Leadership Beyond Borders

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DEI- The key to superior organizational performance Jun 14, 2022

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When executives speak about diversity, you often hear them say, yes we are good at meeting our targets around diversity. But diversity is not about numbers; it is about fostering a culture of innovation from a mix of people with different experiences, perspectives, and backgrounds where they can contribute to achieving a common goal. It's about DEI, which is more than just diversity it's about equity and inclusion. It is proven that companies that foster DEI outperform companies that do not. But unfortunately, many companies just do not understand the critical components of DEI, and simply miss the mark. In this episode, we speak with an expert that helps organizations lift their performance through fostering diversity, equity and inclusion in their organizations.

How great sales people contribute to a seamless customer journey May 31, 2022

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Today, customer experience is more important than ever, and the first person the customer meets in the customer journey is usually a salesperson. But customers today are more informed than they were in the past, which means the average salesperson can no longer fly by the seat of their pants when conducting a sales call. Today, the salesperson needs a lot of knowledge and a whole new set of skills. In this episode, we talk to a customer experience expert about how companies can manage their sales forces to ensure that they win customers on the first contact. We also talk about sales structures, channels and training, what works, does not work and what companies need to do to improve.

How to manage cross cultural business relationships effectively May 24, 2022

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Cultural forces are always at play in today's Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one's knowledge of the other culture is vital to the success of any venture. Culture influences communication, decision-making, negotiation, resolution of conflicts, the management of cross-national alliances and diverse teams. Without understanding the impact culture plays in any business transaction. Without knowledge of the other culture you are dealing with, it may be difficult to pinpoint what specific aspect of culture might be impacting your relationship. In this episode, we speak with an expert in doing business across different cultures. Dr Rajesh Kumar, helps people and companies understand how understanding cultural differences can promote business success

Marketplaces- A technology that supports SMB Growth May 17, 2022

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According to a poll by Manta, the majority of small business owners agree that online marketplaces have positively impacted their sales. Nearly 70% of small business owners stated that marketplaces like Amazon and eBay have helped them increase sales, although about 30% believe they have had a negative impact. In addition, most small businesses (81%) believe that online sales are critical to their company's success, but most rely on their websites. Only around 20% of use e-commerce solutions as a growth strategy. So, what is a small or medium business to do? How can they implement their growth strategy through implementing technology that reflects the ever-changing consumer behavior? In this episode, we speak with the CMO of Vendasta, a Canadian based company which is on the cutting edge of technology that reflects consumer behavior and supports SMBs worldwide.

How to get your business found on Google! May 10, 2022

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When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the traffic missed by lower-ranked websites. If you don't rank highly in search results, you probably won't attract qualified leads and traffic to your site. And when your site doesn't get any traffic, you may also be missing out on valuable foot traffic. In this episode, we speak with two executives from Boostability about how businesses can get valuable online traffic and how SMBs improve their search engine ranking.

Five Years GDPR- ePrivacy Regulations where do we go from here? May 03, 2022

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It is the fifth anniversary of GDPR, which went into effect and 2018. Since its passage, there have been significant efforts at compliance, At the same time, unfortunately, consumers still felt nudged or bullied by big tech companies into agreeing to business under the old rules, posing the question is the spirit behind the legislation on a level playing field. Then came the pandemic, and in March 2020, the world changed. Virtually every business was forced online and reached out to their consumers digitally. However, GDPR was not at the forefront of most business activities as companies focused on customer retention and not necessarily if they were compliant. Technology has also changed- it went into warp speed in 2020, forcing legislators to keep up with new technology channels. This episode talks about what has happened and what will happen in the upcoming years as countries try to formulate new ePrivacy Regulations.

Forging honesty throughout an organization and its leadership Apr 26, 2022

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Having honesty and integrity in the workplace is one of the essential qualities of outstanding leadership in business; we all know that but do we all know what that means. Like most things, we probably all have different understandings of what it means. Some may say it is not cheating; it is telling the truth or doing the right thing just because it is correct. There will be different interpretations because honesty and integrity are a state of mind and are not situational. If one compromises in small situations with little consequence, it becomes very easy to compromise on the larger ones, and leadership trust can be compromised. But honestly, in organizations is complicated. It draws on many dimensions, and our guest in this episode is an expert on forging honesty in organizations.

The changing face of broadcasting with Howie Zales Apr 19, 2022

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Broadcasting is challenging and competitive, but it can be gratifying and fulfilling. It has also changed drastically over the last 25 years. Technology has made media more accessible and widened coverage, regardless if it is sports or news. The people have also changed. Today broadcasting is accessible to almost everyone. From podcasters to influencers to reality TV, media is not what it was years ago. In this episode, we speak with a 25-year broadcasting veteran and award-winning camera operator. He talks about what has changed and will change in the future.

A good employee experience & endpoint security- Is it possible? Apr 12, 2022

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Can you combine a good employee experience with endpoint security? In 2020 most of us were forced into a virtual working environment. Unfortunately, companies and employees were not really aligned on how this would work because it happened so quickly. Cyber-attacks increased 500% as employees used personal devices, security policies did not cover remote work, and leadership did not know how to manage the transition of old employees, never mind the new employees they had never met in person. It is now two years later, and although we have become accustomed to virtual work models, the question is, are we good at it? What is the employee experience, and how is endpoint security? In this episode, our guest is an expert in helping remote and mobile workforces navigate the balance between staying motivated, feeling connected to the company, and ensuring that the technology they are using is secure.

Speed-The king of core web vitals-why you need to get it right Apr 05, 2022

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In May 2020, just as SMBs worldwide struggled to get their businesses online because of the pandemic, Google introduced core web vitals. In addition, Google informed businesses that these vitals would soon be ranking signals worldwide. In other words, if a business did not get this right, their ranking would be affected. Finally, in August 2021, Google fully rolled out Core Web Vitals as a Google ranking factor. So we are now in April 2022, 6 months later, and what are we experiencing? Do businesses understand core web vitals and which vital is the most critical for ranking? Our expert in this episode comes to form one of the world's leading website builders for SMBs and Enterprises. He talks to us about what he believes is the most critical core web vital companies need to pay attention to and how they can do that. In addition, he talks to us about how focusing on this web core vitals can improve ranking and conversions.

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