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    Business

    LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

    How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it’s professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they’re hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today’s working world where the lines are blurred between what’s personal and professional, and the most important thing you can have is a strong sense of self.

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    Copyright: © Aliza Licht

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    Latest Episodes:
    Cate Luzio on Betting on Yourself, Learning How to "Walk it Off" and Getting Comfortable With the Uncomfortable Sep 11, 2022
    Show notes

    After a two-decade successful career in finance, Cate Luzio decided to bet on herself and become an entrepreneur. As the Founder and CEO of Luminary, she self-funded a collaboration hub for women who are passionate about professional development and expanding their networks. In this episode, you'll hear how Cate mastered the "boys club" of finance, created her own "whisper networks" and wrote the business plan for Luminary in a week. You'll also learn the importance of socializing your ideas, how to develop a thick skin, and why you shouldn't apologize for being the boss.

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    Nicole Lapin on Why Women Should Declare Themselves Experts, Put a Price Tag on Their Dreams and Create Their Own Wealth Aug 28, 2022
    Show notes

    No one likes managing their money, but money expert and New York Times best-selling author of Boss Bitch, Rich Bitch, Becoming Super Woman, and now Miss Independent, Nicole Lapin, makes it easy. Have you ever wondered how millionaires make their money? Spoiler alert: it's not from saving money. My favorite money expert, Nicole Lapin, is back on LEAVE YOUR MARK with her new Wall Street Journal #2 bestselling book, Miss Independent. "Millionaires don't make their money just from their salaries, no matter how big their paychecks get. They have an average of seven additional streams of income, many of which are passive, meaning their money is making money for them while they sleep."

    Nicole had no choice but to learn the language of money, and empowering people to embrace and understand it has been her goal ever since. Nicole started out making $20K a year and getting into almost as much credit card debt. She never worked at a bank and didn't have an MBA. "I wasn't born into wealth or privilege. There were days when I didn't have food to put in my mouth, much less a silver spoon. For much of my early career, I either lived paycheck to paycheck, was in debt, and/or subsisted on a brown-rice-and-beans diet (it felt fancier than ramen). I tell you this because if I could become Miss Independent—totally financially set up and secure on my own—then anyone can, including you. I promise."

    Miss Independent is your best friend who knows and shares all the ins and out of saving money and investing it meaningfully. You don't have to understand finance to heed Nicole's advice. With in-depth tutorials and humor to boot, Nicole can transform your mindset to begin to think differently. In this episode, Nicole shares that she may not have been a financial expert, but she was an expert in being broke, and writing her four bestselling books was her way of teaching everything necessary to learn the language of finance. Nicole calls on a lot of BS cliches, and one of them, which she shared, was "knowledge is power," instead, Nicole says that 'action is power.' Nicole also points out that women can have it all, only if you define what 'it all' means for you and then stick to it rather than changing the goal post.

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    How to Negotiate Anything with Alexandra Carter, World-renowned Negotiation Trainer for the United Nations and Best-Selling Author of ASK FOR MORE Aug 21, 2022
    Show notes

    Do you know how to ask for more? Well, meet Alexandra Carter, best-selling Author of ASK FOR MORE: Ten Questions to Negotiate Anything. Alexandra is the Director of the Mediation Clinic at Columbia Law School and a world-renowned negotiation trainer for the United Nations. Her book hit #3 on WSJ's Best-Seller list. In this episode, you will learn the art of negotiation, the difference between mirror and window questions, and how learning to negotiate effectively will unlock all your future opportunities. This episode is essential learning no matter what stage of your career you are in!

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    Bevy Smith on Why It Gets Greater Later, the Beauty of Not Fitting a Mold, and How to Rebrand Yourself Aug 07, 2022
    Show notes

    Bevy Smith was my first guest on LEAVE YOUR MARK, and she's back with even more humor and incredible insights. In her inspiring book, Bevelations: Lessons from a Mutha, Auntie, Bestie, she captures her experience transitioning from a fashion advertising executive into a media personality, all while living a big, authentic, and unapologetic life. But what happens when everything you've wished for comes true and yet doesn't make you happy? In this episode, Bevy discusses the lessons of her memoir, Bevelations. The book is no holds barred- just like Bevy. This episode is full of inspiring and worthwhile lessons on living an authentic life at any age. In her fifth decade, Bevy is living her best life yet. Her TED Talk, "How to discover your authentic self -- at any age" is packed with wry wisdom where this pop culture queen shares hard-earned lessons about authenticity, confidence, mature success and why, if you put in the work, "life gets greater later."

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    JoAnna Hartzmark on Embracing Your Non-linear Path, Why Being Set In Your Ways Is a Risk, and the True Life of a Start-up Founder Jul 31, 2022
    Show notes

    JoAnna Hartzmark has worked in Finance, Fashion, and Tech. Instead of judging her meandering path negatively, her embrace of the unknown has made her a Swiss Army knife. As the Founder and CEO of Revelle, an e-commerce brand sitting at the cutting edge of fashion and technology, she's redefining what it means to have clothes fit for women. Her passion is solving issues at the intersection of tech and humanity. After all, the definition of clothing fit is personal. Ever since she was a young girl, her family lovingly nicknamed her a "change maven" because of her innate ability to adapt and connect with others in new situations. It was no surprise that she pursued a degree in Decision Science so she could further understand the way consumers behave and pivot in an increasingly digital world.

    JoAnna began her career in financial services before transitioning into luxury retail, where she supported teams at Gucci and Ralph Lauren as an e-commerce analyst. JoAnna realized that female-focused brands were not doing their part to solve female-focused problems as her career shifted through various industries. Then, Revelle was born out of her desire to address this glaring disconnect. Charged by her passion for change, Revelle is rejecting the norms of building a traditional "fashion" company and transforming the way women shop online.

    In this episode, JoAnna shares that pivoting doesn't necessarily mean that you have failed or your time has been wasted. She explains why you should aim to fail at least once a day. We dive into her non-linear path and learn the fun fact that JoAnna has a plethora of CVs, each telling a different story about her experience. As a new founder, JoAnna shares what it's like to build something from scratch, including the stark reality of loneliness in the beginning.

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    Luxury Executive Recruiter Kristy Hurt Shares Every Single Secret to the Hiring Process Jul 24, 2022
    Show notes

    Kristy Hurt is the executive recruiter you need to know. As the founder of Kristy Hurt Consulting, she has more than 20 years of experience working with brands in luxury, fashion, and beauty. In this episode, you can expect to learn about what recruiters are really searching for, why they won't respond to your emails, the trick to negotiation, how to rock the interview process, write a killer resume, and so much more. If you're job hunting or hiring, this is a must-listen.

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    Fran Hauser on Focusing on Talents You Have Versus the Talents You Don’t, Hacks For Introverts, and Why Leaving Your Job Isn’t Always the Right Answer Jul 17, 2022
    Show notes

    Fran Hauser wants you to know that you don’t have to choose between being nice and being strong. In her first best-selling book, The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate, Fran teaches that being nice is a superpower. Now she’s back with a tactical workbook, Embrace the Work, Love Your Career, which is quickly becoming the go-to for women seeking more joy and fulfillment in their careers. Fran has pivoted in her career from accounting to media to start-up investing. Her passion lies in leveling the playing field for women through her roles of investing, writing, and speaking. Fran has invested in over 30 female-founded companies across consumer tech, CPG, media & publishing, and wellness. Much of her current work is informed by 15 years spent in media, where she rose through the ranks at Time Inc. to President of Digital.

    In this episode, Fran shares the importance of creating a “smile file,” having workplace champions, and why you need to build out a diverse network. She also warns about not falling prey to “distractors” at work. As an introvert, Fran shares some valuable advice on how to network, why you need to speak up no matter where you are in your career, and so much more.

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    Hal Rubenstein on How to Be a Happy Grownup, Why Learning Something New Every Day Is Essential, and the Power of Having an Educated Opinion Jul 10, 2022
    Show notes

    I probably should have started this interview asking Hal Rubenstein what he can’t do. From reading at the age of three, teaching high school English, landing multiple magazine writing jobs out of college, owning his own successful catering business, being named the first men’s style editor of the New York Times, and defining high/low fashion as the fashion director of In Style, all while being a renowned food and fashion critic, author, and on-air personality, Hal has done it all. Hal’s passion is learning what he doesn’t know and hasn’t done. His upcoming mission is celebrating life after 50 with The Happy Grownup.

    This episode is one big life lesson. Hal preaches why cancel culture has gone too far, the merits of acquiring joy each day, and why you should focus on one thing you can accomplish today. He warns about the dangers of following someone else’s opinion and why you’re being judged just like a book jacket no matter where you go. Hal’s pro tip: dress like a best seller. Most importantly, Hal is banishing aging gracefully and replacing it with aging with excitement. He’s just getting started, and after you listen to this episode, you will also be.

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    Zibby Owens on Why Rejection Should Never Stunt Your Goal, Ditching Type A Perfectionism for Happiness, and How She Rewrote Her Own Story at 40 Jul 03, 2022
    Show notes

    “The path you are on is not necessarily the path you are going to stay on” is a lesson Zibby Owens wants to pass on but one she had to learn. Zibby always knew she wanted to be a writer, but when she tried her hand as an author, she was met with rejection after rejection– for years. Refusing to give up, she pushed past the pain and shame of countless nos and finally made her dream a reality. Her deeply personal book, Bookends: A Memoir of Love, Loss, and Literature, shares a transparent tale of her life, its ups and downs, and twists and turns, including motherhood, leaving the workforce for over a decade, divorce, and a surprising second chance at love at 40. As an award-winning podcast host, entrepreneur, publisher, author, reader, and mother, Zibby’s life has all the makings of a movie and enough inspiration for moms everywhere or anyone striving for something they have yet to attain.

    As the founder and CEO of Zibby Owens Media, Zibby is determined to help busy people live their best lives by connecting to books and each other. Her brand Moms Don’t Have Time To, is the home for Zibby’s award-winning podcasts (Moms Don’t Have Time to Read Books and Sex Tok), publications (including two anthologies), and communities. Zibby Books is a publishing home for fiction and memoir, which she co-founded with Leigh Newman. She’s also a regular columnist for Good Morning America, Katie Couric Media, and Moms Don’t Have Time to Write on Medium.

    In this episode, Zibby transparently shares her advice for pushing through the pain of rejection, how every day she learns how to let go of her Type A personality, and why when things go wrong, it’s not the right time for them to happen. Zibby continues to make the joy of writing and her love of books the centerpiece of her own bookends.

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    Laurie Segall on Fighting For What You Deserve, Battling Subtle Sexism in the Workplace, and Leaning Into The Future of Communication Jun 19, 2022
    Show notes

    Growing up, Laurie Segall felt like she didn’t fit perfectly anywhere. As her high school newspaper editor, she always found herself writing about the odd and outcasted. But it’s probably her keen sense of what’s weird, interesting, and emerging that has made her an award-winning investigative reporter and the founder of Dot Dot Dot, a media company focused on onboarding the mainstream into a new era of the internet, Web3.

    Beginning in 2008 at 23 as a newly minted assistant at CNN and as Wall Street was crashing down, she began discovering a group of scrappy misfits rising from the ashes of the recession to change the world: the tech entrepreneurs. Seeing this space as an area no one at CNN was covering, she wrote a job description and pitched it. Over a decade, Laurie became one of the first reporters to give airtime to many of these founders—from Mark Zuckerberg and Jack Dorsey to Kevin Systrom and Travis Kalanick —while tracking their evolution and society’s cultural shift in the CNN startup beat she created. By the end of her tenure at CNN, she had become its on-air senior technology correspondent. She had witnessed the rise of second-wave tech, from the boom to the “complicated years” to the backlash, as her misfits emerged as some of the world’s most influential leaders. Her book, Special Characters: My Adventures with Tech’s Titans and Misfits is a memoir detailing her career journey with early access to some of the most influential people in the world during a time when they still answered their own phones.

    In this episode, Laurie shares her rise in investigative journalism, her struggles with the silent death of a thousand cuts of sexism in her industry, and how she learned to fight for what she knew was rightly hers. She shares that to be successful at something, you must immerse yourself in it, have the guts to ask for what you want when an opportunity presents itself, say yes, and learn how to tackle it as you go along.

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