LashCast

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339. We are launching LashCast Clubhouse! What's in it for you! Jan 02, 2024

Show notes

Back in 2018, when we first came up with our lash business conference, LASHCON, we also knew we wanted to start a coaching program that was affordable and allowed us to help lash artists build a business they were proud of. Our plans were to launch LASHCON and then start our coaching program. Then covid hit and to our happy surprise, LASHCON, blew up in a good way over the last 5 years. We were not really prepared for how big LASHCON would grow and how time-consuming it would become. While we wanted to start our coaching program, we felt if we started to coach people while building LASHCON, both of our programs would suffer. We decided to wait on LASHCAST CLUBHOUSE and just focused on LASHCON. Now that LASHCON has been established, we feel we are ready to start our coaching program and start serving our community in a more in depth and personal way. In today's program, we explain what LASHCAST CLUBHOUSE is and how we hope to serve you. If you want to get more access to us and spend time learning how you can build a business you are proud of, then this episode is for you. We will be launching LASHCAST CLUBHOUSE on January 8th, and you'll have 5 days to decide if you want to be part of our program. We are only taking sign-ups for this one week so when we close the doors, we can focus on our members and not be distracted by trying to make "sales". The program is super affordable...it's only $87 a month and if you sign up for a year, we'll throw in a free month. If you want more details, go to our Instagram page @lashcast where you'll find links to our program when it's ready. If you have any questions about our new program you can email us at hello@lashcast.com. Hope we'll be seeing you in the clubhouse!LINK TO MONTHLY PAYMENT PLAN: https://bit.ly/3NTNykaLINK TO YEARLY PAYMENT PLAN: https://bit.ly/3RTZ0xcMINI-LASHCON AT PREMIERE ANAHEIMWe have put together a fantastic LASHCON-worthy lineup for the Premiere show in Anaheim on February 4-5, 2024Join us as well as Michelle Nguyen (PLA), Michelle Rath (Sinful Lashes), Chris Car (Lash Guy Pro), and Yuel Rafferty (White Flamingo Lash) at the Premiere show and level up your lash game. Tickets for the trade show are only $65, and you can get into two days of lash classes with us for free.For more details and tickets, go to this link:https://www.eventspass.com/vrf/cHJlbWllcmVhbmFoZWltc2hvdzI0?pr=ana24_ad_lk_lashconLONDON LASH CONFERENCEWe will be MCs and speaking at one of the best conferences we've ever been too...the London Lash Conference. Come join us as well as a powerhouse lineup for a fantastic day of learning. When: January 22, 2024Where: Hilton London Canary Wharf Hotel Cost: $317 USDClick here to get your tickets:https://www.londonlashpro.com/products/lash-conference-ticketJOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

338. Firing Your Client Isn't The Solution Dec 28, 2023

Show notes

In today's episode, we discuss some advice we often see given online...and that when you encounter some difficulties with a client, you need to fire them. We do not feel this is the best approach when one has a difficult client and in this episode we share why. Happy New Year! LASHCAST CLUBHOUSEWe are finally launching our clubhouse on January 8, 2024. I don't have a lot of details now, but we will be unpacking what we are doing soon. MINI-LASHCON AT PREMIERE ANAHEIMWe have put together a fantastic LASHCON-worthy lineup for the Premiere show in Anaheim on February 4-5, 2024Join us as well as Michelle Nguyen (PLA), Michelle Rath (Sinful Lashes), Chris Car (Lash Guy Pro), and Yuel Rafferty (White Flamingo Lash) at the Premiere show and level up your lash game. Tickets for the trade show are only $65, and you can get into two days of lash classes with us for free.For more details and tickets, go to this link:https://www.premiereanaheimshow.com/en/home.htmlLONDON LASH CONFERENCEWe will be MCs and speaking at one of the best conferences we've ever been too...the London Lash Conference. Come join us as well as a powerhouse lineup for a fantastic day of learning. When: January 22, 2024Where: Hilton London Canary Wharf Hotel Cost: $317 USDClick here to get your tickets:https://www.londonlashpro.com/products/lash-conference-ticketJOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

337. Amanda Baretta from Tizo Provides Expert Insights into Sunscreen Dec 22, 2023

Show notes

We have a little Christmas for you today....we don't talk about skin care a lot on this podcast, but before Tussanee was into lashes, skin care was her first love. When we set up this interview, Tussanee was so excited as she loves to get nerdy about skin the same way she does with lashes. In today's episode, we have Amanda Barretta from Tizo come on our show to give us insights on what kind of sunscreen you should be looking for as well as explaining how it works. We think adding sunscreen to the products you sell in your business is a great addition. We sold Tizo in our salon, and it was very easy to sell. Hopefully, after you listen to this episode, you'll order some of their product and give it a try. I do want to be clear: we are not an affiliate of Tizo...we just love their product and hope you'll consider selling it in your business as we did. Here is their website: https://tizoskin.com/LASHCON 2024 TICKET FLASH SALESWe have decided to do a 4-day sale for LASHCON 2024 just before Christmas on December 19-22. Keep an eye open on our social media or if you are not on our email list, join it today by clicking on the link below. We'll email you a link when the tickets go up for sale. We have sold 1/3 of our VIP tickets back in October so there is a small chance we could sell out...so don't wait until March when tickets go up for sale for good. There will be a 6 month payment plan. LASHCAST CLUBHOUSEWe are finally launching our clubhouse on January 8, 2024. I don't have a lot of details now but we will be unpacking what we are doing soon. MINI-LASHCON AT PREMIERE ANAHEIMWe have put together a fantastic LASHCON-worthy lineup for the Premiere show in Anaheim on February 4-5, 2024Join us as well as Michelle Nguyen (PLA), Michelle Rath (Sinful Lashes), Chris Car (Lash Guy Pro), and Yuel Rafferty (White Flamingo Lash) at the Premiere show and level up your lash game. Tickets for the trade show are only $65, and you can get into two days of lash classes with us for free.For more details and tickets, go to this link:https://www.premiereanaheimshow.com/en/home.htmlLONDON LASH CONFERENCEWe will be MCs and speaking at one of the best conferences we've ever been too...the London Lash Conference. Come join us as well as a powerhouse lineup for a fantastic day of learning. When: January 22, 2024Where: Hilton London Canary Wharf Hotel Cost: $317 USDClick here to get your tickets:https://www.londonlashpro.com/products/lash-conference-ticketJOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

336. Discover the Realities of Running a Lash Salon with Insights from Mackenzie Graham Dec 15, 2023

Show notes

If you have been following us for a while, you know we love lash salon owners. They are the unsung heroes of our industry. That said, you also know we don't think most people are cut out to be a salon owner. In our humble opinion, it's the most challenging job in the industry with the most risk and generally the worst pay.In today's episode, Mackenzie Graham of Mack Lash Mob and podcast host of Talkin Smack joins us with insights on what it is like to run a lash salon. She shares how she grew her business and wasn't prepared to become a salon owner. She also goes into how much money she makes from her salon...you might be surprised by her answer. At the end we talk about her social media journey and how it she got burned out by it. We think the world of Mackenzie and love the honest answers she gives. We think this episode will be a great encouragement for all your salon owners out there. Salon website: https://www.macklash.com/Mackenzie Training and Coaching: https://macklash-co.teachable.com/IG: @itmackenziegLASHCON 2024 TICKET FLASH SALESWe have decided to do a 4-day sale for LASHCON 2024 just before Christmas on December 19-22. Keep an eye open on our social media or if you are not on our email list, join it today by clicking on the link below. We'll email you a link when the tickets go up for sale. We have sold 1/3 of our VIP tickets back in October so there is a small chance we could sell out...so don't wait until March when tickets go up for sale for good. There will be a 6 month payment plan. LASHCAST CLUBHOUSEWe are finally launching our clubhouse on January 8, 2024. I don't have a lot of details now but we will be unpacking what we are doing soon. MINI-LASHCON AT PREMIERE ANAHEIMWe have put together a fantastic LASHCON-worthy lineup for the Premiere show in Anaheim on February 4-5, 2024Join us as well as Michelle Nguyen (PLA), Michelle Rath (Sinful Lashes), Chris Car (Lash Guy Pro), and Yuel Rafferty (White Flamingo Lash) at the Premiere show and level up your lash game. Tickets for the trade show are only $65, and you can get into two days of lash classes with us for free.For more details and tickets, go to this link:https://www.premiereanaheimshow.com/en/home.htmlLONDON LASH CONFERENCEWe will be MCs and speaking at one of the best conferences we've ever been too...the London Lash Conference. Come join us as well as a powerhouse lineup for an amazing day of learning. When: January 22, 2024Where: Hilton London Canary Wharf Hotel Cost: $317 USDClick here to get your tickets:https://www.londonlashpro.com/products/lash-conference-ticketJOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

335. Kayla Joy Merged Her Artistic Enthusiasm with Lash Artistry Dec 08, 2023

Show notes

In today's episode Kayla Joy, the creative director from Lash Reality, joins us to talk about her lash journey. We cover a lot in this episode, and Kayla is an open book. She shares her struggles with feeling like an outsider, depression, and being homeless. She also goes into her passion for art and how she's brought that into her lash career. Kayla is an inspiration, and we know a lot of you are going to connect with her story. Lash Reality Website: https://lashreality.com/LASHCON 2024 TICKET FLASH SALESWe have decided to do a 4-day sale for LASHCON 2024 just before Christmas on December 19-22. Keep an eye open on our social media or if you are not on our email list, join it today by clicking on the link below. We'll email you a link when the tickets go up for sale. We have sold 1/3 of our VIP tickets back in October so there is a small chance we could sell out...so don't wait until March when tickets go up for sale for good. There will be a 6 month payment plan. LASHCAST CLUBHOUSEWe are finally launching our clubhouse on January 8, 2024. I don't have a lot of details now but we will be unpacking what we are doing soon. JOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

334. How To Talk To Your Clients During An Appointment Dec 07, 2023

Show notes

In today's episode, Tussanee shares her best practices for talking to your clients during a service. This episode might seem super "basic" for some lash artists but the truth is what we are talking about today isn't something we hear many people talking about. No matter where you are in your lash journey, we feel this episode will help you improve your interactions with your clients or affirm that you are on the right track.JOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketJOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

333. Ashley Lopez Story of Building Her Business While Raising 4 Little Ones Dec 01, 2023

Show notes

Being a mom and building a business is no easy task. It's very difficult to give all your attention to your business and then turn around and give 100% to your little ones who call you mom. They both seem to need all your attention all the time.How does one balance work and family life? I see people asking this question all the time. In today's episode, Ashley Lopez of The Luxury Lash Studio, shares her story how she got into the lash industry and how she kept pressing forward while have 4 kids in a relatively short period of time. Over the years, she has had to deal with a lot of difficult challenges... infertility issues, postpartum depression, miscarriages, starting a lash line that ended up not wanting to do...and so much more. Ashley is a strong woman, and I so enjoyed hearing her story. If you have kids or are thinking of having kids, I know you'll find this episode to be very encouraging. I have a couple of links to share with you that we mentioned in the episode. The first is a book that talks about what does the Bible say happens to children to pass away. Book link: Safe In The Arms of God: https://a.co/d/evUDCF7The second link is to a song by Cat Stevens. Here is a link on YouTube for you to listen to it: https://youtu.be/KUwjNBjqR-c?si=EVXiJT3ehkc8Uyy2JOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketJOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

332. Mindy Lam's Lash Story and Why She Signed Up to Run 100 Miles In 30 Hours Nov 27, 2023

Show notes

Have you ever wanted to do something but everything in my body screams at you that you can't do it? If you are like me this happens all the time when I start dreaming about "what's next"?Pursuing things that seem to be impossible can really open up opportunities for you and help you learn lessons that can set you up for success in the future. In today's episode, Mindy Lam from Elleebana shares her lash story and how she had to pivot her whole career due to an injury and Covid. She also explains why she signed up to run a race that covers 100 miles and you have to finish it within 30 hours...with no breaks. Her story is inspiring and we plan to have her back soon to talk about the results of her 100 mile race. JOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketJOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

331. We Have Some Thoughts on Why Your Business Might Be Slow Nov 21, 2023

Show notes

We've been hearing from lash artists, as well as lash brands that business has slowed down a lot in 2023. After talking to a bunch of "insiders" in our industry...we have thought of a new culprit that might be driving clients away from our businesses. In the past when the economy has been down, beauty seemed to be recession-proof...but that doesn't seem to be the case this time. In today's episode, we discuss what might be causing some harm to our industry and how you can pivot to overcome it in 2024. JOIN THE AMERICAN LASH ASSOCIATION TODAYSave 25% off the year membership fee by using our discount code.Discount code: LASHCAST25https://americanlashassociation.org/LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketSTRATEGIES LASH BUSINESS MASTERCLASSWe are excited to co-host with Strategies, our favorite salon coaching company, a 3-day masterclass that teaches you how to run your lash business effectively and profitably. These three days with us and Strategies will be the most impactful investment you'll make in your business in 2024. Why do I say that? It's because Tussanee and I took a similar class back in 2013 called Incubator, and it gave us the roadmap for success with our salon. We so believe in this course and hope you'll join us in January in Austin so you can get that same road map we got. Here are the deets:DATE: January 14-16, 2024LOCATION: TCEA Conference Center, Austin TXCOST: $895HERE IS THE LINK TO THE COURSE: https://strategies.com/seminar/lash-launch-01-24JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

330. Can Black Friday Make Your Business Lose Money? Nov 17, 2023

Show notes

Are you running a Black Friday special with your business this year? Are you feeling the pressure that if you want to be a "real business," you need to jump into the Black Friday insanity? Black Friday can be a fantastic tool that can build your business, but for most businesses, I see out there, it's a horrible way to lose a lot of revenue because you give away the farm because that is what everyone else is doing. If you choose to do Black Friday there needs to be an actual strategy behind it, or otherwise, you could end up like our salon back in 2014, where we sold tons of gift cards and lash series in November but then made very little money in January and February when no one had to pay for their service. In today's episode, we share our thoughts on whether Black Friday is a good idea for your business and hope to get you to think through your strategy before you give away your store just to get a bump in sales for a day or week.LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketSTRATEGIES LASH BUSINESS MASTERCLASSWe are excited to co-host with Strategies, our favorite salon coaching company, a 3-day masterclass that teaches you how to run your lash business effectively and profitably. These three days with us and Strategies will be the most impactful investment you'll make in your business in 2024. Why do I say that? It's because Tussanee and I took a similar class back in 2013 called Incubator, and it gave us the roadmap for success with our salon. We so believe in this course and hope you'll join us in January in Austin so you can get that same road map we got. Here are the deets:DATE: January 14-16, 2024LOCATION: TCEA Conference Center, Austin TXCOST: $895HERE IS THE LINK TO THE COURSE: https://strategies.com/seminar/lash-launch-01-24JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: paul@lashcast.com

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