LEVELS – A Whole New Level

Latest Episodes:

#71 - Growth levers & performance marketing (Nik Sharma & Ben Grynol) Feb 03, 2022

Show notes

Levels Head of Growth, Ben Grynol, sat down with CEO of Sharma Brands, Nik Sharma, to discuss different types of growth levers and their outlook on performance marketing.

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(09:16) - Understand the LTV of newsletter subscribers
(12:40) - Intent of education, not acquisition
(16:10) - Build up brand equity
(19:00) - Give people brand FOMO
(24:46) - Don’t trade brand equity for acquisition
(29:19) - Lean into product-led growth
(33:23) - Put in time, quality, and consistency
(36:07) - Get the credit for connecting people
(39:52) - Don’t incentivize referrals, make them premium
(46:32) - Segment your waiting list

Transcripts & Show Notes

Watch the Video – https://youtu.be/9mYrIF6xm10

#70 - Creating a digital media strategy (Ben Grynol & Mike Haney) Feb 02, 2022

Show notes

Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(12:45) - Content for education, not sales
(15:54) - Two arms of content
(20:04) - Let the content do the talking
(23:44) - Focus on retainment
(32:31) - Content marketing channel that focuses on the company
(37:01) - Focus on distribution and engagement
(40:01) - Expand storytelling with video
(49:56) - Stick to areas of genius
(1:03:58) - Figure out your best use of resources
(1:15:36) - Bring more eyeballs to editorial

Transcripts & Show Notes

#69 - How sugar affects kids (Austin McGuffie & Dr. Robert Lustig) Jan 31, 2022

Show notes

Content Creator, Austin McGuffie, AKA Metabolism Mentor, sat down with Levels advisor and author of Metabolical, Dr. Robert Lustig, to chat about Rob's insight on kids sugar intake and how it affects their metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(08:21) - Sugar is damaging kids’ mitochondria
(17:16) - The more dangerous fat
(22:03) - Kids need better nutrition education
(25:27) - Infants get introduced to sugar early
(27:27) - Fat was removed, but sugar was added
(32:06) - Sugar causes behavioral issues
(35:17) - Kids can have sugar addiction
(37:33) - Diet soda is bad too
(43:20) - Educate the child and the parents
(46:46) - Get rid of sugary drinks

Transcripts & Show Notes

Watch the Video – https://youtu.be/I3d7zCHFW2c

#68 - Member Story: Committing to a glucose monitor for one year (Natalie Vanderpump & Ben Grynol) Jan 28, 2022

Show notes

Levels Head of Growth, Ben Grynol, sat down with one of our longtime members, Natalie Vanderpump, to chat about her journey with Levels and how it has helped improve her diet and her overall health and wellness. Natalie ate fresh, whole foods, but found that some of her favorites were still contributing to higher-than-normal blood sugar levels.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:46) - Taking control of pre-diabetes
(09:35) - A fruit-heavy diet
(12:19) - Correlate food to glucose readings
(15:58) - A warning signal
(19:10) - Be in tune with your body
(25:01) - Be disciplined
(28:54) - Trace the cause of loss of willpower
(32:50) -Put processes in place to guide you
(39:50) - Set up micro-habits and cues
(45:55) - Notice your habit patterns

Transcripts & Show Notes

#67 - Treat people like adults (Sam Corcos, Josh Clemente & Mike Haney) Jan 26, 2022

Show notes

Levels Editorial Director, Mike Haney, sat down with Co-Founders, Sam Corcos and Josh Clemente, to discuss one of our key principles here at Levels, Treat People Like Adults.

This means that we trust one another to use discretion and make decisions with good judgement in order to move projects and the business forward.

This principle extends from our workplace through to our benefits philosophies.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(04:06) - Assume best intent
(15:46) - Be open to other people’s ideas
(20:50) - Address negative feedback immediately
(29:53) - Make feedback transparent, but appropriate
(33:44) - Test for usefulness
(46:02) - Cultural alignment includes communication styles
(50:26) - Hiring is an exclusive process
(57:31) - Be intent on self-improvement
(1:00:07) - Get rid of gossip
(1:05:06) - Give people agency

Transcripts & Show Notes

#66 - Nature Wants Us to Be Fat (Dr. Casey Means & Dr. Richard Johnson) Jan 24, 2022

Show notes

Dr. Casey Means, Chief Medical Officer of Levels speaks with Dr. Richard Johnson about his new book, "Nature Wants Us to Be Fat," as well as his insights on the "survival switch" that drives our body to store fat in response to certain conditions like high fructose, dehydration, umami flavors, and more, and how this all relates to our current metabolic disease epidemic.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(04:25) - The fat switch
(11:39) - Metabolic syndrome is linked to survival
(13:36) - The switch is good for short term survival, bad for long term
(17:40) - Sugar triggers the switch
(19:39) - Sugar leads to metabolic syndrome, not extra calories
(23:40) - Fructose depletes energy
(31:28) - Vitamin C is protective against obesity
(35:12) - High glycemic foods help our bodies make fructose
(44:29) - Whole fruit is healthy because of the fiber
(53:48) - Salt can trigger fructose production

Transcripts & Show Notes

#65 - Memos over Meetings (Tom Griffin & Ben Grynol) Jan 21, 2022

Show notes

Levels Head of Growth, Ben Grynol, sat down with Head of Partnerships, Tom Griffin, to chat about our memo culture at Levels, why it's crucial and how it compares to most meeting cultures.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(04:23) - The role of documentation
(07:33) - Use writing to crystallize your thoughts
(08:36) - Respect how people communicate
(12:49) - The benefits of memos
(19:05) - Documentation aids external communication
(32:49) - Make space for collaboration
(39:40) - Memo pitfalls
(47:29) - Don’t neglect formatting

Transcripts & Show Notes

#64 - The Membership Economy (Robbie Baxter & Maz Brumand) Jan 20, 2022

Show notes

Levels Head of Business, Maz Brumand, sat down with speaker and bestselling author of “The Membership Economy,” Robbie Kellman Baxter. They chatted about the idea of membership as well as how it relates to Levels and our business model.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(06:34) - Recognize who you are serving
(08:55) - The trade-off between privacy & personalization
(10:36) - The importance of trust
(18:39) - Creating community
(26:23) - The power of super users
(32:59) - Subscription and “forever” transactions
(35:36) - Optimizing long term relationships
(41:04) - Subscription fatigue

Transcripts & Show Notes

#63 - Unlimited vacation and taking one month off work (Hao Li & Ben Grynol) Jan 19, 2022

Show notes

Ben Grynol, Levels Head of Growth, sat down with Software Engineer, Hao Li, to chat about Hao’s recent vacation, a one-month cross country road trip across Canada.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(02:34) - The road trip inspiration
(07:06) - Channeling his inner digital nomad
(09:50) - The journey to the mainland
(11:08) - Keeping connected across Canada
(16:04) - The vicious cycle of physical and mental clutter
(19:46) - Keeping the itinerary flexible
(41:58) - The missing team dynamic
(42:55) - A close look at different cities

Transcripts & Show Notes

#62 - The Podcast about…the Podcast (Sam Corcos, Josh Clemente & Ben Grynol) Jan 17, 2022

Show notes

Levels Head of Growth, Ben Grynol, sat down with Co-Founders, Sam Corcos and Josh Clemente, to chat about the current process for our podcast, "A Whole New Level." They dig into what's working, what isn't and what can change moving forward.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(03:41) - Identifying the Levels podcast audience
(04:35) - A valuable recruitment tool
(09:19) - Using content to answer questions
(14:22) - A podcast that caters to different audiences
(16:17) - Follower metrics are secondary
(19:59) - Establishing legitimacy
(34:47) - Deciding what content to feature
(39:31) - Setting an intent for each episode
(50:40) - The role of the podcast introduction

Transcripts & Show Notes

Our TOPPODCAST Picks

Follow Us

Stay Connected

LEVELS – A Whole New Level

Related Podcasts

Links

Stay Connected