LEVELS – A Whole New Level

Latest Episodes:

#21 – The Coke Challenge (Josh Clemente, Josh Mohrer & Ben Grynol) Aug 30, 2021

Show notes

As a society, we're surrounded by many foods that have added sugar and are highly processed. However, when people see data that shows them the implications of consuming these items, they often change their outlook and their willingness to consume these items.

As an experiment, we turned to the Levels community and ran an experiment – we were curious to see if exercise would help to mitigate a glucose spike caused by drinking a can of Coke.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(03:59) – What is the Coke Challenge?
(05:47) – It’s easy to intervene in your diet
(13:38) – The value of self-experimentation
(16:57) – The threat of abundance
(21:01) – Our society is over-fueled
(23:08) – People want to know how their body works
(30:11) – Get in tune with your body
(37:52) – Incentivize people to participate
(41:02) – There’s an information disconnect
(44:36) – The effects of a large-scale experiment

Transcripts & Show Notes

#20 – Creating a movement through community (Dorothy Kilroy & Ben Grynol) Aug 23, 2021

Show notes

Dorothy Kilroy, an Advisor to Levels, grew up in a small town in Ireland. As such, Dorothy was exposed to a tightly knit group of friends and acquaintances, which influenced her outlook on community greatly.

Now, Dorothy oversees the community at Airbnb, and she has adopted many of these insights about community engagement and applied them at scale.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(06:15) – Let people be proactive
(09:05) – Unhealthy food is cheap
(11:53) – Listen to your consumers
(16:15) – Similar goals bring people together
(19:17) – The power of community
(21:28) – Digital communication connects people
(23:10) – People need each other
(27:59) – Community is made up of shared values
(35:15) – Community should enhance the user experience
(40:56) – Health is unique for each individual

Transcripts & Show Notes

#19 – Pursuing podcasts, affiliates & influencers (Tom Griffin & Ben Grynol) Aug 16, 2021

Show notes

Tom Griffin, Head of Partnerships, is no stranger to running a process. Early in his career, he worked with Andrew Yang at Venture for America. Eventually, he joined Halo Neuroscience, where he focused on Partnerships.

At Halo, one of the core strategies for creating awareness about their technology was to run a podcast tour – an initiative where the Halo team appeared on a significant number of podcasts in short period of time.

When Tom joined Levels, one of the first initiatives that he undertook was a podcast tour. Luckily, he had the right playbook in his back pocket.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(13:58) – Partnerships aren’t always clear-cut
(17:180 – Tap your network
(26:07) – Be the type of company people want to help
(28:43) – Use your network to connect
(31:25) – Make it easy for your network to help you
(36:43) – Scale up your organic relationships
(37:53) – Be intentional with your time
(39:39) – Focus only on what’s essential
(40:43) – Invest your time strategically
(41:14) – Weigh the trade-offs

Transcripts & Show Notes

#18 – Building a content machine – Part 2 (Casey Means & Mike Haney) Aug 09, 2021

Show notes

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.

Their individual paths and experience with content have formed a strong lens for execution. Haney, (as he’s referred to internally), joined Levels with decades of experience as an Editorial Director. Casey joined Levels as a formally trained Medical Doctor.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 2, Casey interviews Haney about his approach to building Content at Levels.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:21) - What Levels was looking for
(10:53) - Journalism as content strategy
(14:07) - An intent to educate and inform
(20:54) - Documenting the process
(27:15) - Establish your core channels before branching out
(35:04) - Hire for what you need, not what sounds good
(43:20) - Setting up an editorial calendar
(47:27) - Document everything for visibility and efficiency
(55:39) - A tech company as a media company
(01:07:27) - Think about content immediately

Transcripts & Show Notes

#17 – Building a content machine – Part 1 (Casey Means & Mike Haney) Aug 02, 2021

Show notes

Mike Haney, Head of Content, and Casey Means, co-founder and Chief Medical Officer of Levels, have been driving the Content movement at Levels.

Together, they produce content from a scientific perspective, and take an editorial approach for distribution.

Through this, they’ve established the Levels Blog as one of the most credible sources of content about metabolic health in the world.

In Part 1, Haney interviews Casey about her approach to building Content at Levels.

Links Discussed in Episode

Head of Content – Role Description

Disease Reversal Digest: Issue 4-Summer-2020

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(06:05) - From medical humanities to Levels
(11:07) - Using content to build trust
(14:13) - A literature review on blood glucose
(15:52) - Generating traffic
(20:01) - Starting with an editorial approach
(21:44) - The proof is in the numbers
(27:09) - People are spending time reading the articles
(31:03) - Creating connection
(40:24) - Scaling from a writer to a content manager
(57:42) - The future of Levels content

Transcripts & Show Notes

#16 – The path to Levels (Josh Mohrer & Ben Grynol) Jul 26, 2021

Show notes

Josh Mohrer – JM as he’s known within the Levels team – is a proud New Yorker. Startups have always been a part of his life and, in 2011, he joined one of the fastest growing startups of the past decade – Uber.

While at Uber, JM was exposed to scale and speed, where he helped to grow Uber New York from a quaint market to one of the largest markets in the world for Uber. This endeavour gave him exceptional experience in Operations and exposure to regulation, red tape, and the media.

Now, JM is taking the lessons he learned at Uber and helping to grow Levels as the Head of Global Operations.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(03:32) - Seeking out big opportunities
(15:09) - A new approach to weight loss
(18:35) - You only live once
(20:37) - Poking holes in the once-a-year model for healthcare
(24:19) - Focusing on creating value
(26:29) - The Global Head of Ops
(28:10) - The magic of healthcare technology
(29:17) - Considerations for a global launch
(36:10) - Understanding how modern diets affect us
(38:02) - A failed healthcare system

Transcripts & Show Notes

#15 – History of Product at Levels (David Flinner & Ben Grynol) Jul 19, 2021

Show notes

David Flinner – Head of Product and one of the co-founders of Levels – spent many years working in Product at Google, where he was exposed to a number of large and challenging problems.

While at Google, he noticed that his energy levels were lower than he thought they should be, but he wasn’t sure if it was a byproduct of diet, sleep, stress or exercise. Eventually, he started researching metabolic health and, around the same time, Sam Corcos reached out to him to find out what he was up to. Shortly after their first interaction, David left Google and became a co-founder of Levels.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:40) - Unpacking the impact of lifestyle choices
(11:09) - Solving the access issue
(13:11) - Understanding raw data
(14:14) - The first orders
(15:32) - Bias toward more data
(19:01) - Scaling slowly and intentionally
(21:20) - Building it one element at a time
(25:41) - Solving the next pressing problem
(28:49) - Raising awareness of metabolic health
(35:27) - Creating a delightful experience

Transcripts & Show Notes

#14 – Founder dynamics (Sam Corcos, Josh Clemente & Ben Grynol) Jul 12, 2021

Show notes

Josh Clemente, Founder of Levels, and Sam Corcos, CEO and one of the co-founders of Levels, were acquaintances for a number of years before they co-founded the company.

After they began working together, they had to evolve their relationship from friends to co-founders. Although this might seem like a seamless transition to make, it took work. As Levels has grown, so too has their friendship and work relationship.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(13:03) - Adjusting to lightning speed
(14:34) - The role of a CEO in an early-stage startup
(21:29) - Processing an emotional conversation
(25:48) - The importance of tough feedback
(28:14) - Adjusting to remote work
(35:54) - A charged 1:1
(38:45) - The inflection point
(41:33) - Sam's adjustment to being CEO
(43:06) - Handling growing pains
(44:43) - Hiring people who are better than you
(48:44) - When conflict brings you closer

Transcripts & Show Notes

#13 – Documenting culture (Michael Mizrahi & Ben Grynol) Jul 05, 2021

Show notes

The evolution of culture at startups can have different paths. For in-person teams, culture may be developed through the daily, in-person interactions and water cooler conversations that take place. For remote teams, culture develops in a different way.

Regardless of a company’s structure, culture is built upon the foundation of shared values, and the way that those values are lived and communicated across an entire team.

In this episode, Miz, Head of Operations, sat down with Ben Grynol, Head of Growth, to discuss ways in which the Levels team can document the culture that is being developed around them.

Three videos that surfaced from the project, as of June 2021 are:

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(04:07) - It’s not what you say, it’s what you do
(05:35) - Using policies as guardrails
(10:44) - Closing the loop
(11:58) - Maintaining focus
(13:38) - Keep it simple
(16:46) - Default to transparency
(20:23) - Adapting to the growing team
(28:27) - Capturing the team’s perspective
(30:39) - Aligning on shared values
(42:03) - Letting policies improve the company from within
(50:08) - Showing up with respect

Transcripts & Show Notes

#12 – NPS Unicorn (Mike Haney & Ben Grynol) Jun 28, 2021

Show notes

As we’ve been building Levels, two factors that we’ve been focused on are Member feedback and Member experience. Internally, we have a goal of building a NPS Unicorn – a company with a NPS score of 90 and above.

In this episode, Mike Haney, Head of Content, and Ben Grynol, Head of Growth, sat down to dig into what that means to build an NPS Unicorn and how we’ll work towards this goal as a team.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(09:20) - The NPS unicorn club
(13:14) - Keep goals aligned with helping people
(14:42) - Use customer satisfaction to overcome friction
(20:29) - Scale with the customer front of mind
(21:53) - Community is valuable
(25:19) - Tap into tribalism
(28:22) - Create an empowering environment
(30:37) - Unlock answers for the customer
(34:24) - Other goals may take precedent
(39:09) - Keep testing and learning

Transcripts & Show Notes

Medium Post
Building an NPS Unicorn: How We Plan to Impact 1 Billion People Through Member Experience

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