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Lessons of a Lashpreneur — Business
Lessons of a Lashpreneur

Hello My Fellow Lashpreneurs!

– Are you toying with whether you should venture out on your own to start your very own lash business?

– Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele…or even better, one that’s willing to pay full price?

– Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

– Are you sick of Groupon clients?

– Are you tired of working harder and not smarter?

– Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said “YES!” to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara

Latest Episodes:

Handling Difficult Clients and Creating a Win-Win Jul 29, 2024

Show notes

When you're running a beauty business, you pour so much of yourself into your work, aiming to make each client feel confident and beautiful. But it's not always easy.

You might find yourself dealing with clients who struggle to keep their appointments or feeling frustrated when a negative review appears online.

These experiences can be tough, and they can often lead you to question your approach. And you might even spend daaays thinking about it, which can only drain you emotionally and take a toll on your mental health.

That's why it's so important to take the emotion out of these difficult situations. Having a clear process and staying within your power can help you handle these challenges more effectively!

So, in this episode, I'm diving into the TOP 5 client complaints that many beauty biz owners face. We'll discuss —

Clients constantly rescheduling appointments
Clients being unhappy with the results of a service
Getting a bad review
Refund request
Clients not rebooking or coming back

We'll cover how to set healthy boundaries, remain composed even when facing difficult clients — creating a WIN-WIN!

You might want to save this episode and refer back to it regularly or jot down some of the key points we discuss!

Download your FREE CUSTOMIZABLE BIZ POLICIES here ➡️ www.thelashpreneur.com/policies

👋🏼 If you want to LEARN MORE about growing your business, creating more sales, and increasing your profit so you can take home more money, don't miss our "Know Your Numbers" masterclasses. Mark your calendars for August 18th — registration is opening up soon!

I hope to see you in class!

Marketing Funnel Explained Jul 22, 2024

Show notes

Are you struggling to attract clients to your beauty business and feeling overwhelmed by marketing?

Many beauty business owners believe that consistent Instagram posting is the key to success, but there's much more to effective marketing.

In this episode, we break down the marketing funnel — an essential concept for turning strangers into loyal clients! You'll learn about the levels of the funnel, how to create a comprehensive marketing strategy that fits your unique business, and practical tips for each stage.

If you've been feeling like your marketing efforts aren't paying off or if you're ready to take your business to the next level, this episode could be exactly what you need!

🗓️ Keep an eye out for our upcoming "Know Your Numbers Masterclass" on August 18th. Registration opens on August 5th! Don't miss this chance to join us as we delve deeper into the marketing funnel, helping you increase sales and profitability in your business!

You can also get your Ultimate Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning

See you!

Discover Your Breakeven Pricing so You Stand a Chance of Staying Afloat! Jul 08, 2024

Show notes

Just imagine — it's the end of another long day. You've poured your heart into creating stunning lashes for your clients. Your back aches, your eyes are tired, but you feel that sense of pride in your work. Then you sit down to look at your finances and... uh oh. Something's not adding up.

Sound familiar?

Maybe you're wondering why, despite being fully booked, you're still struggling to pay the bills. Or perhaps you're just starting out and feeling overwhelmed by all the costs involved in running a lash business.

Nobody teaches us the nitty-gritty of pricing when we're learning to perfect those lash applications. That's why today, we're diving into a game-changing topic: break-even pricing.

Understanding this could be the key to transforming your lash business from barely surviving to truly thriving. 🍃

In this episode, we'll break it all down in a way that's easy to understand – no advanced math skills required! We'll cover:

How to calculate your total expenses, including both business and personal costs
Why it's crucial to factor in your own pay when pricing your services
How to determine realistic working hours that won't lead to burnout
The simple formula for figuring out your break-even price per client

If you want to follow along and really visualize what we're discussing, head over to thelashpreneur.com/breakeven for the worksheet to guide you through calculations. And get your Beauty Biz Prep + Planning Guide on thelashpreneur.com/prepandplanning

🗓️ Also, if you want to take this even further, mark your calendar for August 18th. That's when I'm hosting the Know Your Numbers Masterclass LIVE! We'll dive deeper into making your business profitable, and I guarantee you'll know by the end whether your business is profitable or not, or your money back! 🤭

Common Mistakes New Beauty Biz Owners Make with Coach Magda Ciercura Jul 01, 2024

Show notes

Hey there, Lashpreneurs! I'm really excited about this week's episode because I've got Coach Magda with me, who's been a coach in our program for the longest time!! She's got so much insight to share, especially since she comes from a beauty biz background herself.

Magda spent 17 years in the dental field before deciding, at the age of 43, to pursue a career in the beauty industry. She found a need for a lash artist who understands the needs of mature clients, and that's when she found me at the very beginning of her lash artist journey, and the rest is history!

In this episode, we covered a lot of ground, from understanding your target market and strategies for attracting more clients to the pivotal role websites play in establishing your credibility. We also discussed the importance of streamlining your booking process (cos why wait for approval when instant confirmation can make all the difference? 🫢) And let's not forget about the often overlooked power of clear policies. ‼️

ALSO — Coach Magda shared her #1 tip that you absolutely need to hear. It's a game-changer for anyone wanting to run a successful beauty business! 🤓 So be sure to tune in!

P.S. For those of you in the exciting phase of starting your beauty business, I've created a FREE guide called the Prep and Planning Guide. 👀 This comprehensive resource covers everything from picking a name to reserving social media handles, along with a handy inventory list to help you budget effectively. Head over to www.thelashpreneur.com/prepandplanning to download your copy and get that A to Z steps for getting your beauty biz up and running smoothly!

Well-Oiled Machine of a Business is a Series of Processes Jun 24, 2024

Show notes

In this week's episode, we're talking all about ✨processes ✨.

Processes are the step-by-step guides that help your business run smoothly. They're like the recipes that ensure you get the same great result every time you bake your favorite cake. 😉

But many salon and beauty owners I've worked with find creating processes a bit daunting. 🫤 It's not something that comes naturally to everyone.. You might already have processes in your business, but maybe you haven't been intentional about documenting, improving, and optimizing them.

Refining your processes can streamline your business, making it more efficient and effective. It's akin to equipping your business with the tools to manage everything from marketing and operations to customer service effortlessly.

So, if you're feeling a bit overwhelmed or unsure about where to start, I'm here to help you get on the right track! Make sure to tune in!

📣 If you have a team or are curious about building one, I've got a private podcast series just for you!! 💝 💝 💝

It's called "Build a Team, Live Your Dream," and it consists of 10 episodes — this series isn't publicly available, but I'd be happy to send you the link!

We'll cover everything from the CEO (or employee to CEO mindset), to assessing labor costs for your team, the hiring and onboarding processes, leadership, emotional regulation as a leader, and the do's and don'ts of building a team. You'll also hear from the coaches in our team building programs about how they've scaled their businesses, stepped out of the treatment room, and successfully led their teams!

If you want this link, it's only available at www.thelashpreneur.com/privatepodcast

Creating a Business by Design Jun 17, 2024

Show notes

Hey lashpreneurs! Do you ever find yourself looking at successful people and wondering, "How did they do it? Why can't that be me?"

It can feel inspiring, but at times, you also long for that success, right?

In this week's episode, we explore these feelings and the power you have to create the life and business you dream about, — starting with action and intention. You don't have to sit and wait for things to happen; you can take control and make them happen!

Join me as I delve deeper into these ideas and learn how to create a business by design. This episode is filled with inspiration and practical advice to help you move forward towards the life you've always wanted!

ALSOOO, if you would like to experience one-on-one coaching with me for FREE? Yes, you read that right, F-R-E-E!

I'd love to have you on my podcast and give you the opportunity to receive personalized coaching — we'll talk about your business, and I'll coach you through ideas and strategies to help you get unstuck. Plus, you'll have the chance to share your journey and insights with our audience, so they can learn from your experience too!

If this sounds like something that will help you and your biz, head over to thelashpreneur.com/lolcoach to apply!

I can't wait to connect with you!

How To Blow Up Your Reviews In Your Business Jun 10, 2024

Show notes

Have you been struggling to get reviews or don't know how to ask for them? Or maybe you've been wanting some tips to build up your social proof? Well, you're in for a treat because in this week's episode, we're diving into just that.

I know a lot of business owners find it challenging to get reviews from clients. It can feel awkward or daunting to ask, and sometimes it's hard to know where to start. But here's the thing - everything you do in your business should be strategic, and reviews are a crucial part of your marketing strategy!

So in this episode, I'm going to cover:

Why reviews matter so much and how they can make a big difference for your business.
Which reviews are the most impactful.
How to ask for reviews in a way that feels natural and comfortable.
Tips to encourage your clients to leave reviews right away.
The best places for your clients to leave their reviews.

If this sounds like something you need, then this episode is for you!! Get ready to take some notes! 😉

P.S. I invite you to join me for a FREE one-hour business training in my Overlooked to Fully Booked masterclass. You'll learn the three biggest mistakes beauty business owners make, how to keep more money in your business, how to create financial freedom for the lifestyle you want and so much mooore.

Register for one of my upcoming class and see how your beauty business can support your dream lifestyle! Visit thelashpreneur.com/masterclass. Can't wait to see you there!

Legalities of Owning a Salon with Tina Alberino Jun 03, 2024

Show notes

I'm sure you're all buzzing with questions about the recent FTC rule change. I've been getting your messages and thought, why not bring in an expert to shed some light?

So, in this week's episode, we're lucky to have Tina Alberino, who many of you might already be familiar with. She's here to talk about all things legal when it comes to owning a business in our industry!

She will cover the new FTC rule, the ins and outs of non-compete agreements, the risks of misclassifying employees, and much more. This episode is all about understanding the importance of staying informed about labor laws and ethical business practices, especially as your business grows.

Be sure to tune in for some valuable insights!

If you want to dive deeper into the topics we covered today, you can find more information on Tina's website at www.thisuglybeautybusiness.com and join her Facebook group at https://www.facebook.com/groups/thisuglybeautybusiness/ where you can post questions anonymously and get expert advice on salon management, employee and client service, and ethical business growth!

Connect with her on Instagram @thisuglybeautybusiness

How She Turned Her Passion into a Thriving Business with The Lashpreneur Society Member Ayla Agecoutay May 27, 2024

Show notes

Hey Lashpreneurs! In this episode, we're thrilled to have Ayla Agecoutay, a proud member of our Lashpreneur Society!

Ayla's story is truly inspiring — she's someone who's driven by passion and isn't afraid to seek out the support she needs to grow. She faced challenges and significant financial fears, but she found strength and confidence through her involvement in the Lashpreneur Society.

This support and sense of community were sooo important for her as she made the brave leap to fully running her own business. It's a powerful reminder of how important it is to surround yourself with the right people who can lift you up and guide you when you're unsure of your next steps.

For anyone feeling a bit lost or unsure about what to do next, Ayla is a prime example of how valuable it can be to lean on a community that understands your challenges!

If you're new to business and want to understand how successful businesses operate, want to learn about marketing or just don't know what to do next — we have a FREE training for you! The Overlooked to Fully Booked Masterclass!

Just head over to thelashpreneur.com/masterclass and register for an upcoming class! We also have a Q&A session where you can get all your questions answered.

This Perspective will Transform your Client Experience May 20, 2024

Show notes

On this week's episode, we're going to tackle something a lot of business owners overlook — seeing your business from your customers' point of view.

I know how easy it is to get caught up in the everyday grind, managing operations, and keeping the finances in check. But think about it — do you really know what your business looks like from the outside?

We're talking about that first moment someone sees your ad or checks out your social media, to the way they feel when they walk out of your salon.

Every step in this journey tells a story to your customers and plays a big part in whether they decide to come back or even spread the word about your services!

If you're interested in learning about policies to help communicate clearly when a client is unhappy, set expectations, and manage other aspects of your business, head over to thelashpreneur.com/policies We've put together a bunch of different sample policies there that can really help you streamline these processes!

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