and movement

    -our nuanced thoughts on assessments

    and

    -how Susie embraced social media and travelling to events to grow her brand and opportunities to educate


    EP #309 Vince Del Monte: Better Business Before Bigger Business May 14, 2024
    Show notes

    Vince Del Monte is an OG coach turned business mentor and joins the podcast today to share:

    -What he thinks matters before you worry about trying to scale your business

    -Why you need to start with a great product

    -A deeply personal and vulnerable story about where he got off track personally and professionally and how he righted the ship.


    You don't often see industry leaders peel back the vulnerably reality of their struggles so I hope you enjoy this authentic exploration of how not everything is as easy as we think. We are not alone in our personal challenges and business struggles.


    EP #308 Dean Somerset: The Dean of Fitness Career Success May 07, 2024
    Show notes

    Dean Somerset returns as one of my most featured guests including episode #1 over 6 years ago.


    Dean shares:

    -Why training full time in person still fills his cup

    -Why he's creating career success resources for the gaps in traditional fitness career education

    -His mindset on long term payoffs vs obvious immediate benefits of effort and action

    -How he filters and chooses opportunities

    -Why he wanted to write his upcoming book

    Enjoy this episode with one of the most foundational role models who paved a path I've been heavily influenced by.


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