Show notes
Read: https://www.latent.space/p/ai-interfaces-and-notionShow Notes* Linus on Twitter* Linus’ personal blog* Notion* Notion AI* Notion Projects* AI UX Meetup RecapTimestamps* [00:03:30] Starting the AI / UX community* [00:10:01] Most knowledge work is not text generation* [00:16:21] Finding the right constraints and interface for AI* [00:19:06] Linus' journey to working at Notion* [00:23:29] The importance of notations and interfaces* [00:26:07] Setting interface defaults and standards* [00:32:36] The challenges of designing AI agents* [00:39:43] Notion deep dive: “Blocks”, AI, and more* [00:51:00] Prompt engineering at Notion* [01:02:00] Lightning RoundTranscriptAlessio: Hey everyone, welcome to the Latent Space podcast. This is Alessio, partner and CTO in residence at Decibel Partners. I'm joined by my co-host Swyx, writer and editor of Latent Space. [00:00:20]Swyx: And today we're not in our regular studio. We're actually at the Notion New York headquarters. Thanks to Linus. Welcome. [00:00:28]Linus: Thank you. Thanks for having me. [00:00:29]Swyx: Thanks for having us in your beautiful office. It is actually very startling how gorgeous the Notion offices are. And it's basically the same aesthetic. [00:00:38]Linus: It's a very consistent aesthetic. It's the same aesthetic in San Francisco and the other offices. It's been for many, many years. [00:00:46]Swyx: You take a lot of craft in everything that you guys do. Yeah. [00:00:50]Linus: I think we can, I'm sure, talk about this more later, but there is a consistent kind of focus on taste that I think flows down from Ivan and the founders into the product. [00:00:59]Swyx: So I'll introduce you a little bit, but also there's just, you're a very hard person to introduce because you do a lot of things. You got your BA in computer science at Berkeley. Even while you're at Berkeley, you're involved in a bunch of interesting things at Replit, CatalystX, Hack Club and Dorm Room Fund. I always love seeing people come out of Dorm Room Fund because they tend to be a very entrepreneurial. You're a product engineer at IdeaFlow, residence at Betaworks. You took a year off to do independent research and then you've finally found your home at Notion. What's one thing that people should know about you that's not on your typical LinkedIn profile? [00:01:39]Linus: Putting me on the spot. I think, I mean, just because I have so much work kind of out there, I feel like professionally, at least, anything that you would want to know about me, you can probably dig up, but I'm a big city person, but I don't come from the city. I went to school, I grew up in Indiana, in the middle of nowhere, near Purdue University, a little suburb. I only came out to the Bay for school and then I moved to New York afterwards, which is where I'm currently. I'm in Notion, New York. But I still carry within me a kind of love and affection for small town, Indiana, small town, flyover country. [00:02:10]Swyx: We do have a bit of indulgence in this. I'm from a small country and I think Alessio, you also kind of identified with this a little bit. Is there anything that people should know about Purdue, apart from the chickens? [00:02:24]Linus: Purdue has one of the largest international student populations in the country, which I don't know. I don't know exactly why, but because it's a state school, the focus is a lot on STEM topics. Purdue is well known for engineering and so we tend to have a lot of folks from abroad, which is particularly rare for a university in, I don't know, that's kind of like predominantly white American and kind of Midwestern state. That makes Purdue and the surrounding sort of area kind of like a younger, more diverse international island within the, I guess, broader world that is Indiana. [00:02:58]Swyx: Fair enough. We can always dive into sort of flyover country or, you know, small town insights later, but you and I, all three of us actually recently connected at AIUX SF, which is the first AIUX meetup, essentially which just came out of like a Twitter conversation. You and I have been involved in HCI Twitter is kind of how I think about it for a little bit and when I saw that you were in town, Geoffrey Litt was in town, Maggie Appleton in town, all on the same date, I was like, we have to have a meetup and that's how this thing was born. Well, what did it look like from your end? [00:03:30]Linus: From my end, it looked like you did all of the work and I... [00:03:33]Swyx: Well, you got us the Notion. Yeah, yeah. [00:03:36]Linus: It was also in the Notion office, it was in the San Francisco one and then thereafter there was a New York one that I decided I couldn't make. But yeah, from my end it was, and I'm sure you were too, but I was really surprised by both the mixture of people that we ended up getting and the number of people that we ended up getting. There was just a lot of attention on, obviously there was a lot of attention on the technology itself of GPT and language models and so on, but I was surprised by the interest specifically on trying to come up with interfaces that were outside of the box and the people that were interested in that topic. And so we ended up having a packed house and lots of interesting demos. I've heard multiple people comment on the event afterwards that they were positively surprised by the mixture of both the ML, AI-focused people at the event as well as the interface HCI-focused people. [00:04:24]Swyx: Yeah. I kind of see you as one of the leading, I guess, AI UX people, so I hope that we are maybe starting a new discipline, maybe. [00:04:33]Linus: Yeah, I mean, there is this kind of growing contingency of people interested in exploring the intersection of those things, so I'm excited for where that's going to go. [00:04:41]Swyx: I don't know if it's worth going through favorite demos. It was a little while ago, so I don't know if... [00:04:48]Alessio: There was, I forget who made it, but there was this new document writing tool where you could apply brushes to different paragraphs. [00:04:56]Linus: Oh, this was Amelia's. Yeah, yeah, yeah. [00:04:58]Alessio: You could set a tone, both in terms of writer inspiration and then a tone that you wanted, and then you could drag and drop different tones into paragraphs and have the model rewrite them. It was the first time that it's not just auto-complete, there's more to it. And it's not asked in a prompt, it's this funny drag-an-emoji over it. [00:05:20]Linus: Right. [00:05:21]Swyx: I actually thought that you had done some kind of demo where you could select text and then augment it in different moods, but maybe it wasn't you, maybe it was just someone else [00:05:28]Linus: I had done something similar, with slightly different building blocks. I think Amelia's demo was, there was sort of a preset palette of brushes and you apply them to text. I had built something related last year, I prototyped a way to give people sliders for different semantic attributes of text. And so you could start with a sentence, and you had a slider for length and a slider for how philosophical the text is, and a slider for how positive or negative the sentiment in the text is, and you could adjust any of them in the language model, reproduce the text. Yeah, similar, but continuous control versus distinct brushes, I think is an interesting distinction there. [00:06:03]Swyx: I should add it for listeners, if you missed the meetup, which most people will have not seen it, we actually did a separate post with timestamps of each video, so you can look at that. [00:06:13]Alessio: Sorry, Linus, this is unrelated, but I think you build over a hundred side projects or something like that. A hundred? [00:06:20]Swyx: I think there's a lot of people... I know it's a hundred. [00:06:22]Alessio: I think it's a lot of them. [00:06:23]Swyx: A lot of them are kind of small. [00:06:25]Alessio: Yeah, well, I mean, it still counts. I think there's a lot of people that are excited about the technology and want to hack on things. Do you have any tips on how to box, what you want to build, how do you decide what goes into it? Because all of these things, you could build so many more things on top of it. Where do you decide when you're done? [00:06:44]Linus: So my projects actually tend to be... I think especially when people approach project building with a goal of learning, I think a common mistake is to be over-ambitious and sort of not scope things very tightly. And so a classic kind of failure mode is, you say, I'm really interested in learning how to use the GPT-4 API, and I'm also interested in vector databases, and I'm also interested in Next.js. And then you devise a project that's going to take many weeks, and you glue all these things together. And it could be a really cool idea, but then especially if you have a day job and other things that life throws you away, it's hard to actually get to a point where you can ship something. And so one of the things that I got really good at was saying, one, knowing exactly how quickly I could work, at least on the technologies that I knew well, and then only adding one new unknown thing to learn per project. So it may be that for this project, I'm going to learn how the embedding API works. Or for this project, I'm going to learn how to do vector stuff with PyTorch or something. And then I would scope things so that it fit in one chunk of time, like Friday night to Sunday night or something like that. And then I would scope the project so that I could ship something as much work as I could fit into a two-day period, so that at the end of that weekend, I could ship something. And then afterwards, if I want to add something, I have time to do it and a chance to do that. But it's already shipped, so there's already momentum, and people are using it, or I'm using it, and so there's a reason to continue building. So only adding one new unknown per project, I think, is a good trick. [00:08:14]Swyx: I first came across you, I think, because of Monocle, which is your personal search engine. And I got very excited about it, because I always wanted a personal search engine, until I found that it was in a language that I've never seen before. [00:08:25]Linus: Yeah, there's a towel tower of little tools and technologies that I built for myself. One of the other tricks to being really productive when you're building side projects is just to use a consistent set of tools that you know really, really well. For me, that's Go, and my language, and a couple other libraries that I've written that I know all the way down to the bottom of the stack. And then I barely have to look anything up, because I've just debugged every possible issue that could come up. And so I could get from start to finish without getting stuck in a weird bug that I've never seen before. But yeah, it's a weird stack. [00:08:58]Swyx: It also means that you probably are not aiming for, let's say, open source glory, or whatever. Because you're not publishing in the JavaScript ecosystem. Right, right. [00:09:06]Linus: I mean, I've written some libraries before, but a lot of my projects tend to be like, the way that I approach it is less about building something that other people are going to use en masse. And make yourself happy. Yeah, more about like, here's the thing that I built, if you want to, and often I learn something in the process of building that thing. So like with Monocle, I wrote a custom sort of full text search index. And I thought a lot of the parts of what I built was interesting. And so I just wanted other people to be able to look at it and see how it works and understand it. But the goal isn't necessarily for you to be able to replicate it and run it on your own. [00:09:36]Swyx: Well, we can kind of dive into your other AIUX thoughts. As you've been diving in, you tend to share a lot on Twitter. And I just kind of took out some of your greatest hits. This is relevant to the demo that you picked out, Alessio. And what we're talking about, which is, most knowledge work is not a text generation task. That's funny, because a lot of what Notion AI is, is text generation right now. Maybe you want to elaborate a little bit. Yeah. [00:10:01]Linus: I think the first time you look at something like GPT, the shape of the thing you see is like, oh, it's a thing that takes some input text and generates some output text. And so the easiest thing to build on top of that is a content generation tool. But I think there's a couple of other categories of things that you could build that are sort of progressively more useful and more interesting. And so besides content generation, which requires the minimum amount of wrapping around ChatGPT, the second tier up from that is things around knowledge, I think. So if you have, I mean, this is the hot thing with all these vector databases things going around. But if you have a lot of existing context around some knowledge about your company or about a field or all of the internet, you can use a language model as a way to search and understand things in it and combine and synthesize them. And that synthesis, I think, is useful. And at that point, I think the value that that unlocks, I think, is much greater than the value of content generation. Because most knowledge work, the artifact that you produce isn't actually about writing more words. Most knowledge work, the goal is to understand something, synthesize new things, or propose actions or other kinds of knowledge-to-knowledge tasks. And then the third category, I think, is automation. Which I think is sort of the thing that people are looking at most actively today, at least from my vantage point in the ecosystem. Things like the React prompting technique, and just in general, letting models propose actions or write code to accomplish tasks. That's also moving far beyond generating text to doing something more interesting. So much of the value of what humans sit down and do at work isn't actually in the words that they write. It's all the thinking that goes on before you write those words. So how can you get language models to contribute to those parts of work? [00:11:43]Alessio: I think when you first tweeted about this, I don't know if you already accepted the job, but you tweeted about this, and then the next one was like, this is a NotionAI subtweet. [00:11:53]Swyx: So I didn't realize that. [00:11:56]Alessio: The best thing that I see is when people complain, and then they're like, okay, I'm going to go and help make the thing better. So what are some of the things that you've been thinking about? I know you talked a lot about some of the flexibility versus intuitiveness of the product. The language is really flexible, because you can say anything. And it's funny, the models never ignore you. They always respond with something. So no matter what you write, something is going to come back. Sometimes you don't know how big the space of action is, how many things you can do. So as a product builder, how do you think about the trade-offs that you're willing to take for your users? Where like, okay, I'm not going to let you be as flexible, but I'm going to create this guardrails for you. What's the process to think about the guardrails, and how you want to funnel them to the right action? [00:12:46]Linus: Yeah, I think what this trade-off you mentioned around flexibility versus intuitiveness, I think, gets at one of the core design challenges for building products o…
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