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    Business

    Knowledge at Wharton

    The Knowledge at Wharton feed features standout episodes from across the Wharton Podcast Network. Discover timely conversations and expert insights on business, markets, leadership, innovation, and the forces shaping the global economy.


    Hosted on Acast. See acast.com/privacy for more information.

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    Copyright: © 2013 The Wharton School of the University of Pennsylvania

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    Latest Episodes:
    ’Bear Raid’ Stock Manipulation: How and When It Works and Who Benefits Apr 16, 2008
    Show notes

    When Bear Stearns collapsed in March some insiders argued it was wrong to blame the firm’s risky bets on mortgaged-backed securities. They had another culprit: malevolent traders working together in the upside-down world of short sales -- making money by knocking down Bear’s stock. There has however been little academic research to explain the forces at work. Now Wharton finance professor Itay Goldstein and a colleague have shed some light on the process in a paper titled ”Manipulation and the Allocational Role of Prices.”

    Hosted on Acast. See acast.com/privacy for more information.


    Gadgets at Work: The Blurring Boundary between Consumer and Corporate Technologies Apr 16, 2008
    Show notes

    The boundaries between work and play are beginning to disappear as consumer technologies -- including social networking tools user generated content and wikis -- are increasingly adopted by corporate America. For technology companies this emerging ”consumerization” trend represents an opportunity but it also brings new management challenges as companies struggle to embrace these technologies in a way that doesn’t limit their usefulness but also doesn’t result in lost time or money. And while there may be productivity gains for corporations that experiment with integrating the latest consumer gadgets security remains the deal breaker say experts at Wharton.

    Hosted on Acast. See acast.com/privacy for more information.


    Navigating Olympic Sponsorship: Marketing Your Brand without Alienating the World Apr 16, 2008
    Show notes

    Images of Chinese guards and local police protecting the Olympic torch on its journey to Beijing were hardly the kind of publicity the IOC or the Chinese government were hoping for. Nor can the 12 ”Worldwide Olympic Sponsors” be thrilled at the latest images of hand-to-hand street fighting. How can sponsors make the August Olympics a brand builder for their products rather than a public relations nightmare for their companies? Wharton professors suggest they figure out a way to reap the benefits of associating with the event while maintaining reputations for corporate social responsibility outside China.

    Hosted on Acast. See acast.com/privacy for more information.


    Trading Up: Canada and the U.S. Have More in Common than Their Border Apr 16, 2008
    Show notes

    With a healthy economy that is benefiting from its economically troubled neighbor to the south Canada has little to complain about these days regarding its relationship with the United States -- although there is always room for improvement on both sides. That was the message from Canadian Ambassador Michael Wilson during a recent visit to Wharton during which he addressed a wide range of topics including border security energy trading rebuilding Afghanistan and political posturing in the U.S. presidential campaign over the North American Free Trade Agreement (NAFTA).

    Hosted on Acast. See acast.com/privacy for more information.


    Microfinance Grows Up: Success Brings New Challenges for Investors Practitioners in Emerging Economies Apr 16, 2008
    Show notes

    Microfinance -- the business of providing financial services in small transaction amounts to poor underserved markets -- has taken off in recent years. With financial sectors in many developing countries maturing and microfinance institutions (MFIs) themselves growing rapidly capital markets have been quick to enter the fray providing ample funding for expansion. But microfinance’s evolution in countries throughout Asia and Eastern Europe has cast a spotlight on changes now buffeting the industry as private investors arrive in force and traditional microfinance values are questioned.

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    Compensation Consultants and Conflicts of Interest: Two Different Views Apr 16, 2008
    Show notes

    Companies that use compensation consultants end up paying more to their CEOs leading to allegations that these consultants push for excessively high CEO packages because many of them profit from doing other work for the company. A recent Congressional committee report supported the idea that such conflicts drive up CEO pay. But a new Wharton study by accounting professor Mary Ellen Carter and two colleagues suggests that conflicts of interest between the consultant and the firm aren’t to blame.

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    Getting Engaged: Advertisers Search for Their Voices on YouTube Apr 02, 2008
    Show notes

    The video-sharing site YouTube is currently running a comedy sketch contest sponsored by Toyota’s 2009 Corolla. It’s just one of the latest examples of companies using this advertising hot spot to target customers who spend a lot of their time watching online videos. But finding a home in the medium is not so easy Wharton professors say. In a digital world of instant feedback and ruthless honesty a company can either score major brand points or look as ridiculous as any adult trying to hang with the cool kids.

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    Saatchi & Saatchi’s Kevin Roberts: ’It’s All about Getting to the Future First’ Apr 02, 2008
    Show notes

    Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997 and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Roberts is perhaps most well known for an idea he came up with called ”lovemarks” -- which means creating a brand for which the consumer has ”loyalty beyond reason.” During a visit to campus last week he talked with Knowledge at Wharton about lovemarks and other initiatives. In addition as part of the Wharton Leadership Lecture series he spoke about the skills needed to be a successful marketer what consumers really want his personal management style and the need to have a dream.

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    Market Manipulation or Just Business as Usual? Apr 02, 2008
    Show notes

    The financial markets are in turmoil. Inflation is picking up. Home prices are falling. More companies are laying off workers. Oil prices are sky-high. It’s getting harder and harder to borrow money. It seems like a nest of conspirators is preying on America. Even Washington is reinforcing the impression with talk of sweeping reforms to the system of economic oversight. Indeed economic commentator Ben Stein has promoted the notion of market manipulation from the shadows largely in the form of hedge funds. Yet Wharton faculty reject that idea saying instead that the market is suffering a hangover from the easy-money excesses of recent years.

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    Coming Soon ... Securitization with a New Improved (and Perhaps Safer) Face Apr 02, 2008
    Show notes

    Securitization is often blamed for aggravating -- if not causing -- the subprime mortgage crisis that keeps roiling U.S. real estate and credit markets. By repackaging pools of mortgages into securities that could be resold to investors the argument goes securitization permitted unscrupulous underwriters to offer housing loans to poor borrowers and transfer the risk to Wall Street. How then will the present credit crisis affect the future of securitization? According to professors from Wharton’s finance and real estate departments securitization will not disappear -- but it is in for radical changes.

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