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    Marketing

    LEXclusive — A Law Firm Marketing Podcast by PaperStreet Web Design and Marketing

    In business for over 20 years, PaperStreet Web Design and Marketing specializes in attorney website design and marketing. Our monthly show provides marketing insights for law firms and addresses what to consider for your digital marketing campaigns.

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    Latest Episodes:
    Law Firm Website Design Trends & Tips for 2024 Nov 06, 2023
    Show notes

    Considering a new website for your law firm in 2024? If not, should you be? Join PaperStreet's Creative Director, Web Director and host, Nancy, as they discuss the top attorney website trends and tips for the new year.


    How to Select a Web Host for Your Website: Top Questions to Ask Oct 18, 2023
    Show notes

    Too many attorneys and other website owners don't fully appreciate the importance of a reliable website host. Cheaper is almost never better, as a strong web host helps with your website security, plugins and more.


    Listen to PaperStreet's podcast to learns the ins and outs of website hosting, and what you should be asking your potential vendors.


    Special Edition: Time Management Techniques for Lawyers Presented by Bill Jawitz Sep 15, 2023
    Show notes

    In this episode, we talk to one of PaperStreet's clients, Bill Jawitz. Bill is a coach for attorneys, specializing in time management techniques. He presents the hallmarks of his teachings, including his "Eight Keys to Powerful Productivity." After the show, be sure to visit Bill's site and learn more about his trainings.


    The Power of the Written Word -- Content Marketing for Attorneys Aug 17, 2023
    Show notes

    More important than many other marketing efforts, content marketing is a tremendously important element of any law firm marketing campaign. Let how to promote your brand and expertise as well as attract clients using our proven attorney content marketing tips in this episode of PaperStreet's podcast.


    Law Firm Social Media 101: Understanding the Goals and Strategies Needed for Success Jul 13, 2023
    Show notes

    Social media marketing for law firms is much more complex than simply posting your news on LinkedIn. Listen to PaperStreet's team as they breakdown the goals, content, and designs needed for success.


    What is Your Law Firm Website Missing? A Discussion of the 10 Most Overlooked Elements Jun 09, 2023
    Show notes

    Having a website for your law firm is only half the battle in many instances. In this episode, our host Nancy, is joined by CEO of PaperStreet, Pete, and Creative Director, Elyssa, to discuss what elements many attorneys neglect to include on their sites.


    Google Ads 101: Everything Your Need to Know About Setting Up Paid Ads on Google May 05, 2023
    Show notes

    Poor ad management has led many law firms to shy away from paid ads on Google. As such, our next episode outlines what law firms and business owners need to understand about pay-per-click ads in order to run a successful campaign. Our Pay-Per-Click team here at PaperStreet teaches you how to get started and what to look out for as your campaign progresses.


    The Best Plugins for Your WordPress Website Apr 13, 2023
    Show notes

    WordPress is a fantastic CMS to use for your website. One of its best features is its vast array of available plugins to enhance your marketing and functionality. In this episode, a few of PaperStreet's development team members talk about how to select plugins, what to avoid and some of the best ones to install.


    Search Engine Marketing: What Is SEO and Do You Need to Do It? Mar 03, 2023
    Show notes

    SEO, short for search engine optimization, is a form of marketing that centers around your rankings on Google and other search engines. Our podcast identifies the various components of SEO campaigns and offers insights as to whether or not businesses and law firms should pursue this strategy.


    What You Need to Know About ADA Compliance for Your Website Feb 02, 2023
    Show notes

    ADA Compliance is a vital component of your website management. Listen to PaperStreet's team as they discuss what is most important for both enhancing accessibility and adhering to the law.


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