Byron Lazine, Tom Toole, and Lisa Chinatti discuss the DOJ's motion to end cooperative compensation in Massachusetts, Nick Bailey leaving RE/MAX, the challenges facing big brands, the two strongest focal points, where the listing funnel starts, advice for agents in a hard/easy market, and why NOT to sign any long-term non-competes (with short-term benefits).
Watch the Knowledge Brokers Podcast episode (#57) with HousingWire Lead Analyst Logan Mohtashami:
https://www.youtube.com/watch?v=86AQUF-zL6g
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Resources:
https://nowbam.com/doj-proposes-an-end-to-seller-paid-commissions-for-buyer-agents/#
https://nowbam.com/nick-bailey-departs-re-max-amy-lessinger-promoted-to-president/
Timestamps:
00:00-00:45 Intro
00:45 Topic: DOJ proposing end to seller commission in Massachusetts
05:30 “Buyer agents need to start thinking about…"
05:30 “Buyer agents need to start thinking about…"
09:26 Conversations between seller & agent
10:17 “Say this gets decoupled…”
12:04 “Shouldn’t the seller be able to sign a waiver…?”
14:52 “Sources are telling me BHHS are going to settle…”
16:35 “Michael Ketchmark said we got as much as we could from them…”
17:54 “If you have 50,000 agents to level up…”
18:49 Topic: Nick Bailey leaving RE/MAX
21:59 Dave Liniger (See NowBAM article for his quote)
23:12 “Do you see one of these big names falling as we move forward?” (& Lisa’s answer)
25:30 “Somebody is not going to make it...”
26:48 Consumers choose agents—not brands.
27:15 How do you attract more leaders to these companies?
30:04 Listing lead generation and/or luxury price points
31:07 The listing funnel starts…
33:00 There’s such a lack of control with buyers right now….
33:22 If you’re in a hard/easy market…
34:19 “My advice here… I wouldn’t be signing any long-term non-competes….”
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Connect with Byron Lazine:
https://www.instagram.com/byronlazine
Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/
Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/
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#remax #buyeragent #DOJ