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    Business

    Leading Learning Podcast

    The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. The Leading Learning Podcast is for learning business professionals who want to thrive in this new landscape. In each episode, co-hosts Jeff Cobb and Celisa Steele provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.

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    Latest Episodes:
    199: The Surprising Truth About Human Behaviors and Learning with Daniel H. Pink Aug 13, 2019
    Show notes

    Understanding the science behind topics related to human behavior can be extremely powerful for learning businesses. And Daniel H. Pink is the author of six provocative bestselling books that uncover the truth about these complex behaviors including, Drive: The Surprising Truth About What Motivates Us, To Sell Is Human: The Surprising Truth About Moving Others, and most recently, When: The Scientific Secrets of Perfect Timing.

    Pink is also the creator of the Pinkcast, a series of short videos that feature science-based tools and tips for working smarter and living better. And his TED Talk on the science of motivationis one of the 10 most-watched TED Talks of all time, with more than 23 million views.

    In this episode of the Leading Learning Podcast, Celisa talks with Dan about several of the themes he explores in his books that have implications for learning businesses. This includes topics such as Motivation 3.0, learning goals vs. performance goals, persuasion, and the importance of timing when it comes to learning.

    Full show notes available at https://www.leadinglearning.com/episode199.

    Thank you to our sponsors for this quarter:

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    198: Leading Ultralearning with Scott H Young Aug 06, 2019
    Show notes

    Understanding how to learn and master new and difficult skills is essential in today’s rapidly changing world. And Scott H. Young, a committed lifelong learning, blogger, and author of the newly released book, Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career, has spent the past decade becoming an expert on how to successfully do this.

    Through completing a wide range of self-education projects—things like completing MIT’s four-year computer science curriculum in 12 months and learning four languages in one year—Scott, an ultralearner himself, has really walked the walk when it comes to pushing our ideas about learning to the limits.

    In this episode of the Leading Learning podcast, Jeff talks with Scott about his book Ultralearning, including the projects that led to writing it, the principles behind it, and how learning businesses can apply the research to help the learners they serve.

    Full show notes available at https://www.leadinglearning.com/episode198.

    Thank you to our sponsors for this quarter:

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    197: Creating Leverage in the Learning Business Jul 30, 2019
    Show notes

    Leverage is essential to the success of a learning business. It’s about helping learners get the maximum value out of their learning experiences and it’s basically the key to maximizing reach, revenue, and impact. So creating leverage for ourselves – and much more importantly, our learners – is arguably one of the most powerful things a learning business can do now, or in the future.

    In this episode of the Leading Learning podcast, Celisa and Jeff discuss this valuable concept of leverage as it relates to lifelong learning and learning businesses. They talk about the importance of vision and insight and also highlight critical ways to achieve leverage including technology, curation, community, and metalearning.

    Full show notes available at https://www.leadinglearning.com/episode197.

    Thank you to our sponsors for this quarter:

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    196: The Limitless Power of Credentials with Adrienne and Keith Segundo of Limitless ASR Jul 23, 2019
    Show notes

    With almost four decades of combined experience in the association sector, Adrienne and Keith Segundo are the passionate co-founders of Limitless Association Solution Resource, a strategic association management company that specializes in credentialing.

    Adrienne focuses on exam development, accreditation, advance credentialing, and the marketing of credentials, while Keith is committed to helping Limitless clients grow in the areas of membership, non-dues revenue, marketing, accreditation counseling, certification and certificate program development, and more.

    In this special episode of the podcast, Celisa and Jeff interview Adrienne and Keith making it the very first four-way conversation on Leading Learning. In it, the Segundos reveal what they wish every learning business understood about credentialing, tips for how to effectively build them, and their potential impact on the skills gap and workforce development issues. They also discuss what inspired their two latest initiatives, the National Credentialing Institute and ReviewMyTest.

    Full show notes available at https://www.leadinglearning.com/episode196.

    Thank you to our sponsors for this quarter:

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    195: Leading a Lifelong Learning Institute with Chris McLeod of OLLI Jul 16, 2019
    Show notes

    With a mission of improving quality of life and engaging minds, the Osher Lifelong Learning Institutes (OLLI) provide a distinctive array of lifelong learning opportunities and activities specifically developed for seasoned adults who are interested in learning simply for the joy of learning. And as the director of the Osher Lifelong Learning Institute at Duke University, Chris McLeod leads one the top ten largest Institutes in the country (there are over 120 nationally), which are all associated with universities and colleges.

    In this episode of the Leading Learning podcast, Jeff talks with Chris about the general commonalities of the learners they serve and the opportunities and challenges that come with serving them. They also talk about the role of membership in OLLI’s business model and the factors that tend to underpin the success of the most successful programs.

    Full show notes available at https://www.leadinglearning.com/episode195.

    Thank you to our sponsors for this quarter:

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    194: Revisiting Adult Learning Theory Jul 09, 2019
    Show notes

    If we had to pick just one thing as the crux of the success of a learning business we’d definitely argue it would have to be the learning experiences—the products and services that are actually offered. That’s because the learning experiences that learning businesses provide are at the essence of what they do.

    But in order to effectively do this, we need to have a solid understanding of adult learning theory. And although many of us are already familiar with concepts related to this, there can be tremendous value in taking time to periodically revisit them.

    In this episode of the Leading Learning podcast, Celisa and Jeff examine the principles of adult learning theory – specifically related to the need to know, self-concept, and experience - and the implications each of these has on designing, developing, and delivering meaningful learning experiences.

    Full show notes available at https://www.leadinglearning.com/episode194.

    Thank you to our sponsors for this quarter:

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    193: Online Learning and the Future of Education with Ray Schroeder Jul 02, 2019
    Show notes

    As a leading expert in online education, Ray Schroeder brings an unmatched depth of knowledge and passion for advancing the field. He’s the current associate vice chancellor for online learning and founding director of the Center for Online Learning, Research, and Service at the University of Illinois Springfield. He’s also the founding director of the National Council for Online Education at the University Professional and Continuing Education Association.

    With decades’ worth of related observation and experience, Ray is a respected curator, consultant, speaker, and author with tremendous insight when it comes to the future of education. And in this episode of Leading Learning, Celisa talks with Ray about the evolving role of learning businesses, continuing education, and online learning— particularly when it comes to workforce development issues and the skills gap. They also discuss how advances related to artificial intelligence, virtual and augmented reality, badges, blockchain and more are impacting the future of learning.

    Full show notes available at https://www.leadinglearning.com/episode193.

    Thank you to our sponsors for this quarter:

    CommPartners helps learning businesses conceive, develop, and fulfill their online education strategy. Their solutions begin with Elevate LMS, an award-winning learning platform that provides a central knowledge community and drives learner engagement. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, fully managed Webinars, Webcasts, livestream programs, and virtual conferences. Find out more at https://www.leadinglearning.com/goto/commpartners.

    **

    Authentic Learning Labs is an e-learning company that offers products and services to help improve your current investments in education. One key product is Authentic Analytics, a dedicated suite of visualization reports to help analyze and predict the performance of education programs. Organizations use Authentic Analytics to easily scan through volumes of data in intuitive visuals, chart performance trends, and quickly spot opportunities, issues, and potential future needs. Find out more at https://www.leadinglearning.com/goto/authentic.

    192: Talking Workforce Development with Scott Wiley of OSCPA Jun 25, 2019
    Show notes

    It’s been a few years since we last spoke with Scott Wiley, president and CEO of the Ohio Society of CPAs (OSCPA). And in that time, OSCPA has made significant progress in many of the areas we previously touched on, particularly around workforce development.

    This week on Leading Learning, Jeff reconnects with Scott to discuss how OSCPA is working to solidify their role as a trusted partner in the success of the future of the profession. They talk about OSCPA's workforce development initiative, ways they are meeting member needs, and how they've evolved as learning providers.

    Full show notes available at https://www.leadinglearning.com/episode192.

    We are grateful to our sponsors for this quarter, Community Brands and WBT Systems.

    WBT Systems develops the industry-leading TopClass LMS, which delivers transformative professional development experiences for education and certification programs. With a single point of support from in-house integration experts, TopClass LMS easily integrates with a wide variety of systems to provide efficient administration and a unified learning experience. WBT supports organizations in using learning technology to help drive growth in membership, increase revenues, and enhance the learning experience. WBT believes in truly understanding your challenges and partnering with you to ensure the success of your education programs.

    Community Brands provides a suite of cloud-based software for organizations to engage and grow relationships with the individuals they serve, including association management software, learning management software, job board software, and event management software. Community Brands’ award-winning Crowd Wisdom learning platform is among the world’s best LMSes for corporate extended enterprise and is a leading LMS for association-driven professional education programs. Award-winning Freestone, Community Brands’ live event learning platform, is a leading platform for live learning event capture, Webinars, Webcasts, and on-demand streaming.

    191: The 4 Ps of Marketing of Marketing Your Learning Business Jun 18, 2019
    Show notes

    Here’s a question: how would you say most people define marketing?

    Our suspicion - based on a lot of experience - is that when most people think of marketing, they think of advertising, or other forms of promotion. But there's much more to marketing than promotion - and even promotion has more to it than many appreciate.

    In this episode, we cover the 4 Ps of marketing - product, pricing, place, and - yes - promotion. We consider each P in detail and, of course, each one applies in the context of a learning business.

    Full show notes available at https://www.leadinglearning.com/episode191.

    We are grateful to our sponsors for this quarter, Community Brands and WBT Systems.

    WBT Systems develops the industry-leading TopClass LMS, which delivers transformative professional development experiences for education and certification programs. With a single point of support from in-house integration experts, TopClass LMS easily integrates with a wide variety of systems to provide efficient administration and a unified learning experience. WBT supports organizations in using learning technology to help drive growth in membership, increase revenues, and enhance the learning experience. WBT believes in truly understanding your challenges and partnering with you to ensure the success of your education programs.

    Community Brands provides a suite of cloud-based software for organizations to engage and grow relationships with the individuals they serve, including association management software, learning management software, job board software, and event management software. Community Brands’ award-winning Crowd Wisdom learning platform is among the world’s best LMSes for corporate extended enterprise and is a leading LMS for association-driven professional education programs. Award-winning Freestone, Community Brands’ live event learning platform, is a leading platform for live learning event capture, Webinars, Webcasts, and on-demand streaming.

    190: Designing Smarter Learning Experiences with Connie Malamed Jun 11, 2019
    Show notes

    Connie Malamed – a learning experience design consultant and author of Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals – has been helping organizations create meaningful learning experiences for more than two decades. She’s also the publisher of The eLearning Coach Web site and podcast, where she shares actionable strategies, practical content, product reviews, and resources. She is truly passionate about helping others design, develop, and understand learning to improve performance and effectiveness.

    In this episode of the Leading Learning podcast, Celisa talks with Connie about the role of visual design in learning as well as the impact of cognitive load on learning, including it’s impact on collaborative learning. They also discuss tips for how to work well with subject matter experts and explore the idea of “curated courses.”

    Full show notes available at https://www.leadinglearning.com/episode190.

    We are grateful to our sponsors for this quarter, Community Brands and WBT Systems.

    WBT Systems develops the industry-leading TopClass LMS, which delivers transformative professional development experiences for education and certification programs. With a single point of support from in-house integration experts, TopClass LMS easily integrates with a wide variety of systems to provide efficient administration and a unified learning experience. WBT supports organizations in using learning technology to help drive growth in membership, increase revenues, and enhance the learning experience. WBT believes in truly understanding your challenges and partnering with you to ensure the success of your education programs.

    Community Brands provides a suite of cloud-based software for organizations to engage and grow relationships with the individuals they serve, including association management software, learning management software, job board software, and event management software. Community Brands’ award-winning Crowd Wisdom learning platform is among the world’s best LMSes for corporate extended enterprise and is a leading LMS for association-driven professional education programs. Award-winning Freestone, Community Brands’ live event learning platform, is a leading platform for live learning event capture, Webinars, Webcasts, and on-demand streaming.

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