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    Business

    Leading Learning Podcast

    The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. The Leading Learning Podcast is for learning business professionals who want to thrive in this new landscape. In each episode, co-hosts Jeff Cobb and Celisa Steele provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.

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    Latest Episodes:
    7 Essential Rules of Successful Internet Marketers Nov 14, 2017
    Show notes

    In this episode of the Leading Learning podcast, Celisa and Jeff look at seven core practices of successful Internet marketers and how they might be emulated to grow and improve your learning business.

    Highlighted Resource - 10 Realistic, Cost-Effective Ways to Grow and Improve Your Learning Business. It is just what it sounds like – 10 ways that you can move the dial on your learning business without spending a lot of money or having to do back flips to find resources.

    Special thanks to the Founding Sponsors of ReviewMyLMS:

    • Community Brands
    • Digitell
    • NextThought
    • WebCourseworks

    Full Show notes available at http://www.leadinglearning.com/episode109/


    Reaching Outside Your Comfort Zone with Dr. Andy Molinsky Nov 07, 2017
    Show notes

    In this episode, Celisa talks with Dr. Andy Molinsky about his latest book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence.

    Highlighted Resource: A Harvard Business Review article by Andy titled, If You’re Not Outside Your Comfort Zone, You Won’t Learn Anything.

    Full show notes available at http://www.leadinglearning.com/episode108.


    Forging Open Pathways with Wayne Skipper Oct 31, 2017
    Show notes

    In this episode, Celisa Steele talks with Wayne Skipper, founder and CEO of Concentric Sky, and a key player behind the open source project Badgr, about the emerging Open Pathways initiative for connecting digital credentials from different organizations.

    Highlighted Resource: Exploring the Fringe: Flipping, Microcredentials, and MOOCs, a free white paper that discusses three emerging formats—the flipped classroom, microcredentials, and massive open online course —and then looks at when each might make sense for an organization to pursue and factors to consider before jumping on the trendy bandwagon.

    Fill show notes available at http://www.leadinglearning.com/episode107.


    Learning from Big Learning Oct 24, 2017
    Show notes

    In this episode of the Leading Learning podcast, Celisa and Jeff discuss specific lessons that can be learned from some of the Big Learning companies and how they might be applied to benefit your learning business.

    Highlighted Resource–Learning Business Maturity Model™ - a free resource designed specifically to help learning businesses of any size reach their full maturity.

    Full show notes available at http://www.leadinglearning.com/episode106.


    Growing Non-Dues Revenue with Sheri Jacobs Oct 17, 2017
    Show notes

    In this episode of the Leading Learning podcast, Jeff Cobb talks with Sheri Jacobs of Avenue M about the role that non-dues revenue plays for membership organizations, why they are on the rise, and ways to potentially increase them, particularly in the areas of education and learning.

    Highlighted Resource – Four reports/white papers related to the association sector that have come out in the past year or so that have been discussed on this show:

    1. Growing Non-Dues Revenue: A Benchmarking Report - discussed in this episode
    2. Member Loyalty and Learning with Amanda Myers - episode 102
    3. Association Learning + Technology (our own report) - episode 99
    4. The Association Role in the New Education Paradigm with Shelly Acorn and Elizabeth Weaver Engel - Episode 44

    Full show notes available at http://www.leadinglearning.com/episode105.


    Learning How to Learn with Barbara Oakley Oct 10, 2017
    Show notes

    Celisa Steele interviews Dr. Barbara Oakley, professor, speaker, and author of A Mind for Numbers : How to Excel at Math and Science (Even If You Flunked Algebra), and Mindshift : Break Through Obstacles to Learning and Discover Your Hidden Potential. Her wildly popular massive open online course (MOOC), Learning How to Learn. has attracted 2 million participants.

    Celisa talks with Barbara about why helping people learn about learning is so effective, the importance of creating better online materials, and tips for organizations who provide learning to create more value by focusing on these areas.

    Full show notes at http://www.leadinglearning.com/episode104.

    Highlighted Resource – a Web page we’ve compiled that focuses specifically on massive open online courses and provides information that is useful for anyone considering using MOOCs in a professional development context.

    Related Episodes:

    • Make It Stick with Peter C. Brown
    • Exploring How We Learn with Dr. Monisha Pasupathi

    Blue Ocean Strategy for Your Learning Business Oct 03, 2017
    Show notes

    What if you organization could make the competition irrelevant and deliver unique value to the learners it serves? In this episode, Jeff and Celisa discuss the concept of blue ocean strategy and some of the key tools you can use to create blue ocean for your learning business.

    Full show notes available at http://www.leadinglearning.com/episode103.

    Highlighted Resource: 6 Paths to Leading Your Education Business to Blue Ocean

    Please leave us a rating and review.


    Member Loyalty and Learning with Amanda Myers Sep 26, 2017
    Show notes

    Celisa Steele interviews Amanda Myers, director of product marketing, membership solutions, at Community Brands, and one of the co-authors of the recent Member Loyalty Study: A Deep Dive into Member Retention and Preferences. This report has findings to help organizations understand why members stay—or leave—and the most effective ways to connect with them.

    Celisa talks with Amanda about key findings from the report, ways to increase member connectedness, where segments of members fall within the loyalty spectrum, and the implications all of this has on learning and education.

    Full show notes at http://www.leadinglearning.com/episode102.

    Highlighted Resource – Member Loyalty Study: A Deep Dive into Member Retention and Preferences

    Thank you to YourMembership the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.

    Please leave us a rating and review.


    New Business and Learning Models with Katie Hill of DIA Sep 19, 2017
    Show notes

    In this episode of the Leading Learning podcast, Celisa talks with Katie Hill, associate director of DIA Learning at Drug Information Association, about her efforts to revamp DIA's core curricula, incorporate new business models like business-to-business selling, and introduce new approaches like microlearning and digital badging.

    Show notes available at http://www.leadinglearning.com/episode101.

    Highlighted Resource – Tagoras Platform Directory for Learning BusinessesTM – A free report that profiles 30 different companies that are a good fit for trade and professional associations, as well as other learning businesses.

    Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.


    Episode 100 with Guest Host Brian McGowan Sep 12, 2017
    Show notes

    The 100th episode of the Leading Learning podcast - hard to believe!

    To help us mark the occasion, we invited two-time guest and our all-around favorite superfan Brian McGowan to guest host the show. He asks the questions, we provide the answers, and along the way, we highlight some of the episodes that we think best demonstrate what we are up to with the Leading Learning podcast.

    Show notes available at http://www.leadinglearning.com/episode100

    Highlighted Resource – For our resource for this episode, we want, appropriately enough, to highlight all of the first 99 episodes of the Leading Learning podcast. Access the full list here >>>

    We would also be truly grateful if you would give the podcast a rating and brief review on iTunes.

    Thank you to YourMembership, the podcast sponsor for the third quarter of 2017. YourMembership’s learning management system is specifically designed for professional education with a highly flexible and intuitive system that customizes the learning experience. YourMembership’s LMS seamlessly integrates with key systems to manage all of your educational content formats in one central location while providing powerful tools to create and deliver assessments, evaluations, and learning communities.


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